“ANALYSIS OF BRAND AWARENESS AND

MARKET PENETRATION OF HCL (CDC) IN

IT INDUSTRY”

AT

HCL CAREER DEVELOPMENT

CENTRE, GORAKHPUR
UTTAR PRADESH
INDIA.
(A Frontline Division of HCL Infosystems
Ltd.

Summer Training Project Report Submitted towards Partial

Fulfillment of the Degree of
Master of Business Administration

Under the Guidance of:- Submitted by:-

Mr. Manoj Mishra Prashant Mishra
Roll No. ( 0940870032)
 CHANDRA MAULI INSTITUTE OF
MANAGEMENT SCIENCES AND
TECHNOLOGY

DECLARATION

I,Prashant Mishra, a student of MBA, Programme at the

CHANDRA MAULI INSTITUTE OF MANAGEMENT SCIENCES AND
TECHNOLOGY, hereby declare that I have undergone the Summer Training
at HCL Career Development Centre, GKP under the supervision of
Mr.Digvijay Pandey ,Centre Manager, HCL CDC ,GKP from June15 to July
25, 2010.

I also declare that the present project is based on the above summer training
and is my original work. The content of this project report has not been
submitted to any other university or institute either in part or full for the award
of any degree, diploma or fellowship.

Further, I assign the right to the University, subject to the permission from the
organization concerned, use the information and contents of this project to
develop cases, ceaseless, case leads, and papers for publication and/or for use
in teaching.
Signature of the student

PRASHANT MISHRA
MBA(3rd SEM)
Place: CHANDRA MAULI INSTITUTE OF MANAGEMENT
SCIENCES AND TECHNOLOGY
Date:
 ACKNOWLEDGEMENT

Someone has rightly said, “No one can live in isolation”. It is true that every
individual needs the help of others in every work he does.

First of all I would like to express my gratitude to Mr. Digvijay Pandey

guided me with his knowledge and skill and helped me in successful

completion of the work.

I would like to thank to Mr. Digvijay Pandey for his noble inspiration, keen
interest, constant supervision and ever willing help throughout the course of
this study.

I thank my Institute who has given me an opportunity to show my skills. I also

thank all my nearer and dearer ones without whose support this project would
not been possible.
I gratefully acknowledge the invaluable support and guidance that was
provided to me by various individuals that led to the successful completion of
this project. Their vision of the problem gave me enough direction to bring out
a meaningful result.
I am grateful to their great support and help all throughout the project. I am
thankful to them for taking out time and pointing out the multitudinous aspects
of customer service and helping me increase my learning out of the project.
I extend my sincere gratitude towards my parents, who have always
encouraged me and gave suggestions. They always stand by me. Their support
has always motivated me.
I would heartily thank all the respondents of the survey without whose support
& valuable inputs this project would not have been completed.
 Table of content

Declaration………………………………………………………………
Acknowledgement……………………………………………………
Objective and Scope of Study……………………………………………
Career Opportunities in IT ………………………………………………
Company Profile……………………………………………………….
Introduction of HCL-Career Development Centre………………………
Highlights of HCL……………………………………………………
Business
Strategy…………………………………………………………………
 Project
Cycle………………………………………………………
 Generic Strategy
matrix……………………………………………
 Training Program Offered By HCL-CDC……………………
 HCL Certified Network Engineer (One Year)
……………………
 Oracle……………………………………………………………
 JAVA……………………………………………………………
…
 Dot
Net……………………………………………………………
 HCL Certified Network Engineer (Three Year)
…………………
 Facilities of HCL CDC………………………………………
  HCL CDC
competitors………………………………………………
 NIIT……………………………………………………………
…
 IIHT……………………………………………………………
…
 Jetking…………………………………………………………
…
 DUCAT…………………………………………………………
…
 DOEACC………………………………………………………
…
Promotional Activities of HCL CDC………………………………….
 Data Collection, Seminar, Television, Radio, Websites, News
Papers Browsers, Industrial Alliance.
 Steps in Marketing Process…………………………………
 Research Design………………………………………………
 Data Collection Procedure…………………………………….
 Data Collection Method………………………………………
 Targeted
Areas……………………………………………………
 Sample of
Data……………………………………………………
Statistics and Graphs of Data Analysis…………………………………
 Data Analysis……………………………………………………
 Case Processing Summary………………………………………
 Constraints Faced………………………………………………
 Overall Experience
Results and Conclusions………………………………………………
 Powerful Brand
Image……………………………………………
 Experience team…………………………………………………
 Focus on Key Business Areas…………………………………
 Global
Strategy……………………………………………………
 SWOT
Analysis……………………………………………………
 Recommendations
…………………………………………………
 Bibliography………………………………………………

OBJECTIVE AND SCOPE OF THE STUDY

1. To find out the ways to counter competitors and increase the market
share.
2. To find the brand equity of the company amongst existing universe.

3. To do the competitive analysis.

4. To find out the current market share.

5. To understand ground reality of a industry.

6. To understand marketing strategy in Competitive Market.

 Company Profile

SHIVNADAR
Founder
Chairman & Chief Strategy Officer - HCL Technologies

HCL Corporation ( originally Hindustan Computers Limited ), also known as

HCL Enterprise, is one of India's largest electronics, computing and
information technology company. Based in Noida, near Delhi, the company
comprises two publicly listed Indian companies, HCL Technologies and HCL
Infosystems. HCL was founded in 1976 by Shiv Nadar (chairman) & CEO of HCL
Corporation is Roshni Nadar.

HCL INFOSYSTEMS LTD.

HCL Infosystems Limited is India's premier information enabling company.
Leveraging its 33 years of expertise in total technology solutions, HCL Infosystems
Limited offers value-added services in key areas such as system integration,
networking consultancy and a wide range of support services.

HCL Infosystems Limited is among the leading players in all the segments comprising
the domestic IT products, solutions and related services, which include PCs, servers,
networking products, imaging & communication products.

Continuously meeting the ever increasing customer expectations and

applications, its focus on integrated enterprise solutions has strengthened the HCL
Infosystems Limited’s capabilities in supporting installation types ranging from single
to large, multi-location, multi-vendor & multi-platform spread across India. HCL
Infosystems Limited, today has a direct support force of over 2000+ members, is
operational at 300+ locations across the country and is the largest such human
resource of its kind in the IT business. A majority of the team members have been
specially trained in a variety of supporting solutions, the company's key focus area.

