Android vs windows

CHAPTER I

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION

The economic development of a country to a large extent depends on

technological development. Technological development is necessary in all fields.
There is a high development in the field of communication. In the beginning
telephones were used for communications. Invention of mobile phones in the later
days made the communication much easier than the other media. During the initial
stages mobile phones were used only for communication purpose in the same as the
land line telephones. Later on, some additional features were added to mobile phones
such as camera, music player etc; A new trend has been created by providing these
facilities in the mobile phones. These facilities offered groundwork for the arrival of
smart and windows phone. Smart phones are smart to handle and are different from
simple mobile phone. Through smart phones we can have the benefit of different
application software and lot of attractive games.

1.2 SMART PHONES

A smart phone is a cellular telephone with integrated computer and other
features not originally associated with ordinary mobile phones such as an operating
system, web browser and the ability to run software applications.
Early smart phones typically combined the features of mobile phone with
those of another popular consumer device such as Personal Digital Assistant (PDA),
media player, digital camera, Global positioning system (GPS) and a navigation unit.
A modern smart phone includes all the above said features and also in addition it has a
touch – screen computer, web browsing, Wi-Fi and third party applications and
accessories
The most popular smart phones today are powered by Google’s Android and
Apple’s i-OS mobile operating systems.
In simple smart phones provide a one- stop solution for information management,
mobile calls, e-mail sending, and internet access.

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 1.3 ANDROID

Android is a mobile operating system based on Linux kernel founded in

California in October 2003 by Andy Rubin and backed by Google along with major
hardware and software developers(such as Intel, HTC, ARM, Motorola and
Samsung). In October 2008, HTC released the HTC dream, the first phone to use
android. The software suite included on the phone consists of integration with
Google’s proprietary applications such as Maps, Calendar, Gmail and full HTML web
browser. Android supports the execution of native applications and third party apps
which are available via Google play store.

1.4 WINDOWS MOBILE PHONE

Windows mobile is based on the Windows CE kernel and first appeared Pocket PC
2000 operating system. Throughout its life span the operating system will be available
in both touch screen and non touch screen formats. It was supplied with a suite of
applications developed with the Microsoft Windows API and was designed to have
featured and appearances almost similar to desktop versions of Windows. Third parties
could develop software for Windows Mobile with no restrictions imposed by
Microsoft. Software applications were eventually purchasable from Windows
Marketplace for mobile during the service’s brief life span.

1.4.1 WINDOWS PHONE

In February 2010 Microsoft unveiled Windows phone 7 with a user interface by
Microsoft’s “Metro design language” to replace Windows Mobile. Windows phone 7
integrates with Microsoft services such as Microsoft Sky Drive, Office, box and Bing
as well as Microsoft services such as Facebook, Twitter and Google accounts. This
software platform runs mostly on smart phones, and has received some positive
perception from the technology press and has been praised for its uniqueness and
differentiation.
1.5 TATEMENT OF THE PROBLEM
As we know that a country’s development in economy depends
largely on the development of technological advancement in that particular country.

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The consumer’s role in selecting phone will be tougher if the technology is developed
in every sphere of the nation. Now days, communication is very important in the
modern field. Many communication tools like mobile, smart phones, windows phone
are available in the market. In order to know the customer satisfaction towards phones
the researcher has made an attempt to study about “A STUDY ON THE CUSTOMER
SATISFACTION TOWARDS ANDROID AND WINDOWS MOBILE PHONES IN
TUTICORIN TOWN” as a topic for this study.

1.6 OBJECTIVES OF THE STUDY

 To study problems faced by the smart phone and windows phone users
 To know the consumer preference about both Smart and Window phones
 To know the correlations between the age and the preference of phones
 To specifically understand the awareness about the windows phones
 To identify which phone plays a major role among consumers
 To understand the various brands of smart and windows phone available in the
market
 To identify the satisfaction level of smart and windows phones
 To know the battery backup, memory, after sale service, design and quality of
both phones
 To identify the consumer satisfaction level of internet, wi-fi and other
connectivity in both the mobiles.

1.7 SCOPE OF THE STUDY

This research work is an attempt to study about the consumers’ satisfaction for
selecting both smart and Windows phones in Tuticorin town alone. This study covers

only Android and Windows phones.

1.8 PERIOD OF THE STUDY

This research work has been done during the period covering months from
July 2015- October 2015

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1.9 NEED FOR THE STUDY

After globalization of Indian economy in 1991, the telecommunication

sector remained the growing sector in India. In the last few years more and more
companies are engaged in communication sector. As the result this communication
field become highly competitive. Both the foreign and domestic company came into
smart and windows phone market and offer large number of product to the people.
Hence there is a necessity to study the features provided by such undertakings, so this
study was undertaken.

1. This study identifies which phone plays a major role among consumers

2. To understand the various brands of smart and windows phones available in

the market.

1.10 METHODOLOGY AND TOOLS USED

This research work is based on sampling method. Primary data were collected
from the field directly by using an interview schedule. The collected data were
classified in tables and presented in Bar charts, Pie charts, exploded pie charts,
Drought nut charts, Line charts, Cylindrical and pyramid shaped bar charts for easy
understanding. The collected data was analysed by using simple percentage analysis
for arriving at conclusions.

1.11 LIMITATIONS OF THE STUDY

This research is mainly based on the data given by the respondents which may
not be absolutely correct. Besides some of the yardsticks are:

The period given for collecting the data is short and it is not possible to collect
data from a large area.
The present research has limited in its scope.

The work is done on the basis of sampling method and it may not reflect the
entire population

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 The results of the study cannot be generalized as it covers only Tuticorin town.

1.12 CHAPTER SCHEME

 Chapter I Introduction
 Chapter II Android and Windows mobiles- An Overview
 Chapter III Analysis and Interpretation of data
 Chapter IV Findings and Suggestions
 Chapter V Conclusion
 Appendix
 Bibliography
 Interview Schedule

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 CHAPTER II

ANDROID AND WINDOWS - AN OVERVIEW

2.1 ANDROID, THE WORLD’S MOST POPULAR PLATFORM

Android powers millions of mobile devices in more than 190 countries
around the world. It is the largest installed base of any mobile platform and growing
fast- every day another million user’s power up their Android devices for the first
time and start looking up for apps, games and other digital content.

