WASTIK FRUIT PRODUCT PRIVATE LIMITED

TATISILWAI, RANCHI-835103

JHARKHANDSUBMITTED BY:-

PURUSOTTAM KUMAR
PGDM-IB 2nd sem. (2009-2011)
SMS VARANASI (U.P)
ACKNOWLEDGEMENT

It gives me immense pleasure for pursuing on the

topic”Competitive analysis of FROOTI and its competitors”.

I wish to express my indebted gratitude and special thanks to Mr. Binay Saragwi, Managing Director,
Swastik Fruits Pvt. Ltd. & Swastik Aqua Pvt. Ltd., Tatisilwai, Ranchi, Jharkhand for allowing me to
carry out my industrial project work at their esteemed organization and extending during the
training.

I express my heartful thanks to Mr. R. R. Bakshi, Chief executive officer (CEO), for taking part in
useful discussion & giving necessary advices and guidance.

It is my glowing feeling to place on record my best regards, deepest sense of gratitude to Mr. Rajeev
Ranjan Bakshi (Head Marketing Manager) and Mr. Sashi Shekhar Da (Depot Head Incharge) for their
judicious and precious guidance which were extremely valuable for my study both theoretically and
practically.

Place:

Signature:

Date:

Name of the student:

PURUSOTTAM KUMAR

PGDM-IB/04/34
Declaration

I hereby declare that project Titled Competitive analysis of FROOTI and its competitor is an original
piece of research work carried out by me under the guidance and supervision of Mr. Sashi Shekhar
Da . The information has been collected from genuine & authentic sources. The work has been
submitted in partial fulfillment of the requirement of MBA to our college.

Place:

Signature:

Date:

Name of the student:

PURUSOTTAM KUMAR

PGDM-IB/04/34

SMS VARANASI (U.P)

Preface

Progress is a continuous process. It is relative and absolute. We cannot stop at a certain destination
and declare that target has been achieved and we need not to go further.

In this new are all the countries & their companies are trying their best to improve economic growth.
This trend has created a very complex & competitive environment in the field of business, trend &
win the race a new system of management is much needed. To fulfill this need a new field of
modern science has developed very fast i.e. Master of Business Management. In this curriculum
there are several phases, which have to be covered & compelled properly.

At the completion of the second semester of PGDM we got opportunity to provide them particular
knowledge about each and every aspect of market. It could be in related fields’ viz. Human Resource
Management, Marketing or Finance as per their specialization in the course. It is important because
it provides the students about the practical knowledge of the field, which is very essential beside the
theoretical knowledge.

The experience that I have gathered during this period has certainly provided me with an orientation
which, I believe, will help me to shoulder my assignment successfully in near future. During this
period, I have collected all the information of “Competitive analysis of Frooti

and its competitors” through primary data which were available at the

Ranchi.
On the basis of my training program, I have tried my best to arrange my work in symmetric way.
However to cover the detailed information in such a short period was not possible. Despite the
inherent shortcomings of the study, a genuine attempt was made on my part see that the study was
carried out in the right respective.

PURUSOTTAM KUMAR

PGDM-IB/04/34
 INTRODUCTION
Welcome to Swastik Group

A House Of Diversified Excellence

The SWASTIK GROUP established in the year1961 is one of the leading trading houses in eastern
India. With diversified activities it is also engaged in the providing engineering, management and
financial consultancy services in the field of infrastructure development from the concept to
commissioning. As a trading company engaged in catering the requirement of Mining, Construction
Power Plants, Forging, Casting and Export Etc. SWASTIK GROUP has played a significant role in the
development of Indian Industry and Infrastructure Projects. We atSWASTIK aim to provide most
effective and prompt after sales services for the equipments sold by us through trained personnel
and after sales services for the equipment sold by us through manufacturing plant-trained personnel
and experts.

CHAIRMAN'S MESSAGE

We at SWASTIK GROUP are committed to give our customers the best possible products & services
at most competitive prices as per agreed standards and within the stipulated time frame, to their
entire

satisfaction.