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 HCL Infosystems Limited, manufacturing facilities are ISO 9001 - 2000 &
ISO 14001 certified and adhere to stringent quality standards and global processes.
With the largest installed PC base in the country, four indigenously developed and
manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust
manufacturing facilities; HCL Infosystems Limited aims to further leverage its
dominance in the PC market. It has been consistently rated as Top player in PC
industry by IDC .The 'Infiniti' line of business computing products is incorporated
with leading edge products from world leaders such as Intel. A fully integrated and
business-ready family of servers and workstations, the 'Infiniti Global Line' is targeted
at medium and large companies to help them to manage their enterprise-related
applications. It has considerable dominance in verticals like Finance, Government, and
Education Research.
The Channel Business of HCL Infosystems Limited has an extensive network
of over 2500+ resellers across 300 locations. It has actively promoted the penetration
of PCs in the home and the small office/home office (SOHO) segments, through
Beanstalk, Ezeebee & Busybee PCs and Toshiba Laptops.

HCL Infinite, with a presence in more that 35 cities, has the ability to service
around 250 cities in its catchments area. It provides corporate networking
services like Virtual Private Network, Broadband Internet Access, Hosting &
Co-location services, designing & deploying Disaster Recovery Solutions &
Business Continuity solution, Application Services, Managed Security
Services & NOC Services over its state-of-the-art IP network to over 200
corporate. With the Office Automation (OA) Division being part of it, HCL
Infiniti now has an exclusive sales and support partnership with Toshiba
Corporation, Japan, for its photocopier products. The product portfolio covers
a range of other office automation and communication products through
alliance.

HCL Infosystems continues to invest in strong people management

initiatives. The total employee strength as on 30th Sep 09 was 6105. This
quarter the company has also been ranked as ‘Best Employer 2008-09’ in the
Indian IT sector by IDC DQ survey.

At a time when India had a total of 250 computers, Shiv Nadar led a young
team which passionately believed and bet on the growth of the IT industry.
That vision in 1976, born out of a Delhi "barsaati" (akin to a garage start up),

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has resulted 3 decades later in creating a US $ 5 Billion Global Enterprise.
HCL is today a leader in the IT industry, employing 56,000 professionals, has
a global presence in 19 countries spanning locations in the US, Europe, Japan,
ASEAN & the Pacific Rim and a pan India presence across 360 points

To say that HCL is a household name in India today is an understatement. In

31 years of existence, the company has developed and implemented solutions
for multiple market segments, across a range of technologies, covering
customers in India and overseas.

HCL dominates the IT space as a leader. 55,000 gifted professionals, a colossal

US $4.8 Billion turnover, an international presence in 18 countries, and most
importantly a deep-rooted commitment to innovate, makes it a true
Technology Giant.

The HCL Group is today considered to be an outfit that has the knowledge and
skills in almost every part of the world of information technology. Present in
every sphere of the IT world, HCL’s human resources have helped it advance
so far ahead in this field—in India as well as abroad—that today it has grown
in size and stature to become India’s top IT company, with market leadership
in different areas of operations. The group is also considered as the first Indian
transnational IT company.
An immense knowledge base and technology leadership are the keys to HCL’s
ability to provide total IT solutions.
HCL started operations primarily as a hardware company when IT in India was
in a nascent stage. There were few Indian vendors then and HCL had the
advantage of positioning itself as the local hardware vendor. This meant that
the user was comfortable dealing with a local company, thus the comfort level
of users increased manifold while dealing with HCL. HCL understood the
market well, whereas MNC vendors were not so comfortable doing business in
Indian conditions and did not understand the psyche of the Indian user. Thus,

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HCL was able to expand channels at a much faster rate and increased
penetration.
Due to inherent knowledge about India, HCL was able to penetrate deep into
the government sector and tap most of the IT spending coming from various
government departments. HCL was flexible enough in pricing, its sales model
and terms and conditions, which added to the comfort of its clients. Sales
teams at HCL have always been highly objective-driven and focused on
numbers. Every month/quarter they measure the performance of our managers
by the number of times they have met the customers face-to-face.
Whether it’s software, hardware, training, networking, telecom, peripherals or
system integration, HCL has an answer for all your IT needs—thanks to its
pool of competencies. The company also has skills in the areas of hardware,
and services extend from product designing to prototyping, manufacturing and
support. Specialization in designing custom-made solutions for companies
includes application development for client/server environments, legacy
system maintenance and re-engineering, migration, systems redevelopment,
onsite and offshore software services, and facilities management.
Computer-based education using advanced learning methodology has training
on offer for novices as well as professionals, in IT and non-IT areas. A
dedicated independent vendor channel for the entire Indian mass market helps
bring technology usage closer to the individual. The group specializes in
consumer-oriented, globally applicable solutions for end-users in
manufacturing banking and financial services, and the telecom segment
,beside being a total solution provider for technology-based communication
services through satellite communication, radio communication,
local area networks as well as broad band communication. HCL has played a
major role in creating IT awareness in the country and in creating a very
competitive environment for growth of the IT industry. The biggest
contribution of HCL in developing the Indian IT market is in terms of
introducing newer technologies and creating a market for them through
education and creation of awareness.

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All of HCL’s expertise is centered around anticipating and fulfilling the needs
of the individual in all spheres of his life. The group achieves this by providing
a complete array of IT solutions that make life simpler and better. The
company has been leveraging its core competencies to develop new
technologies and solutions that pre-empt changing consumer needs. To
complement its strengths in global state-of-the-art technology, HCL, in the
past, has had joint ventures with international corporations such as Hewlett-
Packard, Perot Systems, Deluxe Corporation, James Martin & Co., and
General Instrument, and also partners with world leaders like AT&T and
Microsoft. And finally, forming the core strength of HCL is the talent and
innovativeness of its people, which enables it to provide the right solutions at
the right time.
HCL has always been proactive in understanding the market well. Thus, it
always anticipates the market demand well in advance and offers
products/services accordingly

OVERVIEW OF THE HCL INDUSTRY

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 Management Team
HCL INFOSYSTEMS Ltd

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Ajai Chowdhry
Co-Founder HCL, Chairman and CEO - HCL Infosystems An engineer by
training, Ajai Chowdhry is one of the six co-founder members of HCL,
India 's premier IT conglomerate.

