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Script Finance Jolibee

The document provides a history of the Jollibee fast food chain, which originated in the Philippines and is now one of the largest fast food brands worldwide. It details how Jollibee was founded in 1978 by Tony Tan Caktiong, who opened his first store after successfully franchising ice cream parlors. His restaurant offered popular Filipino foods like chicken and burgers that were well-received. The name "Jollibee" was chosen to evoke happiness and bee hard workers, and their iconic mascot helped the brand grow rapidly across the Philippines and then internationally over the following decades.

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Kim Mei Hui
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209 views1 page

Script Finance Jolibee

The document provides a history of the Jollibee fast food chain, which originated in the Philippines and is now one of the largest fast food brands worldwide. It details how Jollibee was founded in 1978 by Tony Tan Caktiong, who opened his first store after successfully franchising ice cream parlors. His restaurant offered popular Filipino foods like chicken and burgers that were well-received. The name "Jollibee" was chosen to evoke happiness and bee hard workers, and their iconic mascot helped the brand grow rapidly across the Philippines and then internationally over the following decades.

Uploaded by

Kim Mei Hui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Food is the most essential requirement for sustenance of human life.

It provides us the nutrients and energy to develop and grow, be active and healthy, to move, play, work, think and
learn.

Hi my name is Patricia Circulado

I am Daniela Marie Piandiong from ABM-03 (Tres)

and this is the story of..... The famous Chicken Joy, Yumburger, Jolly Spaghetti and many more of the one and only
JOLLIBEE!

Jollibee is the largest fast food chain and the most famous restaurant in the Philippines

As of 2019, there are more than 1000 Jollibee store franchise worldwide such as

Hongkong, Middle East, North America, Italy and many more

But where it all started?

Jollibee starts by its founder Tony Tan Caktiong president and CEO of Jollibee Foods Corporation was borrn
January 5, 1953 from Fujian, China.

Tony's father cook at a Chinese Temple.

From China they migrated here in the Philippines hoping that they may have a better life.

In 1975, Tony invested an ice cream parlor franchise from the once famous Magnolia at Cubao, Quezon City. For
that he opened 2 ice cream parlors that catered costumers.

After 2 years, the customer suggests and asked to offer other food on menu instead of just an ice cream.

Tony think to offer chicken and hamburger for he saw that Filipino loves it very much.

And after adding it on their menu they noticed that most people love it over ice cream.

This leads him to name the restaurant and search for an logo.

Tony is inspired by Disneyland Characters and he thinks that Bee will perfectly match the restaurant. Bee is the
basic creature who make honey from plant nectar which symbolize people who works happily on their company

He decided to Change Y to I for the Word Jolly and add Bee with the logo of red and white.

Tony observed that Filipino likes to smell the food first behind their tagline "LANGHAP-SARAP" ......and "BIDA
ANG SAYA!" refers to a happy place that the main offering is the joyful experience.

The favorite and most popular fried chicken is.... The Philippines' best-tasting crispylicious, juicylicious Chickenjoy
that is crispy on the outside, tender and juicy on the inside.

Jollibee menu wanted to us, Filipino to feel nostalgic of true home food.

42 years of success of JFC leads to engaged in the development, operation and franchising of quick-service
restaurants such as the following......

Now, the Jollibee serves lots of food on their menu

Still captures the taste and marked the heart of many people which lead to be named as Top Successful Business

Thank you ...Again this is Patricia Circulado and Daniela Marie Piandiong

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