BASICS OF BUSINESS ANALYTICS
Objectives
Improving your Organization's Performance
As data becomes a growing source of competitive advantage, companies must create business
strategies that also provide value to consumers and shareholders. Building data generators into
business processes, and earning the right to ask customers to volunteer personal data are
examples of principles that matter in the new data-rich world. This program investigates the
critical role of business analytics in improving decision making and product/service strategies at
the highest levels. You will emerge with the analytical skills to turn big data into a strategic
resource.
Taking Your Skills to the Next Level
Gain a fundamental understanding of big data and learn how to apply complex analytics
methods
Explore how experimentation and predictive analysis can improve your business model
and efficiency
Examine the implications of big data analysis on marketing, the supply chain, and human
resources
Recruit and develop data-savvy talent who have the skills to take your analytics to the
next level
Recognize big data as a valuable resource for building and implementing strategic
initiatives
Build and sustain a competitive advantage by expanding your company's analytics
capabilities
1. ( 3 Hours)
(a) Introduction (1 Hours)
(b) What is Business Analytics? (0.5 Hours)
(c) Overview of Areas where Business (0.5 Hours)
(d) Analytics is applied (0.5 Hours)
(e) What is BI and importance of Technology (0.5 Hours)
What is BI ( 4 Hours)
(i) What is Business Analysis (BA)? ( 1 Hours)
(ii) How does it fit into the Organisational structure? (0.5 Hours)
(iii) Importance to Business (1 Hours)
(iv) Roles & Responsibilities of a Business Analyst (0.5 Hours)
(v) Skills required for a Business Analyst (0.5 Hours)
(vi) Evolving role of Business Analyst (0.5 Hours)
Learning outcome: What is BI?
Evaluation Criteria: Understanding of BI concept and technique – Jiawei Han, Micheline
Kimber and Jian Pei
Methodology: (a) Classroom session, (b) Group discussion (C) presentation
2. Getting to know your data (3 Hours)
(a) Attributes (1 Hours)
(b) Mean, Median and Mode (1 Hours)
(c) Dispersion of Data (1 Hours)
(d) Graphic Displays of Basic Statistical Descriptions of Data ( 5.5 Hours)
(i) How to ensure data quality / data pre-processing (0.5 Hours)
(ii) Importance of data quality (0.5 Hours)
(iii) Steps in data pre- processing (0.5 Hours)
(iv) Issues and how to fix them (0.5 Hours)
(v) Data ware house definition (0.5 Hours)
(vi) Properties (0.5 Hours)
(vii) Difference between OLTP and OLAP (0.5 Hours)
(viii) Architecture, Data marts (0.5 Hours)
(ix) ETL (0.5 Hours)
(e) Data Cube - Stars, Snowflakes, and Fact Constellations (1 Hours)
Data Mining ( 5 Hours)
What is data mining (1 Hours)
(a) KDD process ( 1 Hours)
(b) Data Mining Algorithm ( 1 Hours)
(c) Data mining models and Task ( 1 Hours)
(d) Data mining Vs KDD ( 1 Hours)
3. Visualization and Data Issues, organization of Source of Data, Importance
of Data Quality, Dealing with Missing or incomplete data, data classification,
Introduction to Data Mining, Data mining process, data mining tools XL
MINER. ( 4 Hours)
4. Introduction to decision modeling – optimization, use of excel to solve
business problems ( 4
Hours)
5. Applications of Business Analytics - Risk - Fraud Detection and Prediction,
Recovery Management, Loss Risk Forecasting, Risk Profiling, Portfolio Stress
Testing, Market share estimation and Sensitivity Analysis ( 4 Hours)
6. Loyalty Analytics, Customer Life Time Value, Propensity Analytics, Churn
Analytics, Customer Analytics Customer Segmentation, Cross- Sell or Upsell
Models ( 3 Hours)
7. Recruitment Analytics, Compensation Analytics, Talent Analytics, Training
Analytics, Human Resource Retention Analytics, Workforce Analytics
(4.5 Hours)
Total Hours ( 37 Hours)
Project Work
Text Book
1. Purba Halady Rao, Business Analytics – an application focus, PHI Learning,
2013, ISBN 978-81-203-4819-6
Reference Books
1
2
3
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5
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7
ASSIGNMENTS
ASSIGNMENT-1
Questions
What is Business Analysis? How is it important in todays Business Environment?
What is Business intelligence? How is it different from Business Analysis.
ASSIGNMENT-2
Questions
What is a Database? What does it mean by attributes? Justify with examples.
Explain with examples Quality of Data.
ASSIGNMENT-3
Questions
Explain the concept of Data Warehousing.
Explain with examples Data mining.
ASSIGNMENT-4
Questions
What is data Visualization? Explain.
What are the different applications of Business Analytics? Explain.