J V Ramamurthy
Chief Operating Officer HCL Infosystems Ltd J V Ramamurthy has an
engineering degree in Electronics & Communications, from Guindy
Engineering College , and a Masters' degree in Applied Electronics from
the Madras Institute of Technology, both in Chennai.

Rajendra Kumar
Executive Vice President - Frontline Division HCL Infosystems Ltd. Mr.
Rajendra Kumar has been with HCL for over 30 years and has seen HCL
grow from a start up company to a gigantic conglomerate that it is today.

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Worldwide Offices
By being locally incorporated in each country, HCL is able to serve customers
as a local business, with all attendant benefits. It is also a tax-paying citizen,
conforming to all local laws–and with a significant global workforce. We
believe that every part of the world has different ways of doing business and,
therefore, unless we make the investment of becoming a local player, the move
from being a mere vendor to a value-creating partner would be a difficult
transition.

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 INTRODUCTION

EMPOWERING YOU TO BRING OUT THE BEST

As the fountainhead of the most significant pursuit of human mind (IT),
HCL strongly believes, "Only a Leader can transform you into a Leader".
HCL CDC is a formalization of this experience and credo which has been
perfected over decades.
It is an initiative that enables aspiring individuals to benefit from HCL's
longstanding expertise in the space and become Industry ready IT
professionals.
To join the pampered tribe of IT wiz kids, the Career Development
Centre or CDC offers a number of industry relevant courses.
It has highly qualified, professional & experienced faculty giving personal
attention to students.
We offer the most modern computing facilities loaded with the latest
operating systems and software packages.

Vision Statement
"To create industry ready professionals”

Mission Statement
"To provide world-class information technology solutions and services in
order to enable our customers to serve their customers better”

The HCL Edge

Learn industry nitty-gritty from Top HCL professionals

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Customised and industry specific career programs
Hands on experience
After HCL CDC certification, leave behind your placement worries

HCL takes students to the core of IT fundamentals and the most advanced
cutting problems .Its course modules are structured to give you the best of both
worlds, academic and hands-on.

Key Business Associates

To provide world-class solutions and services to the customers, it has formed

Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems
has alliances with global technology leaders like Intel, AMD, Microsoft, Bull,
Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC,
Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo,
Samsung and Novell.
These alliances on one hand gives access to best technology & products as well as
enhancing the understanding of the latest in technology. On the other hand they
enhance the product portfolio, and enable to be one stop shop for all customers.

Institutional Alliances

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 GGITS, JABALPUR TRUBA, INDORE
Gyan Ganga Institute of Technology & Truba Institute of Engineering &
Sciences (GGITS) is a self -financed Information Technology, has created a
Technical Institution established in May milestone by collaborating with world's top
2003 with well defined mission and goals IT company. First Institute in the state got
for Quality Technical Education to achieve A.I.C.T.E. - N.B.A. accreditation in the
world-class excellence, in the state of M.P minimum eligibility period of 6 years.

CSE, JHANSI KCNIT, BANDA

The CSE is managed by Pt. Deendayal The Institute campus covering an area of 40
Uppadhayay Shikchan Trust, Jhansi acres of prime land on a state. We Provide
(registered under the Societies Act 1860) the graduate and post graduate technical
in 2002, for imparting engineering degree for the current senerio.it includes
education and for promoting technological MCA, MBA, B.Tech.We also provide
research to generate suitable technical academic counseling and placement to our
manpower. The institute is fully self students.
financed and is being administered by the
trust.

Review

HCL Plans CDCs Abroad

HCL Infosystems Limited, an information enabling company, is contemplating
setting up its career development centers (CDC) abroad. "We have identified
countries in West Asia and Africa for setting up CDCs. However, our
immediate and ongoing focus is on strengthening our presence in the country.
We would foray into overseas markets at a later stage," Rajendra Kumar,
executive -vice-president of HCL Infosystems, told the media persons.
Source: Business Standard, India

HCL Infosystems to set up 100 career development centres

IT firm HCL Infosystems Ltd on Wednesday announced its plans to set up at
least 100 career development centers (CDCs) across the country in the next 12-
15 months. HCL already has fully operational CDCs in 20 cities in the country.
"We were also planning to open such CDCs abroad," Executive Vice-President

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Rajendra Kumar said after launching the company's Bhubaneswar centre here
today.
Source: Zee News, India

IT trainers think out of syllabus

Leading Indian IT training biggies are planning to consolidate their presence in
the non-IT education segment as well. HCL Infosystems, which has recently
ventured into IT education business under the banner of HCL Career
Development Center, is eyeing the retail industry. “We are finalizing plans to
launch specialized courses in retail sales and marketing through our training
centers,” said S T M Eswar, associate vice president, HCL Infosystems.
Source: Economic Times, India

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Highlights of HCL

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 HCL Infosystems Ltd is one of the pioneers in the Indian IT
market , with its origins in 1976. For over quarter of a
century, we have developed and implemented solutions for
multiple market segments, across a range of technologies in
India. We have been in the forefront in introducing new
technologies and solutions. The highlights of the HCL saga
are summarised below:

YEA
HIGHLIGHTS
R
- Foundation of the Company laid
1976 - Introduces microcomputer-based programmable calculators with wide
acceptance in the scientific / education community
- Launch of the first microcomputer-based commercial computer with a
ROM -based Basic interpreter
1977
- Unavailability of programming skills with customers results in HCL
developing bespoke applications for their customers
- Initiation of application development in diverse segments such as
1978
textiles, sugar, paper, cement , transport
- Formation of Far East Computers Ltd., a pioneer in the Singapore IT
1980
market, for SI (System Integration) solutions
- Software Export Division formed at Chennai to support the bespoke
1981
application development needs of Singapore
- HCL launches an aggressive advertisement campaign with the theme '
even a typist can operate' to make the usage of computers popular in the
SME (Small & Medium Enterprises) segment. This proposition
involved menu-based applications for the first time, to increase ease of
1983
operations. The response to the advertisement was phenomenal.

