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Jollibee's food is designed for Filipino tastes and its service aims to be more hospitable than other fast food chains. It has many locations throughout the Philippines in populated areas like malls, schools, and offices to be easily accessible. Jollibee also promotes affordability so customers of all income levels can enjoy their products. They implement various marketing strategies as well, such as loyalty programs and community involvement, to strengthen their position as a leading Filipino brand.

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Ralph Adrian Miel
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600 views2 pages

Script 4Ps

Jollibee's food is designed for Filipino tastes and its service aims to be more hospitable than other fast food chains. It has many locations throughout the Philippines in populated areas like malls, schools, and offices to be easily accessible. Jollibee also promotes affordability so customers of all income levels can enjoy their products. They implement various marketing strategies as well, such as loyalty programs and community involvement, to strengthen their position as a leading Filipino brand.

Uploaded by

Ralph Adrian Miel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Product

Jollibee’s food is especially designed and created for the Filipino people. No wonder, many Filipino

loves to eat in Jollibee for it suits the taste of majority Filipino and the hospitality of service is

somewhat different also as compared to other fast food chains. This is the reason why Jollibee is a

special place to eat because it makes the meals to the Filipino taste.

Pricing

Jollibee is making some of their prices of the products affordable so that everybody can eat in their

store. Internationally well-established players like KFC and McDonalds had high brand values that

Jollibee found difficult to compete with. The threat of substitute products is considerable. Local street

food and high-end restaurants form two ends of a range of substitutes. Potential entrants face entry

barriers that will hinder them from entering the industry.

Place

The location of outlets is of key importance to the marketing strategy of Jollibee. It has established a

large number of outlets to be easily accessible by the customers. Strategic placement of Jollibee

stores in the Philippines is also one of the ways on how it became the top fast food restaurant in the

Philippines. Stores can be seen located in populated areas like schools, malls and offices. Some of

their stores are also located at strip malls in national highways wherein travelers stop by to dine in or

grab a quick meal on the go


Promotion:

other Local brands in the market are strong contenders and are not to be underestimated. Jollibee

often have the advantage of intimate knowledge of consumer tastes and consumer preference

through local pride.. This strategy met with great success. Investing in socio-civic programs

designed to serve its host communities further secured Jollibee’s position as a Filipino company for

the Filipino. They also developed a loading card wherein you can use it to buy their products and get

points for using it. The “Happy Plus” card is not only limited to be used on Jollibee, it can also be

used to buy products from their sister companies.

Phenomenal Changes Pricing

The price of the products of Jollibee are very affordable to the lower class to middle and upper class

working person. Although Jollibee adjusetd the prices of the products they kept the affordability of

their products which benefits the customers most especially the children because we can avail the

high quality and best tasting products at affordable prices. Pricing always help shape the perception

of your product in consumers eyes. Hence, customers most especially with a tight budget can still

buy from Jollibee

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