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Questionnaire: "Marketing, Coverage Area and Financial Strategy of Samsung"

The document is a marketing questionnaire about Samsung that a student is conducting as part of a study on Samsung's marketing analysis and strategy. It asks respondents for their contact and demographic information and then poses multiple choice and rating scale questions about awareness of Samsung, perceptions of Samsung versus competitors on pricing, services, and other factors, and open-ended questions about threats to Samsung and how they can better attract and retain customers. The goal is to understand customer preferences and opinions regarding Samsung's policies, strategies, and customer care.

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Manoj Kumar Sharma
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71 views4 pages

Questionnaire: "Marketing, Coverage Area and Financial Strategy of Samsung"

The document is a marketing questionnaire about Samsung that a student is conducting as part of a study on Samsung's marketing analysis and strategy. It asks respondents for their contact and demographic information and then poses multiple choice and rating scale questions about awareness of Samsung, perceptions of Samsung versus competitors on pricing, services, and other factors, and open-ended questions about threats to Samsung and how they can better attract and retain customers. The goal is to understand customer preferences and opinions regarding Samsung's policies, strategies, and customer care.

Uploaded by

Manoj Kumar Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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QUESTIONNAIRE:

“Marketing, coverage area and financial strategy of Samsung”

Dear sir/ Mam

I am a student of Department of Management Studies, Jai Narain Vyas


University, Jodhpur. I am conducting the survey on Marketing analysis and
Strategy of Samsung. As part of my study I am analyzing consumer
awareness, preferences regarding the policies and strategies of Samsung
Company price, services and many other types of customer care services.

If you could spare a few minutes to complete the survey then it would be
greatly appreciated and it would be a new outcome regarding the preferences
of the customers. you are also required to fill a few information.

1. Name ---------------------------------------------------------------------

2. Occupation ---------------------------------------------------------------------

3. Income ---------------------------------------------------------------------

4. Contact no. ---------------------------------------------------------------------

5. Email – ID ---------------------------------------------------------------------

6. Gender A. Male B. Female

7. Age – group A. under 20 B. 20 – 30 C. 30 – 40 D. 40 – 50

SR.NO. QUESTIONS  PUT THE TICK


MARK ON YOUR
CHOICE AS AN
ANSWER
1. Do you know the Samsung? A. Yes B. No
 PUT THE TICK MARK ON YOUR CHOICE AS AN
QUE ANSWER
STIONS
A B C D E

STRONGLY AGREE NEUTRAL DISAGREE STRONGLY


AGREE DISAGREE

1. Samsung is the best


electronics service
provider.

2. Samsung provides the


best offers occasionally
to its customers.

3. Samsung has the best


customer care services.

4. Samsung is the
cheapest service
provider in electronics
industry.

5. Samsung provides the


information about each
of services such as
information regarding
new product lunch,
price, feature etc.

6. Samsung is attractive
in selling the
electronics item.

7. Samsung provides the


best feature in
electronics industry.
8. Samsung would be
No.1 service provider
in the electronics
industry.

SR. QUESTI  PUT THE TICK MARK ON YOUR CHOICE AS AN


NO. ONS ANSWER
A B C D E
9. When you buy the Service feature price brand Availability
electronics item of quality
any company then
what do you have in
your mind or what
you see?

10.. To whom you see as LG SONY VIDEOCON NOKIA ANY


the biggest OTHER
competitor of
Samsung?

11. According to you To To add the To To provide each To be


which would be the retain its new compete type of services innovative
biggest threat for the customers customers with the new very much
Samsung in the in the future company’s
future? price
strategy
12. According to you LG SONY VIDEOCON NOKIA SAMSUNG
which company
provides maximum
profit to its retailers?

13. According to you SERVICE NEW LOW AVAILABILITY ANY


Samsung is best in QUALITY FEATURE PRICE OTHER
providing?

14. If you get the SAMSUNG LG SONY VEDIOCON ANY


opportunity to be the OTHER
investor of any
company then which
company’s investor
you would like to be?

Question no.15: What would you like to say that how should Samsung deal in the market
in Order to retain and attract more and more customers?
Answer no.15:
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