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Lean Canvas for HCM Product Leaders

The document summarizes a Lean Canvas workshop conducted by Prasad Velagareddi at ADP to develop a carpool application for employees. [1] The workshop approached the problem through cause and effect analysis and determining the unique value proposition. [2] It identified key customer segments as employees commuting over 60 minutes and arrived at metrics to measure business impact. [3] The workshop also examined channels, cost structure, and how to apply lean startup principles to validate the concept.

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Mritunjay Yadav
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165 views25 pages

Lean Canvas for HCM Product Leaders

The document summarizes a Lean Canvas workshop conducted by Prasad Velagareddi at ADP to develop a carpool application for employees. [1] The workshop approached the problem through cause and effect analysis and determining the unique value proposition. [2] It identified key customer segments as employees commuting over 60 minutes and arrived at metrics to measure business impact. [3] The workshop also examined channels, cost structure, and how to apply lean startup principles to validate the concept.

Uploaded by

Mritunjay Yadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lean Canvas Workshop

Prasad Velagareddi
Senior Director Product Management

• Passionate and self-motivated product leader with extensive experience in


bringing innovative products from concept to market across multiple Human
capital management domains

• In his current role at ADP, he leads a team of product managers and UXD/R on
various strategic initiatives for a mid-market HCM product in Talent
management, Benefits, HR & Payroll space.
What we do at ADP?
Lean Canvas
Approach to arrive at a Solution
Cause & Effect Analysis
Determine & Understand UVP
Determine & Understand UVP
Arrive at a Solution that accounts for UVP
Customer data

Talented team
Money Exclusive contract

First to market

Hard to reproduce network


Exclusive relations

Contract locking Technology patent


Car Pool
Car pool
Commuters application for Safe and secure Powered by Employees paid
don’t car pool employees with commute ADP which has by ADP and
due to ride verified identity HR data commute for
mismatch, more than 60
fraud, timings mins

Employees Existing ADP


Consumer using, sales channel Employees who
based car pool Reduction in Corporate car
pool = Uber for already tried
apps parking costs car pooling
common public

Development, service & support, Employers and employees


partners, training
Arrive at Customer Segment
2.90%
4.80%

23%
5.30%

12.90%
10.10%

61.10%
79.90%

0% 20% 40% 60% 80% 100%

All Commutes Commute more than 60 minutes


Target Segment (For Car Pool – all numbers are in millions - users)

Total Addressable Every possible


person who can 185.26 TAM
Market use your product

Serviceable
Customers you
Available
Market
can reach
30.88 SAM
Target Customers who
Market would change their
behavior and use

18.87 TM
Understanding Channels
Business Impact/ Key Metrics
Cost Structure
Lean Start-Up

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