Designed for: Designed by: Date: Version:
The Lean Canvas Startup Name Name1, Name2, … DD/MM/YYYY X.Y
Problem Solution Unique Value Prop. Unfair Advantage Customer Segments
Top 3 problems Top 3 features Single, clear and compelling Can’t be easily copied or Target Customers
message that states why you bought
are different and worth buying
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
List how these problems are Key activities you measure List your X for Y analogy Path to customers List the characteristics of your
solved today. (e.g. YouTube = Flickr for ideal customers.
videos)
Cost Structure Revenue Streams
List your fixed and variable costs. List your sources of revenue.
Customer acquisition costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People Gross Margin
Etc.
Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
PROJECT DATE REVISION
PRODUCT MARKET
1 PROBLEM 3 SOLUTION 2 UNIQUE VALUE PROP 7 UNFAIR ADVANTAGE 1 CUSTOMER SEGMENTS
6 KEY METRICS 4 CHANNELS
5 COST STRUCTURE 5 REVENUE STREAMS
This PDF designed by Philip Trauring,
Trauring based on Lean Canvas by Ash Maurya,
Maurya adapted from the Business Model Canvas by Alex Osterwalder,
Osterwalder licensed under CC BY SA 3.0.
3.0
