I.
ENVIRONMENTAL ANALYSIS
Trend in the Industry
In establishing a business, you should consider the
different factors that will affect your business. In order
to make the business to be known or popular you
should be in the trend. As an entrepreneur, we should
possess different characteristics in order to reach our
vision and mission and to fit in the social life.
People are seeking for something new that’s why we
are encourage to establish this business. Snacky on
the flour offers innovative and unique food that will
benefit both consumer and producer. This business
offers a product which is “pasok sa budget ng masa”
which says that, our products are affordable and satisfy
the hunger and cravings of individuals.
We are confident that our product will be in the trend
because food is the most inevitable thing in this world,
and because of that people are not stopping to seek
new and creative food that this business offers. With
this, we are determined to be successful possessing
skills that will help us to improve and progress.
Discipline, confidence, open-minded, self-starter,
competitive, creativity,determination, good people
skills, strong work ethic and passion are the
characteristics we possess that makes us a good
entrepreneur that will push us to be trend in the
industry.
Competitor Analysis
Having competitors in business is a thing that can’t be ignore.
This makes the business more competitive and innovative because
knowing hat you have competitors you will be pushed to create and
explore new things for your business to be top on the list and be
known.Competition is a sgn of healthy economic environment
because it becomes new source of possible entrepreneurial venture
Competitors should not be viewed as negative one, rather make
them as your inspiration to climb up more on top. This allows us to
be determined to think all the positive ways to improve ourselves.
Snack-A-ttack and Bertolucci are viewed as the competitor of the
business. The first one (Snack-a-ttack), they offer foods such as
fries, hotdogs and chicken wings and they had their drinks also. For
the last one (Bertolucci), they offer foods such as siomai and
siopao, for their drinks they offer shakes with different flavors. In
order for us to be unique and differ from them we used pure and
natural potato in order for the essence of fries to be there and drinks
to quench their thirst.
MARKET ANALYSIS
Market Forecast
A market forecast is a core component of a market analysis. It
projects the future numbers, characteristics, and trends in your target
market. A standard analysis shows the projected number of potential
customers divided into segments.
This table of a simple market forecast defines two target market
segments and projects the potential customers in each of those
segments by years, for five years.
Market size forecast
In the market forecast, the example numbers indicate that there
are 25,000 home offices included in the market, and that number is
growing at an estimated ten percent per year. There are also 10,000
small businesses in the area, and that number is growing at five
percent per year.
These numbers are estimates. Nobody really knows, but we all
make educated guesses. The developers of the plan researched the
market as well as they could and then estimated populations of target
users in their area and the annual growth rates for each.
Market Share
Food Business Market Share
Custos Café Bertolucci Snack-a-ttack Canapé Bites
Market Position
• INFLUENCERS
TARGET
CUSTOMERS • PURCHASERS
• CUNSUMERS
• KEY
MARKET COMPETETIVE
COMPETITORS
FRAME
POSITION
• SUBSTITUTES
POINT OF • $ VALUE
DIFFERENCE
PROPOSITION
ECONOMIC
FUNCTIONAL
EMOTIONAL
Business Description
Product Description
Potato Balls unlike other products of the same kind, our food
product contains unique characteristics that the other products don’t
have. Our product contains nutrition’s that help our customers to be
ready to their daily living.
The Potato Balls offered by Snackie on the Flour has its own
creativity and uniqueness which makes different from the other food
products. Potato Balls are product which is a circle small ball made
from mashed potato and additives are added based from the taste of
the customers. One more thing that makes the appetite of the
customers please is that we offer add-ons such as cheese powder and
catsup. Their preferences of sauce will make them more enjoy the taste
of the food.
Equipment/Materials Needed
Tent
Table
Table Cloth
Tarpaulin
Gloves
Apron
Hairnet
Stove
Tupperware
Bowl
Strainer
Rags
Pan
Pitcher
Cups
Plates
Personnel Requirement
One of the most important factors in developing good business
programs is the personnel. In order to provide a high quality of service
it is recommended that the evaluating and supporting personnel of the
program exhibit certain characteristics, such as flexibility,
professionalism, caring, assertiveness, thorough training with
dedication and commitment. The following qualifications will provide a
better understanding of the requirements to hiring the most qualified
personnel for a food business program:
• The candidate must obey all the instructions and rules given by the
authority.
• The candidate must have passion for his/her job.
• The candidate should look for the positive and bright side of the
business.
• The candidate should be observed punctuality.
• The candidate should know the objectives and goals of the business.
• The candidate should know how to prioritize and organize things
rather than unnecessary things.
• The candidate should possess the following professional and
personality
Characteristics:
o Multi-tasking
o Confident
o Assertive
o Caring
o Flexible
o Creative
o Good communication skills
o Strong critical reasoning skills
