DIVINE WORD COLLEGE OF VIGAN

BUSINESS PLAN PROPOSAL

PRESENTED BY:
Hannah Isabel Soberano
 TABLE OF CONTENTS

I. The Business
A. Description of the business
B. Product or Service
C. Location of Business
II. Marketing Plan
A. SWOT Analysis
B. Source of Merchandise
C. Pricing
D. Competitors
E. Promotion
F. Channel and Distribition
III. Financial Plan
A. Source and Application of Funding
B. Capital Equipment
C. Balance sheet
D. Break-even Analysis
E. Income Statement
1. Five year summary
2. Detailed monthly for the first
years
3. Expectation
F. Cash Flow Projection
1. Detailed monthly for first years
2. Expectations
G. Historical & Financial Reports for
existing Business
1. Balance Sheet for past five
years
2. Income statement for the
past five years
3. Tax returns

H. Supporting Documents
1. Resumed of Proposed Personel
2. Legal Documents

IV. Production Plan

1. Number of Volume Intenced
Production
2. Production Space Available
3. Supply & Demand
4. Inventory Control

V. Organizational Plan
1. Goals & Objects
2. Strategies
3. Types of Business
Organization
4. Advantages & Disadvantages
5. Flow Chart of Duties &
Employee
VI.
1. Goals & Objectives
2. Strategies

Coffee n Cream Cafe

Hannah Isabel Soberano
DAQ Caoayan, I S

I. The Business

A. Description of Business
The café will be owned and operated by Hannah
Isabel, The café will be open for business Monday
– Thursday 7-10, Fridays and Saturdays 7-11 and
closed Sundays

Hannah decided to open a cafe shop to sell

gourment coffee, teas and iced coffee’s and we
have simple pastry offerings may vary with
seasonality but the primary line will be muffins,
breads, cookies, scones, and rolls. All pastries
will be supplied daily by a local bakery.

B. Production and Services

We plan on serving the highest quality of a

coffee, tea and other hot and cold beverages.
This will be achieved by using high quality
ingredients. Along with the espresso drinks,
brewed coffee and teas, iced coffee, will be sold
in the coffee shop. For the gourmet customer that
prefers to prepare is coffee at home, Coffee &
Cream Cafe, will also be selling coffee beans.

Coffee & Cream Cafe , will also offer it’s

customer a variety of snacks, small salads and
sandwiches in a trendy and comfy atmosphere.
C. Location of Business

Near of Our Lady of Hope Parish, Caoayan I.S.

II. Marketing Plan

A. SWOT Analysis

Strength

☺We serve the customers with our main product by

having a large selection or menu of our high
quality coffee.

☺A unique, trendy, and comfortable cafe location

is prepared for the customers.

☺We get to know our customers, one by one and

maintains a relationship.

☺Extended opening hours

Weakness

☺Starting cost would be higher than normal cafe.

☺We have an updated trendy decor and equipment.

Opportunities
☺We deliver students from Divine Word College of
Vigan and others.

☺Longer breaks (lunch breaks) that allow students

or workers enough time to visit our cafe.

☺We have a Wifi connection, for customers

especially students who wants to access internet
to their gadgets.

☺Growing preference and branches for independent

cafe in other areas.

Threats

☺ A health report released that coffee is bad for

your health.

☺Advertisement of low prices in the newspaper,

our customers think that we are not giving them
good value.

B. Source of Merchandise

C.

PRICING

Sandwich Breakfast Foods

Clubhouse …… 120 Rice wt Egg & Ham ………. 125

Egg Sandwich …… 50 Rice wt Egg & Bacon ……… 125
Bacon & Egg …… 80 Rice wt Egg & Tocino ………..
125
Ham & Cheese …… 80 Rice wt Egg & Hotdog ……….
125

Coffee
Hot Cold

Big …… 105 Big…… 125

Small ……. 95 Small…… 115

Cupcakes

One piece …… 100

Whole ……. 1000

D. Competitors

☺Kapehan sa Arko
☺Teaza
☺Zentea
☺Mang-Chaa
☺Tea-nice
☺I♥Milktea

This can be the hardest part. My competitors may

or may not be willing to tell what we need to
know about so we need to know their strength and
weaknesses.

What customers buy for them. About their

pircing,services, and promotions. Knowing the
service that customers want that competitor does
not supply.

E. Promotion

There will be 50% discount to the

first 50 person.

1. Rewards Programs And Loyalty Cards

2. Regular Promotions
3. Buy-One, Get-One Free
4. Half-Priced Refills
5. Create Captivating Social Media
6. Offer Free Wi-Fi The Right Way
7. Seasonal And Holiday Drink Specials
8. Holiday And Calendar Discounts

F. Channel of Distribution

ZERO LEVEL CHANNEL

PRODUCER CONSUMER

ONE LEVEL & TWO LEVEL CHANNEL

PRODUCER PRODUCER

WHOLE SALLER
CONSUMER RETAILER
 CONSUMER

III. Financial Plan

A. Source & application of funding

The money for all funding and for all financial

needs of the business is going to come from
getting a loan or some will be coming directly
from us.

The money needed for various purposes for

business start up is coming from bank.

B. Capital Equipment List

As a small start-up business owner, I develop a

list that includes all equipment.

