Assignment Addition Edit
Assignment Addition Edit
Name ID
Nazrul Islam Rony 1611082
Mohammad Junaid 1610990
Shihab Mahmud 1610997
Mahmudul Hasan 1610989
Al Imran 1610918
Tahmid Hasan Mustakim 1721718
Dear Sir,
First of all we would like to thank our honurable faculty Mr. Hasan Md. Mahmood UL Haque for providing us such
an amazing opportunity what enhamce our knowledge on international business. Working on this project we had lot
of fun. We have learnt a lot of new unique issues about international business while preparing this report. We would
be happy if you read the report carefully and we will be trying to answer all the questions that you have about the
report.We have tried our level best to complete this report meaningfully and correctly, as much as possible. We do
believe that our effort will help you to get ahead with this short of venture. In this case it will be meaningful for us.
We express our heartest gratitude , shoud you have any further inquiry concerning any additional information we
would be pleased to clarify that.
Thanking you
Respectfully
Acknowlegement
We are really greatful to those who have directly and indirectly contributed towards the preparing of this report
espacially the team. We are thankful and feel great pleasure and honour to express our heartiest gratitude and a deep
sanse of obligation to our course instructor Mr. Hasan Md. Mahmood UL Haque for his keen interest, skillful
guidence, enlightened viwes, unfailing patience, mastery advice, inpiring attitude and valuable sugession for the
accompalishment of the present study. In fact, it was not possible to ro bring this work to a fruitful conclution
without our day and night persuasive and sincere effort. We have done research, library work, browsing internet, and
came to understand many events in regard to global cultural knowladge through understanding the core components
of international business and the local and national differences.
Executive Summary
This report is about Micro Fibre Group. Micro Fibre Group has started its business since two decades. Under one
hand efforts and ceaseless devotion of nationwide well-known textile engineer M. S. Zaman, Managing Director of
the group. From its inception, the group generate to strategic planning feed backed by sophisticated machine, proper
marketing and deployment of professional people in apparel spheres which resulted to access in global apparel
business successfully. The group is well equipped by dyestuffs, chemicals, knitting, dyeing, all over and placement
printing, embroidery, labeling and other allied accessories for garment production with sufficient supporting
facilities.
Developing any market plan requires careful planning and time and is a key step in helping you determine your
readiness to export. A well-prepared plan will help you assess the international market potential for your product or
service, help you quantify your market opportunity, determine how much it will cost to export and will help you in
your application for finance from your bank.
Marketing exists to educate consumers about available products and services. A target market simply defines the
consumers or groups most likely to purchase a particular product or service. Narrowly defined target markets help
marketers craft compelling marketing materials that speak directly to the target buyer.
This report is about Micro fibre group. which export garments ( knit, twill) in Germany and Australia. As Germany
and Austrslis are favorable market in the world. Germany and Austrslis have absorbed the garments idea and created
a big market for this products.
Company Description
History:
Micro fibre group started their textile business in 1998 by starting construction of the building
for project setup. At 1st they set up Garments project. In 1999 they went to production of fabric
and dyeing with a dryer of 400 kg & 6ton capacity boiler. As an ambition to expand the business
they setup knitting section in 2000 & to fill the demand of knitting they setup as well as stenter,
calendar, dewatering m/c, dryer for finishing. With the passage of time different type of m/c
were brought to the mill to improve the quality & production. The mill is well oriented for knit
composite project. Therefore, when many struggle to survive in post-MFA world; its business in
fact enjoying a healthy growth.
Objective:
Micro Fibre Group aims at leading the knitwear industry not only in Bangladesh but also in the
entire world.
Goals:
Holding itself poised with strategic planning, cutting edge technology, proactive marketing,
skilled human resource and social as well as industrial ethical standards, Micro Fibre Group has
been on a goal of providing world standard knit apparel to the world market.
Management:
An Executive Management Team consists of high-ranking employees that work together to
manage a company or corporation. These individuals oversee the daily operations of a company
to ensure efficiency and product satisfaction. Executive Management is vital to the functioning
of business because the Management Team implements company strategy, sets company goals,
and oversees the general success of the business. Those on the Executive Management Team
enjoy creative flexibility within the business, and they can voice opinions on company goals. The
monetary compensation for these responsibilities also makes these positions in Executive
Management particularly lucrative.