- HCL develops special program generators to speed up the

development of applications
1985 - Bank trade unions allow computerization in banks . However , a
computer can only run one application such as Savings Bank, Current
account , Loans etc.

- HCL sets up core team to develop the required software - ALPM

( Advanced Ledger Posting Machines ) . The team uses reusable code to
reduce development efforts and produce more reliable code . ALPM
becomes the largest selling software product in Indian banks

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 - HCL designs and launches Unix- based computers and IBM PC clones

- HCL promotes 3rd party PC applications nationally

- Zonal offices of banks and general insurance companies adopt
computerization

- Purchase specifications demand the availability of RDBMS products

1986 on the supplied solution (Unify, Oracle). HCL arranges for such
products to be ported to its platform.

- HCL assists customers to migrate from flat-file based systems to

RDBMS
- HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, IT

consulting, packaged support services ( basic line, team line )
1991
- HCL establishes a Response Centre for HP products, which is
connected to the HP Response Centre in Singapore.

- There is a vertical segment focus on Telecom, Manufacturing and

Financial Services
- HCL acquires and executes the first offshore project from IBM
Thailand
1994
- HCL sets up core group to define software development
methodologies
- Starts execution of Information System Planning projects

1995 - Execution projects for Germany and Australia

- Begins Help desk services

- Sets up the STP ( Software Technology Park ) at Chennai to execute
software projects for international customers
1996
- Becomes national integration partner for SAP
- Kolkata and Noida STPs set up
1997
- HCL buys back HP stake in HCL Hewlett Packard
1998 - Chennai and Coimbatore development facilities get ISO 9001

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 certification
- Acquires and sets up fully owned subsidiaries in USA and UK

1999 - Sets up fully owned subsidiary in Australia

- HCL ties up with Broad-vision as an integration partner

- Sets up fully owned subsidiary in Australia

- Chennai and Coimbatore development facilities get SEI Level 4

certification

- Bags Award for Top PC Vendor In India

2000
- Becomes the 1st IT Company to be recommended for latest version of
ISO 9001 : 2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

-Launched Pentium IV PCs at below Rs 40,000
2001
-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001
-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a Enterprise

2002 Distribution Agreement

- Realigns businesses, increasing focus on domestic IT,

Communications & Imaging products, solutions & related services
- Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero Uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999

2003
- HCL Infosystems' Info Structure Services Division received ISO
9001:2000 certification

- Launches Infiniti Mobile Desktops on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

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 - 1st to announce PC price cut in India, post duty reduction, offers
Ezeebee at Rs. 17990

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand

in Desktop PCs

- Maintains No.1 position in the Desktop PC segment for year 2003

- Enters into partnership with Port Wise to support & distribute security
& VPN solutions in India

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

2004
- Becomes the 1st company to cross 1 lac unit milestone in the Indian
Desktop PC market

- Partners with Union Bank to make PCs more affordable, introduces

lowest ever EMI for PC in India

- Launched RP2 systems to overcome power problem for PC users

- Registers a market share of 13.7% to become No.1 Desktop PC

company for year 2004

- Crosses the landmark of $ 1 billion in revenue in just nine months

2005 - Launch of HCL PC for India, a fully functional PC priced at
Rs.9,990/-

- Rated as the No.1 Desktop PC company by IDC India -Dataquest

- 'Best Employer 2005' with five star ratings by IDC India -Dataquest.

- 'The Most Customer Responsive Company 2005'

- IT Hardware Category by The Economic Times -Avaya Global

Connect.

- Top 50 fastest growing Technology Companies in India' & 'Top 500

fastest Growing Technology Companies in Asia Pacific' by 'Deloitte &
Touche'. by 'Deloitte & Touche'

- '7th IETE -Corporate Award 2005' for performance excellence in the

field of Computers & Telecommunication Systems by IETE.

- 'Best Bhoomi Brand 2005' by 360 magazine

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 -in the PC category
-in the LCD Monitor category.

- India 's 'No.1 vendor' for sales of A3 size Toshiba Multi Functional
Devices for the year '04 -'05 by IDC.

- Toshiba ‘Super Award 2005 towards business excellence in

distribution of Toshiba Multifunctional products,

- Strategic Partners in Excellence' Award by Infocus Corporation for

projectors.

- 'Most valued Business Partner' Award for projectors by Infocus

Corporation in 2005
2006 - 75, 000+ machines produced in a single month

- HCL Infosystems in partnership with Toshiba expands its retail

presence in India by unveiling 'shop Toshiba'

- HCL Infosystems & Nokia announce a long term distribution strategy

- HCL the leader in Desktops PCs unveils India's first segment specific
range of notebooks brand - 'HCL Leaptops'

- IDBI selects HCL as SI partner for 100 branches ICT infrastructure

rollout

- HCL Infosystems showcases Computer Solutions for the Rural

Markets in India

- HCL Support wins the DQ Channels-2006 GOLD Award for Best

After Sales Service on a nationwide customer satisfaction survey
conducted by IDC

- HCL Infosystems First in India to Launch the New Generation of

High Performance Server Platforms Powered by Intel Dual - Core Xeon
5000 Processor

- HCL Forms a Strategic Partnership with APPLE to provide Sales &

Service Support for iPods in India

- HCL Infosystems rated as number one Desktop PC Company by IDC,

sixth year successively

- HCL Infosystems sustains its commercial Desktop PC leadership for

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 the fifth consecutive year

- HCL launches "trusted ICT infrastructure platforms" for the BPO-

ITeS segment

- HCL launches India's first High Performance Enterprise Server

Platforms powered by dual core Intel Itanium processors

- HCL creates Dual Core Xeon Server at a price point of RS. 43,900/-

- HCL completes 30 years in India

- HCL in association with The Music Academy, Madras brings 'HCL

Concert Series' to Chennai City

- Enters into partnership with Casio

- HCL establishes its manufacturing facility at Uttaranchal

- HCL launches Beanstalk 2007 collection. A range of four new HCL

Beanstalk Dig life-enablers, Beanstalk Nano, Beanstalk Slim, Beanstalk
Lifestyle & Beanstalk Dominator
2007 - HCL introduces eco-efficient Notebook PCs complying with RoHS
directive

