CORPORATE COMMUNICATION
ASSIGNMENT
Submitted to:
Dr. Om Prakash sir
Submitted by:
Vivek pratap chaudhary
15/ice/073
Section- B
1. Define and discuss Corporate Communication.
Corporate communication is the act of creating, developing and keeping up a
corporate character or brand picture. At its simplest is a primarily a mechanism for
developing and managing a set of relationships with public or stakeholders who
could affect the overall performance. These relationships must be viewed in a long-
term strategic fashion.
The top administration or key business administrators play a powerful and nuanced
job in forming the corporate communication plan of an association. The
communications group will follow their lead, and regularly utilize higher-ups and top
administration as a component of their battles. The executives can offer key sources
of info and recommendations to tweak explicit projects and impart key hierarchical
features. The communications group takes these bits of knowledge and deciphers
them for their crowd of customers, clients and workers. The connection between
upper administration and the communications group is fundamental to sharing
corporate successes.
A very much oversaw, adaptable and continued corporate communication practice
can procure both medium and long haul benefits. It empowers a company to have a
particular character in a swarmed and seriously serious commercial centre condition.
Customers are increasingly faithful to the company and by and large feel positive
about purchasing or devouring the company's items and administrations. Business
speculators remain focused on putting resources into the company. Investors stay
certain about the capacities of key administrators, and the long haul possibilities and
benefit of the company.
2. What are the Core Functions of a Corporate? Discuss and elaborate.
The basic core functions of a corporate are the main objectives of any organization
to be completed to compete with other rival organizations of the same industry.
The basic core fuctions of a corporate are:
● Produce profits
● Cut costs
● Reduce Risks
Produce Profits
The main motive of any working organization is to produce profit. It initiate,
undertakes and empowers business initiative driven by the market strategy. A
corporate’s continued existence is assured by its sustained profit making ability
within the maintenance of law. Corporate make new inventions and business
strategies that build on the customer relationships.
Cut costs
It is very important for every organization to work at its best with most efficiency that
they spend less and earn more. Reducing operational spends, while ensuring that
revenue generated are constant or on the increase. The organization has to do all
the major role like doing things efficiently with making profit and building sustainable
customer relationship.
Reduce Risks
It is very important for a working organization to keep their corporate away from any
kind of risk that demolish the curriculum of working environment to reduce business
risk. In a global market, a corporate achieves this by establishing strategic alliance,
market partnership and distribution networks.
Companies are using different business strategies geared to reduce risks.
In such a competitive marketplace it has become clear that alliance, associations,
networks and partnerships are the way ahead, when it comes to producing profits,
cutting costs and reducing risks.
3. Define and discuss Spectrum of Audiences for a Corporate?
Corporate communication strategies become simple, focussed and potent, with the
above approach in mind. Internal communication are strategic initiatives for the ‘inner
circle’ that increase the involvement and motivation of the corporate’s immediate
audience.
An internal audience, almost always, shares a symbiotic relationship with its
corporate. It is intrinsically linked with the existence and growth of corporate. Internal
audience need to have a ‘pride of association’ with their corporate organization.
External audience are centeral to the future growth of the corporate. The challenge
here is to consistently disseminate information about the corporate’s brand and its
core messages.
Audience Spectrum is the most precise apparatus the part has ever needed to help
target audiences, and incorporate a more extensive open. Audience Spectrum
profiles the populace at family unit and post-code levels and can be utilized as a
device for prospecting and information labelling just as profiling and mapping.
Audience spectrum includes distinguishing the audience and adjusting a discourse to
their inclinations, level of getting, mentalities, and convictions. Adopting an audience-
focused strategy is significant in light of the fact that a speaker's effectiveness will be
improved if the presentation is made and conveyed in an appropriate way.
Recognizing the audience through broad research is regularly troublesome, so
audience adjustment frequently depends on the sound utilization of creative mind.
4. Discuss three factors that fuelled the evolution of 21st century business.
Corporate are taking a 360-degree look around the public domain to find emerging
audience-groups to which corporate brands need to be communicated. The lead to
quantum leaps in the number of audience a corporate address.
Corporatization
On the chequered playing fields of global business, the most enduring victories go to
the master corporate strategists. Their grandmaster-like vision builds on the
business learning of the past, seizes market opportunity of the present, and rides the
crest of future growth. Corporatization is the planned use of business growth strategy
in a corporate to radically improve its efficiency and profitability.
Digitization
The techno-leaps included the invention and spread of photography, telegraph,
telephone, wireless and submarine cables that spanned continents. The new things
which include satellite television, networked computers, fax machines, ISDN and
allied digital technology. Digitization has led to, what media academic ‘the growth of
dependency on international flows of specialised financial scientific information’.
Globalization
In this if we expand global meant ‘think global, act local’. An approach that corporate
that corporate communicators the world over have put to powerful use.
‘Think global, Act local’ provides direction to both profit and non-profit organizations
that are attempting to build their presence. The expansion of businesses over states
and countries are the spread of globalization over world
These all factors led to the expansion of the 21 st century business, due to these
factors the speed of growth of organization expansion increases at that time.
