Print Ad Assignment Rubric
Criteria Excellent Good Fair Poor Score/
(4 Points) (3 Points) (2 Points) (1 Points) Comments
Content (20%) Very persuasive and Somewhat Somewhat Not persuasive and
included more than 5 persuasive and persuasive and contained 2 or less
detailed examples and contained 4 detailed contained 3 detailed detailed examples and
descriptions examples and examples and descriptions
descriptions descriptions
Presentation (20%) Presented with very Presented with some Was presented with Was not presented
creative, descriptive and creative, descriptive average sorts off creatively, little or no
imaginative words, actions, and imaginative words, actions, and description of product
and adjectives words, actions, and adjectives through use of
adjectives adjectives, actions, or
words
Techniques and Accurately identified Identified techniques Missing either Missing both technique
Audience (20%) commercial techniques and target audience technique or target and target audience
used to persuade but one is incorrect audience
consumer
Creativity and Wow! This ad was flashy This ad was pretty This ad had some This ad was not colorful
Neatness (20%) and very neat colorful and basically color and was and was messy
neat somewhat messy
Report – Explanation Audience explanation Audience explanation Audience explanation Audience explanation is
(20%) clearly answers all the clearly answers at clearly answers 4 of vague and 3 or less of
required questions and least 5 of the the required the required questions
reasons behind your required questions questions and are answered and/or
chosen product, slogan and reasons behind reasons behind your the reasons behind your
and how it relates to your chosen product, chosen product, chosen product, slogan
stereotypes slogan and how it slogan and how it and how it relates to
relates to relates to stereotypes is not well
stereotypes stereotypes explained
Copyright © Texas Education Agency, 2017. All rights reserved. 1 of 1