We shall strive relentlessly towards a Zero-defect culture through

the commitment of each and every member of our Company.

And of course, we shall not stop there, but keep on going………….

Hanuman Sarawgi

Chairman

VISION

To be known and identified as an ethical, trust worthy and dependable company relied upon by
clients, offering real and lasting solutions at an affordable cost.

OBJECTIVE

To be partners in progress by assisting our clients in optimizing their

potential to achieve corporate goals by offering “THE SOLUTION”.

The confectionery market can grow immensely, depending on the kind of
categories & products that are introduced. It is a highly price sensitive
market. However, the change & the acceptance of one rupee products
have facilitated some more innovation and excitement in the category.

Nadia Chauhan

Director, Parle Agro Pvt Ltd

As soon as Nadia Chauhan crossed over to the double digits, she found
herself attending marketing meetings, supervised by her father, Parle
Agro’s Prakash Chauhan. No surprise then that she eschewed playing
house and dress up like other children to develop a single minded focus
on the day-to-day workings of Parle.

She’s a lucky girl, she’ll tell you. Chauhan, CMO, Parle Agro, didn’t
attend a fancy business school. “I grew up in Bombay, went to school and
college here, so I was very close to the business.”

That meant she could spend her time observing production plants in full
swing (at that time the production unit was on corporate office grounds)
and keep a hawkish eye on her father’s every business move. Well over a
decade after her first tryst with the company’s marketing brass, today she
is among Parle Agro’s top management. The eldest Chauhan sister
Schauna is at the helm of Parle Agro (the makers of brands like Frooti,
Appy, LMN) and next in line is Alisha in charge of her very own outfit
V3 (a fitness company based in Mumbai).

Nadia has her hands full defining Parle Agro’s marketing strategies, a
function that’s not just about communication and commercials. Well
defined roles for all three, “That’s how my father planned it. It feels
natural and the progression seamless,” says Chauhan, “we have our
distinct strengths,” and that’s how they all have their place in the
company.

Her father’s style of guidance is very subtle. He never forces his point of
view or way of working. “He’s always encouraging me to think and to
cultivate my own thoughts and views,” she says.
She recalls being very excited the first time she stepped through Parle’s
doors in an official capacity. “Very often new people step in and make
drastic changes which might disturb the way things are done. One of the
things my father told me was ‘There is no such thing as a stupid
question.’ So take your time.”

So far, her old-fashioned training is working well for Chauhan. She has
successfully launched new brands for Parle Agro’s portfolio of beverages
that includes Saint (fruit juice) and has her eye on the food category with
snack brands like Hippo.

But she has even bigger plans for the future. Her aggressive vision for the

business is to make Parle Agro the top FMCG Company in the country.

Parle Agro eyes Rs 35 bn turnover by 2010-11

Country`s leading player in the mineral water and beverages businesses, Parle Agro is targeting a Rs
35 billion turnover by 2010-11 (present turnover - Rs 9.5 billion), reports Economic Times .

This will be done through organic route and an aggressive marketing strategy. For starters, it has
decided to expand production capacity of its mineral water, which is sold under the Bailley brand.

The company plans to set up 60 mineral water factories more from the present 26 factories across
the country in the first quarter of next fiscal, said Parle Agro director Nadia Chauhan.

The promotional budget for the company is also being enhanced to penetrate into newer markets,
said Chauhan. In 2008, the company has decided to spend Rs 250 million for promoting our basket of
products and the advertising spend will go up by another 15-20% in 2009, added Chauhan.

COMPANY PROFILE

COMPANY NAME

: SWASTIK FRUITS PRODUCT PVT.LTD

COMPANY PROFILE: SALES AND MANUFACTURER

ESTABLISHED IN

: 2004

MANAGING DIRECTOR: BINAY SARAWGI

Mr. Binay Sarawgi is B. Sc. is having 22 years of experience with the group and is responsible for the
general administration, finance and trading activities of the group Companies. He is also responsible
for the franchise units of Frooti, Appy Fizz and Bailey mineral water.

