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Marketing Professional Profile

This document contains contact information and a summary of the professional experience and qualifications of Usman Ali, who resides in Lahore, Pakistan. He received an MBA from Lahore School of Economics in 2019 and a BBA in Marketing and Media Studies from the same institution in 2013. His experience includes multiple marketing roles where he conducted research, developed strategies, and launched new products and brands. He also has experience in video production and has received awards for acting.

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102 views2 pages

Marketing Professional Profile

This document contains contact information and a summary of the professional experience and qualifications of Usman Ali, who resides in Lahore, Pakistan. He received an MBA from Lahore School of Economics in 2019 and a BBA in Marketing and Media Studies from the same institution in 2013. His experience includes multiple marketing roles where he conducted research, developed strategies, and launched new products and brands. He also has experience in video production and has received awards for acting.

Uploaded by

noman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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FIRST NAME LAST NAME

Hometown: Lahore
Cell: 923********* | [email protected]
Date of Birth: 0/0/00
Linkedin Profile: https://pk.linkedin.com

EDUCATION & QUALIFICATIONS


Masters of Business Administration Dec 2019
Lahore School of Economics
Bachelors in Business Administration (Honors) Apr 2013
Major (Marketing) Minor (Media Studies)
Lahore School of Economics
PROFESSIONAL EXPERIENCE
Company/Organization Name
Feb 2015 - Current
Position/Role, Department
 Mention a responsibility or accomplishment during this job
 Mention a responsibility or accomplishment during this job
 Mention a responsibility or accomplishment during this job
Company/Organization Name
Jul 2012
Position/Role, Department
 Mention a responsibility or accomplishment
Company/Organization Name
Jun 2011
Position/Role, Department
 Mention a responsibility or accomplishment
PROJECTS
Industrial Marketing: Introduced Master Tiles to a new market segment using a Price
Skimming Strategy.
Marketing Management: Built a marketing strategy for the introduction of a new product
in the Market.
Advertising: Launched a new Cat Food Brand “Cafroody”. Conducted an extensive Market
research on different imported cat food brands and then devised a promotional strategy for a
local brand.
Video Production: Worked on the creative side and acted in this award winning short film
“26”.
Research Project (Bachelors): Submitted a research paper on “The Role of Celebrity
Endorsement in Shaping Consumer Perception in Telecom Industry”.
Research Project (MBA): Submitted a research paper on “The Impact of Promotional
Strategies on the Success of Pizza Hut and Dominos”.
Marketing Research: Conducted qualitative and quantitative research on Johnny Rockets.
ADDITIONAL EXPERIENCE
Marketing Executive, Lahore School Film and Media Club
2011 – 2012
 Promoted various events conducted at the university.
Art Director, Lahore School Film and Media Club 2011 – 2012
 Designed charts, posters and pamphlets for promoting university events.
 Conferences/Trainings
HONORS & AWARDS
 Achieved third place in the LUMS Marketing Colloquium 2014.
 Acted in two award winning films: “26” and “The Move”.
SKILLS & INTERESTS
 Competent user of Microsoft Word, PowerPoint, Excel, Pinnacle Studio and
Movie Maker.
 Interests: Ad making, entrepreneurship, cricket, choreography, music and swimming.

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