- HCL unveils initiative to create industry ready ICT professionals-

launches HCL career development centres’

- HCL launches ‘data-centre in a box’ - a simplified IT infrastructure

solution in a ‘box’ targeted at small and medium enterprises

- HCL breaks the one terabyte storage barrier in computers-launches

India’s first ‘one terabyte’ personal computer

- Kodak and HCL ink agreement to distribute digital cameras in India

- HCL launches India’s first multilingual POS printer HCL star - TSP
700, designed exclusively for the needs of rural retailers

- HCL unveils enterprise class 16 core server - India’s first server with
16 computing cores in a 7- inch (4u) form factor

- Launches a new range of eco-efficient desktop PCs, complying with

RoHS directive

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 - HCL launches NETMAX; suite of networking products and solutions
expands its portfolio for emerging enterprises

- HCL announces '360-degrees technology refresh program'- new

initiative aimed at capturing latest trends in technology and delivering
them to Indian enterprises

- HCL announces launch of its workstation 2008 series for MCAD and
DCC professionals
- HCL unveils the future of personal computing. Launches next
generation, ultra portable, Sub Rs. 14,000/- laptops MiLeap Series for
2008 the first time in India

BUSINESS STRATEGY

The identification of a strategy based on competitive advantage has attracted

growing attention on strategy and strategic management Is or Ans off business
strategy specify:-
1) Firms product-market position.
2) Directions in which the firms seeks to grow and change
3) Competitive tools it employment.
4) Means by which it enter new market.
5) Manner in which it configure it resources.

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6) Strengths it will seek to overcome.
7) Weaknesses it will seek to overcome.
Strategy is the concept of a firm’s business which provides a unifying theme
for its activities ,and enables its manager to define an approach to their choose
market.
DEFINING THE INDUSTRY
Defining an industry depend upon intensity of competition at that time.
Firstly, it might build up its land acquisition and sales department so as to
compete in private speculative.
Secondly, it might recruit more marketing managers to work efficiently.

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DECIDING THE ADVANTAGEOUS FACTOR IN INDUSTRY
Once we understand the mechanism of the market we wish to compete, next
step is to decide how to make the best use of our potential advantages. The

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enterprise must decide how to “position” itself so as to achieve sustainable
competitive advantage

GENERIC STRATEGIES MATRIX

This matrix permits to choose a marketing stance within one of the four boxes
which are made available within the two dimensions of the competitive
advantage and competitive scope.
COMPETITIVE ADVANTAGE
A lower cost strategy is based on the pursuit of cost leadership n a given
industry through exploitation of lower input costs , greater efficiency and that
comes from undertaking a succession of projects in a variety of operating
environments.
The traditional emphasis on price competition through differentiation does not
necessarily mean that clients are obtaining the best possible deals as a result
comprehensive marketing strategy has been increased as a result of growing
demand for informational technology

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Competitive scope
According to Porter extends the positioning concept in to the second
dimension by adding further variable which he describes as competitive scope.
An example of the choice of competitive scope in information technology is
the decision whether to take full responsibility for projects as marketer in
either case there will be further choice between pursuing competitive
advantage through lower cost or differentiation

Training Programs Offered By HCL-CDC

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 PRODUCT LINE OF HCL CDC

HCL Certified Network Engineer (HCNE)

(module 1 to 7 covered in HCNE course)

COURSE DETAIL DURATION-1 Year

Module -1
Computer Hardware & Networking
1. Introduction to Basic Electronics
2. Number Systems
3. Computer Architecture
4. PC Assembling & Disassembling
5. PC

maintenance and Troubleshooting

6. Peripheral Devices and Troubleshooting
7. PC Communication
8. PC Operating System
9. Basic of Networking

Module-2
Advance Networking
1. Basic of Networking
2. Networking Architecture and Technology
3. Networking Operating Systems
4. Network Support and Implementation
5. Wireless Technology

Module-3
Server
1. Server Technology
2. Server Operating System
3. Server Administration
4. Server Troubleshooting
5. Disaster Recovery

Module-4
Security
1. Introduction to Security
2. Security Technique
3. Security Infrastructure
4. Protocols/ Topologies

Module-5
CCNA

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1. 640-821—Introduction to CISCO Networking Technologies
2. 640-811—Interconnecting CISCO Networking Devices

Module -6
MCSE
Networking Systems – core Exams
1. 070-290—Managing and Maintaining a Microsoft Windows Server 2003
Environment
2. 070-291—Implementing, Managing and Maintenance a Microsoft Server
2003 Network Infrastructure
3. 070-293—planning and Maintaining a Microsoft Windows server 2003
Network infrastructure
4. 070-294—Planning Implementing and Implementing and Implementing a
Microsoft Windows Server 2003 Active Directory Infrastructure
5. Client Operating System
070-270—Installing, Configuring and Administrating Microsoft Windows XP-
Professional
6. Design
070-298—Designing a Microsoft Windows Server 2003 Active Directory and
Network Infrastructure.
7. Elective Exam
070-298—Designing Security for a Microsoft Windows Server 2003 Network

Module- 7
RHCE
1. RH-303-Red Hat Linux Essential s
2. RH-133-Red Hat Linux System Administration
3. RH-253 –Red Hat Linux Network and Security

Module-8
Notebooks
1. Introduction to Notebooks
2. Design and Architecture
3. Notebook Technology
4. Diagnostics and Troubleshooting
5. Wireless Technology

HCL CAREER DEVELOPMENT CENTRE

COURSE STRUCTURE (ORICLE)

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We at HCL-Career Development Centre are very proud to say that we are
providing course of oracle (DBA Track) for every one. This course comprises
of 4 modules

Module 1. Introduction to Oracle 9i SQL

Module.2. Fundamental -1 (Architecture)

Module 3. Fundamental -2 (Backup and Recovery)

Module 4. Performance tuning

The total 4 module will be completed in 4 month. If you want to pursue any of
the modules then you are welcomed. After completion of the first two modules
you will be OCA (Oracle Certified Associate ) and after you complete the rest
two modules you will be called OCP (Oracle Certified Professional).