Mr. Binay Sarawgi was born on 25th April 1964 at Ranchi in a respectable Jain (Aggarwal) family.He is
the youngest son of Shri Hanuman Sarawgi, a renowned Philanthropist and a well known social
leader. He completed his education from St. Xavier's School and Ranchi College, Ranchi. for more.....
The Telegraph

LOCATION

MAIN OFFICE

: SWASTIK HOUSE, UPPER BAZAR,

GANDHI CHOWK, RANCHI

(JHARKHAND)

MARKETING DIV

: SWASTIK CHAMBERS, 3rd FLOOR,

GOPAL COMPLEX, RANCHI

MANUFACTURING UNIT:TATISILWAI, INDUSTRIAL AREA

PHASE 2, RANCHI (JHARKHAND)

EMPLOYEE

5000

PRODUCT RANGE :

•“FROOTI” – Mango Drink

•“APPY” – Apple Drink
•“APPY FIZZ” – Carbonated Apple Drink
•“BAILLEY” – Packaged Drinking Water

COMPITITERS

:
MAZZA, SLICE, TROPICANA, JUMPIN

BISLERI, AQUAFINA, KINLEY

Primary Competitive Advantages

•Products are manufactured under the most hygienic

conditions

•The drinks are made available in a Tetra Pak and Pet Bottles
•Healthy and nutritious alternative which are also delicious
•Access to best quality fruits
•Strategically located manufacturing facilities
•State-of-the-art manufacturing plants
•An extensive distribution network

Memberships

•Agricultural and Processed Food Products Exports

Developments Authority (APEDA)

•Federation of Indian Chambers of Commerce and Industry

(FICCI)

•Project Exports Promotion Council of India (PEPC)

•Federation of Indian Export Organizations (FIEO)

Standard Certification

•ISO certification

HACCP certification

SWASTIK LOGO:
INDUSTRY PROFILE OF SWASTIK GROUP
About Us

A House Of Diversified Excellence

The SWASTIK GROUP renders services in the form of Consultancy. Supply of Equipments and Spares,
Erection and Commissioning and operation in the following fields:

1.MiningandConstruction

a. Open Cast Mining

•Hydraulic Excavators, Rope Shovels, Blast hole Drills, Loading

Equipment, Rear End dumpers, Draggles, Bulldozers, Motor

Graders etc.

•Coal and Mineral Preparation and Beneficiation Plants &

Material Handling Equipment.

•Pollution Control Equipment.

•Complete equipment for large Open-Pit Mining with annual

productions of 10 million tons by Shovel-Hauler process or

semi-continuous process.

b. Underground Mining

•Drilling, Loading, Man and Material Transportation

Equipments, Under Ground Support Vehicles.

•Complete projects for mining (Minerals and Metals).

2. Power Plants

•Mini / Micro Hydel Power Projects.

•Thermal Power Projects up to 1000 MW.
•Hydel Power Projects up to 360 MW.
•Transmission and Distribution Equipment.

3. Materials Handling and Reduction Equipments

•Cranes - EOT / HOT up to 250 MT capacity.

•Mobile Cranes - Tire mounted and crawler.

Port cranes (Luffing Cranes, Container Handling Cranes ).

•Barges, Sea going vessels.

•Crushers and Grinders.

4. Ferrous and Non-Ferrous Metal, Ferro- Alloys, Minerals

and other metals

•Aluminum, Brass, Copper, Chromium Metal, Ferro-Silicon,

Rolled products, Steel, Silicon metal etc.

5. Machine Tools

•Special Purpose Machine Tools.

•Foundry Equipments and Machines.
•Electrical Pneumatic and Cordless Engineering Tools.
•CNC Machines.

6. Forgings and Castings

•Forging & Castings of Ferrous and Non Ferrous Metals, Mn

Steel Casting, Liner Plates, Rolls for Rolling Mills etc.

