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Document 5

The document outlines an agenda for a creativity session focused on brainstorming ideas for M2M Marketing and Advertising. It discusses objectives like generating new product or service ideas, promotion ideas, or process improvements. It describes conducting brainstorming activities and exercises to generate fresh ideas in small groups, capturing all comments. Rules prohibit criticism to encourage creativity. The agenda concludes by summarizing the top ideas generated and next steps like further researching ideas or turning them into reality.

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60 views7 pages

Document 5

The document outlines an agenda for a creativity session focused on brainstorming ideas for M2M Marketing and Advertising. It discusses objectives like generating new product or service ideas, promotion ideas, or process improvements. It describes conducting brainstorming activities and exercises to generate fresh ideas in small groups, capturing all comments. Rules prohibit criticism to encourage creativity. The agenda concludes by summarizing the top ideas generated and next steps like further researching ideas or turning them into reality.

Uploaded by

api-525321076
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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M2M Marketing

CREATIVITY SESSION and Advertising


AGENDA
Overview
Brainstorming objectives
Rules
Brainstorming Activities
Summarize
Next steps
BRAINSTORMING OBJECTIVES
Describe the objective(s) of the exercise.
 New product or service ideas?
 New feature ideas?
 Feature/product naming?
 Promotion ideas?
 New process for doing something?

Define top requirements or restrictions.


BRAINSTORMING ACTIVITY
Generate ideas.
Use games and exercises to “warm up” your creative thinking.
When ideas slow down, try another exercise to generate fresh ideas.
Breaking into smaller groups may be helpful.
Use a computer to capture every comment/idea.
RULES
Be creative
Listen
No criticism allowed
SUMMARIZE
Review ideas.
Vote on top candidates and consolidate.
Check requirements and restrictions.
Trim list to top 5-10 ideas.
NEXT STEPS
Describe what happens next:
 Research the ideas generated?
 Follow up with larger group?

Generate action items for follow-up:


 Start turning ideas into reality.

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