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Competitive Analysis Example For PDF

This document provides a template for conducting a competitor analysis. It includes sections for collecting information on an organization's competitors regarding their overview and profile, competitive advantages, target market, market share, marketing strategies, products and services, pricing and costs, distribution channels, and strengths, weaknesses, opportunities, and threats (SWOT). The template guides the user to research competitors using various sources and methods to gather intelligence that can be populated into the template for analysis and comparison purposes.

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Deepshika kour
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1K views6 pages

Competitive Analysis Example For PDF

This document provides a template for conducting a competitor analysis. It includes sections for collecting information on an organization's competitors regarding their overview and profile, competitive advantages, target market, market share, marketing strategies, products and services, pricing and costs, distribution channels, and strengths, weaknesses, opportunities, and threats (SWOT). The template guides the user to research competitors using various sources and methods to gather intelligence that can be populated into the template for analysis and comparison purposes.

Uploaded by

Deepshika kour
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitor Analysis Template

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[YOUR COMPANY] [COMPETITOR #1] COMPETITOR #2] [COMPETITOR #3]
Overview & profile
Competitive Advantage

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Target Market
Market Share
Marketing
Strategies

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Products &
Services
Pricing & Costs
Distribution
Channels

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Strengths
Weaknesses
Opportunities
Threats

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Task 1: Competitor Profile
competitors are doing – give them a call, do some research on
Complete your competitor profile and a profile for your three
their site – do whatever you can to become more familiar with
most important competitors – use the recommended sources
their strategies.
to find the data and try and get as much info as possible.
Task 6: Product/Service Profile
Task 2: Competitive Advantage
Complete the product/service mix– rate your company then
Think about what makes your company different than your
your competitors on a consistent scale of 1-10.
competitors. Next, do the same thing for your three
competitors. If you’re struggling, pick up the phone and give Task 7: Pricing and Costs
your competitors a call – just ask them! Answer all these questions about your company and your
Go one step further and actually talk to their customers. competitors. Pricing is an observable source so you should be
able to get most of the answers by looking at your competitors
Task 3: Target Market
offerings.
Identify who your target market is (if you don’t already know)
and then do some research on your competitors to see who Task 8: Distribution Channels
their target market is. A good place to start would be their Look at your company’s and your competitor’s distribution
website and looking at their advertising campaigns. channels – how many channels and intermediaries are being
used? Do they spend more time in front of the clients?
Task 4: Market Share
Complete a market share analysis.
Task 9: SWOT Analysis
Task 5: Marketing Strategies Complete a SWOT analysis for your company and your
Write down your current marketing strategies and any you competitors.
have in the pipeline. Now get moving and see what your

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