C1

1. ‘Global Strategy’ is a shortened term that covers three areas: global, multinational and international
strategies. Essentially, these three areas refer to those strategies designed to enable an organisation to
achieve its objective of international expansion.

Ask her to list the products that she uses in her daily life that are made outside her home country. This
exercise might create some awareness that as a consumer, she is already participating in the global
economy. She will be able to make better decisions about the products she purchases if she has a better
understanding of the choices that firms must make when they sell their products in other countries. You
could also ask her to identify the brands she uses–jeans, shoes, music player, mobile phone, computer,
etc. Many of these brands will probably be made by firms in foreign markets. If they do not understand
how to implement effective strategies, she might have to find new brands to buy in the future. You
could also encourage her to think about the kind of job she might want to have five or ten years from
now-what industry will that job be in? Will there be domestic as well as foreign firms competing in that
industry? Will other job candidates have more exposure to global strategy than she has, thus causing
her to miss out on exciting employment or career opportunities?

2. We could take any perspective on this question, or argue that globalization doesn't have to be an
either-or proposition-it can help people in poor as well as rich countries. Some might argue that
globalization gives customers in rich countries more choices, as well as forcing all firms, foreign and
domestic, to be more competitive in terms of the pricing and quality of their products and services.
Likewise, globalization can stimulate economies in rich countries as domestic firms export their goods
and services and increase the standard of living at home and abroad Globalization can also create jobs in
rich countries. It is also true, however, that jobs are often outsourced to workers in other, poorer
countries, although evidence suggests that displaced workers do find work, and sometimes at a
comparable wage. Firms certainly become more efficient and should be able to increase employment in
other departments. Ethical dilemmas can arise in the sense that even if citizens of both rich and poor
countries benefit, there will likely be people in both types of countries that are losers. Not all who lose
jobs will find others that are comparable, for example. Although the number of those who benefit may
outnumber those who do not, those who lose may not be comforted by the gains of the majority.
Globalization can also help rich countries gain access to innovations developed in poorer countries,
innovations that show how to use resowces more wisely or how to have a less adverse impact on the
environment, or just how to serve the low end of the market effectively (such as Proctor and Gamble's
successful use of the single-use sachet of Rejoice shampoo in China). As companies develop alliances
with foreign firms, globalization efforts can also help people in rich countries develop a better
understanding of their neighbors who live in poorer countries. By building supportive relationships and
alliances with those whose life experience is different from theirs, it may be possible to create a world
that is more peaceful and less plagued by conflicts over land, property, religious beliefs, tribalism, etc.

C3
1.We have been hearing a lot about Samsung VS Apple these days. One way or another two
giant companies always find some ways to outperform one another. Talking about Apple: they
 have their own set of loyal consumers who stick to their product. These kinds of target groups
are the ones who give importance to brand and qualitative products rather than calculating cost
and benefits. Whereas when we look at Samsung products, it is comparatively cheaper in terms
of price. They have been successful in becoming rival of the giant company like Apple. Despite
of apple’s popularity, Samsung has been able to maintain its own position in the market.
Samsung’s android phones are giving quite competition to the iOS, Apple’s mobile operating
system. Not only they are focusing on their products, but Samsung is spending quite a lot of
money in the massive marketing and advertisements. Innovating at a faster pace, it has been able
to beat apple in terms of apps and other feathers. Apple is one step farther when it comes to
adding new software to its devices. Older apple devices can’t get access to the latest and greatest
features. Some of the main reasons why one outperforms another are:
         Quality
         Cost
         Employee Satisfaction
         Customer centric
         Marketing Strategy – ( Promotion/ Advertisement)
         Creating value for stakeholders

 In context of Nepal : we have NTC vs Ncell, two biggest telecom companies of Nepal. NTC is a
government owned company whereas Ncell is a private company. NTC is cheaper in terms of
price but Ncell is better at providing quality services to its consumers. People chose Ncell over
NTC when it comes to quality services as it is very good at the network connections in various
districts of Nepal. Not only this, it provides fast internet services, low phone call rates, 3G
services allowing the users for the video cast, miss call notifications and many more services.
Ncell also spends quite an amount in marketing, advertisements and new offers to customers.
Well the ultimate benefit of these kind of competition is the users so it is good if it brings
happiness and quality products and services to the people.
C4
2.

 Difference
The institution-based view is a view of business strategy which focuses on
inside elements of an institution like communication in formal and informal
surroundings, employees' performance, and cultural diversity in an organization.

Industry based view focuses on external factors and environment like

Resource based view is on resources that are inside an organization. Effective

 Three Views Support each other in a particular way_

Institution and Industry based views

As all three are essential and will support in forming a successful strategy.
Institution-based internal factors viewed, and this is important to analyze their
own organization culture first to consider external factors that come under
industry-based.

Institution and Resource-based views

After analyzing competitors and their strength, an industry must know how to
convert the resources (resource-based view) effectively and efficiently in an
internal environment to compete with competitors.

 The institution-based view became the third leg in strategy tripod

The institution-based view became the third leg as it succeeded in overcoming

Homework S