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Submitted By: Bilal Zaheer Submitted To: Ms Hina Hayat Class: Bba (Hons) - 2A Subject: Principal of Marketing ROLLNO: 009

The document is a submission from Bilal Zaheer to Ms. Hina Hayat for the class BBA (Hons) - 2A, with Bilal's roll number 009. The subject of the submission is the Principles of Marketing. The document provides basic identifying information about the submitter, recipient, and subject of the submission.

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Bilal Zaheer
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52 views2 pages

Submitted By: Bilal Zaheer Submitted To: Ms Hina Hayat Class: Bba (Hons) - 2A Subject: Principal of Marketing ROLLNO: 009

The document is a submission from Bilal Zaheer to Ms. Hina Hayat for the class BBA (Hons) - 2A, with Bilal's roll number 009. The subject of the submission is the Principles of Marketing. The document provides basic identifying information about the submitter, recipient, and subject of the submission.

Uploaded by

Bilal Zaheer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SUBMITTED BY: BILAL ZAHEER

SUBMITTED TO: MS HINA HAYAT

CLASS: BBA (HONS) – 2A

SUBJECT: PRINCIPAL OF MARKETING

ROLLNO: 009
Question: Explain the success of Do bucket paani ab rozanahaibachnai(I will
save two buckets of water a day) campaign for Surf Excel. What consumer
behavior insights can you draw from this case. Identify the personal and
interpersonal factors that affect consumer behavior for the product/service
described in the case.
ANSWER:
CSR raises the issue of water crises India CSR can benefit the company. It can improve the
public perception of the company increases sales. This campaign is beneficial for the contrary as
they are suffering from the water crises. The brands core proposition was an opportunity for the
consumers to save two water of bucket every day. It also saves money because people in Tamil
and Nadu have to pay extra money for every bucket of water. This campaign can improve
company’s sales and public preseption.

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