1. Starbucks has maximum customers from which age group and which occupation?

90
Starbucks has maximum employed customers from age 20-29. 80
70
Count - Id age
60

Customers Count
status 0 1 2 3 Total Result
50
0 10 24 3 37
1 10 2 4 16 40
2 44 12 2 58 30
3 1 1 2 20
Total Result 10 79 17 7 113
10

0
0 1 2
Occupatio
 age 0
1
2
3

0 1 2 3 Total Result
Occupation
2. Find out the spending at Starbucks by all status groups.
So, Spending by different status groups are: Total Result
a. 37 Students spends total of 49 RM.
b. 16 Self-Employed spends
total of 24 RM. 3
c. 58 Employed spends total of 89 RM.

Status Groups
d. 2 Housewife spends total of 5 RM.
2
So, near about 113 of customers spends
total of 167 RM.
Count - Id spendPurchase 1
status 0 1 2 3 Total Result
0 1 25 9 2 37 0
1 2 6 6 2 16
2 2 25 29 2 58 0 10 20 30
3 1 1 2 Spendings
Total Result 5 56 45 7 113
 3
2
1
spendPurchase 0

0 10 20 30 40 50 60
Spendings in RM
3. What is the percentage of loyal customers among all
status groups. So, its clear from table and pie
chart that 80% of Starbucks customers are loyal.
Count - Id loyal 100
status 0 1 Total Result 90
0 25 12 37 80
1 15 1 16 70
2 48 10 58 60

Axis Title
3 2 2
50
Total Result 90 23 113
40
30
Count of Id Spendings
20
Status 0 RM < 20 20-40 RM > Grand Total
Student 1 25 9 2 37 10

Self-Employed 2 6 6 2 16 0
0 1 2 3 Total
Employed 2 25 29 2 58
Axis Title
Housewife 1 1 2
Grand Total 5 56 45 7 113
 loyal 0
1

2 3 Total Result
Axis Title
4. Which method of communicating promotions is most effective?
So, according to table, method which is most effective is others. But as
customers are more attracted towards this brand due to brand value of
Starbucks. So no as such promotions are needed for the Starbucks on the
basis of stats.

promoMethodApp promoMethod
promoMetpromoMetpromopromopromoMet
pr Count - Id
1 ###
1 ###
1 ###
1 ###
1 ###
1 ###
1 ###
0 1
1###
Total Result ###
5. Find out spend at Starbucks by all income groups.
So, spending by all income groups at Starbucks are: Total Result
a. 65 Customers with less than RM 25,000 income spend RM 87.
b. 23 Customers with RM 25,000 to RM 50,000 income spend RM 36. 4
c. 17 Customers with RM 50,000 to RM 1,00,000 income spend RM 27. d.
3 Customers with RM 1,00,000 to RM 1,50,000 income spend RM 6. e. 5

Income Levels
3
Customers with more than RM 1,50,000 income spend RM 11. So, near
about 113 of customers spends total of 167 RM.
2

Count - Id spendPurchase 1
income 0 1 2 3 Total Result
0 4 39 18 4 65
0
1 1 9 12 1 23
2 7 10 17 0 10 2
3 3 3
4 1 2 2 5
Total Result 5 56 45 7 113
Total Result

