INNOVATION
What you need to know:
Definition of the key term
Difference between innovation and invention
What areas if business innovation covers: H.R., production,
marketing, finance, R&D
Processes, materials, implementation, products! - process
innovation, product innovation, cost reduction innovation
Links to problem solving
Importance of innovation: competition, consumer demand, global
market and influences, marketing (WWW)
Costs of innovation
o Expenses
o Risk
o Budgeting vs borrowing
o Change
Benefits of innovation:
o Growth
o Competitive advantage
o Job creation
o Branding
o Productivity
o Social benefits
A.R.T.I.C.L.E