Question-type flow chart
Find out which type is right for your survey
It’s not always clear which type of question will yield the type of response you want. Luckily, this handy
flow chart will guide you to the right decision. Start at the top and follow the arrows through gray
decision points to get to green endpoints. Once you get to the question type you’re looking for, click the
green endpoint to find out more about it. Happy flowing!
So, you’re writing a
survey question...
Do you want people to
Yes No
answer in their own words?
I don’t know
Do you want to make
Use an open-ended Use a closed-ended
No charts and graphs with Yes
question! question! But which kind?
your survey data?
I don’t know
Does your question NEED
No to be easy to take on a Yes
mobile device?
Add an “Other (Please specify)”
One that still lets people
answer option to a
answer in their own words
multiple-choice question
Use a multiple-answer No! Let them
multiple choice question! give multiple
Do you want to limit responses
The simplest kind
to just one answer option?
Do you want to give answer options Yes! There can
in a dropdown menu format? be only one
Do you want people to rate Something a little
something on a scale? more special
Yes No
No Yes
Use a single-answer
multiple choice question!
Do you want people to rank Do you want to ask people how
each of the answer options much they agree or disagree
against each other? with a statement?
Use a dropdown question!
Yes No Yes Use a Likert scale question!
It’s probably best to just use
Use a ranking question! Use a simple rating
multiple choice questions. No
scale question
But wait! There’s more!
Do you want to use the more Do you want to get more specific?
serious option or something a Like rating the quality of a product
bit more fun? or service?
Serious Fun
Do you have several of these
questions, all using the same scale?
Use an NPS question Try a star rating question!
Yes
These question types are often hard to
Consider using a matrix
take on mobile devices, which as much as
of questions
50% of people use to take surveys
1
2
3
It’s probably best to just use
multiple choice questions.
Try these question types out in your survey!
Get started