Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
251 views2 pages

Concept Note - CSR

Corporate Social Responsibility (CSR) has become an integral part of good management in India and abroad according to this document. The Prime Minister's address to CII stressed the need for companies to pay greater attention to CSR. While CSR used to focus only on activities like building schools, it now aims to foster strong corporate governance and ensure business sustainability through ethical practices. This event will equip participants with strategies to maximize returns from social investments and enhance companies' bottom lines.

Uploaded by

vinishikhabhandari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
251 views2 pages

Concept Note - CSR

Corporate Social Responsibility (CSR) has become an integral part of good management in India and abroad according to this document. The Prime Minister's address to CII stressed the need for companies to pay greater attention to CSR. While CSR used to focus only on activities like building schools, it now aims to foster strong corporate governance and ensure business sustainability through ethical practices. This event will equip participants with strategies to maximize returns from social investments and enhance companies' bottom lines.

Uploaded by

vinishikhabhandari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Concept Note: Corporate Social Responsibility

Corporate Social Responsibility (CSR) is currently a hot issue in


India. Awareness levels have grown and the pressure for companies to
get involved has increased. Prime Minister Manmohan Singh's recent
address at the Annual Meeting of CII which laid stress on the need for
Corporates in India to pay greater heed to Corporate Social
Responsibility has stimulated deep thinking among Corporate heads
about their social responsibilities.

Corporate Social Responsibility has now become an integral part of


good management in India and abroad. Corporates, big and small,
national and transnational are making efforts to earn customer loyalty
through community development schemes, good corporate governance and
by engaging stakeholders, within and outside the company. It is
therefore necessary that managements at all level understand the scope
and content of corporate responsibility so that they can make value
added contributions towards building the company's brand image and
reputation.

CSR is not just about building schools or providing scholarships. It


is about doing business that companies do not regard as being an
obligation. CSR is an extension of efforts to foster strong corporate
governance. It is about ensuring sustainability of business. This
event aims to equip the participants with proven strategies to
maximise returns on social investments through ethical business
practices to enhance the company's bottom line.

Why and For Whom:

Corporate Social Responsibility has become an integral part of good


management in India and abroad. Corporates, big and small, national
and transnational are making efforts to earn customer loyalty through
community development schemes, good corporate governance and by
engaging stakeholders, within and outside the company. It is therefore
necessary that managements at all level understand the scope and
content of corporate responsibility so that they can make value added
contributions towards building the company's brand image and
reputation.

Beyond Legal Compliance:

Being socially responsible means not only fulfilling the legal


obligations, but also going beyond compliance and investing into human
capital, the environment and the stakeholders
- recognising that CSR should not be seen as a substitute to
regulation or legislation
- Improving the relevance of CSR in all types of companies, sectors and size
-Implementing integrated management
of CSR

Engaging the Environment :

Its Relationship with the Bottom Line


- Developing environmentally and socially responsible products and services
- Explaining the environmental, social and economic performance of
the business to stakeholders and taking into consideration their
ideas/views in the development of business
- Committing to a standard code of business principles

Engaging the Community and its relationship with the bottom line
- Developing a community engagement strategy
- Developing a dialogue with key stakeholders and identifying key
components of successful community engagement process

Engaging NGOs/Civil Society:


- Setting up and NGO/Corporate/Funding Agency Market Place
Bringing together NGOs working in diverse fields like education,
health, environment with corporates/funding agencies to tie up
partnerships through discussion.

You might also like