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Jollibee Swot Matrix

1. Jollibee Foods Corporation has strengths in its strong distribution network, low-cost structure, and strong financial position, but weaknesses in its high proportion of rented property, low R&D spending, and high employee turnover. 2. Opportunities exist in growing e-commerce, social media usage, and household incomes, while threats include new market entrants, currency devaluation, rising fuel costs, increasing competition, and new substitutes. 3. The SWOT matrix identifies strategies such as using social media for marketing, developing environmentally friendly products at low prices, and investing in intellectual property to strengthen its position and address threats from competitors.

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Anne Martirez
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2K views2 pages

Jollibee Swot Matrix

1. Jollibee Foods Corporation has strengths in its strong distribution network, low-cost structure, and strong financial position, but weaknesses in its high proportion of rented property, low R&D spending, and high employee turnover. 2. Opportunities exist in growing e-commerce, social media usage, and household incomes, while threats include new market entrants, currency devaluation, rising fuel costs, increasing competition, and new substitutes. 3. The SWOT matrix identifies strategies such as using social media for marketing, developing environmentally friendly products at low prices, and investing in intellectual property to strengthen its position and address threats from competitors.

Uploaded by

Anne Martirez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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JOLLIBEE STRENGTHS WEAKNESSES

SWOT MATRIX 1. Jollibee Foods Corporation has a 1. A high proportion of property in use
Strong Distribution network with a by Jollibee Foods Corporation is on
large number of outlets. rent, and rental charges need to be
2. It has a low-cost structure, which paid.
provides it with an advantage over the 2. Low amounts of spending on research
competition. and development as compared to the
3. It has a strong financial position with competition.
positive profits reported in the past 3. It has a high employee turnover rate,
few years. It also has a strong asset with low employee motivation and
base. working morale.
4. It has a skilled labour force that is 4. It has liquidity problems with low
highly qualified, innovative and quick ratio; the level of current assets
diversified. is less than current liabilities. It also
5. It has a strong presence on social faces cash flow problems.
media.

OPPORTUNITIES SO STRATEGIES WO STRATEGIES

1. Internet users are increasing around  Increase marketing to attract  Finance ownership of the property
the world. E-commerce is also consumers to spend (S1, S3, O3). through low interest rate to increase
growing with the increase in internet  Use its presence on social media for the proportion of owned property to
usage. marketing and to attract customer rented property (W1, O5).
2. Social media users are increasing towards its website (S5, O2, O3).  Increase payrolls, provide incentive
worldwide.  Develop environmentally friendly packages and benefits to employees to
3. Household income is increasing and products through innovation, at a low reduce turnover and improve work
so is the consumer spending. Inflation cost so that they could be sold at a morale. This could be possible as
in the economy is expected to remain low price (S2, S4, O4). costs are low currently. (W3, O3)
low.  Market products at low prices by
4. Growth in environmentally friendly offering discounts. This would help
products and services. Government is increase sales in volumes and is
offering subsidies on these. feasible due to low inflation and cost
5. Interest rates are low, which provides (S2, O3).
an investment opportunity for large
projects.

THREATS ST STRATEGIES WT STRATEGIES

1. There is a threat of new entrants  Use a strong distribution network to  Increase spending on research and
coming into the market. reach out to customers and fight off development to enable Jollibee Foods
2. The exchange rate has been devalued. new entrants into the market (S1, T1). Corporation to better compete with
3. Fuel price has risen in recent years  Use its strong financial position to competition (W2, T4).
making inputs expensive. invest in intellectual property rights.  Provide incentives, increase
4. Competition within the industry is This would help compete with engagement, or provide a better work
increasing. increasing competition in the market environment to retain talent. This will
5. More substitute products are now (S3, T4). ensure that employees don’t leave and
available.  Use its innovative teams to find join competitors (W3, T4).
cheaper alternatives to fuel so that
these could be used, thereby reducing
costs (S4, O3).

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