4
Income Levels

3
3
2 2
1
spendPurchase 0
1

0 10 20 30 40 50 60
Spend Purchase
 0 Less than RM25,000 1
0 Student RM25,000 – RM50,000 2 0 - Daily
0 Below 20 1 From 20 to 1 Self-Employed 2 RM50,000 – RM100,000 3 1 - Weekly
0 - Male 29 2 From 30 to 39 3 40 Employed RM100,000 – RM150,000 4 More 3 - Monthly
Numerical 1 - Female and above 3 Housewife than RM150,000 4 - Never
Id gender age status income visitNo
1 1 1 0 0 3
2 1 1 0 0 3
3 0 1 2 0 2
4 1 1 0 0 3
5 0 1 0 0 2
6 1 1 0 0 3
7 1 1 0 0 3
8 0 1 2 2 3
9 1 1 0 0 3
10 0 1 2 0 2
11 1 1 0 0 3
12 1 1 0 0 3
13 1 1 0 0 1
14 1 1 0 0 3
15 1 1 0 0 3
16 1 1 2 0 3
17 0 2 2 2 2
18 0 1 2 0 3
19 0 1 2 1 1
20 1 1 1 2 3
21 0 2 2 3 3
22 1 1 2 0 3
23 0 1 2 1 3
24 1 1 0 0 2
25 0 3 1 3 3
26 0 2 2 4 2
27 0 2 2 4 3
28 0 1 1 0 2
29 0 3 1 4 1
30 1 1 2 2 3
31 1 1 2 1 2
32 1 1 2 2 1
33 1 2 2 1 3
34 1 1 2 1 3
35 1 1 2 1 3
36 1 1 0 0 3
37 1 1 1 0 3
38 0 0 0 0 3
39 0 1 2 0 3
40 0 2 2 2 3
42 0 1 2 0 2
43 1 1 2 1 1
44 1 1 2 0 2
46 1 2 0 2 3
48 1 1 1 0 3
49 1 1 2 1 3
50 0 0 0 0 3
51 0 3 2 3 3
52 1 0 0 0 3
53 1 3 3 0 2
54 1 0 0 0 3
55 1 1 2 1 3
56 1 1 2 1 2
57 1 1 2 0 3
58 0 0 0 0 2
59 0 0 0 0 2
60 1 1 0 0 3
61 0 1 0 0 3
62 1 1 2 0 3
63 0 2 0 0 3
64 0 1 2 0 3
65 1 1 2 0 3
66 1 1 0 0 3
67 1 1 1 1 2
69 1 1 2 0 3
70 1 1 2 1 3
71 1 1 2 0 3
72 0 1 2 1 1
73 1 1 2 0 2
74 0 2 2 0 3
75 1 1 3 2 3
76 0 1 2 1 3
77 0 1 2 0 3
78 0 1 2 2 2
79 1 1 0 0 3
80 1 0 0 0 3
81 1 1 2 2 2
83 0 1 1 2 3
84 0 2 1 2 1
85 0 1 2 1 3
86 0 2 1 4 2
 87 0 1 1 4 3
88 1 1 2 0 3
89 1 1 2 1 3
90 0 1 1 1 3
91 1 2 2 2 1
92 1 2 2 1 2
94 1 1 2 0 3
95 0 1 2 2 2
96 1 1 2 1 3
97 1 1 1 0 3
98 1 2 2 0 3
99 1 1 2 1 3
100 0 2 2 0 3
101 0 1 0 0 3
102 0 1 0 0 3
103 0 1 1 2 0
104 0 2 2 1 1
105 0 0 0 0 3
106 0 3 2 2 2
107 0 1 0 0 3
110 0 1 0 0 3
111 0 1 0 0 3
112 1 1 2 0 2
114 1 0 0 0 3
115 0 3 1 1 3
116 0 0 0 0 0
117 0 2 0 0 2
118 0 3 1 1 2
119 0 1 2 0 2
120 0 1 0 0 3
121 1 1 2 0 3
122 0 1 2 2 3
 0 Below 30
mins 1 30
0 Dine In mins to 1h 2 0 Within
1 Drive-thru 1h to 2h 3 1km 1 1km
2 Take away 2h to 3 h 4 to 3km 2
3 Never More than More than
4 Others 3h 3km 0 Yes 1 N0 0 Yes 1 No 0 Yes 1 No 0 Yes 1 No 0 Yes 1 No
0 Yes 1 No
method timeSpendlocation membershiitemPurchaitempurchaitemPurchaitemPurchaitemPurch
0 1 0 0 1 1 1 1 1
2 0 1 0 1 1 1 1 1
0 1 2 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
2 1 1 1 1 1 1 1 1
0 1 2 1 1 1 1 1 1
0 0 0 0 1 1 1 1 1
0 1 2 0 1 1 1 1 1
1 0 2 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
0 0 2 1 1 1 1 1 1
0 1 2 1 1 1 1 1 1
2 0 1 0 1 1 1 1 1
2 0 1 0 1 1 1 1 1
2 0 0 0 1 1 1 1 1
2 1 2 0 1 1 1 1 1
1 0 0 0 1 1 1 1 1
0 0 0 0 1 1 1 1 1
2 0 1 0 1 1 1 1 1
2 0 1 0 1 1 1 1 1
2 0 0 0 1 1 1 1 1
