School of Business

Department of Marketing & International Business

Course Name
International Business
Course Code
INB 372
& Section No.
Semester FALL 2020

Instructor Name Samira Rahman

Office NAC 709
Office Hours NA
Office Phone 1716
Email Address [email protected]
Department Marketing & International Business (MIB)
Links North South University Website: http://www.northsouth.edu
School Webpage: http://www.northsouth.edu/academic/sbe/
Department Webpage: http://www.northsouth.edu/academic/sbe/mib.html
Google Classroom Access Code:  already sent

COURSE AND SECTION INFORMATION

Class Time & SEC-1 MW 11.20-12.50; SEC-14 MW 9.40-11.10

Location SEC-13 ST 11.20-12.50; SEC-12 ST 9.40-11.10
Course MKT 202, ECO 101
Prerequisite(s)
Course Credit 3:0
Hours
Course Description This preliminary course of international business emphasizes on the complexity of
businesses across national boundaries, as opposed to domestic businesses. It draws
attention to the various topics for analyzing a country’s potential for attracting foreign
direct investment. As such, students are introduced to the concept of interdependent
global economies, the political economy and its impact on economic development, and
also, the importance of cross-cultural literacy for conducting international business.
Furthermore, theories on trade and trade blocs, international business strategies; and
decisions imperative for choosing the appropriate entry mode are also being discussed
to improve students learning regarding global markets and current world affairs.

Course Objectives The forces of globalization have conquered traditional boundaries around countries,
economies and industries and a clear understanding of current international business
environment is important in today's globalized world. Hence, this course is designed to
help students develop the knowledge needed to live and work in a global marketplace.
The course is aimed to analyze and consider the independent nature of global
economic, political, cultural and social environment within which firms operate. The
course will also emphasize on introducing trade theories, international business
strategies, and various entry modes and highlight the importance of regional economic
integrations. In-class exercises, quizzes, mini-projects, debates and case studies will
facilitate real-world applications of international business and management concepts.
Student Learning On successfully completing this course, students will be able to

1
Outcomes
CO 1. Comprehend global business environment including its economic, political,
legal and socio-cultural components.

CO 2. Identify different components of culture and discuss how workplace culture

varies across national boundaries.

CO 3. Distinguish and comprehend international trade theories, trade patterns & trade
blocs.

CO 4 Summarize and interpret international business strategies and various entry

modes.

Mapping of Course Outcomes with Program Outcomes, Delivery Methods and Assessment
Strategies
(***The assessment tools may vary from department to department in terms of number of exams,
assignments, projects and quizzes)

Bloom’s Delivery Assessment

taxonomy methods tools
domain/level and activities (faculty members
Course Outcomes (CO) (C: Cognitive (faculty can use any
P: members can number of tools)
Psychomotor choose any
A: Affective) number of
tools)
CO-1 Comprehend global business environment C2
including its economic, political, legal and Lecture, Case/Assignment
socio-cultural components Video (MID)
Discussion
CO-2 Identify different components of culture, A2, P1 Lecture, in- Assignment
distinguish how workplace culture varies class group (MID)
across national boundaries discussion, /Case/
Videos Project
CO-3 Comprehend international trade theories, C2 Lecture, Assignment (final)/
trade patterns & trade blocs. Video audio visual Case
Discussion
CO-4 Summarize and interpret international C2 Lecture, Case/ Assignment
business strategies and various entry Video (Final)//Project
modes. Discussion
Cognitive domain (knowledge-based): C
1: Knowledge, 2: Comprehension, 3 Application, 4 Analysis, 5: Synthesis, 6: Evaluation

The affective domain (emotion-based): A

1: Receiving, .2: Responding, 3: Valuing, 4: Organizing, 5: Characterizing

The psychomotor domain (action-based): P

1: Perception, 2: Set, 3: Guided response, 4: Mechanism, 5: Complex overt response, 6: Adaptation,
7: Origination

LEARNING RESOURCES AND TEXTBOOK(S)

2
 Edition &
Author Publisher ISBN
Title Year
Charles W.L. Hill International Business: Competing Latest Tata-McGraw
in the Global Environment Edition, Hill

Other Resources:

Reference Text:

International Buinsess: Challenges and Choices by Alan Sitkin and Nick Bowel, 2010, Oxford University
Press, New York, USA. ISBN: 978-0-19-953391-6

Lecture Modules and Case modules supplied to the NSU Copy Center.

Journals and Online Magazines:

Management Today, Harvard Business Review, The Economist, The Daily Star News.

Teaching Methods:

Extensive lectures will be given on every topic followed by real life examples using US and local MNCs.
Summary of the lectures will be available through lecture modules. Students are highly encouraged to take
notes carefully. The lectures will be highly interactive. Small cases will be analyzed in group setting using
workshop format. Students will be encouraged to participate in debates/discussion and share their ideas
regarding the case problem.