Android gives you a world class platform for creating apps and games for
Android users everywhere as well as in the open marketplace for distributing it to
them instantly

ANDROID AND WINDOWS PHONE USERS INCREASES EVERY YEAR

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7.5

5.5

2.1

0.5 0.3

Global partnerships and large installed base

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 Building on the contributions of the open – source Linux community with more
than 300 hardware, software and carrier partners, Android has rapidly become the
fastest growing mobile OS.

Everyday more than 1 million new Android devices are activated worldwide.

Android’s openness has made it a favourite for consumers and developers alike,
driving strong growth in app consumption. Android users download more than 1.5
billion apps and games from Google play each month.

Open marketplace for distributing your apps

Google Play is the premier marketplace for selling and distributing Android
apps. When you publish an app on Google play you reach a huge installed base of
Android.

As an open marketplace, Google play puts you in control of how you sell your
products. You can publish whenever you want, as often as you want and to the
customers you want. You can distribute broadly to all markets and devices or focus on
specific segments, devices or range of hardware applications.

Preinstalled on hundreds of millions of Android devices around the world,

Google Play can be a growth engine for your business.

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Android version history

Since April 2009, Android version have been developed rapidly under a
confectionery-themed code name and released according to alphabetical order;
Cupcake (1.5), Donut (1.6), Eclair (2.0-2.1), Froyo (2.2-2.3), Gingerbread (2.3-2.3.7),
Honeycomb (3.0-3.2.6), Ice cream sandwich (4.0-4.0.4), Jelly Bean (4.1-4.3), Kitkat
(4.4), Lollipop(5.0-5.1.1). On third September 2013 Google announced that 1 billion
activated devices now use the Android OS worldwide. By the end of September 2015
Android version of Marshmellow (6.0) will be

ANDROID 1.0 (API level1)

ANDROID 1.1 (API level2)

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 ANDROID 1.5 Cupcake (API level3)

ANDROID 1.6 Donut (API level4)

ANDROID 2.0 Eclair (API level 5)

ANDROID 2.0.1 Eclair (API level 6)

ANDROID 2.1 Eclair (API level 7)

ANDROID 2.2-2.2.3 Froyo(API level 8)

ANDROID 2.3 -2.3.2 GIngerbread (API level 9)

ANDROID 2.3.3 -2.3.7 GIngerbread (API level 10)

-

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 ANDROID 3.0 Honeycomb (API level11)

ANDROID 3.1 Honeycomb (API level12)

ANDROID 3.2 Honeycomb (API level13)

ANDROID 4.0 -4.0.2 Icecream sandwich (API level14)

ANDROID 4.0.3 -4.0.4 Icecream sandwich (API level15)

ANDROID 4.1 Jelly Bean(API level16)

ANDROID 4.2 Jelly Bean(API level17)

ANDROID 4.3 Jelly Bean(API level18)

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 ANDROID 4.4 Kitkat(API level19)

ANDROID 4.4 Kitkat(API level20)

ANDROID 5.0-5.0.2 Lollipop(API level21)

ANDROID 5.1-5.1.1 Lollipop(API level22)

Gingerbread

The Android platform introduces many new and exciting features for users and
developers. This document provides a glimpse at some of the new features and
technologies in Android 2.3. For detailed information about the new developer APIs,
see the Android 2.3 version notes.

 New User Features

 New developer Features

 New Platform Technologies

New User Features

 UI refinements for simplicity and speed

 Faster, more intuitive text input
 Improved Power management
 Control over applications
 New ways of communicating, organizing, an updated set of standard
applications for the user to take new approaches to manage information and
relationships
 Internet calling
 Near- field communications
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Downloads Management

The download application gives the user easy access to any file downloaded
from the browser, email or another application. Download is built on a completely
new download manager facility in the system so that any other application can be
used more easily to manage and store their download.

Camera

The application now let the user access multiple cameras on the device including a
front-facing camera

Jelly Bean

Faster, Smoother and More Responsive

Android 4.1 is optimized to deliver Android’s best performance and lowest touch
latency, in an effortless, intuitive UI.

Tooling can help us get the absolute performance out of our apps. Android 4.1 is
designed to work with a new tool called systrace, which collects data directly from the
Linux kernel to produce an overall picture of system activities. The data is represented
as a group of vertically stacked time series graphs to help isolate rendering
interruptions and other issues. The tool is available now in the Android SDK.

New User Features

 Easy animations for activity work

 Higher – resolution contact photos
 New Input Types and Capabilities
 Find out about new devices being added and removed
 Query the capabilities of input devices
 Animation and graphics
 New animation actions and transit types
 Wi-Fi network Service Discovery

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Google Play services

Google play services helps developers to integrate Google services such as

authentication and Google+ into their apps delivered through Google Play

A Google Play service is automatically provisioned to end user devices by

Google Play, so all you need is a thin client library in your apps.

Because our app only contains the small client library, from that we can take
advantage of these services without a big increase in download size and storage
footprint. Also Google Play will deliver a regular updates to the services, without
developers needing to publish app updates to take advantage of them.

Jelly Bean

Faster, Smoother, More Responsive than Android 4.1

Android 4.2 builds on the performance improvements already included in Jelly

Bean – Vsync timing, triple buffering, reduced touch latency and CPU input boost
and adds new optimizations that make Android even faster.

NEW WAYS TO ENGAGE USERS

Improved Camera with HDR

Android 4.2 introduces a new camera hardware interface and pipeline for
improved performance. On supported devices, apps can use a new HDR camera scene
mode to capture an image using high dynamic image ranging techniques.

Additionally, the framework now provides an API to let apps check whether the
camera shutter sound can be disabled. Apps can then let the user disable the sound or
choose an alternative sound in place of the standard shutter sound, which is
recommended.

Security Enhancements

Every Android release includes dozens of security enhancements to protect users.

Here are some of the enhancements in Android 4.2

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  Application verification - Users can choose to enable “Verify Apps” and
have applications screened by an application verifier, prior to installation.
App verification can alert the user if they try to install an app that might
be harmful; if an application is especially bad, it can block installation.

 More control of premium SMS - Android will provide an notification if

an application attempts to send SMS to a short code that uses premium
services which might cause additional charges. The user can choose
whether to allow the application to send the message or block it.

