Asia Pacific College Applied Project 1
Asia Pacific College Applied Project 1
Applied Project 1
Project Qrky
Ansay, Sherwin G.
Vergara, Aldwin D.
Chapter One: Introduction
Asia Pacific College utilizes several methods in disseminating information within its
community. These methods include bulletin boards, which uses paper as a medium in holding
content and announcements; social media such as the campus’ Facebook page and Twitter
account; and e-mail, specifically Microsoft Outlook, as the most common method of
announcing important events and school-related information. However, these methods pose
pitfalls that renders it as ineffective in its own way because of a variety of factors.
that makes it difficult to maintain which subsequently results to outdated content posted in the
campus. All methods falter because they are prone to the tendency of being overlooked,
disregarded and ignored. The usage of bulletin boards on a wilderness park tend to be unnoticed
despite of its usefulness compared to a typical bulletin board in school facilities that have
The research proposes to solve this problem by utilizing quick response (QR) codes as
to instantly view the information by scanning then accessing the information right after. QR
codes provide the same information such that of bulletin boards, but with the scale of being
portable since it does not take much space and could be place almost anywhere while still
holding the same number of contents. Linking websites and school documents privately are
also made possible. Instead of using traditional way of accessing APC related information,
such as checking the emails, going to the actual APC department, or using pen and paper to fill
up important documents, APC services tends to be made accessible by instantaneously
as bulletin boards, e-mail and social media, have been observed. These pitfalls commonly root
In view of this, the researchers have decided to investigate the effectiveness of using
school setting. QR codes would primarily be focused on the school facilities and its method of
disseminating information within the campus. The use of QR codes will be used as a
replacement with the typical hard copy files like papers. QR codes would offer a copy of
information, that is interpretable via a QR code scanner, to the user. Moreover, it would serve
develop further towards a more technology-inclined environment in the campus. Both the
facility members and students would be saved from the difficult activity of posting several
papers on bulletin boards, for example. They would be able to post more accessible information
by using QR codes hence QR codes can be used to bridge traditional and digital media in a
QR codes offers the use of QR scanners in phones to let receiver have their own copies
of the messages conveyed in the codes. On a small scale, QR codes are used to distribute large
amounts of information in an easily accessible way. However, on a large scale similar to the
History of QR Codes
such as IBM’s UPC symbols in 1970, Code 39 in 1974, and Code 16K and Code 49 in early
1980s. However, the requirement to store content for diverse types of symbols and languages
Quick response codes, or more popularly known as QR codes, were created by Denso
Wave Incorporated in the year 1994. It is a two-dimensional matrix code which is often referred
to as a bar code. Compared to a single dimensional bar code, QR codes are able to store greater
amounts of data in a smaller space and it can be read much faster with great reliability (Denso
Wave Incorporated, 2010). QR codes are diverse in terms of content and has no standards with
regards to its data structure. QR codes can store different types of data. It can store plaintext
with alphanumeric characters, encoded uniform resource locators (URLs), images, documents
and other types of linkages to the intended and original message. Aside from that, QR codes
enables all-direction (360°) high-speed reading; whereas it can be read regardless of the
scanner’s orientation. It poses resistance to distortions, smudges and damages because QR code
scanners integrate built-in error correction (Berry, 2013). It has linking functionality, content
The technology has been actively around in Japan for over a decade (Korhan, 2011). In
its early phases, it was invented for the sole purpose of inventory-tracking automotive parts in
the manufacturing industry. The initial implementation was successful thus subsequently
leading for other industries to follow its use (Walker, 2011). As of today, the applications of
QR codes are prolific, diverse and apparent in many different industries. These spontaneous
applications have arisen from the reason that the technology is free to use. In fact, Denso Wave
Incorporated did not patent the technology to encourage the widespread use of QR codes
(Korhan, 2011).
