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Gender Impact on Online Reviews

The document discusses the results of reliability tests and t-tests. The reliability tests show that Cronbach's alpha values for various constructs with different numbers of items are above 0.5, indicating high reliability and internal consistency. Two t-tests found that customer reviews and promotions do not vary significantly between genders, failing to reject the null hypotheses that gender does not impact those factors.

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Lohith Kumar
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81 views3 pages

Gender Impact on Online Reviews

The document discusses the results of reliability tests and t-tests. The reliability tests show that Cronbach's alpha values for various constructs with different numbers of items are above 0.5, indicating high reliability and internal consistency. Two t-tests found that customer reviews and promotions do not vary significantly between genders, failing to reject the null hypotheses that gender does not impact those factors.

Uploaded by

Lohith Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Cronbach alpha

Reliability Statistics Reliability Statistics


Cronbach's N of Items Cronbach's Alpha N of Items
Alpha

.704 3 .800 4
Covid
Online Buying Decision

Reliability Statistics
Reliability Statistics
Cronbach's N of Items
Cronbach's N of Items Review Alpha
Alpha Promotions .669 3
.828 6

Reliability Statistics
Reliability Statistics
Cronbach's N of Items
Cronbach's N of Items
Alpha
Alpha
.532 4
.773 4
Reliability Improve

Reliability Statistics
Reliability Statistics Cronbach's N of Items
Info search Alpha
Cronbach's N of Items
Vendor Review
Alpha .626 3
.746 3

Therefore, from the above tables we can clearly observe that all the Cronbach Alpha values
are above 0.5. Thus, we conclude that variables for each construct are highly reliable and
there is internal consistency among them.

T-test

Research question: Does the impact of review vary across gender?


Hypothesis:

H0 (null): Gender does not have an impact on review

Ha (alternate): Gender does have an impact on review

Independent variable: Gender

Dependent variable: Review

Group Statistics

Gender N Mean Std. Deviation Std. Error Mean

Male 65 3.8641 .77162 .09571


Review
Female 40 3.9458 .51250 .08103

Levene’s test: Since the p value, i.e. 0.102 > 0.05, we fail to reject the null hypothesis i.e.
variances of the two groups are equal.

T-test: The significance value is 0.554 > 0.05. Thus, we fail to reject the null hypothesis.

Conclusion: Customer reviews does not vary with gender.

Research question: Does the impact of promotions vary across gender?

Hypothesis:
H0 (null): Gender does not have an impact on promotions

Ha (alternate): Gender does have an impact on promotions

Independent variable: Gender

Dependent variable: Promotion

Group Statistics

Gender N Mean Std. Deviation Std. Error Mean

Male 65 3.4872 .74320 .09218


Promotion
Female 40 3.5167 .68750 .10870

Levene’s test: Since the p value, i.e. 0.263 > 0.05, we fail to reject the null hypothesis i.e.
variances of the two groups are equal.

T-test: The significance value is 0.839 > 0.05. Thus, we fail to reject the null hypothesis.

Conclusion: Promotions does not vary with gender.

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