JELLY BEAN

Faster, Smoother, More Responsive than previous two versions

Android 4.2 builds on the performance improvements already included in Jelly

Bean – Vsync timing, triple buffering, reduced touch latency and CPU input boost
and adds new optimizations that make Android even faster.

Improved window buffer allocation results in a faster image buffer allocation for
your apps reducing the time taken to start rendering when we create a window.

Android 4.3 introduces platform support for Khronos Open GL ES 3.0, providing
games and other apps with highest performance 2D and D graphics capabilities on

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supported devices. We can take advantage of Open GL ES 3.0 and related EGL
extensions using either framework APIs or native API bindings through the Android
Native Development Kit (NDK).

ANDROID KITKAT

Making Android for everyone

Android 4.4 is designed to run fast smooth and responsively on a much

broader range of devices than ever before – including on millions of entry-level
devices around the world that have as little as 512 MB RAM.

Kitkat streamlines every major component to reduce memory use and introduces
new APIS and tools to help us create innovative response and memory efficient
applications.

For developers, Android 4.4 helps to deliver apps that are efficient and
responsive on all devices. A new API, Activity Manager is Low Ram Drive; let us
tune our app’s behaviour to match the device’s memory configuration. We can
modify or disable large-memory features as needed depending on the use-cases we
want to support on entry-level devices and can learn more about our apps for low-
memory devices here.

New tools also give us a powerful insight into our app’s memory use. The
podcasts tool details memory use over time, with run times and memory footprint for
foreground apps and background devices. An on-device view is also available as a
new developer option. The me info tool is enhanced to make it easier to spot
memory trends and issues, and it reveals additional memory overhead that hasn’t
previously been visible.

Printing Framework

Android apps can now print any type of content over Wi-Fi or cloud hosted
services such as Google Cloud Print. In print- enabled apps user can discover
available printers, change paper sizes, choose specific pages to print and print almost
any kind of document, image or file.

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 Most devices running Android 4.4 will include Google Cloud Print pre-installed
as a print service, as well as several Google apps that support printing, including
Chrome, gallery and Quick office.

Storage Access framework

A new storage access framework makes it simple for users to browse and
open documents, images and other files across all of their preferred document storage
providers. A standard easy- to- use UI make the users browse files and access resents
in a constant way across apps and providers.

Sensor Batching

Android 4.4 introduces platform support for hardware sensor batching a new
optimization that can dramatically reduce power consumed by ongoing sensor
activities.

XPERIA V

Dedicated to Speed

Stay in the fast lane. Watch beautifully flowing streaming video. Download app
in a snap and run them without a hitch. With Xperia V’s super fast, latest generation
Snapdragon S4 dual core 1.5 GHz processor and the speed of LTE mobile, the wait is
over forever.

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Smart, Sleek and Durable

Take a call in the pouring rain, Chec ing our email near the kitchen sink is
possible with Xperia V. Xperia V does not mind getting. It has the highest level of
water rwsistance than any other smart phone.

Picture perfect and Powerful HD phone

Enjoy a reality like viewing experience is possible with Xperia V. We can

watch TV shows, movies and our own video clips on the stunning 4.3 HD Reality
Display powered by the Mobile BRAVIA Engine 2. This Smarter display technology

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automatically optimises the colour sharpness and contrast of what we are watching to
deliver the best viewing experience always.

Save the moment in full HD

Xperia V captures all video in full 1080p HD video. When a photo is the best
option, Sony 13 MP camera with Exmor R and HDr helps us to take our best shots in
any light condition. The new superior Auto feature automatically selects the most
suitable scene ffor our shots so that we always get the best picture quality in any
situation then relieve great times- with the “Album” app that we easily sort, browse
and share our photos and videos.

Store more, 50 GB free storage for life

Now there is a 50 GB of free storage foe our music, videos, photos and more –
and we can use it forever. Together with Box® it offers us a place for our stuff where
we can get to everything from our Android Smartphone, computer or tablet. Just
downloading the Box for Android app to set up an account from our Xperia
smartphone tp claim our free storage space will be enough.

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Design to entertain

Come rain or shine – with Xperia V is the show that goes on. Check out the
video and see a how this thin slim water resistant Android smartphone is designed to
keep us entertained, no matter what life throws at it.

DISTINCT FEATURES OF ANDROID

 Basic Mobile features

 Play store (Application Market)
 Browser
 Map
 GPS tracker
 More expandable memory
 Water proof
 Easy to connect the mobile with the smart television through Wi-Fi
 Wi- Fi
 Products of Google
 News and weather
 Easy accessibility to convert from 2G to 3G
 Video Calling

WINDOWS

Windows phone is a series of proprietary smart phone operating systems

developed by Microsoft. It is the successor to Windows Mobile, although it is

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incompatible with the earlier platform. With Windows Phone, Microsoft created a
new user interface, featuring a design language name “Modern”. It was first launched
in October 2010 with Windows Phone 7.

Windows phone 8, which was launched in October 2012. Windows Phone 8 will
be succeeded by Windows .1, which will be released in preview form to developers
on February 10, 2014.

DEVELOPMENT

Work on a major Mobile update may have begun as early in 2004 under the
codename “Photon”, but work moved slowly and the project was ultimately cancelled.
In 10088 Microsoft recognized the Windows Mobile group and started working on a
new mobile operating system. The product released in 2009 as a Windows Phone, but
several delays prompted Microsoft to develop Windows Mobile 6.5 as an interim
release.

LAUNCH AND EXPANSION

Windows Phone 7

Microsoft released an updated version of Windows phone 7, Mango, in May

2011. The update included a mobile version of Internet Explorer 9 that supports the
same web standards and graphical capability as the desktop version, multi-tasking of
third party apps, Twitter integration for the People hub and Windows Live Sky Drive
access.

A minor update release in 2012 known as “Tango” along with other bug fixes,
lowered the hardware requirements to allow for devices with 00 MH CPUs and 256
MB of RAM to run Windows Phone. In January 2013, Windows Phone 7.8 was
released

Windows Phone 8
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 On October 29, 2012, Microsoft released Windows Phone 8, a new generation
of the operating system. Windows Phone 8 replaces its previously Windows CE-based
architecture with one based on the Windows NT kernel with many components shared
with Windows 8, allowing applications to be easily ported between the two platforms.

