On-Page
Organic
SEO Off-Page
Paid
SEO Steps:
1. Keyword Research
2. Content Management
3. On-page Optimization
4. Off-Page Optimization
On Page Check List
URL/Permalink Structure
Title Tag
Meta Description
Meta Keyword
Heading Tag
Image Alt Tag
Internal Links
Anchor Text
Content Optimization
URL/Permalink
• Pages URL can get you extra attention for both search engines and users.
• Make sure you put your main keywords in your URL.
• Don't make a lengthy URL.
• Always try to make it within 25 characters.
• Always try to avoid putting Stop Words in your URL.
• Google bots don’t prefer that type of URL which contains more forward
slash (/).
• Change your permalink before you publish the post.
Title Tag: Rules
Length: 60-65 char / 512 px
Title tag contains important keywords first then Brand name.
Meaningful and relevant with page content.
Use only pipes (|) to separate important keywords/phrase (no comma(,),
underscore(_), dash(-) or any other sign).
Don’t duplicate title tags. Use unique for every page.
Try to avoid Stop Words.
https://moz.com/learn/seo/title-tag
http://www.javascriptkit.com/script/script2/charcount.shtml
Meta Description: Rules
It’s a short description about your page content.
Recommended length 150 char.
Try to write unique description for every page.
Put your main keywords first.
http://www.javascriptkit.com/script/script2/charcount.shtml
Meta Keyword
Meta Keywords are a specific type of Meta tag that appear in the HTML code of a
Web page and help tell search engines what the topic of the page is.
Code Sample:
<html>
<meta name="keywords" content="wood, furniture, garden, garden-table, etc.">
</html>
Keyword Stuffing
"Keyword stuffing" refers to the practice of loading a webpage with keywords or
numbers in an attempt to manipulate a site's ranking in Google search results.
Filling pages with keywords or numbers results in a negative user experience, and
can harm your site's ranking.
Look at the keyword stuffing example below:
Are you looking for cheap running shoes? If you’re looking for cheap running
shoes, look no further. Our cheap running shoes website is the best place to order
your new cheap running shoes. Feel free to check out our selection of cheap
running shoes from our cheap running shoes selection below.
Heading Tag:
'h' means Heading. A very important factor affecting on-site SEO is the use
of heading tags.
Having a clear hierarchy in your heading tags will make it more user
friendly. Search engines might also understand better which parts of the
content are connected to each other and which are separate because of this.
Search engines first focus on h1 and then h2. h1 is most commonly used for
blog title and h2 for blog description, post title and some others.
Recommended: Try to use only one H1 tag in a page.
Image Optimization
A picture might be worth 1,000 words, but only if it gets seen and only if it
will benefit your business to rank for image search.
Search engines don’t understand any images. It can only read texts and
codes. So here you do image optimization to let the search engine knows
that is an image.
Image relevancy is important when it comes to image optimization for SEO.
Rules: Before Upload the Image
Image file type/format should be .jpg or .png.
You should rename your image when you download it from others site.
Rename it with dash/hyphen (-) sign, for example: red-apple-image.
Image length not should be more than 100KB for a large size images, 50KB
for a medium size images and 30KB for small images.
Do some changes (image size, text), if possible.
When you click on the image, properties option will show the right corner,
click the properties option.
Here you will see two text bars, first one is Title and the other one is Alt tag.
Do not put the same text for both title and Alt tag. Putting your targeted
keywords for both. Try to keep it 3/4 words in the Alt tag. Don’t use any
Stop Words or any kind of sign for alt tag.
Video Optimization:
Anchor text:
Internal Link
Internal Links are hyperlinks that point at (target) the same domain as the domain
that the link exists on (source).
• Internal links are most useful for establishing site architecture and spreading
link juice.
• If your internal link is well optimized then you can keep your visitors for a
long time in your pages. For this your pages bounce rates will decrease.
• If your website/Blog pages enrich with full of content, then you should put
minimum two and maximum six internal links in a page. But it’s important
to give more importance with pages relevancy.
• Always try to use text links not image as a link.
• Be careful; don’t link with a page twice because Google only count the first
one, so the second one is wasted.
