Communication PDF
Communication PDF
1
2 4 BUSINESS COMMUNICATION
(which can include social media, broadcast and written located in different buildings or on different sites.
communications, and more), brand management, reputa- Likewise, poor or outdated equipment, particularly
tion management, speech-writing, customer-client rela- the failure of management to introduce new tech-
tions, and internal/employee communications. nology, may also cause problems. Staff shortages
Companies with limited resources may choose to engage are another factor which frequently causes commu-
in only a few of these activities, while larger organizations nication difficulties for an organization.
may employ a full spectrum of communications. Since it • System design. System design faults refer to prob-
is difficult to develop such a broad range of skills, com- lems with the structures or systems in place in an
munications professionals often specialize in one or two organization. Examples might include an organiza-
of these areas but usually have at least a working knowl- tional structure which is unclear and therefore makes
edge of most of them. By far, the most important qual- it confusing to know whom to communicate with.
ifications communications professionals can possess are Other examples could be inefficient or inappropriate
excellent writing ability, good 'people' skills, and the ca- information systems, a lack of supervision or train-
pacity to think critically and strategically. ing, and a lack of clarity in roles and responsibilities
which can lead to staff being uncertain about what
is expected of them.
5 Family communication • Attitudinal barriers. Attitudinal barriers come
about as a result of problems with staff in an organi-
Family communication is the study and practice of the zation. These may be brought about, for example, by
communication perspective in a broadly defined family, such factors as poor management, lack of consulta-
with intimacy and trusting relationship.[7] The main goal tion with employees, personality conflicts which can
of family communication is to understand the interactions result in people delaying or refusing to communi-
of family and the pattern of behaviors of family members cate, the personal attitudes of individual employees
in different circumstances. which may be due to lack of motivation or dissatis-
Family communication study looks at topics such as fam- faction at work, brought about by insufficient train-
ily rules, family roles or family dialectics and how those ing to enable them to carry out particular tasks, or
factors could affect the communication between family simply resistance to change due to entrenched atti-
members. Researchers develop theories to understand tudes and ideas.
communication behaviors. Family communication study • Ambiguity of words/phrases. Words sounding the
also digs deep into certain time periods of family life such same but having different meaning can convey a dif-
as marriage, parenthood or divorce and how communica- ferent meaning altogether. Hence the communica-
tion stands in those situations. It is important for family tor must ensure that the receiver receives the same
members to understand communication as a trusted way meaning. It is better if such words are avoided by
which leads to a well constructed family. using alternatives whenever possible.
• Individual linguistic ability. The use of jargon,
difficult or inappropriate words in communication
6 Barriers to effective human com- can prevent the recipients from understanding the
munication message. Poorly explained or misunderstood mes-
sages can also result in confusion. However, re-
Barriers to effective communication can retard or distort search in communication has shown that confusion
the message and intention of the message being conveyed can lend legitimacy to research when persuasion
which may result in failure of the communication pro- fails.[9][10]
cess or an effect that is undesirable. These include fil- • Physiological barriers. These may result from
tering, selective perception, information overload, emo- individuals’ personal discomfort, caused—for
tions, language, silence, communication apprehension, example—by ill health, poor eyesight or hearing
gender differences and political correctness[8] difficulties.
This also includes a lack of expressing “knowledge- • Cultural differences. These may result from
appropriate” communication, which occurs when a per- the cultural differences of communities around the
son uses ambiguous or complex legal words, medical jar- world, within an individual country (tribal/regional
gon, or descriptions of a situation or environment that is differences, dialects etc.), between religious groups
not understood by the recipient. and in organisations or at an organisational level -
where companies, teams and units may have differ-
• Physical barriers. Physical barriers are often due ent expectations, norms and idiolects. Families and
to the nature of the environment. An example of family groups may also experience the effect of cul-
this is the natural barrier which exists if staff are tural barriers to communication within and between
4 7 NONHUMAN COMMUNICATION
different family members or groups. For example: can be defined as any behavior of one animal that af-
words, colours and symbols have different meanings fects the current or future behavior of another animal.
in different cultures. In most parts of the world, The study of animal communication, called zoo semiotics
nodding your head means agreement, shaking your (distinguishable from anthroposemiotics, the study of hu-
head means no, except in some parts of the world.[11] man communication) has played an important part in the
development of ethology, sociobiology, and the study of
• Bypassing. These happens when the communica-
animal cognition. Animal communication, and indeed
tors (sender and the receiver) do not attach the same
the understanding of the animal world in general, is a
symbolic meanings to their words. It is when the
rapidly growing field, and even in the 21st century so
sender is expressing a thought or a word but the re-
far, a great share of prior understanding related to di-
ceiver take it in a different meaning. For example-
verse fields such as personal symbolic name use, animal
ASAP, Rest room
emotions, animal culture and learning, and even sexual
• Technological multi-tasking and absorbency. conduct, long thought to be well understood, has been
With a rapid increase in technologically-driven com- revolutionized. A special field of animal communication
munication in the past several decades, individuals has been investigated in more detail such as vibrational
are increasingly faced with condensed communica- communication.[13]
tion in the form of e-mail, text, and social updates.