WINDOWS PHONE 10

Windows 10 Mobile is the latest iteration of the Windows operating

system, now unified with the Windows Phone OS. It was released as an opt-in
Technical Preview 2 (build 9941) on February 12, 2015 to a subset of current Lumia
phones, including the Lumia 635, Lumia 730 and Lumia 830

Windows 10 Mobile is the first attempt by Microsoft to unify their desktop,

tablet and phone operating systems into a single OS. As such, Windows 10 on the
phone shares many of the same features as its desktop version, including the same
kernel, UI elements, menus, Settings, and even Cortana, It will also support
Continuum on some, newer smart phones, allowing a desktop-like experience by
plugging the phone into an external monitor.
Hardware Support

Windows Phone 8, while adding a number of software improvements also

brought support for updated hardware. This included support foe multi-core
processors and high resolution screens. Windows Phone 7 and 7.5 were often
criticized for a lack of high ene hardware support, but Windows phone 8’s new
hardware gave Windows Phone the ability to better complete with Google and Apple
Smartphones.

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 The first Nokia Windows phones, the Lumia 800 and Lumia 710 were
announced in October 2011 at Nokia World event 2011.

FEATURES

User Interface

Windows phone features a user interface based on Microsoft’s Windows

Phone design system and was inspired by the user interface in the Zune HD. The
home screen called the “Start Screen” is made up of “Live Tiles” which have been the
inspiration for the Windows 8 live tiles.

Several features of Windows Phone are organized into “hubs”, which combine
local and online content via Windows Phone’s integration with popular social
networks such as Facebook, Windows Live and Twitter.

Windows Phone uses multi-touch technology. The default windows Phone user
interface has a dark theme that prolongs battery life on OLED screens as fully black
pixels do not emit light.

Messaging

Windows Phone utilize a system which allow conversations to be held among

users through multiple platforms (such as Windows Live Messenger, Facebook
messaging or SMS) within a single thread.

Web Browser

Internet Explorer on Windows Phone allowsthe user to maintain a list of

favourite web pages and tiles linking to web pages on start screen. The browser
supports up to 6 tabs.

Contacts are organized via the “people hub” and can be mutually entered into
contacts or imported from Facebook, Windows live contacts, Twitter, LinkedIn,
Google and Outlook.

If a contact has information stored on multiple networks, user can link the two
separate contact accounts, allowing the information to be viewed and accessed from a

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single card. As of Windows Phone 7.5, contacts can also be stored into “Groups”.
Here information from each of the contacts is combined into a single page which can
be accessed directly from the Hub or pinned to start the screen.

Email

Windows Phone Supports Outlook.com, Exchange, Yahoo Mail and Gmail

natively and supports many other services via the POP and IMAP protocols.

Contacts and calendars may be synced from these services as well. Users can also
search through their email by searching in the subject, body, senders and receivers.

Multimedia

Xbox Music + Video is a built-in application hub providing entertainment and

synchronization capabilities between PC, Windows Phone and other Microsoft
products. Before Microsoft’s rebranding of its media products under the “Xbox”
label, the hub was simply called “Music + Videos”. This hub allows the user to
access music, videos and podcasts stored on the device and links directly to the “Xbox
Music Store” to buy music or rent with Xbox Music Pass subscription service.

Media Support

Windows Phone support WAV, Mp3, WMA, AMR, AAC/MP4/M4A/M4B and

3GP/ 3G2 standards. The video file formats supported on WP includes WMV, AVI,
MP4/M4V, 3GP/3G2 and MOV (Quick Time) standards. The image file formats that
are supported includes JPG/JPEG, PNG, GIF,, TIF and Bitmap (BMP).

Search

Microsoft’s hardware requirements stipulate that every Windows Phone must have
a dedicated Search button on the front of the device that performs different actions.
Pressing the search button while an application is open allows the users to search
within applications that take advantage of this feature.

Furthermore, Bing audio allows the user to match a song with its name and Bing
Vision allows the user to scan barcodes, QR codes and other type of tags.

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Multitasking

Multitasking in Windows Phone is invoked through long pressing the “back”

arrow, which is present on all Windows Phone. Windows Phone 7 uses a card-based
task switcher, whereas Windows Phone 8 utilizes true background multitasking.

Bluetooth

Windows Phone support the following Bluetooth profiles

1. Advanced Audio Distribution Profile (A2DP 1.2)

2. Audio/Video Remote Control Profile ( AVRCP 1.3)
3. Hands Free Profile ( HFP 1.5)
4. Headset Profile (HSP 1.5)
5. Phone Book Access Profile ( PBAP 1.1)
6. Bluetooth File Transfer (OBEX) (from Windows Phone 7.8)

Windows Phone BTF support is available from Windows Phone 7.8, but it is
limited to the transferring of pictures, music videos via a “Bluetooth Share” app.

Store

The Windows Phone Store is used to digitally distribute music, video content,
podcasts and third party applications to Windows Phone handsets. The store is
accessible using the Zune Software client or the Windows Phone Store hub on devices
(Though videos are downloadable through the Store hub and must be downloaded and
synced through the Zune Software). The Store is managed by the Microsoft, which
includes an approval process.

APPLICATION AND GAMES

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Development

Third party applications and games for Windows Phone are based on XNA or A
WP7 specific version of Silver light.

Windows Phone 7 (2010-2012)

According to Gartner, there were 1.6 million devices running Microsoft OS sold to
customers in Q1 2011 worldwide. 1.7 million Smartphone’s using a Microsoft mobile
OS were sold in Q2 2011, for a 1.6% market share.

Windows Phone 8 (2012)

After the release of Windows Phone 8, Gartner reported that Windows Phone’s
market share jumped to 3% in Q4 2012, a124% increase over the same time period
2011

Windows Phone 10

The company, which analyzes operating systems worldwide, says that Windows
10 has nabbed 5.2 percent of the desktop OS space. Windows 7 is still the
market leader at 57.7 percent share, followed by Windows XP and Windows
8.1, which nabbed 12.1 and 11.4 percent of the market, respectively.