Micro Fibre Group has an excellent management team. M.S Zaman is the managing director, S.R
Ahmed Azad and Amirul Haque are executive directors. Dr. M K Zaman is the finance director
and Md. Mukhlesur Rahman Khan is the director of marketing department. Micro Fibre Group
also has Lt. Col Hasan Mahmud as the director of Admin, HR and compliance. Shipping and
forwarding department deals with the export and import activities.
Export Team:
Export Account
Managers
Sales Support
Team
Customer
Service Team
International
Sales Director
37.16
34.61
32.36 32.12
29.54
6.9 7.48
5.64 5.99 6.09 5.42 5.47
4.59 3.9
3.323.844.12 3.284.273.95 3.37 3.49 3.72 3.43 3.84
Figure 1: Year on Year export growth percentage of major clothing supplying countries
As per as apparel export growth is concerned 2016-17 financial year was not good for
Bangladesh otherwise the country was maintaining a tremendous growth for last 10 years. The
country was maintaining a CAGR apparel growth of 12.43% through this period. In financial
year 2015-16 apparel export growth reached to 28.09 billion USD from 10.7 billion USD in FY
2007-8. In the year 2016-17 apparel export was 28.15 billion USD which is only 0.2% higher
than the previous year. From figure 1 Bangladesh can identify its major competitors in apparel
export who are Vietnam, Cambodia and India.
Based on the positive trends and core competences of Bangladesh, the government has set an
ambitious target for the textile and apparel industry. BGMEA and government look for USD 50
billion apparel export by the year 2021. If that has to open the country has to go through a major
transformation as shown in figure 2. And this transformation is going to open up enormous
market and business opportunities for countries like China and India. These countries will be
able to supply huge amount of raw and processed materials.
Figure 2: Achieving 50 billion USD export target will require a big transformation hence will come up with
major business opportunities in the value chain
Bangladesh has opportunities of expanding the market through the following
strategies.
Growth Potential:
Bangladesh’s readymade garment industry, along with five other sectors, has been identified as
the highest potential growth sector for the coming decades, according to a new survey.
Light Castle Partners, a Bangladesh-based think tank, unveiled the findings of the survey of 102
top executives across 12 leading Bangladeshi industries in two major cities, Dhaka and
Chittagong, at a program held at capital Dhaka’s Lakeshore Hotel on February 2, 2018.
The confidence index aims to appraise the business point of view of private sector players
representing a variety of industries across the economy.
The survey showed that business confidence went up from “low-to-moderate confidence of +39”
in 2016 to “a cautiously optimistic confidence level of +43” in 2017. The index is determined on
a scale of -100 to +100.
However, several serious concerns including the classified loans condition, bureaucratic red
tapes for doing business, recent slump in readymade garment items prices, transportation and
logistical hassles and infrastructure bottlenecks such as port congestions are decelerating the
natural growth rate of the business.
Moreover, power outages have increased production costs and final prices as businesses
including the apparel manufacturing have to heavily depend entirely on their personal backup
generators. The business leaders feel a raft of actions can help improve the current scenario along
with investor confidence.
Apparel Resources that Bangladesh needs to shift export reliance on the garment sector,
facilitating the ease of starting and doing business, and improving infrastructure and logistics.
Production Strategy:
2) After that closely similar MI. (+- 0.3) and color grades bales are selected.
Mic Color grade Total
GM SM (S) SM
3.9 75 25 4 100
4.0 90 8 2 104
4.9 100 20 3 135
3) Then the mi. which have the major proportion in the lot are taken
4) Finally a number of bales are selected according to the capacity of the industry
Let,
Total no. of bale: 800
Dailey consumption: 40 bales
No. of days to process the lot: 800/40=20
Information found on a bale
Gin no.
Lot no.
Bale weight
Suppliers bale no.
Binding materials for bales:
Steel wire, copper wire
Polyester strap
No. of binders 6 to 8
Manpower available in mixing section
Mixing man: 6
Cleaning man: 2
APO: 1
Input Output
Blow Room
Raw Cotton Raw Cotton &
Function: opening, cleaning& mixing
Card Matt
Autoconer
Roving
Function: 1) Produce good yarn
package.