This has, in turn, led to a notable change in the
way younger generations communicate and perceive 7.2 Plants and fungi
their own self-efficacy to communicate and connect
with others. With the ever-constant presence of an- Communication is observed within the plant organism,
other “world” in one’s pocket, individuals are multi- i.e. within plant cells and between plant cells, between
tasking both physically and cognitively as constant plants of the same or related species, and between plants
reminders of something else happening somewhere and non-plant organisms, especially in the root zone.
else bombard them. Though perhaps too new of an Plant roots communicate with rhizome bacteria, fungi,
advancement to yet see long-term effects, this is a and insects within the soil. These interactions are gov-
notion currently explored by such figures as Sherry erned by syntactic, pragmatic, and semantic rules, and
Turkle.[12] are possible because of the decentralized “nervous sys-
tem” of plants. The original meaning of the word “neu-
Fear of being criticized is a major factor that prevents ron” in Greek is “vegetable fiber” and recent research has
good communication. If we exercise simple practices to shown that most of the microorganism plant communica-
improve our communication skill, we can become effec- tion processes are neuron-like.[14] Plants also communi-
tive communicators. For example, read an article from cate via volatiles when exposed to herbivory attack behav-
the newspaper or collect some news from the television ior, thus warning neighboring plants.[15] In parallel they
and present it in front of the mirror. This will not only produce other volatiles to attract parasites which attack
boost your confidence, but also improve your language these herbivores. In stress situations plants can overwrite
and vocabulary. the genomes they inherited from their parents and revert
to that of their grand- or great-grandparents.
Fungi communicate to coordinate and organize their
7 Nonhuman communication growth and development such as the formation of
Marcelia and fruiting bodies. Fungi communicate with
See also: Biocommunication (science), Interspecies their own and related species as well as with non fungal
communication and Biosemiotics organisms in a great variety of symbiotic interactions, es-
pecially with bacteria, unicellular eukaryote, plants and
Every information exchange between living organisms — insects through biochemicals of biotic origin. The bio-
i.e. transmission of signals that involve a living sender chemicals trigger the fungal organism to react in a spe-
and receiver can be considered a form of communi- cific manner, while if the same chemical molecules are
cation; and even primitive creatures such as corals are not part of biotic messages, they do not trigger the fungal
competent to communicate. Nonhuman communication organism to react. This implies that fungal organisms can
also include cell signaling, cellular communication, and differentiate between molecules taking part in biotic mes-
chemical transmissions between primitive organisms like sages and similar molecules being irrelevant in the situa-
bacteria and within the plant and fungal kingdoms. tion. So far five different primary signalling molecules are
known to coordinate different behavioral patterns such as
filamentation, mating, growth, and pathogenicity. Behav-
7.1 Animals ioral coordination and production of signaling substances
is achieved through interpretation processes that enables
The broad field of animal communication encompasses the organism to differ between self or non-self, a biotic
most of the issues in ethology. Animal communication indicator, biotic message from similar, related, or non-
5
the telephone itself, and the receiver was the part of the
phone where one could hear the other person. Shannon
and Weaver also recognized that often there is static that
interferes with one listening to a telephone conversation,
which they deemed noise.
Communication major dimensions scheme
In a simple model, often referred to as the transmission
duced by Claude Shannon and Warren Weaver for Bell model or standard view of communication, information
Laboratories in 1949[18] The original model was designed or content (e.g. a message in natural language) is sent in
to mirror the functioning of radio and telephone tech- some form (as spoken language) from an emisor/ sender/
nologies. Their initial model consisted of three primary encoder to a destination/ receiver/ decoder. This com-
parts: sender, channel, and receiver. The sender was the mon conception of communication simply views com-
part of a telephone a person spoke into, the channel was munication as a means of sending and receiving infor-
6 8 MODELS OF COMMUNICATION
5. A receiver, which 'decodes’ (reconstructs) the mes- 2. Semantic (study of relationships between signs and
sage from the signal. symbols and what they represent) and
6. A destination, where the message arrives. 3. Syntactic (formal properties of signs and symbols).
Shannon and Weaver argued that there were three levels Therefore, communication is social interaction where at
of problems for communication within this theory. least two interacting agents share a common set of signs
and a common set of semiotic rules. This commonly held
The technical problem: how accurately can the rule in some sense ignores autocommunication, including
message be transmitted? intrapersonal communication via diaries or self-talk, both
secondary phenomena that followed the primary acquisi-
The semantic problem: how precisely is the tion of communicative competences within social inter-
meaning 'conveyed'? actions.
