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Marketing Strategy Project Guide

The document provides guidelines for a marketing project to develop a marketing strategy for a new product. Students should analyze the company and industry, conduct research on competitors and consumers to identify customer needs, and create an integrated marketing program that establishes the product, pricing, placement, and promotional strategies, including market positioning, segmentation, and targeting. The marketing plan should cover the company's mission and goals, its current product portfolio and marketing approach, and factors influencing the product category.

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Bilal Javed
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60 views1 page

Marketing Strategy Project Guide

The document provides guidelines for a marketing project to develop a marketing strategy for a new product. Students should analyze the company and industry, conduct research on competitors and consumers to identify customer needs, and create an integrated marketing program that establishes the product, pricing, placement, and promotional strategies, including market positioning, segmentation, and targeting. The marketing plan should cover the company's mission and goals, its current product portfolio and marketing approach, and factors influencing the product category.

Uploaded by

Bilal Javed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRINCIPLES OF MARKETING

PROJECT GUIDELINES

You need to develop the marketing strategy/marketing plan of the new product under pre-existing
brand or company.

Your Project presentation should cover the following areas

1. Part 1: Mission, Objective and Goals of the current Company

2. Part 2: Current product Portfolio of the company and its current overall marketing strategy

3. Part 3: Analyze the micro and macro environmental factors that are affecting the product category.

4. Part 4: Conduct, gather & analyze Competitors and Consumers information (Market & Consumer
Insights) and identify customer’s needs and wants that matches with your new product.

5. Part 5: Construct an Integrated marketing program (Marketing Mix strategy) that contains the
following:
a. Product: Its classification, product/brand name, features, logo.
b. Pricing strategy
c. Place: Distribution strategy, channel of distribution
d. Promotion and Advertising Strategy
////// market positioning , market segmentation ,target,/////

Principles of Marketing: Project guideline Page 1of 1

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