2) Remove remaining Yarn faults
Delivery
Input Output
Carding
Chute Matt Card Silver
Function: 1) reduction of nap’s
2) to make fiber individual
Roving Yarn
Simplex
Autoconer
Delivery
Input Output
Delivery
Country Profile
Germany Country Profile
Germany has now emerged as Bangladesh’s one of the largest export market destination in Asia
and apparel exports to the country is rising gradually. Having a population of 82.4 million, US $
48,500 per capita GDP. Germany is the world’s third largest apparel importer 6.5% (% of Global
Imports) and the fourth largest apparel market in the world after USA and China. Germany
presents some of the most exciting fashion and apparel opportunities globally for the highly
enthusiastic and sophisticated consumers. Fashion capital Tokyo is a key trendsetter and an
excellent test market for further expansion in Asia.
Culture:
German designers were leaders of modern product design, with the Bauhaus designers like Mies
van der Rohe, and Dieter Rams of Braun being essential.
Germany is a leading country in the fashion industry. The German textile industry consisted of
about 1,300 companies with more than 130,000 employees in 2010, which generated a revenue
of 28 billion Euro. Almost 44 percent of the products are exported. The textile branch thus is the
second largest producer of consumer goods after food production in the country.[37] Berlin is the
center of young and creative fashion in Germany, prominently displayed at Berlin Fashion Week
(twice a year). It also hosts Europe's largest fashion trade fair called Bread & Butter.
Competitors Analysis
Bangladesh is the world's second-largest apparel exporter of western (fast) fashion brands.As we
know Microfiber is currently a fast growing garment in Bangladesh. In the country there are few
more respectable Companies are doing well in the garment sector as well. These are
1. Beximco
2. Square Textile
3. Noman Group
Direct and indirect exporting: Microfiber group is one of the leading exporter in RMG sector.
Our organization involved in direct exporting. There is nobody else in the export chain taking a share
of owner’s margin. So they involved in direct exporting.
Direct exporting: Direct exporting involves selling directly your target customer in the
market. Selling directly to customer means there is nobody else in the export chain taking a share
of owner’s margin.
Because we will get many advantages from direct marketing. For example,
We can control our product price and brand.
We can get a direct understanding of buyers’ and end users’ needs, which allows them to
customize and improve offerings. We able to know, what they like and what they dislike.
We can maintain all customer relationships.
It will be easier for us to identify possible new opportunities.
Some customers may prefer dealing direct with us, rather than through an intermediary.
E-commerce:
E-commerce facilitates the very process of international transaction; this involves securing and
finalizing a contract, delivery of the product, and finally payment for performance of the
contract. The movement of goods and services, as well as the payment mechanisms within a
country and more so outside a country, are governed by regulatory and legal issues. Hence, the
regulatory environment is at the core of e-commerce development.
Tax
Payments gateway
Trademark, patents, and copyright
Shipping restrictions
Inventory
Age restrictions
Business insurance
Licenses and permits
PCL compliance
What you did not know you needed to know.
Transportation:
Exporting our products to Germany and Australia is an exciting way to grow our business and to take
advantages of the internet’s global audiences. But it raises a number of challenges. Among the most
obvious is transporting our products after we sell them. Before we make our first shipment, we will need
to enlist the help of a freight forwarder an expert who understands import/export rules, shipping
regulations in foreign countries, and the best methods of shipping to those markets. A freighter forwarder
can:
Arrange transportation of your goods and from foreign destinations.
Find the best shipping rates
Prepare and examine necessary documents
Advise us on freight cost, port charges, consular fees, and any additional costs of shipping
such as insurance, special documentation, and handling fees.
Plans or ships:
After we have chosen a freight forwarder, we will have to decide how we will transport our
products by land, sea or air. The methods depend on the type of product you are shipping and the
extent to which time is a factor. In our case sea transportation is the most economical shipping
method. But sometimes we use airplanes for emergency orders.
International Law
Dispute Resolution:
It is the process of resolving disputes between parties. The term dispute resolution may also be
used interchangeably with conflict resolution, where conflict styles can be used for different
scenarios. Alternative Dispute Resolution is not a strange practice for Australia and Germany
people.
Language Considerations:
The official language of Germany is Standard German with over 95 percent of the country
speaking Standard German or German dialects as their first language. They also used as one of
the four official languages of Switzerland (along with French, Italian, and Romansh).