The effectiveness problem: how effectively In light of these weaknesses, Barnlund (2008) proposed
does the received meaning affect behavior? a transactional model of communication.[22] The basic
premise of the transactional model of communication is
Daniel Chandler[19] critiques the transmission model by that individuals are simultaneously engaging in the send-
stating: ing and receiving of messages.
7
In a slightly more complex form a sender and a receiver adies that prevent effective communication, such
are linked reciprocally. This second attitude of commu- as actual deafness or blindness preventing messages
nication, referred to as the constitutive model or construc- from being received as they were intended.
tionist view, focuses on how an individual communicates
as the determining factor of the way the message will be • Semantic noise. Different interpretations of the
interpreted. Communication is viewed as a conduit; a meanings of certain words. For example, the word
passage in which information travels from one individual “weed” can be interpreted as an undesirable plant in
to another and this information becomes separate from a yard, or as a euphemism for marijuana.
the communication itself. A particular instance of com- • Syntactical noise. Mistakes in grammar can dis-
munication is called a speech act. The sender’s personal rupt communication, such as abrupt changes in verb
filters and the receiver’s personal filters may vary depend- tense during a sentence.
ing upon different regional traditions, cultures, or gen-
der; which may alter the intended meaning of message • Organizational noise. Poorly structured commu-
contents. In the presence of "communication noise" on nication can prevent the receiver from accurate in-
the transmission channel (air, in this case), reception and terpretation. For example, unclear and badly stated
decoding of content may be faulty, and thus the speech directions can make the receiver even more lost.
act may not achieve the desired effect. One problem • Cultural noise. Stereotypical assumptions can
with this encode-transmit-receive-decode model is that cause misunderstandings, such as unintentionally of-
the processes of encoding and decoding imply that the fending a non-Christian person by wishing them a
sender and receiver each possess something that functions “Merry Christmas”.
as a codebook, and that these two code books are, at the
very least, similar if not identical. Although something • Psychological noise. Certain attitudes can also
like code books is implied by the model, they are nowhere make communication difficult. For instance, great
represented in the model, which creates many conceptual anger or sadness may cause someone to lose focus on
difficulties. the present moment. Disorders such as autism may
Theories of coregulation describe communication as a also severely hamper effective communication.[23]
creative and dynamic continuous process, rather than
a discrete exchange of information. Canadian media
scholar Harold Innis had the theory that people use dif- 10 Communication as academic
ferent types of media to communicate and which one discipline
they choose to use will offer different possibilities for the
shape and durability of society (Wark, McKenzie 1997).
Main article: Communication studies
His famous example of this is using ancient Egypt and
looking at the ways they built themselves out of media
with very different properties stone and papyrus. Pa-
pyrus is what he called 'Space Binding'. it made possible
the transmission of written orders across space, empires 11 See also
and enables the waging of distant military campaigns and
colonial administration. The other is stone and 'Time • Advice
Binding', through the construction of temples and the
• Augmentative and alternative communication
pyramids can sustain their authority generation to gen-
eration, through this media they can change and shape • Communication rights
communication in their society (Wark, McKenzie 1997).
• Data communication
• Human communication´
9 Noise
• Inter Mirifica
In any communication model, noise is interference with • Ishin-denshin
the decoding of messages sent over a channel by an en-
coder. There are many examples of noise: • Sign system
• Small talk
• Environmental noise. Noise that physically dis-
rupts communication, such as standing next to loud • SPEAKING
speakers at a party, or the noise from a construction • Telecommunication
site next to a classroom making it difficult to hear
the professor. • Telepathy
• Physiological-impairment noise. Physical mal- • Understanding
8 13 FURTHER READING
[3] “Types of Body Language”. www.simplybodylanguage. [22] Barnlund, D. C. (2008). A transactional model of com-
com. Retrieved 2016-02-08. munication. In. C. D. Mortensen (Eds.), Communication
theory (2nd ed., pp47-57). New Brunswick, New Jersey:
[4] Mehrabian, A. (1972). Nonverbal communication. Transaction.
Transaction Publishers.
[23] Roy M. Berko, et al., Communicating. 11th ed. (Boston,
[5] Wazlawick, Paul (1970’s) opus MA: Pearson Education, Inc., 2010) 9-12
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