Submitted by:
Abdul Rauf
Registration No
UW-17-MGT-BBA-028
Submitted to:
Sir Aamir khan
Date Of submission
02/06/2020
“University of WAH”
Electronic Commerce in B2B
What is B2B E commerce?
B2B E Commerce represents business to business electronic trade and
alludes to online exchanges between organizations, regularly including
discount wholesalers offering items to retail purchasers. Producers may
likewise sell legitimately to retailers through B2B E Commerce.
B2B part offers an ocean of chances for trying business people. It is a
developing segment which is the reason there are high opportunities to
disturb or leave an imprint by propelling a commercial center of your
specialty. A couple of years back, physical outlets were the main method
for doing business exercises. Quick forward to the present, most
organizations have an online nearness. Organizations like Amazon,
Alibaba, and eBay have taken gigantic walks in the eCommerce field.
Their prosperity has set an ideal model for hopeful business visionaries
needing to take their business on the web.
Following are the architectural models in B2B e-commerce:
1) Supplier oriented marketplace:
In this sort of model the supplier provides a common marketplace.
This market is utilized by both individual clients just as organizations. A
successful example of this plan of action is Cisco. Cisco possesses an
online marketplace which passes by the name of Cisco Connection Online.
2) Buyer Oriented marketplace:
In this sort of model, purchaser has his/her own commercial center or e-
showcase. He welcomes providers to offer on item's index. A Buyer organization
opens an offering site. A fruitful case of a purchaser situated commercial center
is GE's electronic offering site which passes by the name of GE TPN Post.
Purchasers at that point think about the providers' offers. This encourages
purchasers to assemble new organizations with dealers and get and look at
changed offers and haggle at better costs.
3) Intermediary Oriented marketplace:
In this sort of model, a delegate organization maintains a commercial
center where business purchasers and venders can execute with one
another. The best case of a mediator situated commercial center is the
monster player in this space, Alibaba.
Examples of B2B Ecommerce Strategies:
Salesforce is one of the best B2B business examples.Salesforce is an integrated CRM platform
that includes marketing, sales, commerce, and service in every single shared view of
customers.It also means a customer relationship management solution that brings companies
and customers together. More than 150,000 B2B e-business examples use these services and
achieve your success goals.
Hootsuite is a marketing tool for B2B e-business examples which made a name for itself go
beyond social media scheduling.Hootsuite not only schedules content but also helps you do
more with your social media such as monitoring or analyzing. Hootsuite makes finding,
scheduling, managing, and reporting on social media content easier than keeping your social
presence active 24/7.You can optimize the data number, track your performance and share
meaningful insights about customers and campaign content using customizable, easy-to-create
reports.
Mailchimp is another example of successful B2B eCommerce, which is the world’s largest
marketing automation platform.It’s all about mailing services B2B eCommerce examples that
help millions of B2B business examples from small B2B e-business examples too big online
retailers to deliver about one billion emails nearly every day.Mailchimp is all in one marketing
platform which offers marketing campaigns and sends better mail to their audience, engage
with their customers and build their brand.It is designed to help grow your business faster and
increase revenue. Using these examples B2B eCommerce, you can easily create an email, design
a landing page, build a website, and more with any budget.