QR codes are now commonly integrated within print media; as a quick and easy way to
bridge the gap between the physical and virtual world of advertising media (Probst, 2012). QR
codes are ubiquitously used in the field of marketing. QR codes can be seen in magazines,
billboards, boxes, and other marketing platforms; wherein loyal customers would scan QR
codes to look into promotional videos and discounted products (Okazaki, Navarro, & Campo,
2013). It is also utilized in educational institutions, museums and different public places to give
knowledge, instructions, guidance and direction about programs, events, or objects (Law & So,
2010). The connection of the product to the consumer is the main target of marketing. Wherein,
the QR codes, that the consumers, scan allow engagement, interactivity and a different
marketing experience for them; rather than the traditional marketing scheme. Furthermore, the
QR codes show increasing growth in trends hence smart phones are being continuously
being more common in the market. The rise of mobile phone users empowered the popularity
of QR codes as it became the fastest platform that allows the scanning of QR codes (Denso
Wave Incorporated, 2010). Previous research data shows that QR code scans are rapidly
2200 codes were printed in Q2 2012 while 1062 codes were printed in Q2 2011. The magazine
industry alone has shown massive growth in the number of printed QR codes (Nellymoser
increased rate of 4549% in QR code scans was observed (Digital Buzz Ltd, 2011). Research
estimates that the number of QR code coupons redeemed through mobile phones will be at 5.3
billion by 2022, from approximately the 1.3 billion coupons that were redeemed in 2017
(Juniper Research Ltd, 2018). Moreover, Apple mobile devices, that run iOS 11 and above,
have a native QR code scanner installed in its cameras (Tepper, 2017). Google has also
integrated QR code scanners in their latest versions of Android operating systems by default
(Turenen, 2018). These integrations greatly impact the QR scans forecasting. This is because
the limiting factor for a user that has no scanner will be alleviated. With this, the population of
users equipped with scanners is expected to exponentially increase (Juniper Research Ltd,
2018).
Retailers are currently maximizing QR code technology for faster and more convenient
payments. For instance, China is currently the largest adopter of QR codes in whole world.
Major retailers, businesses and street markets in China have fundamentally adopted QR codes
for their digital payments (Wang, 2017). Using QR codes are denoted as drastically important
and integral to any business that is situated in China. In the Philippines, the adoption and use
of QR codes are still lacking. There are no official figures and data that describes the use of
QR codes in the Philippines. However, the country is said to be performant due to the abundant
population of smartphone users in the country (QR Code Tracking Group, 2019). The potential
adoption of QR codes in the Philippines is high. Recently, various companies in the Philippines
have adopted and realized the technology. Mobile payment applications such as GCash and
PayMaya are integrating QR codes in their system as a method to easily and quickly transfer
payments between its users (Globe Fintech Innovations Incorporated, 2019; Paymaya
As mobile devices are becoming more largely adopted and used by many people,
educators are also faced with the challenge with keeping up to these trends for them to reap the
possibility in integrating them to the 21st century educational setting. Recently, they are looking
into the possibilities of integrating QR codes for pedagogical practice. QR codes may become
functional “hooks” that makes mobile devices more relevant to student learning and
code especially in the field of Education (Ramsden, 2008). The integration of QR codes in
classrooms have been proven as an important tool in promoting an active and distributed
learning experience, especially in the higher education level (Rabu, Hussin, & Bervell, 2018).
The study employed the technology acceptance model in order to validate the perceptions of
200 students in using QR codes for their course-related activities. According to the results of
the study, their positive attitude was anchored on their perceived usefulness and easiness.
Moreover, these attitudes were also influenced and promoted by their perceived playfulness,
facilitating conditions and hedonic motivation. The external variable, social influence, was not
Some universities that implements QR codes such as University of Bath uses QR codes
as a learning module that requires the students to complete a set of exercises and then access
an online discussion forum to further apply these concepts and expose their ideas to a wider
community. A QR code is included in each activity in their workbook to provide links to the
specific forum on the appropriate Moodle course (University of Bath, 2008). Aside from that,
a study conducted by (So, 2011) for the Hongkong Institute of Education (HKIED) noticed the
prevalent use of QR codes in the business sector. However, they believe the movement of QR
codes in education is still in its infancy. This ignited the idea of using QR codes in the
Hongkong Institute of Education. Due to the QR codes affordability and ease of access the
Hongkong Institute of Education did a widespread implementation for the school. This to QR
codes being existent in the school, but not fully replace the existent system of distributing
information text data for comparison. On the summary of the research they noticed the
versatility of QR codes and how easy it is to use and guarantees the success of simple projects
in which QR codes are just another access for distributing information and not a full
replacement.