7. Manufacturing

•Frooti
•Appy Fizz
•Bailley

8. Export

•Commodities

Tea, Spices, Jute, Processed Food (Veg. & Fruits), Rice, Fruit Pulp &

Juice, Garments, Textiles, Cosmetics, Decorative Laminates, Marble,

Minerals, Granite (Polished and Unpolished) etc.

•Ferrous & Non-Ferrous Metals.

•Forgings & Castings.
•Engineering Products.
•Material Reduction Equipments.
•Spares for heavy earth moving machines.

9. General Trading

•Bearings, Cement, Ferrous & Non-Ferrous Metals, Gears and

Speed Reducers, Lubricants, Petroleum products, rubber

compounds and Chemicals. Steel, Tyres and Tube etc.

10. Electrical Equipments and Components

•Transformers
•Switchgears
•Motors
•Luminaries
•LT and HT Cables

11. Consultancy Services

We provide Engineering and Management consultancy Services for Infrastructure Projects i.e. Roads,
Bridges, Ports and Harbors, Water Treatment and Distribution, Sewage treatment, Material Handling
Plants, Railways, Urban development etc.

12. News

•The Pioneer 'Jharkhand Edition'.

SWASTIK GROUP

An ISO 9001-2008

Swastik Aqua Ltd.

Swastik Coke Pvt. Ltd.
STI Marketing Pvt. Ltd.
Swastik Global Pvt. Ltd.
Swastik Softech Pvt. Ltd.
Swastik Overseas Pvt. Ltd.
Swastik Forgings Pvt. Ltd.
Swastik Fruits Products Ltd.
Swastik Trades & Industries
Powermech (India) Pvt. Ltd.
High-Point Rendel (India) Ltd.

Promoters

CHAIRMAN: H. P. Sarawgi

DIRECTORS

•Bishwa Nath Sarawgi

•Binod Sarawgi
•Bijay Sarawgi
•Binay Sarawgi
•Richa Sarawgi
•Aditya Sarawgi

Abhay Sarawgi

Promoters
HANUMAN SARAWGI
CHAIRMAN
SWASTIK GROUP OF COMPANIES
SWASTIK HOUSE, GANDHI CHOWK,
UPPER BAZAR, RANCHI - 834001
JHARKHAND.

Born at Ranchi in a respectable Jain (Agarwal) family. He had his education in Ranchi Zila School & St.
Xavier's College, Ranchi. He played a significant and important role in organising and managing large
number of Educational, Cultural, Social, Medical, Service, Sahitya, Art & Trade Organisations. for
more.... The Telegraph , The Pioneer

He has received many recognition, citations & Awards including SAMAJ

RATNA, Hony. Degree of D.R.Lit.
Presently Holding The Following :
Life Trustee
Marwari Siksha Trust
Ratanlal Jain Charitable Trust
Hanuman Sarwagi Charitable Trust

ORGANISATIONAL STRUCTURE

An organizational structure is a mainly hierarchical concept of subordination of entities that

collaborate and contribute to serve one common aim.

Organizations are a variant of clustered entities. An organization can be structured in many different
ways and styles, depending on their objectives and ambience.] The structure of an organization will
determine the modes in which it operates and performs.

Organizational structure allows the expressed allocation of responsibilities for different functions
and processes to different entities such as the branch, department, workgroup and individual.
Individuals in an organizational structure are normally hired under time-limited work contracts or
work orders, or under permanent employment contracts or program orders

ORGANISATION STRUCTURE OF COMPANY

DIRECTOR
Personal

Plant

Finance

Marketing

Logistic

Dept.

Manager

Dept.

Dept.

Dept.

Personal

Production

Finance

Marketing

Logistic

Manager

Manager

Manager

Manager

Asst. personal

Maintenance

Account

Territory

Development

Manager

Engineer

officer
Manager

Staff

Electrical

Asst

A.D.M

Officer

Account

Laboratory

Staff

Cashier

Customer

supervisor
Store supervisor
Executive

MANAGEMENT STYLE

“There will always be a need for some selling. But the aim of marketing

is to make selling superfluous. The aim of marketing is to know and

understand the customer so well that the product or service fits him and
sells itself. Ideally, marketing should result in a customer who is ready to
buy. All that should be needed is to make the product or service
available.”

