15-DAY
ONLINE BUSINESS BUILDER CHALLENGE
FB AD
TEMPLATES
BY DAVID SHARPE
YOU ARE
1 STORY AWAY...
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THE ART & SCIENCE
OF STORYTELLING
Stories are the oldest
human form of communication
They are universal
and go across language
and culture
From a young age,
we are trained to recognize
stories as a pattern just
like shapes and colors.
STORIES ARE WHAT CONNECT US.
THEY PROVIDE COMMON GROUND AND
LET US UNDERSTAND THE WORLD.
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FACTS TELL.
STORIES SELL.
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WE ARE ALL STORYTELLERS.
STORYSELLING IS A LEARNED ART.
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HOW TO USE YOUR STORIES
GOT STORIES?
MATCH THE STORY TO YOUR CHANNEL
AND BRING YOUR CONTENT TO LIFE
Blogging Products/Course
Presentations
Podcasts
Videos Social Media
Email Infographics
Marketing
Speaking Media Interviews
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FACEBOOK STORY HACKING
95% RESULTS:
FB MARKETING PAID AND FREE
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PAID MARKETING.
WHAT IS FACEBOOK STORY AD?
YOUR STORY UNDER 1000 WORDS
CAPTURE PAGE
BRIDGE VIDEO
SALES FUNNEL
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WHY STORY AD?
• Everyone has a story. Unique, no competition.
• 92% of consumers want brands to make ads that
feel like a story.
• More brands moving towards content marketing.
HYPNOTIC STORYTELLING
& SELLING STRUCTURE
Intro: Your 1st sentence should have a KEYWORD that
relates to the audience that you are targeting.
• Create some empathy that talks specifically to them.
(your challenges, your life wasn’t always like this).
• Tell them a reason why they should listen to you
(You achieved result they want to have, you have an
opportunity for them, etc)
Talk about their problems and how you can solve them
in short. You talk about them in your own experience.
Create empathy by talking about your struggles.
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HYPNOTIC STORYTELLING
& SELLING STRUCTURE
• You talk about them in your own experience.
Create empathy by talking about your struggles.
(“I want to share with you how I got to where
I am today.” ) Share personal story that “relates
to that niche audience”.
• Talk about your dreams and passions you had.
Talk about your failed attempts in life because if
you are perfect nobody relates.
• Talk about your transformation - personal, mindset.
(People don’t care about achievement, people care
about transformation)
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HYPNOTIC STORYTELLING
& SELLING STRUCTURE
Start “pre framing” them for what it is you want to offer them.
• “One day I was browsing social media and I found
this community of people…”,
“I found this system that changed my life”
“I took 15 days Business Builder Challenge..”
• When you started you had no experience or
limited experience. (If it is true)
• How your life changed - give advice to help them
with their life (pre-frame to what you are offering:
This is my success formula:
Believe - Take action- Use Proven System)
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HYPNOTIC STORYTELLING
& SELLING STRUCTURE
WHY YOU?
Why are you different? Why do you care? ( “I want to pay
it forward and share the same opportunity that changed
my life and I am confident it will help them too”, “I want
to help others to be free, live their dreams, etc”)
CALL TO ACTION
“If you want to learn more about “this opportunity”, “this
system” visit “YourLinkHere.com” (insert the link to your
capture page), leave a comment or send me a message”
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DON’T HAVE
RESULTS YET?
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FACEBOOK STORY AD TIPS:
• Emotion is how you bond with your audience. (Pain)
• Great story is under 1000 words
(Can be longer if it’s really emotional and engaging)
• Use custom capture pages to stand out and for the
FB compliance (ClickFunnels)
• No money flashing or income guarantee.
• Don’t mention the name of the company, keep them
curious to click the link and find out
• Don’t explain any technical details or facts.
• If you don’t have financial success yet, talk about
personal transformation, positive influence in your
life, mindset shift, belief.
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100,500
DIGITAL WORDS
ARE CONSUMED BY THE AVERAGE US CITIZEN
EVERY DAY
BETWEEN EMAILS AND SOCIAL MEDIA
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PAID:
663,749 PEOPLE
ORGANIC:
19,243 PEOPLE - SEE VALUE, DON’T FEEL SOLD -
SHARING WITH THE FRIENDS.
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TYPES OF PHOTOS TO USE FOR
YOUR FB STORY AD:
• Lifestyle - you doing fun things, traveling, adventures.
• Selfies - close ups, smiling.
• Weird, catchy pics.
• Family, kids.
• Outdoors is the best.
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STORY CREATES TRUST AND LOYALTY
TWO THINGS YOU CANNOT BUY,
BUT HAVE EVERYTHING TO DO
WITH THE LIVELIHOOD OF
YOUR BRAND AND YOUR ROI
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