Advantages of Doing DBA from HCL

• Oracle tie up
• 40% discount on all Oracle Global Certification Exams
• Participation Certificate from Oracle
• HCL Certificate
• Original Course Material from Oracle University
• Oracle certified Faculty
• This course is being tough by other institutes, but we are not an
institute. We are industry. We know what skills you require in an
organization.
In other words an industry will teach you in a better way because we
have industrial experience.
• We provide you a big benefit and that is here you come to know
Oracle 9i., 10i, and as well as 11i.

Total Duration of the Course 4-5 month

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ADVANCED TRAINING & CAREER DEVELOPMENT PROGRAM

HCL Certified Software Professional- JAVA

Module 1 Core JAVA 50 hours (1.5 Month)

Certified Core JAVA
1. Getting Started
2. Object Oriented Program
3. Identifiers, Keywords, and Types
4. Expression and Flow Charts
5. Arrays
^. Class Design
7. Advance Class Features
8. Expectation
9. Text Based Application
10. Building Java GUIs
11. GUI Event Handling
12. Threads
13. Advanced Input Output System

Module 2 Advance JAVA 50 hours (1.5 Months)

Certified Advanced JAVA J2EE
1. Building Java 2 Platform Enterprise Edition Application
2. Distributed Object Communication
3. Servlets
Java Beans
EJB-Stateless
EJB State full
EJB – Entity
4. Listeners and Attributes
5. Sessions
6. JSP
7. JDBC
8. Struts
9. Model View Controller

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ADVANCE TRAINING & CAREER DEVELOPMENT PROGRAM

HCL Certified Software Professional

Dot Net (Microsoft)

Module one learn the basic of dot net Framework

1. Learn Object Oriented Programining Concept Using VB.NET and VC#

2. Designing and Implementing and Administrating Data Bases
3. Implement Database Connectivity through ADO.NET
4. GUI Application Developing Using Dot net Framework
5. Developing Database Application Using ADO Dot Net
6. Windows Application Development using VC# Dot Net
7. Design Application Components using assemblies

Module-2

Explain Client/ Server and HTTP concepts

1. Creates and Implement ASP Pages

2. Access Database using ASP
3. Move from ASP to ASP Dot NET
4. Use ADO .NET for data base handling using ASP .NET
5. Create and Implement ASP .NET Control
6. Developing Database Application Using ADO .NET and XML

HCL CERTIFIED NETWORK ENGINEER (HCNE)

FOR- 10 +2 / Undergraduate, Are you tried of the routine IT Training ?
HCL, India top IT company offers you first of its powerful & flexible training
modules . Successful completion of each module assures you a rewarding
career you always dream of .

Duration – 3 year
Year 1 HCNA (HCL Certified Network Associate)
Module 1
Computer Hardware & networking
Introduction to Basic electronics

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Number System s
Computer Architecture
PC Assembling and disassembling
PC Maintenance & Troubleshooting
Architecture and technology
Peripheral devices and troubleshooting
PC communication
PC Operating System
Basic of Networking

Module 2- 80 hours
Advance Networking
Basics of Networking
Networking operating systems
Networking Support and Implementation
Wireless Technology

MCSA
NETWORKING SYSTEM CORE EXAMS
070-290—Managing and Maintaining a Microsoft Windows Server 2003
Environment
070-291—Implementing, managing and maintaining a Microsoft Windows
Server 2003 Network Infrastructure
CLIENT OPERATING SYSTEM
070-270—Installing, Configuring, and Administration Microsoft Windows XP
Professional
ELECTIVE EXAM
070-284—Implementing and managing Microsoft Exchange Server 2003

YEAR 2-HCNP
HCL CERTIFIED NETWORK PROFESSIONALS
ADVANCE COURSE 300 Hours
Module 4-0 hours
MCSE
1. 070-293—planning and Maintaining a Microsoft Windows server 2003
Network infrastructure
2. 070-294—Planning Implementing and Implementing and Implementing a
Microsoft Windows Server 2003 Active Directory Infrastructure
3. Client Operating System
070-270—Installing, Configuring and Administrating Microsoft Windows XP-
Professional
4. Design
070-298—Designing a Microsoft Windows Server 2003 Active Directory and
Network Infrastructure.

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Module 5- 80 hours
CCNA
1. 640-821—Introduction to CISCO Networking Technologies
2. 640-811—Interconnecting CISCO Networking Devices

Module 6 70 hours`
RHCT
1. RH-303-Red Hat Linux Essential s
2. RH-133-Red Hat Linux System Administration
3. RH-253 –Red Hat Linux Network and Security

Module 7 - 50 hours
Notebook and Wireless Technology- Level 2

YEAR 3- HCNE
HCL CERTIFIED NETWORK ENGINEERING
Expatriation -300 hrs
Module 8- 50 hrs
RHCE
RH-253 –Red Hat Linux Network and Security

Module 9- 100 hrs

CWNA
Client visit and Industrial Visits

Module 10 - 50 hours
Notebook and wireless Technology-Level 3

Module 11 -100 hrs

Projects

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1
 FACILITIES

Facilities
We offer the most modern computing
facilities loaded with the latest operating
systems and software packages. The
classrooms are equipped with complete
audio-visual tools & accessories. We have
highly qualified, professional experienced
faculty giving personal attention to
students. The courses are highly
customised and industry specific.

Infrastructures
We offer a bustling, vibrant and
convenient environment to the student
community of the institute. The
infrastructure we provide is truly world
class. So come join the HCL CDC and be
a part of the most happening industry.

HCL-CDC’s COMPETETORS

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 1. NIIT
2. IIJT
3. APTECH
4. DOEACC
5. IIHT
6. JETKING

Promotional Activities of HCL-CDC

Data collection:- This is the first step of promotional activities and this is very
effective way of promotion’s per my experience no way is so much effective
rather than direct interaction. Because anyone can ask any query or doubts.

Seminars at HCL-CDC Centre’s:- Through the tele-calling we invite the

candidates for attending the seminar. So that we can able to expose our quality
education, Products, Services, facilities.

Television Advertising:- There are various local television channels through

which we can expose our products and services . So that everyone can aware
about HCL-CDC products and services. Through this medium we can expose
to their parents.