♥ Espresso Machine, that allows you transform

beans into latters, mocha & etc.
♥Regular Coffee Grinder
♥Coffee Brewers
♥Frappe & Smoothie blender
♥Iced coffee brewer & dispencer
♥Bread Slicer
♥Oven
Others:
 B.Balanced Sheet

Coffee & Cream Cafe

Balance Sheet

ASSETS LIABILITIE
S & OWNERS
EQUITY
CASH 10000 ACCOUNT 5000
PAYABELS
BANK 20000 ACCRUED 5000
DEPOSITE EXPENSES
WAGES 5000
PREPAID PAYABLES
EXPENSES 10000

A/R BILLS 5000

PAYABLES
INVENTORS RESERVES
OFFICE CAPITAL
FURNITURE
COMPUTER CAFE
C. Break-Even Analysis

EXPENSES FIXED EXPENSES VARIABLE

EXPENSES
MATERIAL COST 7000
FOH COST 1000
RENT
SALARIES 3000
WAGES 1000

INSURANCE 1000
OTHER OVERHANDS 1000
ADVERTISING 1000
SELLING 100 100
EXPENSES
COMMISSION 4200 10000

D. Income Statement
SALES 10000
COST OF GOOD 5000
SOLD
GROSS 15000
OPERATING
EXPENSES
SELLING
EXPENSES
ADVERTISING 2000
EXPENSES
COMMISSIONS 5000 7000
EXPENSES
ADMINISTRATIVE
EXPENSES
OFFICE SUPPLIES 3500 3000
EXPENSES
OFFICE 2500 5000
EQUIPMENT
EXPENSES
TOTAL OPERATING

1. Five Year Salary

1st year 2nd year 3rd year 4th year 5th year
100,000 150,000 170,000 185,000 190,000
120’000 150,000 160,000 175,000 160,000
120,000 140,000 200,000 180,000 175,000
110,000 100,000 210,000 190,000 175,000
110,000 140,000 180,000 187,000 185,000
150,000 150,000 180,000 200,000 210,000
100,000 110,000 215,000 200,000 205,000
100,000 150,000 195,000 200,000 215,000
125,000 160,000 170,000 205,000 215,000
100,000 175,000 210,000 215,000 210,000
105,000 200,000 205,000 210,000 215,000
215,000 210,000 215,000 215,500 220,000

2.Detailed monthly for 1st year

80,000 JANUARY
110’000 FEBRUARY
100,000 MARCH
100,000 APRIL
110,000 MAY
110,000 JUNE
100,000 JULY
100,000 AUGUST
115,000 SEPTEMBER
100,000 OCTOBER
105,000 NOVEMBER
120,000 DECEMBER

3.Expectations

To grow and have more branches in every city.

E. Cash Flow Projection

1. Detailed Monthly for first year

MONTHLY DAILY
NEEDS
 SALARY
JANUARY 100,000 10,000
FEBRUARY 120’000 20,000
MARCH 120,000 20,000
APRIL 110,000 10,000
MAY 110,000 10,000
JUNE 150,000 20,000
JULY 100,000 10,000
AUGUST 100,000 10,000
SEPTEMBER 125,000 15,000
OCTOBER 100,000 10,000
NOVEMBER 105,000 10,000
NOVEMBER 150,000 15,000

2. Explanations

THE MONTHLY INCOME OF THE CAFE PER MONTH IS

P150,000 AND SOMETIMES IT’S MORE THAN P150,000,
WHICH WILL BE USED FOR THE DAILY NEEDS AND
MONTHLY NEEDS LIKE THE MONTHLY SALARY OF THE
EMPLOYEE AND DAILY NEEDS IN THE CAFE WHICH MAY
COST P20,000-30,000 PER MONTH IN THE TOTAL OF
P310,000 CASH FLOW IN THIS YEAR.

G.Historical Financial Reports for existing

business

1. Balanced sheet for the past five years

1st year 2nd year 3rd year 4th year 5th year
100,000 150,000 170,000 185,000 190,000
120’000 150,000 160,000 175,000 160,000
120,000 140,000 200,000 180,000 175,000
110,000 100,000 210,000 190,000 175,000
110,000 140,000 180,000 187,000 185,000
150,000 150,000 180,000 200,000 210,000
100,000 110,000 215,000 200,000 205,000
100,000 150,000 195,000 200,000 215,000
125,000 160,000 170,000 205,000 215,000
100,000 175,000 210,000 215,000 210,000
105,000 200,000 205,000 210,000 215,000
215,000 210,000 215,000 215,500 220,000

2.Income statement for the past five years

1st year 2nd year 3rd year 4th year 5th year
80,000 70,000 60,000 70,000 80,000
110’000 80,000 90,000 80,000 100,000
100,000 90,000 85,000 80,000 90,000
100,000 90,000 85,000 80,000 90,000
110,000 80,000 90,000 80,000 100,000
110,000 80,000 90,000 80,000 100,000
100,000 75,000 80,000 85,000 90,000
100,000 70,000 75,000 80,000 85,000
115,000 110,000 100,000 105,000 110,000
100,000 90,000 85,000 80,000 90,000
105,000 80,000 90,000 80,000 100,000
120,000 110,000 115,000 105,000 115,000

2. Tax return
Phillipines Taxes Last Previous
Highest Lowest
Units
Cooporate Tax Rate 30.00 35.00
40.00 30.00
Percent [+]
Personal Income Tax Rate35.00 33.00
35.00 34.00
Percent[+]
Sales Tax Rate 12.00 12.00
12.00 10.00
Percent[+]
Online 11.35 11.35 11.36 9.64
Percent[+]
Security for shop 7.68 7.68
7.68 6.25
Percent[+]
F. Supporting Document

1.Resumed of Proposed Personel

2.Legal Documents
VI. Production Plan

1. Number of Valume Intenced Production

2. Production Space Available

Full space from 1st floor to 2nd floor. A relaxing

cafe in ilocos.

3. Supply & Demand

4. Intentory Control

ALWAYS RESTOCK THE NEEDS OF THE

CAFE EVERYDAY.

1. Types of Business Organization

2. Advantages and Disadvantages

V
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ADVANTAGE DISADVANTAGE

3. Flow Chart of Duties & Employees