ASSIGNMENT 3 BRIEF

Qualification BTEC Level 5 HND Diploma in Business

General Assuming that you are a strategic specialist at XYZ Strategic consulting company. Your company offers
Assignment various consulting services ranging from conducting internal and external analysis, strategic planning to
scenario strategic implementation and evaluation to other companies in many different industries. At the moment,
your company is having an order from company A operating in a particular in market sector ( which will be
specified by your course tutor and each class will be assigned a different sector to avoid plagiarism). Each
student should choose one specific real-life company working in the targeted sector and they must register
their chosen company to the tutor to get approval before proceeding with their assignment.
The CEO of company A wants your company to help them carry out a comprehensive organizational

Page 1
 audit including assessing both its internal and external environments. Based on these analyses, they also wish
to have some recommendations on which strategy they should pursue now.
Your responsibility is to find relevant data and information from trustworthy sources, process them
rationally and present the findings and strategic suggestion as a formal strategic report, which consists of
three main parts:
 Part 1: External analysis
 Part 2: Internal analysis
 Part 3: Strategic planning and evaluation
 Assignment 3 is the part 3 of the required strategic report.

Based on your analyses in assignment 1 & 2 together with the mission, vision of your chosen company, discuss
the possible alternative strategies that you would suggest the chosen company to implement. The reasons
and criteria for choosing and selecting the proposed strategy should also be discussed.
Aims of
This assignment satisfies the following learning outcomes:
Assignment 3
LO4. Apply models, theories and concepts to assist with the understanding and interpretation of strategic
directions available to an organization
P4. Apply a range of theories, concepts and models, interpret and devise strategic planning for a given
organization

Page 2
 - You should write this assignment in academic style, make sure you have proper introduction, body and
conclusion.
- You could use models, theories, diagrams and tables where appropriate to enhance your argument.
Assignment Remember to reference your sources appropriately.
format - You should use in-text references and a list of all cited sources at the end of the essay by applying
Harvard Referencing Style.
Your report should be approximately 2000 words (± 10%) in length (excluding the tables, graphs, diagrams,
appendices and references).

LO4. Apply models, theories and concepts to assist with the understanding and
interpretation of strategic directions available to an organization
P4. Applying a range of theories, concepts and models, M4. Produce a strategic D1. Critique and interpret
interpret and devise strategic planning for a given management plan that has information and data applying
organization. tangible and tactical strategic environmental and competitive
priorities and objectives analysis to produce a set of valid
 Briefly describe the process of generating and
selecting strategies, which consists of 3  Effective comparison to strategic directions, objectives
overarching choices: choose the most suitable and tactical actions.
 Business strategies strategy for the chosen
 Strategic directions  Synthesis of different
company
Page 3
  Strategic methods sources of data has been
 Pros and cons of the applied objectively to
 Describe each strategy for the chosen corporate as chosen strategy have been provide a logical flow of
a set of strategic choices including: taken into consideration contents throughout the
 Business strategies (i.e. choices about business report.
positioning relative to competitors)
E.g.: Porter’s generic strategies: cost and price  Some specific application
leadership; differentiation; focus or Bowman’s to VN context has been
strategy clock. provided. E.g. what
strategies would you
 Strategic directions (i.e. choices of products, suggest for the chosen
industries & markets to pursue) company if they want to
E.g. penetrating or diversification (related or enter Vietnam market (in
unrelated); integration (horizontal or vertical) case the chosen company
is a foreign corporation
 Strategic methods (i.e. how to pursue the and currently they are not
strategy) operating in VN market).
E.g. organic development, alliances (equity or non-
equity), merger & acquisition

N.B. Each of the planning techniques can yield one

Page 4
 comprehensive analysis.

 Evaluate alternative strategies using appropriate

Page 5