Business terms and conditions set the contract foundation between you and your customer. It
doesn’t matter if your business provides products or services, a terms-and-conditions document
is essential. It protects your business, defines your procedures, limits your liability and explains
what you have agreed to do. Special provisions may be appropriate to include in your terms and
conditions depending on your business, but in many instances simply including a few basic
sections creates an effective, but simple document that is easy for the customer to understand and
meets your business needs.
Product Liability considerations:
It refers to manufacturer or seller being held liable for placing a defective product into the hands
of a consumer.
Patents:
The application for registration of a patent in Germany will be submitted with the German Patent
and Trademark Office (DPMA). It will take around three years for a patent to be examined and
registered. Patents are protected for 20 years in Germany and they can be transferred.
An Australian patent provides a legal right to stop third parties from manufacturing, using or
selling an invention in Australia. It may also be used to license someone else to manufacture an
invention on agreed terms. Australian patents are administered by the Patent Office of IP
Australia. It lasts for up to 20 years from the filing date of application.
Trade mark protection:
According to the Trademark Act, German trademarks are protected against wrongful use of the
same or similar signs or marks by third parties. Trademarks are registered with the Patent and
Trademark Office in Germany and with the Office for Harmonization of the International Market
(OHIM) at European level. Trademark protection is provided for an indefinite amount of time if
the owner pays a renewal fee after the first five years and then after every ten years.
Australia has a well-developed legal system that protects the intellectual property of businesses
and individuals. Businesses can register a trade mark as a marketing tool. A registered trade
mark provides legal protection that prevents others from using your brand. Trademarks are
issued and protected nationally.
Copyright:
Under the German Copyright Act only natural persons have the right to protection for
their intellectual work. Protection of intellectual property in Germany is enabled immediately, no
registration being needed in order for the creation to be acknowledged. Copyright protection is
available during the author’s life and 70 years after his or her death.
Australian copyright law is designed to encourage and protect those businesses which invest
their time and talent in the creation of new material. Australia is also a signatory to a number of
international conventions that deal with copyright. Material is automatically protected by
copyright in Australia under the legislative framework. No specific registration is required. There
are some exemptions from what is covered and around the use of copyrighted material.
Sales agent:
Agent: A sales agent dose not buys goods upfront like a distributor. Instead, the manufacturer
gives the agent the power to act them, and entire into sales contracts on their behalf with third
party purchase order, which has been facilitated by agent. The sales agent does not stock
inventory and is usually compensated by the principal in a fee for service arrangement.
Distributor: A distributor is usually given the right to sell goods within a designated area under
certain terms and conditions. The distributor easily buys the goods upfront at wholesale prices
from the manufacturer, adds a margin, and then on sells those goods within their defined
territory.
Choosing an Agent or Distributor:
Germany and Australia companies may appoint a Bangladeshi firm or individual as an exclusive
or non-exclusive agent or distributor. The local agent should be reputable, imaginative, active
politically astute and technically competent. A local agent authorize to service industrial
consumers to bid on government tenders and to place orders or book indent orders.
Note
s As at As at
31.12.2016 31.12.2015
ASSETS:
Non-Current Assets: 1,181,180,040 782,494,963
Property, Plant and Equipment 04 870,486,005 515,907,382
Investment in Marketable Securities (AFS) 05 310,694,035 266,587,581
Notes
2016 2015
(53,454,608) (42,656,582)
NET PROFIT AFTER TAX 178,057,156 127,278,420
Amount in taka
2016 2015
(405,595,127) (167,600,458)
Cash Flow from Financing Activities:
Payment of dividend 509,000
Long term finance received/ (paid) from bank (net) 2,378,400
Short term finance received/(paid) from bank (net) (12,564,809)
0.00
Net cash flow from financing activities
17,034,149 7,659,649
Increase/ (decrease) in cash and cash equivalents
931,693 3,656,794
Cash and cash equivalents at the opening
Cash and cash equivalents at the closing (168,339,824)
(385,250,885)
NOCFPS
Amount in Taka
Risk Management
Commercial Risk:
Commercial risk refers to the risk of increased competition from foreign and domestic sources
leading to lower prices, revenues, profit margin, and market share which could have an adverse
impact on the business, financial condition.