However, its potential use is being tested in other fields such as its use in augmented
reality-supported mobile learning English system (Liu, 2008). The research conducted by Liu
(2018) focused directly with the use of QR codes for a mobile learning system called “HELLO”
or Handheld English Language Learning Organization. The context made by both QR codes
and “HELLO” accompanied by learning zones will be used in order to guide the students. The
research utilizes the ability of using the system and QR codes to be an immersive experience
for the users. Additionally, a 3D animated virtual learning partner is embedded using VR
QR codes are also utilized in by some groups to promote their services. It is utilized in
exercise of using the library spaces called commons which consists of information commons,
information (Whitchurch, 2011). Aside from that, QR codes are also used in making a
reservation of study rooms (Lo, Jason, & Danielle, 2013). With the use of QR codes, it is now
attainable to connect the internet to the real world (Kovacs, 2013) as it is used as a presentation
material to provide the students information gathered through referencing an online resources
to discuss a concept. QR codes are also useful for its integration within printed learning
materials thus improving the connection between the activity being taken in the book and an
Everyone perceives ideas, practices, or objects differently (Rogers, 2003). There are
studies that uses comparison models are looking at the influence of personality traits in
innovation acceptance (Lo H. Y., 2014). There have been explanations by psychologists that
and attitudes. A personality trait is a person’s quality that influences their behavior. Meanwhile,
an attitude is his or her feedback on a certain event (Ajzen, 2005). Both are predictors that
could determine a person’s response to innovation. Previous research recognized the user’s
view of the usefulness, usability, and the compatibility as their main criteria in welcoming
innovations (Klein & Tornatzky, 1982; Kwon & Zmud, 1987; Sultan & Chan, 2000; Al-Jabri
Studies that focuses on the technology acceptance model (TAM) suggests that their
acceptance are caused by their intention which are strengthen by their attitude (Davis F. , 1989;
Davis, Bagozzi, & Warshaw, 1989). Also, the functionality or effectiveness of gathered
information is the main key that serves as the predictor consumer’s intention (Jung, Somerstein,
Synthesis
QR codes are useful and relevant in many industries. It offers different functionalities
as it could hold diverse contents. Due to the openness of the technology, its widespread
developments followed and proliferated to many different use-cases. Among the many
different statistical reports, the growth of QR codes is steady and continuous due to the
simultaneous adoption trend of smartphones. The main use-case of QR codes are to help
room reservations in school. The implementation of QR codes are influenced by internal and
external factors such as perceived usefulness and perceived ease of use for internal and
facilitating conditions and hedonic motivation for external. These are key factors that would
determine the user acceptance in implementing it in a new setting such as the educational
setting.
Chapter Two
Objectives
and identify its effectiveness in delivering content. On the other hand, the specific objectives
problem.
The study is implemented within Asia Pacific College and the community that
comprises of students, staff and faculty serves as the respondents. The research is implemented
Furthermore, the departments that were willing to adopt the system will serve as the
primary respondents of the study. These departments are: (1) library, (2) guidance office and
Methodology
In executing the project, we followed a cyclical process in deploying the project. The
The first step is to contact the facility of interest and schedule a visit according to their
time. Secondly, we collaborate with the facility and explain the project in-depth. We extend
the collaboration further by deciding and brainstorming about the possible QR code use-cases
for their facility. Once it is decided, we then record and keep track of the proposed QR codes.
The information that we specifically record from the facility are facility name, contact person,
date of visit, QRC location, QRC purpose and QRC raw content. Afterwards, we would
generate a QR code according to their specifications and then deploy it to the location where it
was decided. We would monitor the newly deployed QR codes and try to get in-touch with
another facility.
After the approval of this project, the group will now proceed to the marketing part
introducing the QR code to APC students. The group will use the online marketing, particularly
the social media platform using the infographics to describe the steps on how to access
information using the QR code, the background and the significance of the project.
