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A Brief On Detpak, Distribution, Key Accounts: By: Ajit Ray

This document discusses Detpak, a manufacturer and supplier of sustainable paper and cardboard packaging solutions. It outlines Detpak's product lines including food delivery packaging, recyclable cups and bags, and specialized cartons. The document highlights reasons to choose Detpak such as rapid innovation, global presence, and environmental sustainability. It also discusses Detpak's route to market through distributors and criteria for choosing distributors. Finally, it identifies strategic market accounts and regions Detpak plans to focus on, including e-commerce and key cities in India.

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192 views14 pages

A Brief On Detpak, Distribution, Key Accounts: By: Ajit Ray

This document discusses Detpak, a manufacturer and supplier of sustainable paper and cardboard packaging solutions. It outlines Detpak's product lines including food delivery packaging, recyclable cups and bags, and specialized cartons. The document highlights reasons to choose Detpak such as rapid innovation, global presence, and environmental sustainability. It also discusses Detpak's route to market through distributors and criteria for choosing distributors. Finally, it identifies strategic market accounts and regions Detpak plans to focus on, including e-commerce and key cities in India.

Uploaded by

advit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A brief on Detpak,distribution, key accounts

By: Ajit Ray


Topic
1. About Detpak
2. Detpak Products

4. WHY CHOOSE DETPAK ?


5. Detpak Route to market through Distributor Benefits
6. Choosing a Distributor - Detpak

8. Strategic Accounts- To Focus


About Detpak
❖ Member of the Australian Detmold Group

❖ Family owned with global reach

❖ Magnafacture, designer and supplier of world-class

sustainable paper and cardboard packaging solutions

❖ Product specifically designed for FMCG,food service, e-commerce and other industry.

❖ 400 plus range of products

❖ Manufacturing plant in 7 countries including India


Detpak Products
❖ Food Delivery - Bag, trays, Cutlery,Napkin,Wraps,cup & accessories etc
❖ RecycleMe - RecycleMe Hot Cups, RecycleMe Cold Cups, RecycleMe Coffee
Bags
❖ Packaged Goods - Ovenable Cartons, SOS Bags, Pallet Liners etc
❖ Keep Crunch Carton - Designed for food delivery to retain hot and crunchiness
for Longer period)
❖ Specials
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❖ Building your brand equity
❖ increased customer loyalty
❖ increased customer loyalty
❖ Increased word of mouth marketing
WHY CHOOSE DETPAK ?
❖ Rapid innovation
❖ Huge product Line
❖ Global Presence
❖ Quality you can count on
❖ Ready to go range of products
❖ Real responsibility in form of CSR
❖ Environmental friends
❖ Recyclable and compostable Products
❖ Eco Friendly
Detpak Route to market through Distributor Benefits
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❖ Wide customer base
❖ Financial savings
Choosing a Distributor - Detpak
❖ Financial stability
❖ Sales and marketing capabilities
❖ Sales performance ( past/history of the product)
❖ Knowledge of the local market
❖ Growth potential ( capability of the distributor to cope up with pace)
❖ Inventory handling capabilities
❖ Logistics Capabilities
❖ Technology capabilities
❖ Management ability
❖ Over all fit
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Strategic Accounts- To Focus
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❖ A huge surge in eCommerce
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Sl No states Cities Support
1 Bangalore
1-2 manpower, Strong distributor network, regular
2 Karnataka Mysore, training programme
3 mangalore

4 Cochin
1-2 manpower, Strong distributor network, regular
5 Kerala Trivandrum training programme
6 Calicut

7 Pondicherry Pondicherry

8 Chennai 1-2 manpower, Strong distributor network, regular


training programme
9 Tamil Naide Coimbatore

10 Madurai

11 Hyderabad
1-2 manpower, Strong distributor network, regular
Telangana/Andhra
12 Vijayawada training programme
13 Visakhapatnam
Summery

The current ongoing situation has made packaging a core sector, which has become an
essential part of life for keeping commodities intact till it reaches the consumer. With
increasing concern over food safety and hygiene, the packaging industry may see a radical
growth post pandemic, Detpak growth will further be supported by innovation, designed
and technology.

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