Peter Drucker

Marketing management is the art and science of choosing target

markets and getting, keeping, and growing customers through creating,

delivering, and communicating superior customer value.

Management styles are characteristic ways of making decisions and relating to subordinates.
Different management styles can be employed dependent on the culture of the business, the nature
of the task, the nature of the workforce and the personality and skills of the leaders. This idea was
further developed by Robert Tannenbaum and Warren H. Schmidt (1958, 1973).who argued that the
style of leadership is dependent upon the prevailing circumstance; therefore leaders should exercise
a range of management styles and should deploy them as appropriate.
Autocratic

An Autocratic style means that the manager makes decisions unilaterally, and without much regard
for subordinates. As a result, decisions will reflect the opinions and personality of the manager; this
in turn can project an image of a confident, well managed business. On the other hand, subordinates
may become overly dependent upon the leaders and more supervision may be needed.

There are two types of autocratic leaders:

The Directive Autocrat makes decisions unilaterally and closely

supervises subordinates;

The Permissive Autocrat makes decisions unilaterally, but gives

subordinates latitude in carrying out their work

Centralisation, or centralization,is the process by which the activities

of an organization, particularly those regarding planning decision-

making, become concentrated within a particular location and/or group.

In political science, this refers to the concentration of a government's

power

both geographically and politically,

into

a centralized

government.

In neuroscience, centralization refers to the evolutionary trend of the nervous system to be

partitioned into a central nervous system and peripheral nervous system. In business studies
centralisation and decentralization is about where decisions are taken in the chain of command.

Centralized system, is one in which most communications are routed

through one or more major central hubs. Such a system allows certain functions to be concentrated
in the system's hubs, freeing up resources in the peripheral units. Another benefit of centralization is
the ease of maintaining accurately updated lists of data that can be easily accessed from all points.
Centralization's weaknesses are centered on the system's heavy reliance on a few central
components; if the system's hubs are put out of operation, either accidentally or through hostile
action, the system and its peripheral components are severely affected

TURN OVER OF KOKAR DEPOT RANCHI

Year

Turnover (in crore)

08-09

1.62

09-10

1.96

PRODUCT AND MARKET

Product (business), an item that ideally satisfies a market's want or need.

The nounproduct is defined as a "thing produced by labor or effort" or the "result of an act or a
process", and stems from the verbproduce, from the Latin prōdūce (re) '(to) lead or bring forth'.
Since 1575, the word "product" has referred to anything produced. Since 1695, the word has
referred to "thing or things produced". The economic or commercial meaning of product was first
used by political economist Adam Smith.

In marketing, a product is anything that can be offered to a market that

might

satisfy

want

or

need. In retailing,

products

are called merchandise. In manufacturing, products are purchased as raw materials and sold as
finished goods. Commodities are usually raw materials such as metals and agricultural products, but
a commodity can also be anything widely available in the open market. In project management,
products are the formal definition of the project deliverables that make up or contribute to
delivering the objectives of the project.
In general, product may refer to a single item or unit, a group of equivalent products, a grouping of
goods or services, or an industrial classification for the goods or services.

Quality-Assurance

All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic conditions. Great
care is exercised in the selection & quality control of raw materials, packaging materials. Rigid quality
standards are
ensured at every stage of the manufacturing process. Every batch of drink, packaged drinking water
and confectioneries are thoroughly checked by quality experts using the most modern equipment.
Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness of the drink
for a long time. The special technology used in the packaging keeps the drink fresh for a longer
period of time. Owing to all these reasons, our products have been awarded with ISO certification.
Thus we are engaged in providing the new generation consumers with healthy and delicious drink to
refresh.

Future product that launch the Swastik Fruits Product pvt. Ltd. Next

year

PRODUCT MIX OF SWASTIK FRUIT PRODUCT PVT. LTD.