By catapulting to fourth place in the desktop operating system market,

though, Windows 10 is now running on more computers than Apple OSX 10.10
(Yosemite) as well as Windows 8 and Windows Vista

DISTINCT FEATURES OF WINDOWS PHONES

 All the basic features of Android

 Windows Market
 Microsoft Applications
 Windows OS
 Searching Option just like in PC

CHAPTER-III

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 ANALYSIS AND INTREPRETATION OF DATA

Table 3.1

GENDER WISE CLASSIFICATION OF RESPONDENTS

Gender No. of Respondents Percentage

Male 115 76.6

Female 35 23.4

Total 150 100

Source: Primary data

Inference

The researcher made an attempt to study about the users of mobile phone on the
basis of gender. This study reveals the fact that the majority of the 76.6 percent of the
respondents are male while the rest of the 23.4 percent of the respondents are female
out of the total of 150 respondents.

Chart 3.1

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GENDER WISE CLASSIFICATION OF RESPONDENTS

23%

Male
Female

77%

Table 3.2

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 AGE WISE CLASSIFICATION OF THE RESPONDENTS

Age ( in Years) No. of Respondents Percentage

Below 20 22 14.6

20 – 40 104 69.4

Above 40 24 16

Total 150 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to understand the
respondents who mostly use mobile on the basis of age. The study shows that out of
150 respondents the majority of 69.4 percent of them are between the age group of 20
and 40 while 16 percent of the respondents belong to the age group of above 40 years.

Chart 3.2

AGE-WISE CLASSIFICATION OF THE RESPONDENTS

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 69

15 16

below-20 20-40 above-40

Table 3.3

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

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 Qualification No. of Respondents Percentage

Schooling 35 23.3

Professional 90 60
Education

Graduate 20 13.4

Others 05 3.3

Total 150 100

Source: Primary data

Inference

The above table clearly shows that the majority of 60 percent of the respondents
using mobile phones are educated professionally, while 13.4 percent of the
respondents are graduates, about 23.3 percent of the respondents have completed
schooling.

Chart 3.3

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

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 3

13
23

Schooling
Professionla education
Graduate
others

60

Table 3.4

OCCUPATIONAL STATUS OF THE RESPONDENTS

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 Occupation No. of Respondents Percentage

Students 60 40

Business man 45 30

Professionals 30 20

Others 15 10

Total 150 100

Source: Primary data

Inference

The researcher during the course of his research tried to understand about the
respondents’ occupational status. The study reveals that out of 40 respondents the
majority of the 40 percent of them are students and 30 percent of the respondents are
business people and 20 percent of them are professional s and the rest 10 percent
belong to other category.

Chart 3.4

OCCUPATIONAL STATUS OF THE RESPONDENTS

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 Students Professionals Business people Others

10%
40%

30%

20%

Table 3.5

FAMILY INCOME OF THE RESPONDENT

Income (in Rs) No. of Respondents Percentage

33
 Below 5000 18 12

5000 – 10000 65 43.4

10000 – 15000 20 13.3

Above 15000 47 31.3

Total 150 100

Source: Primary data

Inference
The above table clearly shows that the majority of 43.4 percent of respondents earning
are Rs.5000 to 10000 and 31.3 percent of respondents earn above 15000 and 13.3
percent respondents earn Rs. 10000 to 15000 and the rest 12 percent of respondents
earn below Rs.5000.

Chart 3.5

FAMILY INCOME OF THE RESPONDENT

34
 Below 5000 5000 - 10000 10000 - 15000 Above 15000

12%

31%

43%
13%

Table 3.6

TYPE OF MOBILE PHONE USED BY RESPONDENTS

35
 Type of Mobile No. of respondents percentage

Android 115 76.6

Windows 30 20

Others 05 3.4

Total 150 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to understand the
respondents’ usage of type of mobile. The Study shows that out of 150 respondents
the majority of 76.6 percent respondents uses Android phone, 20 percent of
respondents uses Windows phone while only 3.4 percent respondents use the other
type of mobiles.

Chart 3.6

TYPE OF MOBILE PHONE USED BY RESPONDENTS

36
 Android Windows Others

3%

20%

77%

Table 3.7

PURPOSE FOR WHICH THE RESPONDENTS USING MOBILES

Purpose No. of respondents Percentage

37
 Personal use 76 50.6

Official use 34 22.7

Fashion 25 16.7

Status Symbol 15 10

Total 150 100

Source: Primary data

Inference

The researcher made an attempt to study about the user’s purpose of using
mobile phone. The study reveals the fact that the majority of 50.6 percent of the
respondents are using mobile for personal use and 16.7 percent for fashion and 10
percent of respondents using mobile to show their status symbol and 22.7 percent of
them use for official use.

Chart 3.7

PURPOSE FOR WHICH THE RESPONDENTS USING MOBILES

38
 Purpose for using Mobile phones
Personal use Official use Fashion Status symbol

10%

17%

51%

23%

Table 3.8

SOURCE OF KNOWLEDGE ABOUT MOBILE PHONES

39
 Knowledge about No. of respondents Percentage
Mobile Phones

Advertisement 30 20

Friends & Relatives 70 46.7

Office Members 25 16.7

Neighbours 13 8.6

Shop Keepers 12 8

Total 150 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to know about the
respondent’s source of knowledge about the mobile phone. The study shows that out
of 150 respondents the majority of 46.7 percent of them came to know about their
mobile phone through their friends and relatives and 20 percent from advertisement
and 16.7 percent from office members and 8.6 percent of them from shop keepers.

Chart 3.8

SOURCE OF KNOWLEDGE ABOUT MOBILE PHONES

40
 Percentage

20
Advertisement

8
Shop Keepers

8.6
Neighbours

16.7
Office Memebers

46.7
Friends & Relatives

Table 3.9

OPINION OF THE RESPONDENTS REGARDING THE PRICE

OF ANDROID MOBILES

41
 Price level No. of Respondents Percentage

High 30 20

Reasonable 90 60

Low 20 13.4

Very Low 10 6.6

Total 150 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to understand the
respondents about price level of Android phone. The study shows that out of 150
respondents the majority of 60 percent of respondents says that the price of Android
phone is reasonable and 20 percent says the price is high and 13.4 percent says the
price is low and 6.6 percent of respondents says that the price level of Android phone
is very low.