 Radio

 News Paper

 Inserts in News Paper

 Executives

 Websites

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 Browsers

 College Visits

 Seminar in Colleges

 Institutional Alliances

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1
1
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 STEPS OF MARKETING PROCESS
Planning of data collection

Decide target areas

Collect data through questionnaire, seminar

Computerized collected data

Calling on data to invite for seminar, counseling, and for promotion

Deliver seminar and counseling

Interested candidates take admission

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 HCL provide them practical learning as per requirement

At time of completion HCL take a domain test and aptitude test.

Selected students send for interview in various IT companies for placement

Rejected students are trained for qualifying this test

Now they are also sending for interviews and placements

RESEARCH DESIGN

The research was design in such a way that all the probable customers and the
potential buyers can be covered during the research so as to get the accurate
information and feedback from the respondents.

The research was divided in the following phrases:-

1) The respondents were segmented.

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2) The target customer was identified and approached.
3) Questionnaires were filled by the respondents.
4) Information analyzed and decoded.
5) Conclusion Drawn

For the research I used the exploratory research.

Exploratory research is a initial research conducted to clarify and define the

nature of the problem. Exploratory research provides insights into and
comprehension of an issue or situation. It should draw definitive conclusions
only with extreme caution. Exploratory research is a type of Research
conducted because a problem has not been clearly defined. Exploratory
research helps determine the best research design, data collection method and
selection of subjects. Given its fundamental nature, exploratory research often
concludes that a perceived problem does not actually exist.
Exploratory research is a useful preliminary step that helps ensure that a more
rigorous, more conclusive.

Sampling Design
For collection of samples out of whole universe, I have selected judgmental
sampling and simple random sampling. Now I would like to define what is
judgment or purposive sampling.
Judgment/purposive sampling
It is a no probability sampling technique in which an experienced individual
selects the sample based upon some appropriate characteristic of the sample
members, during the canopy setup I used this type of sampling.
I have mentioned this type of sampling because, I have to collect information
from the person having same characteristics like:-
• A person should below 25 years.

• Looks like a student.

Simple random sampling

It is a type of sampling in which each element of population has equal chance

of getting selected. During door-to door and data collection I used this type of
sampling.

Sources of data
The data inputs mainly taken from one-to-one interaction , door-to-door,
canopy, through HCL professionals and through secondary sources like
internet etc.

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Primary source of data
The primary data that I collected was the first hand information which I
received through:-
• Questionnaire.

• Canopy setup.

• Door to door activity

• Data collection.

• Seminars

This primary collection of data take place by the help of simple random
sampling and through judgment sampling.

Secondary collection of data

Secondary data involved in my research is the information that is collect
through various sites on internet, from marketing executives, through centre
head, reference books, insert, prospectus, leaflets and through my pals.

Data collection methods and tools

Data for my research collected through various methods & tools like:-
Primary data

• Questionnaire through personal interaction.

• Door-to-door activity.

• Canopy setup.

• Calling.

• Personal approach.

Seminars

Secondary data

• Through internet and HCL official websites.

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 • Books and Literature

• Brochures, pamphlets, inserts etc.

• Through database proving agencies.

Data Collection Procedure

The data collection procedure used was semi-structured questionnaire method.

A thorough research was also undertaken to gather information. The analysis
of the data collected was done on a piece-by-piece basis with help from the
guides.
Data Analysis Method and Interpretation

Data was processed under SPSS Software. About 113 samples were collected
and analyzed through it. Frequencies, Cross tabulation and inter comparison
was done to interpret the data.
Sample of Data

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 Name Mobile no. Qualification

1 Pankaj kumar 9718403996 B A 2nd year

2 Anurag ratna 9911273223 B.Tech 3rd year
3 Vikram singh 9450287408 MCA 1ST year
4 Nitu singh 9899143396 B.Tech 3rd year
5 Gaurav Sharma 9873711603 B.Tech 3rd year
6 Jaikrit singh rawat 9811586224 B.Tech 3rd year
7 Abhinav dahnd 9312114025 B.Tech 1rd year
8 Ira singh 9990958515 B.Tech 3rd year
9 Urvashi jaiswal 9891366118 B.Tech 3rd year
10 Krisna maurya 9718212237 B.Tech 3rd year
11 Dhawal 9999413380 B.Tech 2rd year
12 Anoop banswar 9911303207 B.Tech 2rd year
13 Prateek kumar jaiswal 9718017008 B.Tech 3rd year
14 Anikit gupta 9718017008 B.Tech 3rd year
15 Alok kumar singh 9911640577 B.Tech 3rd year
16 Rohit garg 9871496289 B.Tech 3rd year
17 Amit puri 9350957302 B.Tech 2rd year
18 Pankaj kumar singh 9971965750 B.Tech 2rd year
19 Deepak gupta 9990768051 B.Tech 3rd year
20 Naveen negi 9891259725 B.Tech 3rd year
21 Ashish verma 9899372937 B.Tech 3rd year
22 Ankit pradhan 9990423101 B.Tech 3rd year
23 Kshitij Srivastav 9911549236 B Tech 2nd yr IT
24 Gagan barawal 9810531832 MCA 2nd yr

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ANALYSIS OF DATA

For the analysis of data I choose 100

sample from whom asked few questions.
For data analysis and interpretation graphs and pie charts are mentioned
below:-

Q.1 Do you know, what is the hiring rate of I.T. sector in India?
a) 2 people/min b) 5 people/min c) 10 people/min
d) can’t say.

2 PEOPLE/MIN. 25
5 PEOPLE/MIN 20
10 PEOPLE/MIN 10
CAN’T SAY 45
Total 100

Q.2 Do you know that HCL is having academic partnership with

MICROSOFT, REDHAT, IBM, BSNL, PROMETRIC?
a) yes b) no

Yes 20
No 80
Total 100

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Q.3 Have you ever heard about HCL CDC (career development centre)?
a) yes, b) no

Yes 40
No 60
Total 100

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Q.4 Do you know HCL CDC provides training with stipend & then
placement in renowned I.T. sector companies?
a) yes b) no

Yes 30
No 70
Total 100

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Q.5 Do you know that HCL CDC has highest placement rate as compare
to its competitor?
a) yes b) no

Yes 38
No 62
Total 100

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 Q.6 Would you like to join a world class training in HCL CDC
(career development centre) along with a handsome stipend?
a) yes b) no

Yes 85
No 15
Total 100

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These questionnaire showing that there is very less awareness is there
about the HCL CDC, on which we are working.