The products manufactured by Swastik fruits product Pvt .Ltd are very limited in range as it is not
independent to diversify its product when required. This is because it is a unit of Parle agro Pvt. Ltd.
which supply the concentration for different brands of soft drinks.

•Frooti
•Bailley Packaged Water
•Appy Fizz Apple juice

The chief consumers are young masses. beside direct consumers, hoteliers, restaurant owners and
various soft drinks peddlers also used them. Thus it can be said that these are the product of mass
consumption. In Mumbai marketing company the head of sales & marketing department is in change
of all the marketing activities i.e sales promotion, publicity, advertisement, market survey and
shipping. Through his main function is to have a control of the out let distribution, sales manager is
assisted by sales executives and sales supervisor.
Products are:-
Frooti
Brand:Fr ooti
Past Agency: TBWA, Everest, Percept and Grey have handled Frooti’s

advertising earlier.

Current agency: Since 2007, the creative duties of Frooti are being

handled by Creativeland Asia.

History of Frooti:

Frooti, or Mango Frooti, as it is popularly called, is the largest-selling

ready-to-consume mango drink in India. Launched in 1985, it is the
flagship product of Parle Agro Pvt. Ltd. When it was launched, it took the
country by storm as it was the only beverage sold in an innovative Tetra
Pak packaging which was a new concept for Indian consumers.

Ever since its launch, Frooti has acquired a large market share and
continues to be the most popular mango drink even today. The tagline
“Mango Frooti - Fresh and Juicy” has huge brand recall value for
consumers and has helped the brand strengthen and consolidate its
position as the market leader.

12.The advertising media is the most prominent than other media so

we can say that for improving sale of fruit soft drink should be use

this media and that will affect the sale in the market.

13.Aggressive advertisement is the beneficial promotional activities for the sale promotion.
Maximum retailer are agree from the aggressive advertisement.

14.According to response the sale promotion is increase if the brands provide free bottle scheme in
the case and also favor in the discount should provide to purchase of product.

15.According to retailer perception time to time new scheme should be provide and regular supply is
necessary in the market that improve the sale. Company should also provide the refrigerator for the
own product refrigeration.

16.In the market the Maaza brand is the no. one position in providing

the freeze to the retail shop and Frooti is the no. two position so Frooti need to improve in providing
the freeze to outlet with better service.

17.Mostly retailers are satisfied with company provided freeze.

SUGGESTION

Need improvement in supply and distribution during the summer

season.

It should provide some extra scheme for retailer and salesman.

It should provide board, banner, and other advertising tools to the

retailers.
A.G.M should also visit at regular interval in the small area.
The salesman should be trained to be friendly with retailers.
Monitoring should be continued every time so the entire market

can be covered.

Limitation of the Survey

Few people were not responding as we expect from them and they

were reacting for the survey is conducted for false purpose.

Some of the responses might be biased.

Most of the survey was carried out in and around Ranchi city.

It is wholly based on primary data.

As the time was less for conducting the survey, so the survey could

not be conducted in a large area.

BIBLIOGRAPHY

Websites:

www.google.com
www.wikipedia.com
www.swastikgroup.org
www.parleagro.com

Books:

Statistical Method by S.P.Gupta.

Research Methodology by C.R.Kothari.
Methodology of research in social sciences by Krishna swami.

ANNEXURE

QUESTIONNAIRE

Questionnaire of Survey Project on “Competitive analysis of Frooti and

its Competitor in Ranchi City”

Dear sir/Madam,

I PURUSOTTAM KUMAR student of PGDM-IB (2nd semester),

School of Management Sciences, Varanasi is conducting a summer internship in

Swastik Fruits pvt. Ltd. Ranchi as a part of our course curriculum which requires

few precious and valuable minutes of yours. It is therefore my humble request to you to opine
yourself through the questionnaire enclosed and provide the necessary details as required. It is
assured that the information provided by you will be kept confidential and will be used for academic
purpose only. Kindly give your responses to the best of your knowledge, experience and belief.