One of the major commercial risks is lack of knowledge about the international market. If an
exporter who does not have proper knowledge about the area of sales where he markets his
product, no doubt, he may fail in international business. So, an exporter should have studied
totally about the foreign market about selling of his export product.
We have discussed two commercial risks involved in export import business under international
trade. Both commercial risks are common in any business. But the impacts of such commercial
risks are more in international business.
Now I am going to explain about another commercial risks involved in international business. As
you are aware, international business is taken place from one country to another country where
the distance between exporter’s place and importer’s place is too far. So, meeting requirements
of your overseas buyer is a crucial one.
Due to longer transit time, if shipped by sea or delay in transit to inland destinations may lead to
reject the export goods as your overseas buyer may not be able to use goods based on his
commitments to customer.
Currency Risk:
Currency risk refers to the variation of currency produced economic losses. Exchange
depreciation might stimulate export however, the appreciation of exchange rates reduces the
international competitiveness of products. There are five factors that influence the exchange rate
movement which are domestic inflation rates, international balance of payment, financial
revenue and expenditure, changes in exchange rate policy and the intervention from government
and interest rate.
The value of currencies and exchange rates (value of a currency for conversion purposes)
frequently fluctuate, which makes international deals complicated. Variations in the exchange
rate can affect the payments that trading partners owe each other, and large swings in currencies
can affect the actual values of companies. One country could be suffering from inflation while
the trading partner's country is not. This can make returns on investment uncertain, and
businesses typically don't like uncertainty.
If local currency is damaged against foreign currency, companies can make more revenue against
sale in local currency and vice-versa. On the other hand, if local currency is appreciated against
foreign currency companies can generate more profit as import expense is decreased.
Market Risk:
Market risk is the risk that the value of an investment will decrease due to changes in market
factors. Market risk is the possibility of an investor experiencing losses due to factors that affect
the overall performance of the financial markets in which he or she is involved. Market risk, also
called "systematic risk" cannot be eliminated through diversification, though it can be hedged
against.
Market risk and specific risk make up the two major categories of investment risk. The most
common types of market risks include interest rate risk, equity risk, currency risk and commodity
risk.
Raw material availability and movement of rates
Demand and Supply Risks
Quantities, Qualities, Suppliers and lead time
Competition
Increase in commercial costs
External Assistance
www.export.gov
Export.gov brings together resources from across the U.S. Government to assist American
businesses in planning international sales strategies and succeeding in today's global
marketplace. Export.gov was also created to provide better customer service for businesses
interacting with the Federal Government.
The U.S. Department of Commerce International Trade Administration manages Export.gov as a
collaborative effort with the 19 Federal Agencies that offer export assistance programs and
services.
U.S Export-import Bank:
The U.S. Export-Import Bank (Ex-Im Bank) is the principal government agency responsible for
aiding the export of American goods and services, and thereby creating and sustaining U.S. jobs,
through a variety of loan, guarantee, and insurance programs. Generally, its programs are
available to any American export firm regardless of size.
The Ex-Im Bank focuses much of its energy and resources to providing support to U.S. small
businesses for export of U.S. made products. There are no transactions, in terms of dollars, that
are too small for the Ex-Im Bank to consider. Programs aimed at this sector include Export
Credit Insurance, and Working Capital Guarantee programs.
International Trade Administration:
Bangladesh, being a labor-abundant country, started the process of industrialization by
concentrating on labor-intensive products such as textiles and clothing. Since clothing is more
labour intensive than textiles, it is logical for Bangladesh to demonstrate its comparative
advantage in clothing. Over the last decade or so Bangladesh has substantially liberalized its
trade regime, moving away from costly protectionist policy toward a more export-friendly trade
regime.
This paper analyzes textiles and clothing exports from Bangladesh in the context of globalization
of the world economy and liberalization of world trade. The main objectives of the paper are:
To present an overview of international trade in textiles and clothing.
To examine the impact of the Uruguay Round period on the textiles and clothing industry in
different regions based on an applied general equilibrium model, the Global Trade Analysis
Project (GTAP) model.
To examine the competitive positions of Bangladesh and selected developing countries
which are competitors of Bangladesh in textiles and clothing.
To explore the rationale for selection of optimal trade and industry policy instruments for the
textile and clothing industry in the short-run and long-run
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