Chart 3.9

OPINION OF THE RESPONDENTS REGARDING THE PRICE

OF ANDROID MOBILES

42
 Column2

60

20

13
high 7
reasonable
low
very low

Table 3.10

OPINION REGARDING THE PRICE OF WINDOWS MOBILE

Opinion No. of respondents Percentage

43
 High 6 20

Very High 8 37

Reasonable 13 43.4

Low 3 10

Total 30 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to understand about the
respondents’ opinion about price level of Windows Phone. The study shows that out
of 30 respondents who prefer Windows phone the majority of 43.4 percent of
respondents have an opinion that price of the Windows Phone is reasonable and 37
percent says that the price level is very high, 20 percent of them say the price is high
and 10 percent say that the price of Windows phone is low.

Chart 3.10

OPINION REGARDING THE PRICE OF WINDOWS MOBILE

44
 High 9%
Very High Reasonable Low
18%

39%

34%

Table 3.11

45
 RESPONDENTS OPINION ABOUT THE EXPERIENCE IN
WINDOWSAND ANDROID PHONE

Opinion No. of respondents Percentage

Yes 90 60

No 60 40

Total 150 100

Source: Primary data

Inference

This table indicates that 60 percent of the respondents have experience in both
Android and Windows mobile and 40 percent of the respondents have no experience
in both the phones.

Chart 3.11

46
RESPONDENTS OPINION ABOUT THE EXPERIENCE IN
WINDOWSAND ANDROID PHONE

No
40%

Yes
60%

Table 3.12

47
 OPINION REGARDING THESATISFACTION LEVEL OF
RESPONDENT TOWARDS ANDROID AND WINDOWS PHONE

Type of phone No. of respondents Percentage

Windows 20 22.2

Android 70 77.8

Total 90 100

Source: Primary data

Inference

This table signifies that majority of 77.8 percent of the respondents are
satisfied with Android phone and remaining 22.2 percent of them are satisfied with
Windows Phone.

Chart 3.12

48
 OPINION REGARDING THESATISFACTION LEVEL OF
RESPONDENT TOWARDS ANDROID AND WINDOWS PHONE

Windows
22%

Android
78%

Table 3.13

49
 FACTORS ATTRACTING TOWARDS WINDOWS PHONE

Features No. of respondents Percentage

Application Market 7 23.3

Look & Design 7 23.3

User Friendly 13 43.4

Price 3 10

Total 30 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to understand about the
factors that attract the respondents towards the Windows Phone. The study shows
that out of 30 respondents 43.4 of them prefer Windows for User- Friendly, 23.4
percent of them use them for application Market, another 23.4 percent of them use
Windows phone for its look and design and the remaining 10 percent respondents use
for price.

Chart 3.13

FACTORS ATTRACTING TOWARDS WINDOWS PHONE

50
 Price
10%

Application market
23%

User Friendly
43% Look and Design
23%

Table 3.14

SPECIALIZATION IN ANDROID

51
 Features No. of respondents Percentage

Google Play 45 39.1

Look & Design 23 20

User Friendly 27 23.5

Price 20 17.4

Total 115 100

Source: Primary data

Inference

The researcher made an attempt to study about the specialization in Android

phone. This study reveals the fact that the majority of 39 percent of the respondents
prefer Android for Google Play and 23.5 percent of the respondents prefer it for its
user Friendly nature and 20 percent of them Android Phone for its look and design
and 17.4 percent for price.

Chart 3.14

SPECIALIZATION IN ANDROID

52
Google Play Look and design user friendly Price

17%

39%

24%

20%

Table 3.15

SIZE OF WINDOWS PHONE

53
 Size No. of respondents Percentage

Larger than Android 3 10

Medium size 16 53.4

Smaller than 11 36.6

Android
Total 30 100

Source: Primary data

Inference

This table indicates that the majority of 53.4 percent of respondents says that the
Windows phone is medium in size and 36.6 percent of them says Windows phone is
smaller than Android and minimum of 10 percent of respondent says Windows phone
is larger than Android Phone.

Chart 3.15

SIZE OF WINDOWS PHONE

54
 Larger than Android
10%

Smaller than Android

37%

Medium Size
53%

Table 3.16

MAIN USES OF ANDROID PHONE

55
 Uses No. of respondents Percentage

Mailing 115 19.1

Entertainment 15 13.0

GPS 22 19.1

MMS & SMS 22 19.1

Camera 15 13.0

Social Networking 19 16.7

Total 115 100

Source: Primary data

Inference

The researcher during his course of enquiry tried to know about the main uses of
Android phone. The fact revealed from the enquiry is that 19.1 percent of the
respondents using their Android phone for the purpose of mailing, another 19.1
percent for GPS, MMS and SMS. 13 percent of the respondents use their Android
phone for entertainment, camera, and 16.7 percent of them use their Android phone
for Social networking.

Chart 3.16

MAIN USES OF ANDROID PHONE

56
25

20 19.1 19.1 19.1

16.7

15
13 13

10

0
Mailing Entertainment GPS MMS and SMS Camera Social
Networking

Percentage

Table 3.17

MAIN USES OF WINDOWS PHONE

Uses No. of respondents Percentage

Official Use 2 26.7

57
 Microsoft Office 10 33.33

Video Calling 3 10

Games 3 10

Camera 3 10

Chat and E- mail 3 10

Total 30 100

Source: Primary data

Inference

The above table indicates that 26.7 percent of the respondents using their
Window Phone for office use and 33.33 percent of the respondents use it for
Microsoft office and 10 percent of them use their Windows Phone for video calling,
games, camera, chat and e-mail.

Chart 3.17

MAIN USES OF WINDOWS PHONE

58
 Column3

33.3

26.7

10 10 10 10

Chat &Email Camera Games Video Calling Microsoft Office Official Use

Table 3.18

VERSION OF ANDROID

59
 Version No. of respondents Percentage

Ice Cream 60 40

Jelly bean 3 25.4

Kitkat 25 16.6

Lollipop 15 10

Others 12 8

Total 150 100

Source: Primary data

Inference

This table shows that majority of 150 respondents, 40 percent of the respondents
prefer Android Ice cream version and 25.4 percent of them prefer using Jelly bean and
16.6 percent of them using Kitkat, 10 percent of them prefer using Lollipop version
and 8 percent of respondents use other versions of Android.