0 0 0 1 1 1 1 1 1
0 4 0 1 1 1 1 1 1
1 2 1 0 1 1 1 1 1
0 2 2 1 1 1 1 1 1
0 1 1 0 1 1 1 1 1
1 0 1 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
1 0 1 0 1 1 1 1 1
0 1 1 0 1 1 1 1 1
2 1 2 0 1 1 1 1 1
1 0 0 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
0 1 1 0 1 1 1 1 1
2 0 0 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
2 0 0 1 1 1 1 1 1
0 2 2 1 1 1 1 1 1
2 0 2 0 1 1 1 1 1
2 0 0 0 1 1 1 1 1
0 1 0 0 1 1 1 1 1
0 1 0 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
2 0 1 0 1 1 1 1 1
2 1 2 1 1 1 1 1 1
2 0 0 1 1 1 1 1 1
1 0 0 0 1 1 1 1 1
0 0 2 0 1 1 1 1 1
0 0 2 1 1 1 1 1 1
2 0 2 0 1 1 1 1 1
1 0 2 1 1 1 1 1 1
2 1 0 0 1 1 1 1 1
2 1 1 0 1 1 1 1 1
1 0 1 1 1 1 1 1 1
0 1 2 0 1 1 1 1 1
0 0 1 1 1 1 1 1 1
1 0 2 1 1 1 1 1 1
0 2 1 0 1 1 1 1 1
1 0 1 1 1 1 1 1 1
0 1 2 1 1 1 1 1 1
2 1 0 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
0 1 1 1 1 1 1 1 1
0 0 0 0 1 1 1 1 1
0 0 2 1 1 1 1 1 1
0 1 1 0 1 1 1 1 1
2 0 0 1 1 1 1 1 1
2 2 0 0 1 1 1 1 1
2 0 2 0 1 1 1 1 1
2 0 1 0 1 1 1 1 1
1 0 2 1 1 1 1 1 1
2 0 2 0 1 1 1 1 1
2 0 1 1 1 1 1 1 1
0 1 2 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
1 4 1 0 1 1 1 1 1
0 2 2 0 1 1 1 1 1
2 1 1 0 1 1 1 1 1
0 2 2 1 1 1 1 1 1
0 3 2 0 1 1 1 1 1
1 1 2 0 1 1 1 1 1
0 0 1 0 1 1 1 1 1
2 0 0 0 1 1 1 1 1
0 0 1 0 1 1 1 1 1
0 2 2 0 1 1 1 1 1
2 1 0 0 1 1 1 1 1
2 0 2 0 1 1 1 1 1
2 0 2 0 1 1 1 1 1
0 1 1 0 1 1 1 1 1
2 0 2 1 1 1 1 1 1
4 0 0 1 1 1 1 1 1
1 0 1 0 1 1 1 1 1
1 1 2 0 1 1 1 1 1
1 1 2 1 1 1 1 1 1
0 1 2 1 1 1 1 1 1
1 0 2 0 1 1 1 1 1
0 2 2 1 1 1 1 1 1
1 1 2 1 1 1 1 1 1
1 1 2 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
0 0 2 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
0 1 2 1 1 1 1 1 1
2 0 2 1 1 1 1 1 1
0 2 2 1 1 1 1 1 1
0 2 1 0 1 1 1 1 1
0 2 1 0 1 1 1 1 1
0 1 1 1 1 1 1 1 1
2 0 0 1 1 1 1 1 1
0 1 1 1 1 1 1 1 1
 0 Zero 1
Less than
RM20 2
RM 20 to
RM40 3
More
than
0 Yes 1 No RM40 Scaled 1-5 Scaled 1-5 Scaled 1-5 Scaled 1-5 Scaled 1-5 Scaled 1-5 Scaled 1-5
itemPurchaspendPurc productRatpriceRate promoRateambianceRwifiRate serviceRat chooseRat
1 1 4 3 5 5 4 4 3
1 1 4 3 4 4 4 5 2
1 1 4 3 4 4 4 4 3
1 1 2 1 4 3 3 3 3
1 2 3 3 4 2 2 3 3
1 1 4 3 5 5 4 5 4
1 2 5 5 5 5 3 5 5
1 1 4 2 3 3 3 3 3
1 3 5 4 4 4 4 4 4
1 2 4 3 3 4 3 3 4
1 1 4 1 4 5 3 3 4
1 1 3 2 4 4 3 4 4
1 2 4 3 2 4 4 3 4
1 1 4 3 4 4 4 4 3
1 1 5 2 5 5 5 5 2
1 1 4 1 5 4 3 4 4
1 2 4 3 3 4 3 3 3
1 1 4 4 4 4 4 4 4
1 2 4 3 4 5 5 5 5
1 1 3 4 3 4 3 4 2
1 2 2 2 5 3 3 4 3
1 2 5 3 4 3 3 4 5
1 1 5 2 5 5 2 4 3
1 1 5 4 4 5 4 4 3
1 2 4 3 4 4 3 3 5
1 2 4 3 1 4 4 5 4
1 1 4 2 4 4 4 4 2
1 2 5 3 4 4 3 4 3
1 3 4 5 3 3 3 4 5
1 1 5 5 5 5 3 5 5
1 2 3 1 4 4 3 4 4
1 2 4 3 3 3 2 3 4
1 2 2 3 5 5 3 5 5
1 1 3 2 3 3 3 4 3