The general project timeline is presented in Table 4.2. It covers the phases and steps
Dates Activity
August 26, 2019 – August 30, 2019 Initial Contact and Pre-Interview
September 2, 2019 – September 9, 2019 Implementation
September 10, 2019 Project Exhibit
September 11, 2019 – September 13, 2019 Evaluation
Table 4.2. General project timeline
Table 4.3. provides a brief summary on the resulting QR codes that were generated
and implemented in the campus. There were three departments that participated in the study,
namely: (1) the guidance office, (2) library and (3) logistics office.
Content Conversion
In most cases, digital conversion of department content was done before the actual
linked through QR codes, and fundamentally, URLs. On the other hand, there were some
already that are in digital format. Table 4.4. shows the digital conversions done to the print
content provided by a department. Table 4.5. shows the existing digital content of a
QR Code Generation
Specifically, it was used to create more aesthetically appealing QR codes that is placed on the
posters. The aesthetic presets used for the generation is shown in figure 4.1.
embedded in the center of the QR code for directly communicating the intended function of
Cuttly (https://cutt.ly) is a URL shortening service that was used for creating named
links and tracking click-rate analytics. Incorporating named links into the poster design acts as
a cushion or mediator for users who do not have a QR code scanner. It will allow them to visit
the hosted content, regardless of not having a scanner. The links are suffixed with “rams” as to
reflect APC branding. Branded and currently active links of each QR code is shown in Table
4.6.
Furthermore, Cuttly offers a click-rate analytics feature; which is integral for the
Interview Data
In this phase, the researchers surveyed and contacted various departments in the
campus. The spokesperson per departments are interviewed with an aim to identify the APC
services along with the status of the traditional way of connecting to the users who access these
services. During this phase, the researchers negotiated with the contact person who facilitates
the services and consulted them with regards to the design of the QR codes, date of
implementation, QR code contents and QR code locations. These contents are hosted through
the Microsoft office account of the selected department to be disseminated within the APC
community respectively.
Department Library
Location 7th Floor
Contact Person Maricon Caballero
The APC library located on the 7th floor discussed the problems regarding inquiries on
discussion room reservation schedules (Figure 5.1). As a proposed solution to this problem, the
researchers generated a QR code hosted through the Microsoft excel directly linked to the
Microsoft account of the APC library. This solution aims to help the librarians in catering many
students who wants to view the discussion rooms schedules. Another one would be the newly
acquired books that are being released every month to inform students on new books available
in the library. This newly acquired books are disseminated through emails and are most often
on the library lobby to immediately view the list of the new books.
The guidance office faces a problem on low response rate in guidance feedback form
(Table 5.2). This feedback form is emailed after the routine interview but tends to be
overlooked – which is evident based on the low response rate. As a proposed solution to this,
the guidance form was linked through a QR code that could be placed inside the guidance office
to allow the students to access the form right after the interview without having the need to
The Logistics office offers the list of lost items found within the APC. This is where
students with lost objects go and check if their items are included in the lost and found list.
Since there are a lot of students who inquires on the list of lost and found, the method of using
logbooks to view items slowly becoming inefficient due to the number of inquiries which could
be optimized using QR codes. As a proposed solution, the researchers hosted a QR codes for
the list of lost and found items in a Microsoft excel. These items include a short description
and date when it is found for viewing purposes. Meanwhile, since detailed descriptions are
restricted to the students for verification of ownership, the department are encouraged to make
another file that state the most detailed information of items. This aims to reduce the number
Frequency of Scans
QR code scanners are unavailable to many. During the Applied Project Exhibit, the
researchers utilized the time to provide a demonstration of how the project works thus,
encouraging students to download a QR code scanner in their mobile phones and try the QR
codes. In its 11 days of implementation, stated on the figure below are the number of scans
recorded through the built-in analytics of cut.ly. Discussion rooms schedule has 54 scans which
could mean that the QR codes are most utilized in that service, the newly acquired books and
guidance feedback form has 47 scans, and the lost and found items have 24 scans respectively.