ASSESSMENT STRATEGY AND GRADING SCHEME

Your performance in ALL the exams determines your grade. The points are distributed in the following manner:
(***The number of exams, assignments, quizzes may vary from department to department)

Grading tool Points

Midterm Assignment 30%

Final Assignment 35%
Group Exercise(s) 10%
SLA 5%
Interview/Presentation (recording)/VIVA 10%
Class Attendance 5%
Class Participation 5%
Total 100%

NSU’s grading and performance evaluation policies will be followed in assigning your grade. Please note
that all final grades are subject to departmental review and approval.

CLASSROOM RULES OF CONDUCT

3
(*** the following rules are given as sample rules. Faculty member can change it as per their preference)

1. The ground rule for our class is respectful, open communication. We have many things to learn from
one another. Every single question is appreciated!

2. When you come to the class, you become part of a learning community. Please be conscious of your
community role, and work toward creating a healthy learning atmosphere in the class.

3. Don’t chat during the class. If you have to, then feel free not to attend the class at the expense of
your attendance for the day. Inability to refrain from unnecessary, disruptive chatting may result in a
request to leave the classroom.

4. If you have to leave the class when it is in progress, sit near the door and leave silently.

5. While in class, please switch off your cell phone. Inability to do so may result in some penalty.

6. You must seek permission before using any sort of electronic gadget in the class such as a laptop.
Use of such gadgets for purposes other than note-taking during lectures is strictly prohibited.

7. Limit your eating while the class is in progress. Eat during the breaks.

8. Academic Integrity Policy: The School of Business and Economics does not tolerate academic
dishonesty by its students. At a minimum, you must not be involved in cheating, copyright
infringement, submitting the same work in multiple courses, significant collaboration with other
individuals outside of sanctioned group activities, and fabrications. You are advised that violations
of the Student Integrity Code will be treated seriously, with special attention given to repeated
offences. Please refer to NSU Code of Conduct at http://www.northsouth.edu/student-code-of-
conduct.html

EXAMS AND MAKE UP EXAMS POLICY

Please note:
 We strictly maintain “No Make UP” policy, but under special circumstances (depends on the course
lecturers’ discretion) students will be allowed to sit for a comprehensive make up exam.
 Absolutely “NO MAKE UP” for case studies/ quiz or assignments.
 You must come prepared for all your exams.
 You must come on time.
 Being late does not necessarily guarantee that you are going to get extra time for writing your tests and
exam.
 You must bring your own pencil, pen, eraser, calculator and any other permitted items that you may need
and you are allowed during the tests and exam.
 All cell phones must be switched off during the exams.
 Any deviation from the standard procedures will not be taken lightly.
 Any unfair means adopted in the tests and exam will be seriously dealt with.
 Academic misconduct or failure to comply with NSU Examination Code of Conduct may result in F.

ATTENDANCE POLICY

 Students must be present in classes and be participative for understanding the topics taught.

COMMUNICATION POLICY

 Communication in classes will be done in English language, predominantly.

4
TENTATIVE COURSE CONTENTS AND SCHEDULE

Learning Assessment Learning

Week Class Day Date Topic Chapter
Activities Tools Outcomes
Intro of the course and Discussion
1 discussing the course
outline
1
Globalization and 1 Lecture Discussion CO1
2 International
Organizations
Globalization and 1 Lecture Video CO1
3 International Discussion
2 Organizations
Case Analysis Formative CO1
4
Apple Assessment
National Differences in 2 Lecture Discussion CO1
5
Political Economy
3
Political Economy and 3 Lecture Case CO1
6
Economic Development Discussion
4 Lecture Discussion CO2
7 Differences in Culture
4
4 Lecture Discussion CO2
8 Differences in Culture
Video
Case/ Debate/ Assignment Formative CO2
9
Fair & Lovely Case Assessment
5
Summative CO1 & CO2
10 Midterm
Assessment
International Trade Lecture Discussion CO3
11 6
Theory Cont.
6
International Trade Lecture Discussion CO3
12 6
Theory Cont.
The Political Economy of Lecture Discussion CO3
13 7
International Trade
7
Regional Economic Lecture Discussion
14 8 CO3
Integration Video

Summative
Case - Ecuador Case CO1, CO2,
15 Assessment
Project discussion CO3 CO4
Discussion
8
The Strategy of Lecture Discussion CO4
16 11
International Business
The Strategy of Lecture Discussion CO4
17 International Business 11
Cont.
9
Entry Strategy and Lecture Discussion CO4
18 Strategic alliances 12

10 Entry Strategy and Lecture Case/ CO4

19 12
Strategic alliances Discussion
20 Foreign Direct Investment 8 Lecture Discussion CO4

11 Lecture Discussion CO4

21 Foreign Direct Investment 8
12 Summative CO1, CO2,
Assessment CO3 CO4
Project/Presentation as discussed for online (Psychomoto
23
assessment r Skill
development
)
24 Project/Presentation as discussed for online Summative CO1, CO2,
assessment Assessment CO3 CO4
(Psychomoto
r Skill

5
 development
)
FINAL
*** The faculty reserves the right to make changes to the course outline.