1 1 3 4 4 3 4 4 3
1 1 4 2 4 4 3 4 1
1 1 3 3 4 4 5 5 2
1 1 5 2 3 4 4 3 5
1 2 4 4 4 4 4 4 4
1 1 3 2 5 3 3 5 3
1 2 5 4 5 5 3 5 5
1 2 5 4 5 5 1 4 4
1 2 4 4 5 4 4 5 5
1 2 5 3 4 3 4 4 4
1 0 3 1 5 4 3 3 2
1 1 3 4 5 4 3 4 2
1 1 3 3 3 3 3 3 3
1 2 4 4 4 4 2 3 4
1 1 3 3 2 2 2 4 3
1 3 5 4 3 5 3 5 5
1 2 3 3 2 3 3 3 3
1 2 4 3 5 4 4 5 5
1 1 4 3 4 3 2 3 4
1 2 5 4 3 4 3 3 3
1 1 5 5 5 5 5 5 5
1 1 3 3 3 3 4 3 3
1 1 4 3 4 4 3 4 3
1 3 2 1 5 1 4 3 3
1 2 5 4 3 4 3 3 3
1 2 3 3 4 3 3 3 3
1 1 4 2 3 5 4 4 5
1 0 3 1 5 3 4 4 5
1 1 4 3 2 4 3 4 4
1 2 4 3 4 5 4 4 4
1 0 2 1 5 4 4 4 1
1 1 3 3 5 4 3 3 4
1 1 4 3 4 5 5 5 3
1 2 5 1 3 3 2 3 3
1 1 4 2 4 4 3 4 3
1 1 3 2 4 4 4 5 4
1 2 3 2 3 3 3 5 4
1 1 3 3 4 5 4 4 4
1 1 4 2 5 3 2 4 4
1 2 4 2 1 4 1 4 4
1 1 2 1 5 2 2 2 2
1 1 2 2 3 2 2 2 2
1 2 3 2 4 3 1 3 3
1 1 5 5 5 5 5 5 5
1 1 4 4 2 4 3 4 5
1 2 4 2 4 3 4 4 4
1 2 4 3 4 4 3 4 4
1 3 4 3 2 3 1 2 2
1 2 3 3 3 4 3 3 3
1 2 4 4 4 4 4 4 4
1 0 5 5 5 5 4 5 5
1 2 4 4 5 4 4 5 4
1 2 4 3 4 5 5 4 5
1 1 5 3 5 5 4 4 1
1 2 3 1 3 3 1 3 2
1 1 3 3 5 4 3 3 4
1 1 3 3 1 4 3 4 4
1 2 3 3 3 3 3 3 3
1 2 4 3 4 3 3 4 4
1 1 4 2 3 4 4 4 4
1 2 3 2 3 3 3 3 3
1 1 3 4 3 3 1 2 3
1 2 4 2 4 4 3 3 3
1 3 4 5 5 4 4 3 3
1 1 4 4 4 4 4 4 4
1 2 4 3 5 4 4 4 4
1 2 3 3 3 3 3 3 3
1 1 3 3 3 3 3 3 2
1 0 4 2 3 5 4 4 2
1 1 5 4 4 4 4 4 4
1 1 3 4 5 5 5 4 4
1 1 2 2 1 2 2 3 2
1 2 5 5 5 5 5 5 5
1 1 4 4 5 4 2 3 4
1 2 3 3 5 3 2 4 4
1 3 5 5 5 5 5 5 5
1 1 3 2 4 3 3 3 4
1 1 4 4 4 4 4 4 4
1 1 1 1 5 4 3 3 2
0 Yes 1 No 0 Yes 1 No 0 Yes 1 No 0 Yes 1 No
promoMethodApp promoMethodSoc promoMethodEmail promoMethodDeal
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
0 Yes 1 No 0 Yes 1 No 0 Yes 1 No 0 Yes 1 No
promoMethodFriend promoMethodDisplay promoMethodBillboard promoMethodOthers
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 0
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
0 Yes 1 No
loyal
0
0
0
1
0
0
0
0
0
0
0
1
0
0
1
1
0
0
0
0
1
0
1
0
0
0
1
0
0
0
0
0
0
1
0
1
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
0
0
0
1
1
0
1
0
0
0
0
0
0
0
0
0
1
1
1
0
0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
1
1
0
0
1
0
0
0
0
1
0
1
Count - Numerical 0 Dine In 1 Drive-thru 2 Take away 3 Never 4 Others
0 Student 1 Self-Empl 0 1 2 me(empty) 4 Total Result
0 16 7 14 37
1 7 3 6 16
2 21 9 27 1 58
3 1 1 2
status 1 1
(empty)
Total Result 44 20 48 1 1 114
Row Labels Daily Weekly Monthly Never Row LabelsDine in Drive Thru
Student 1 1 5 30 0 16 7
Self-Employed 1 2 4 9 1 7 3
Employed 6 16 36 2 21 9
House Wives 1 1 3 1

40

35

30

25

20

15

10

0
Daily Weekly Monthly
 Take Away Others
14 37 43% 19% 38%
6 16 44% 19% 38%
27 1 57 16% 47%
1

Student
Self-Employed
Employed
House Wives

Weekly Monthly Never