QR Code Scans
Guidance feedback form 47
List of lost and found items 24
Discussion rooms schedule 54
List of newly acquired books 47
Table 5.4 Frequency of Scans per QR code
Exhibit Data
During the exhibit, we gathered some response from students who participated in the
demonstration of our project. The table 5.5 shows the responses of the students about project
Qrky. The users commend the usefulness and uniqueness of the project, its helpfulness and
User-Based Responses
What are your “The project is unique and convenient, personally I often lost or
comments/suggestions forget things but with your project I don’t need to go to the 10th
for Project Qrky? floor to check the lost and found. It is just one scan away and the
(User Based Reponses) you’ll feel like you already been to the logistics and same goes for
the reservation room since a lot of the students use it and it’s the
first time I saw some student exhibiting something like that.“
“The idea for the project is very good, if it is fully implemented
students will cooperative it would be super helpful for all and
convenient for students so they can easily access certain info. You
don’t need to go to any other floors. If the QR codes will go
according to plan and it will be implemented, it would be really
helpful to all and I hope everyone would be willing to cooperate”
“The idea of the project is great. It saves time and is efficient
especially for us students. The idea of using QR codes for learning
and real-time delivery saves the students from the hassle of
accessing sites or the like from slow connections. I don’t have too
many suggestions, but I know the project can further exceed the
expectations of many other than sticking to one idea for the
students”
‘More aggressive promotion of the project. It is indeed an IT
innovation and a practical one at that. I look forward to the
project pushing through in any school someday”
“The relevance of QR codes allows facilities and services that is
present in APC made the dissemination of information
seamlessly, efficient, and less hassle to the people who wanted
to be informed on a specific service. There can be improvement
on the QR codes upon the utilization of this technology in
different ways — beyond the dissemination of information.”
“Your project is very helpful sa students since they don’t need to
go back and forth in the stairs. It is also easy for students to access
it since it is just in the phone. Good job on your project”
“My suggestion is that per room there is a QR code, so it won’t
be a hassle for student to go out the room and look for QR codes.”
“The project was very helpful, and it was very good, helpful in a
way the it decreases the amount of times you need to go up and
down the stairs. I hope the project will be bigger and it will
support more services of the school.”
“The project is very good and you guys really showed how it
would be a great help not only for the student, but people who are
rushing to get a reservation room, people who got lost items and
also people who needs a book for their subjects. One more good
thing about your project is that it accelerates the thing that needs
to be done as it makes it easier for very busy students. In short
Project QRKY is less hassle and less time consuming.”
“That project that you have done is very good and for sure it
would be used by the students and faculty. I hope it would really
be implemented at the school to be known by every students”
Table 5.5 User-based Response on QR codes
The introduction of project QRKY with the use of the paper and the exhibit was
certainly enough to encourage the students who visited to see the benefits of using QR codes,
but they also manage to see how QR codes are available, yet not implemented in an educational
institution. Based on the student feedbacks they saw the benefit project QRKY gives specially
within the departments it was implemented (specifically the lost and found and the library).
Chapter Six
Conclusion
Based on the data of the project, the following conclusions are drawn:
1. The QR code is an efficient method for information dissemination for the APC students
and staff, which is evident on response of the users of the QR codes particularly
2. Based on the response of the respondents/users, they saw the possibilities of QR codes
being implemented within the APC community. However, they also mentioned its lack
5. The main problem as mentioned by the student users is the lack of knowledge on how
Recommendation
If this project would be continued, the researchers should take at these key points that
they would most likely encounter as they go along. The main problem of this project revolves
around its psychological aspect whether the target population will respond to this new
information platform. Despite the technologically inclined background of APC, QR codes are
not normally used in an everyday basis in the institution. Therefore, to successfully establish
the use of QR codes, it must be normalized. It would also solve the lack of QR scanners
available in mobile devices. More advertisement regarding QR codes and QR scanners would
solve it. Some minor issues would be the QR codes requiring internet connection in order to
access the information on online sites like Microsoft forms, Microsoft Excel and Microsoft
word. In a large-scale basis, contents of QR codes needs to be accessed via internet to allow
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