5. What do you mean by Traditional Media and New Media?
Traditional media mostly include the non-digital advertising and marketing methods
Traditional media is:
⮚ Television advertisements
⮚ Radio advertising
⮚ Print advertising
⮚ Direct mail advertisements
⮚ Billboards and off-site signs
⮚ Cold calling
⮚ Door-to-door sales
⮚ Banner ads
Companies have used such methods for so long to reach out customers and
motivate or attract them to use their product or services. Due to the usage of these
methods it really do attract customers and this led to the rise of new media and
digital marketing which is the innovation on traditional media.
New Media is also called the digital media in which the more use of visualization is
used over the internet and other social platforms.
The new media includes:
⮚ Search engine optimization
⮚ Pay-per-click advertising
⮚ Content marketing
⮚ Social media
⮚ Email marketing
Many of these methods have been used around for several years but got knowing
recently. So of we compare these methods to the traditional media they are
misleading somewhere as they are in evolving state.
Hence according to this the media plays a very crucial role in the working of any kind
of business to build new clients getting leads and to get a great outcome over your
organization.
6. Discuss and elaborate on the ‘Network Society’.
In the globalising society, these spaces lose their power to constrain individuals:
people can communicate without personal contact via the global net of mass media,
phone, fax and computers and are less and less linked by a common history and
shared face-to-face relationships. At the same time, pre-existing traditions cannot
avoid contact with, or being influenced by, distant values and forms of knowledge.
The concept of the network society is relatively associated with interpretation of the
social implication of globalization and the role of electronic communication
technologies in society.
A society whose social structure is made up of networks powered by micro-
electronics-based information and communications technologies.
One of the most important impact of globalization is the way it enables us to create
economic, social and political relationships that are less and less bounded by where
we are located at any given time - or in other words, by our spatial location. In
traditional societies, different social relations, customs, and culture exist in separate
spaces and individuals have to conform to most powerful expectations and rules - for
example, in families, villages, towns, cities, and nation states.
A key aspect of the network society concept is that specific societies are deeply
affected by inclusion in and exclusion from the global networks that structure
production, consumption, communication and power.
7. Evaluate the impact of Globalization on the 21st Century Business.
Economic is equal to no national economy is an island as all economic are aligned
as all economic are aligned with global order serious threat and challenge to the
humanity
Globalization gives access to the world market to transitional countries. They need to
adapt their production capability, their prices and their product quality to be
competitive with the nations of the developed countries.
Globalization changed and continues to change the whole world over business
workover.
Globalization creates greater opportunities for firms in less industrialized countries to
tap into more and larger markets around the world. Thus, business located in
developing countries have more access to capital flows, technology, human capital,
cheaper imports and larger export markets.
Globalization allows businesses in less industrialized countries to become part of
international production network and supply chains that are legs of trade.
The main impact of globalization over industry are:
● Few cultural barriers
● Creation of a global village
8. Discuss the attributes to effective corporate communication.
Corporate always revolve around successful communication, be it non-verbal, verbal
written, analogue or digital.
Great communication in business is indispensable to building up connections,
affecting exchanges, effective selling, conveying introductions, critical thinking and
numerous different parts of a manager's or salesperson's job. While viable and
useful preparing is a significant guide to improving business communication
aptitudes, the best communicators show certain characteristics which empower them
to sharpen and augment their capacities. By embracing these attributes, anybody
ought to have the option to impart all the more unhesitatingly and adequately.
The basic attributes to an effective corporate communication are :
Completeness
Successful communications are finished, for example the beneficiary gets all the
data he needs to process the message and make a move. A total message
decreases the requirement for follow-up questions and smoothens the
communication procedure.
Conciseness
Conciseness is tied in with holding your message to a point. This is increasingly
about the substance of your message instead of its length. Indeed, even a short
reminder can incorporate immaterial or repetitive data. Conciseness enables the
recipient to concentrate on what's significant, accelerates the handling of data and
provides food for improved comprehension.
Consideration
Viable communication considers the recipient's experience and perspectives. On the
off chance that your message hits a nerve or sounds as discourteous, the
enthusiastic response of the beneficiary may influence the view of your message.
Likewise, fitting your message to your crowd – for example by utilizing
argumentations and models which are pertinent to their experience – makes it
simpler for them to process the substance.
Concreteness
A solid message is explicit, substantial, and distinctive. It's upheld by statistical data
points for improved believability. It enables your crowd to increase a review of the
more extensive picture.
Courtesy
Courtesy and consideration supplement each other in compelling communications.
Courtesy implies regarding the beneficiary's way of life, qualities and convictions –
for example making a message that is really courteous and unprejudiced.
Clearness
The more clear your message, the simpler it gets for the beneficiary to disentangle it
as per your unique expectation. While this sounds self-evident, most communication
entanglements start from absence of lucidity
Correctness
Correct language structure and linguistic structure vouch for expanded viability and
validity of your message. Formal blunders may influence the clearness of your
message, trigger equivocalness and raise questions.
