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Design Process of Branding and Blogs

The document summarizes the design process for a travel blog focused on exploring unexplored areas of Himachal Pradesh. It includes elements used in the logo representing the author's interests in motorbikes, birds, music. The blog aims to share travel advice and experiences with other travelers to promote local culture, traditions, and lesser known destinations. The target audience are travelers interested in learning about different places, cultures, and exploration. The name "Free Soul" was chosen to represent the freedom and independence experienced through travel.

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karma negi
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46 views8 pages

Design Process of Branding and Blogs

The document summarizes the design process for a travel blog focused on exploring unexplored areas of Himachal Pradesh. It includes elements used in the logo representing the author's interests in motorbikes, birds, music. The blog aims to share travel advice and experiences with other travelers to promote local culture, traditions, and lesser known destinations. The target audience are travelers interested in learning about different places, cultures, and exploration. The name "Free Soul" was chosen to represent the freedom and independence experienced through travel.

Uploaded by

karma negi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KANGRA

DESIGN THINKING
DESIGN PROCESS OF BRANDING AND BLOGS

SUBMITTED TO:
Ms. Anubha SUBMITTED BY:
Karma Negi
Branding
Design Process

LOGO ELEMENTS USED


FOR LOGO

BIKE TYRE

BIRD

MUSIC

GUTIAR STRING

The logo consists of different elements which all together


de- scribe my personality and characteristics. The shape of
the logo which is a circle depicts the tyre of a motorbike
which shows my fondness for riding. Inside the logo, there
is a minimal line drawing of a bird to illustrate my will to
freely travel the world like a bird. the two straight lines in
the circle are the representa- tion of guitar strings which
shows my immense passion for mu- sic and the wave above
these lines represents the fluctuations of thoughts that
always take place in my mind.
EXPLORATIONS

FINAL LOGO

COLOR PALETTE

TYPOGRAPHY
FONT : TEMPUS SNS ITC
PHILOSPHY
It’s not about making money , It’s about telling a story.
It’s not about the destination , It’s about the experience.

INTENT
To share the travel advice and experience and
to socialize with other travelers to know about new
Culture its tradition and new stories.

IDENTITY
A Travel blog which showcase the beauty of
Himalayas Its people, culture ,tradition and to
explore the untouched Unexplored Himalayas .

CRITICAL INSIGHT
If someone from outside of Himachal Pradesh planes
a trip to H.P the destination which strikes in their main is either
Shimla or Manali so our goal is to tell others about unexplored
beauty oh H.P and To aware about the environmental Impacts of
Tourism in Himalayas in order to reduce pollution caused.

TRAVEL BLOG
Target audience- Travelers, People interested in knowing different
place its culture , Explorers.
EMPATHY MAPPING
The Blog
Design Process

WHAT TYPE OF BLOG ?


TRAVEL BLOG

shed me to travel around the world. Keeping my passion for explor- ing new places I thought

BLOG NAME
FREE SOUL

For the name, I thought of all the words that came to my mind or the
feeling that I get when I think of travelling.

PEACE FREE
INDEPENDENT
FREEDOM
LIFE OURSELF
HAPPY
ENJOYMENT
ADVENTURE
EXPERIENCE KNOWLEDGE
OPEN MIND ONAL
PERS GROWTH
SOCIAL RELATION
NEW CULTURES
LEARN

I find ‘FREE SOUL’ the reasonable name for my blog


as these two words are accurate to explain how
travelling makes me feel.
Blog
Reviews

1Review
After reading your blog i eagerly want to eat kangri dhaam

2 Review
Amazing stories

3Review
NICEEEEEEEEEE

4Review
I like the way you described your trips.

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