Chart 3.18

VERSION OF ANDROID

60
 Ice Cream Jelly bean Lollipop Kitkat Others

8%

17%
40%

10%

25%

Table 3.19

VERSION OF WINDOWS

Version No. of respondents Percentage

61
 Windows 7 26 17.4

Windows 7.8 26 17.4

Window 8 60 40.0

Windows 10 20 13.4

Others 18 12

Total 150 100

Source: Primary data

Inference

The Researcher during the course of his enquiry tried to understand about the
versions of Windows Phone. This study shows that 40 percent of the respondents use
Windows 8 version and 17.4 percent of respondents use Windows 7and 7.8 version
and 13.4 percent of them prefer Windows 10 version 12 percent of respondents use
other versions.

Chart 3.19

VERSION OF WINDOWS

62
 Windows 7 Windows 7.8 3Windows 8 Windows 10 Others

17% 16%

13% 16%

37%

Table 3.20

RESPONDENTS RECOMMENDATIONS TO OTHERS

REGARDING THEIR MOBILES

Recommendations No. of respondents Percentage

63
 Yes 143 95.4

No 7 4.6

Total 150 100

Source: Primary data

Inference

This table indicates that 95.4 percent of the respondents recommend others
regarding their mobile and 4.6 percent of them do not recommend others regarding
their phones.

Chart 3.20

RESPONDENTS RECOMMENDATIONS TO OTHERS

REGARDING THEIR MOBILES

64
 Yes No

5%

95%

Table 3.21

RECOMMENDATIONS OF PHONE TYPE

65
 Phone Type No. of respondents Percentage

Windows 32 21.4

Android 118 78.6

Total 150 100

Source: Primary data

Inference

This table indicates that the recommendation of phone type to others. The
study shows that out of 150 respondents 78.6 percent of the respondents recommend
Android phone to others and 21.4 percent of them recommend Windows phone to
others.

Chart 3.21

RECOMMENDATIONS OF PHONE TYPE

66
80

70

60

50
78.6
Percentage
40

30

20 21.4

10

0
Android Phone Windows Phone

Table 3.22

REASONS FOR RECOMMENDING WINDOWS MOBILE

Reasons No. of respondents Percentage

67
 Better Security 10 33.33

User Friendly 17 56.6

Speed 2 10

Total 30 100

Source: Primary data

Inference

This table signifies that the reasons for recommending Windows phone to
others. From the above table it is clear that 56.6 percent of the respondents
recommend Windows phone to others because it is user-friendly and 33.33
percent for better security and 10 for its speed.

Chart 3.22

REASONS FOR RECOMMENDING WINDOWS MOBILE

68
 60
56

50

40

33
30 Percentage of Respondents

20

10 10

0
Better Security User Friendly Speed

Table 3.23

REASONS FOR RECOMMENDING ANDROID PHONES

69
 Reasons No. of respondents Percentage

More Free software 26 22.7

User friendly 75 65.3

Water proof facility 7 6

Low Price 7 6

Total 115 100

Source: Primary data

Inference

This table signifies the reasons for recommending Android Phone. From the
above table it is clear that 65.3 percent of the respondents recommend Android phone
for user friendly and 22.7 percent for free software and 6.45 percent for water proof
facility and another 6 percent for low price.

Chart 3.23

REASONS FOR RECOMMENDING ANDROID PHONES

70
More Free Software User Friendly Water proof facility Low price

6%
6%
23%

65%

Table 3.24

71
 FEATURES OF ANDROID OTHER THAN IN WINDOWS
ATTRACTING RESPONDENTS

Attractive Features No. Of respondents Percentage

Flash light 20 17.4

File manager 9 7.8

More free software 70 60.8

Battery Backup 16 14.0

Total 115 100

Source: Primary data

Inference

The researcher made an attempt to study about the attractive features of Android
phone other than in Windows. From the above table it is clear that 60.8 percent of
respondents are attracted by free software’s and 17.4 percent of them are attracted by
flash light and 14 percent of respondents are attracted by battery backup and 7.8
percent by file manager.

Chart 3.24

FEATURES OF ANDROID OTHER THAN IN WINDOWS

ATTRACTING RESPONDENTS
72
 Flash Light File manager More freeSoftware
Battery back up

14%
17%

8%

61%

Table 3.25

FEATURES OF WINDOWS OTHER THAN IN ANDROID

ATTRACTING RESPONDENTS

73
 Alternate Features No. of respondents Percentage

Security 7 23.4

Touch Sensitivity 13 43.2

Internet 7 23.4

Camera 3 10

Total 30 100

Source: Primary data

Inference

The researcher made an attempt to study about the alternate features of Windows
Phone other than in Android. From the above table it s made clear that 43.2 percent of
the respondents are attracted by touch sensitivity and 23.4 percent are attracted by
internet and other 23.4 percent attracted by security, 10 percent by camera.

Chart 3.25

FEATURES OF WINDOWS OTHER THAN IN ANDROID

ATTRACTING RESPONDENTS

74
 Security Touch Sensitivity Internet Camera

23%
10%

23%

43%

Table 3.26

RESPONDENTS VIEW OF PERFORMANCE IN ANDROID AND

WINDOWS MOBILE

75
 Type of Mobile No. Of Respondents Percentage

Android 120 80

Windows 30 20

Total 150 100

Source: Primary data

Inference

The researcher during the course of his enquiry tried to understand about the
respondents’ view of performance in Android and Windows mobile. The study shows
that 80 percent of respondents prefer using Android Phones and 20 percent of
respondents prefer using Windows phone.

Chart 3.26

RESPONDENTS VIEW OF PERFORMANCE IN ANDROID AND

WINDOWS MOBILE

76
80

70

60

50
Column3
40

30

20

10

0
Android Windows

Table 3.27

Age and Types of Mobiles

77
 TYPES OF MOBILES

AGE
Android Windows Others Total

Below 20 10 10 20 40

20 – 40 20 15 25 60

Above 40 10 30 10 50

Total 40 55 55 150

Step 1: Null hypothesis

There is no significant relationship between Age of the Respondents and the

Types of mobile phone used by Respondents.