PERSONAL PROFILE

NAME:

AGE:

GENDER: [ ] Male [ ] Female

OCCUPATION:

ADRESS:

CONTECT NO.:

QUESTIONNAIRE

Q. no. 1 Type of outlet.

(a) A class outlet

(b) B class outlet

(c) C class outlet

(d) D class outlet

(e) Modern trade outlet.
Q. no. 2 Which brand of soft drink you deal in.
(a) Frooti

(b) Maaza

(c) Slice

(d) Jump in

(e) Dabur Real

(f) Others.

Q. no. 3 Which company signage you have in your outlet?

(a) Frooti

(b) Maaza
(c) Slice

(d) Jump in

(e) Dabur Real

(f) Others.

Q. no. 4 Which company have better distribution network.

(a) Frooti

(b) Maaza

(c) Slice

(d) Jump in

(e) Dabur Real

(f) Others.

Q. no. 5 Which is most preferred size of the bottle by customer?

(a) 200ml

(b) 300ml

(c) 500ml

(d) 1000ml
(d) 1500ml
Q. no. 6 Do the customer know the difference between branded and non
branded soft drink?
(a) Yes

(b) No
Q. no. 7 Major age group of customers who buy soft drinks?
(a) 5-15

(b) 15-25

(c) 25-35

(d) 25-35

(e) 35-45

(f) 45 above
Q. no. 8 What do you feel about the price of soft drinks
(a) Very high

(b) High
(c) medium

(d) low
(e) Reasonable
Q. no. 9 Do you feel a price reduction will increase the sales of branded
soft drinks?
(a) Yes

(b) No
Q. no. 10 Which medium affect the sales most?
(a) Television

(b) Magazine/Newspapers

(c) Display

(d) Hoardings

(e) campaign
Q. no. 11 Do you think that aggressive advertisement further increase the
sales volume of frooti?
(a) Yes

(b) No
(c) No reply
Q. no. 12 What kind of promotional activities affect sales mostly?
(a) Free bottle scheme

(b) Prize

(c) Discount creates

(d) Others

Q. no. 13 What are your suggestion to improve the sale?

(a) New scheme

(b) Advertisement

(c) Regular supply

(d) Credit facilities

(e) Refrigeration system
Q. no. 14 Which company’s provide you a refrigerator?
(a) Frooty

(b) Maaza

(c) Slice
(d) Others.
Q. no. 15 Are you satisfied with refrigerator by company in your outlet?
(a) Yes

(b) No
1. Blowing of bottle
Preformed bottle for Frooti, comes Parle agro, production of bottles with
the help of sidle blowing machine and compressed air, bottle formed at
the rate of 1855 bottle/hr. Volume of bottle formed for Frooti production
is of 200ml, 250, 300ml, 500ml, 1litre and 1.5ltr.
2. CIP & Sterilization of plant
The literal meaning of CIP is clean in place. This process is carried out
Regularly per day and after and before production, it also carried out even
when a break in production occurs. The time taken in doing CIP varies
from 4hrs to 6hrs.CIP done at each place/path from the beverage have to
be stored or passed. The following system/tank where beverage passed
should be clean by CIP are namely -

1. CIP of blending tank, Ready beverage tank.

2. CIP of pasteurizer system.

3. CIP of chiller (in case of TCA), filler.

CIP uses mainly caustic (NaOH) of strength 1.5%, for carrying out CIP,
particular system should be connected with CIP. The motor of CIP
maintain flow rate of 1800 liter/minute.
Steps involved in CIP process
Chiller isOF F in these steps

• Pipe line flush with DM water.

• Hot water (80 – 85˚ C)

• Hot caustic soda (85˚ C) flows

• DM water flush
Using Phenolphthalein indicator for checking the caustic is cleaned or
not.
•

Hot water flow regulate for 30 minuets.

Chiller is ON in this step
• DM Water flush
Sterilization of plant is done for one hour with hot water at 85˚ C,
Sterilization is done in CIP mode to prevent water entering in product
line. Filling machine is always in rotation during sterilization.
The Following Path of Product are Sterilized at Each Cycle –