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Quiz 2

This document contains 15 multiple choice questions that test knowledge of concepts related to learning, memory, motivation, and culture. Specifically, questions 1-10 cover topics like learning, memory, behavioral learning theory, and motivation. Questions 11-15 focus on motivation theories like drive theory and need theory as well as cultural concepts like value systems and enculturation. The questions assess understanding of key terminology and concepts within these topic areas of psychology.

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81 views5 pages

Quiz 2

This document contains 15 multiple choice questions that test knowledge of concepts related to learning, memory, motivation, and culture. Specifically, questions 1-10 cover topics like learning, memory, behavioral learning theory, and motivation. Questions 11-15 focus on motivation theories like drive theory and need theory as well as cultural concepts like value systems and enculturation. The questions assess understanding of key terminology and concepts within these topic areas of psychology.

Uploaded by

Đạt Đào
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1) ________ refers to a relatively permanent change in behavior that is caused by

experience.
a. Adjustment
b. Shaping
c. Reinforcement
d. Learning

2) Much learning takes effort and time, but some learning is so casual as to be
unintentional. This type of learning is referred to as ________ learning.

a. stage one

b. subliminal

c. incidental

d. evoked

3) Behavioral learning theorists do not focus on internal thought processes;


rather, they look to external evidence to study learning. What aspects of the
environment are of most concern to behaviorists in studying learning?

a. energy and work

b. stimulus and response

c. thought and memory

d. sensation and perception

4) Which form of learning listed below assumes that learning takes place as the
result of responses to external events?

a. behavioral learning

b. cognitive learning

c. incidental learning

d. Gestalt learning
5) ________ memory permits temporary storage of information we receive from
our senses.

a. Short-term

b. Sensory

c. Cognitive

d. Working

6) ________ memories relate to events that are personally relevant; therefore, a


person's motivation to retain these memories will likely be strong.

a. Sensory

b. Episodic

c. Primary

d. x

7) What type of learning theory emphasizes that people are problem solvers who
actively use information from the world around them to master their
environment?

a. instrumental conditioning

b. classical conditioning

c. cognitive learning

d. operant conditioning

8) ________ refers to the process that causes people to behave as they do.

a. Goals

b. Needs
c. Motivation

d. Drives

9) When a need is aroused that the consumer wishes to satisfy, the ________
process has been activated.

a. goals

b. need

c. desire

d. motivation

10) In the motivation process, the desired end state is the consumer's ________.

a. drive

b. need state

c. benefit

d. goal

11) What theory of motivation is related to the idea that customers desire a state of
balance called homeostasis?

a. instinct theory

b. drive theory

c. expectancy theory

d. need theory

12) Which of the following IS NOT a biogenic need?

a. the need for food

b. the need for shelter


c. the need for water

d. the need for achievement

13) When a woman buys an expensive mink coat, which of the following needs is
probably being expressed?

a. hedonic

b. utilitarian

c. rational

d. biogenic

14) The way a culture arranges values in order of importance is referred to as


________.

a. differential values

b. an acculturated importance set

c. a value system

d. enculturation

15) The process of learning the beliefs and behaviors endorsed by one's own culture
is called ________.

a. acculturation

b. accumulation

c. change management

d. enculturation
Note: Choose ONLY ONE answer for each question. Send the answers by email by 10 am on
27th May, 2016. My email is [email protected]. Send me even the outline for your individual
assignment as the attendance today. Thanks and good luck all:X

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