2 ∑(O−E)2
χ =
E

O = Observed Frequency

E = Expected Frequency

D = Degrees of Freedom

d.f = (r-1) (c-1)

E = Row total*column total/Grand total

78
STEP – 2: CHI-SQUARE TEST

Rows & O E (O-E) (O-E)2 (O−E)2

columns E

R1C1 10 11 1 1 0.091

R1C2 10 15 5 25 1.667

R1C3 20 15 5 25 1.667

R2C1 20 16 4 16 1

R2C2 15 22 7 49 2.227

R2C3 25 22 3 9 0.409

R3C1 10 13 3 9 0.692

R3C2 30 18 12 144 8

R3C3 10 18 8 64 3.555

Total 19.308

STEP-3: DEGREES OF FREEDOM

(R-1)(C-1) = (3-1) (3-1)

79
V=4

χ2=9.488

At 5% level of significance, critical value of x2 is 9.488. Since the calculated value of

19.308 is greater than the critical value of 9.488, the null hypothesis is rejected

Hence, There is a significant relationship between Age of the Respondents and the
Types of mobile phone used by Respondents.

CHAPTER IV

80
 FINDINGS AND SUGGESTIONS

Findings

The findings during the course of study are observed as follows:

 The majority of 76.6 percent of the respondents belong to male population

 In the 76.6 percent of male respondents majority of 69.4 percent of them
are between the age group of 20 years to 40 years.
 The majority of 30 percent of the respondents using mobile phone are
business persons.
 The data collected during the study clearly shows that the majority of 43.4
percent of the respondents are earning between Rs.5000 to Rs.10000.
 It is clear that the majority of the 76.6 percent of the respondents are using
Android mobile phones.
 From the data collected it is clear that the majority of 46.7 percent of the
respondents gained knowledge about their mobile phone through their
friends and relatives.
 60 percent of the maximum number of respondents has an opinion that the
price of the Android mobile phone is reasonable.
 The majority of 65.3 percent of the respondents say that they are satisfied
with Android mobile phones only.
 From the data collected during the study least number of respondents are
Windows mobile users and among them majority 56.6 percent of the users
attracted towards Windows phone as it is User friendly.
 The majority of 65.3 percent of respondents has an opinion that they are
more convenient and user friendly with their Android mobile phones
compared to other phones.
 Maximum of 60.8 percent of respondents prefer Android mobile phones
due to the availability of free software’s in different kinds
 This study influences the fact that majority of 43.2 percent of the
respondents choose Windows mobile phones due to the inherent nature of
its touch sensitivity.

81
  Apart from the above findings this study clearly states that the majority of
80 percent of the respondents are satisfied with the performance of their
Android mobile phones.

SUGGESTIONS

Mobile technology is developing rapidly day-by-day and provides bundle of

facilities to all the segments of society. From the findings of the study it is noted that
the majority of the respondents make use of mobile phones belong to persons who are
business officials. They widely use mobile phones for their daily activities in
business. The information about the mobile phone and its features that are used in
both Android and Windows mobile phone is known to all sort of persons and not only
the business persons.

The major factor which restricts the respondents to buy the mobile phone is their
finance. This study shows that the majority of the respondents earn between
Rs.5000to 10000 and they use mobile phones widely. Hence it is necessary that the
manufacturers should introduce mobile phone covering low income group people
whose earnings are below Rs.5000.

In addition to that this study states that the majority of respondents are Android
mobile users as they are feeling more convenient to access easily but the Windows
mobile provide more options which include the basic features of Android that does
not reach the majority of the respondents. Therefore it is important to create
awareness about the innovative features of Windows phone to all persons.

Further Study shows that the maximum number of respondents came to know
about their Android or Windows mobile phones only through their friends and
relatives. Additional efforts should be taken by the manufacturer’s side to promote the
awareness about their products through mass advertisement explaining its features and
applications in daily life.

It is understood from the study that the majority of the respondents using Android
mobiles due to the availability of free software’s in different kinds which is not
available in Windows mobile and the respondent is in a need to procure a particular
software for cost. So it is suggested that the manufacturer of Windows mobile phone

82
has to provide more free software’s such as in Android. Then there may be a
possibility that the respondents shift from Android to Windows mobile phone.

The availability of touch sensitivity in Windows phone is high while comparing it

with Android which has low touch sensitivity. In this perspective the user of the
mobile phones must be educated regarding the high sensitivity touch in Windows
phone.

The study reveals the advantages of Windows mobile phone viz; it can be used just
like a personal computer which comprises office automation that does not reach the
respondents widely. Attracting sales promotional measures should be taken by the
manufacturer side.

83
 CHAPTER V

CONCLUSION

Mobile phones today become an integral part of daily human life which made
the communication easier than any other means. In the earlier days mobile phones
were used only as a common communication device to contact one another. Later on
several additional features were included such as facility to send messages ( simple
messaging service SMS) call recorder, sound recorder, video camera, Music player,
Entertaining games etc; It made the people to expect more and more facilities in the
mobile from manufacturer’s side. Large numbers of new mobile phones with
advanced features are introduced in the market day by day. People are also not
hesitating to spend more on mobile phones. The recent advancements in mobile
phone technology is that Android and Windows mobile phone which are the
milestones in the era of development. Though Windows can be used in place of
personal computer with all basic features that found in the mobile it is not yet reached
to all people and most of the people prefer only Android mobile phones. The basic
reason behind that is they are not aware of Windows and its recent advancements in
inventions. Moreover some of the drawbacks are also found in Windows phone.
Unlike Android, one cannot procure free software’s in Windows. Appropriate steps
should be taken from the manufacturer side to satisfy the customers in this sense. But
windows phone has all the facilities of personal computer where we can install
application software’s such as Microsoft Office etc. Yet another important fact is that
inadequate advertising is also one of the reasons for the lag in attracting more
customers. So it is confident that by correcting all the flaws there is no doubt that
Windows mobile too will attract the customers than the Android mobile phones.

84
 BIBLIOGRAPHY

Books
 Research methodology by C.R Kothari
 Research methodology and techniques by Dr. D.R Kapoor and Ms. Puja Sagal
(2013)
 Asking Questions: The Definitive Guide to Questionnaire Design -- For
Market ... By Norman M. Bradburn, Seymour Sudman, Brian Wansink (2004)
 http://statisticalhorizons.com/resources/articles
 Luo, Xueming, and Chitra Bhanu Bhattacharya. "Corporate social
responsibility, customer satisfaction, and market value." Journal of
marketing 70.4 (2006): 1-18.

85