Constraints Faced

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 During the period of the training I have gone through with many
constraints such as:
• Municipal bodies are not allowing in setting up our canopy as
per the required location.

• To convince the students of under-graduation and 12th pass out

which was quite impossible to attract because 12th student was waiting
for result and undergraduates are not willing to join two courses at a
time..

• We hardly able to found single person in between 1 to 5 p.m.

• People are not giving their correct information, because they

have fear that after giving their information the HCL CDC calling
person make frequent calls on their phone number.

• My other team member was not so energetic, they are not

concerned for their training due to which I faced so many problems.

• Sometimes respondents do not give a response or give partial

response. It is called non response error. The reason may be lack of
knowledge or unwillingness to answer.

Overall Experience

I have been under the marketing executive of HCL CDC, and performing the
same tasks which has to perform by all the fresher recruited person have to
perform in HCL CDC.
I was under the marketing department of HCL CDC, here my job was to create
awareness and increase walk-ins for the centre by the help of various tools of
marketing, major work which I have to perform was:-
• Collection of data.

• Calling to the data collected.

• Canopy setup.

• Door-to-door activity.

• House calls.

• Seminars.

If the centre located in a market area, then it would be very easy to collect
database as well as walk-ins to the centre.

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My work can be in better manner if they provide me a feasible opportunity to
earn some handsome incentive.

Apart from that so many other related aspects of marketing, without whom no
business can’t survive for a long period of time.

I have learned various aspects of organization and marketing like:-

• Likewise food, clothing, shelter is the basic need of a man, as

same as regular growth and brand awareness is the basic need of an
organization to achieve growth in market over a long period of time.

• Customers perception and thinking are different from each

other, so we have to sell and convince them according to the individual
need.

• Team work plays a crucial role in an organization.

• Company just want result otherwise you are fired.

• How to handle pressure.

• Action without planning and strategy always goes against

you.

• Promotional activities plays a vital role in organization.

• We can’t recognize our customer easily, they can be in any

face or appearance.

• In marketing we always have to be innovative and active.

The overall learning and experience will surely help me in my future as I will
be aware of certain things of organizational behavior, marketing management,
customer relationship etc.
By the help of this training I will not be new for any organization, as I can
easily cope up with internal as well as external environment of the company.
This training gives me the taste of corporate sector that how we can survive in
this competitive environment which is necessary to understand.

Result and conclusion

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Powerful Brand Image
HCL has a strong brand image in India and abroad. It has invested in building
a brand recall in the minds of its customers through advertising a products.
HCL brand image coupled with its strong customer relationship and cutting-
edge solutions have helped the company in creating value for its clients. It has
collaborated with many companies whose products and solutions are in line
with its business segments, such as Nokia in telecom, AMD in hi-tech
solutions to provide better customer services. Brand image was leveraged by
HCL

Experienced Team
One key differentiator that helps HCL to stand apart from its peers has been its
superior human resource quality. The team carried with it a rich and diversified
experience. This ensured a thorough understanding of client requirements. The
company also lays special emphasis on developing the skills of its employees.
It provides regular training to its employees for developing their skills. The
experience and sound domain knowledge equips employees with an in-depth
understanding of problems and helps in providing quality inputs that lead to
better quality solutions for its customers.

Blended Solutions
HCL has been able to offer its different services under one umbrella. There is a
synergy between the different operations of the company. It is among the few
companies that provide support services to its clients through its office located
in Ireland .The company leverages its support operations in Ireland and in
India to provide valuable support solutions to its clients. It provides support
solutions for its European clients through its Ireland centre due to local skill
presence. The centre transfers its low-end functions to its sister operations in
India, thus freeing its resources to concentrate on high-end functions.

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Focus on Key Business Areas
The company has focused on five major vertical markets - Banking and
Financial Services, Life quality Sciences, Retail, Telecom, and Hi-technology.
These verticals form the core operational strength of the company. It has
concentrated in these verticals ,which have in return facilitated the company to
be a strong niche player in these verticals. The company provides solutions to
its various clients in banking and financial services, which include the
insurance sector (AA Insurance Service), the retail sector (DSG International
Plc) and the telecom sector (British Telecom).

Global Strategy

The company has established subsidiaries across the globe to sustain growth. It
has set up subsidiaries in the USA, Japan, the UK and Australia etc. which
aided in penetrating the global market. The company believes in the
philosophy of ‘think global and act local’. Its global delivery system is based
on the strength of its local employees, who understand the geography of its
subsidiary and provide services in collaboration with its technological
competence.

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SWOT
STRENGTH :-
Providing complete
integrated solution
SWOT ANALYSIS of HCL CDC
to the
corporate. KEY STRENGTHS
Strong market
WEAKNESS:-
understanding
Loss of leadership
Pro-active
over VSAT
understanding of the
services.
market demands
OPPORTUNITY:-
Flexibility in fulfilling
Large corporate
customer needs
who want both
First-mover advantage
network and
due to its pro-activity
bandwidth to be
Reach in terms of
provided from a
geography Recommendation
single window.
THREAT:-
Companies, which
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are providing
same range.
The art and craft of career development should be clearly understood. The art
(strategy) should be clearly drawn on the canvas and the craft
(implementation) precisely delivered. Developing a PROPAGATE (Product,
Risk, Opportunities , People, Appetite, Geography (Place), Attributes, Training
& Education). Following are important ingredients of the matrix:

Product

Risk

Opportunities

People

Appetite:.

Geography

Attributes

Training:

Education:

Developing and implementing a robust PROPAGATE matrix will definitely

give a new direction to HCL Education

BIBLIOGRAPHY:-

1. www.hcltech.in

2. C.R.Kothari

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3. Internet(Wikipedia)

4 www.hclcdc.in

5. www.hclinfosystems.in

6.www.niit.com

7.www.ducat.com

8.www.aptech.com

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