University of Management & Technology

School of Commerce and Accountancy

Course Title: Principles of Marketing

Quiz 2
Course Instructor: Dr Hasnain Abbas Naqvi-

Section: QCA Program: BSACT/BS(BMA) Date:17 March 2021

Submission: 18 March 2021 Maximum Marks: 10

TO BE FILLED IN BY THE STUDENT

Student Name: Mustafa Saeed Registration No: F2019383008

Mission and Vision Statement of 5 International and 5 Local

Companies.

International Company: 1 UBER

Mission Statement

 Problem: Grabbing a cab or getting a lift in the middle of the night is not as
easy, straight-forward, and affordable as it should be. You should be able to
have a vehicle ready no matter when or where.
 Vision: Uber’s vision statement is ‘Transportation as reliable as running
water, everywhere for everyone’

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 Mission: Uber focuses on making transportation a simple process by giving
people easy access to a vehicle. The main goal for the company is to provide
affordable, safe, and reliable transport that also creates job opportunities and a
dependable income for drivers.

Vision statement
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers,
riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where
everyone and everything can move independently. If you have the curiosity, passion, and collaborative
spirit, work with us, and let’s move the world forward, together.

International Company: 2 Space X

Mission Statement
SpaceX’s mission statement is “The Company was founded in 2002 to revolutionize space technology,
with the ultimate goal of enabling people to live on other planets.”

Improving lives
SpaceX is tied in with making elective natural surroundings for individuals. It looks past what is
accessible to the potential out there in the space for individuals when the need emerges. Such a
mission requests gigantic assets as well as penance for the labor force.

Surpassing desires
Not at all like most organizations that are benefit arranged, SpaceX is tied in with initiating an
adjustment in space investigation through innovation. For example, a gander at the plan of
action received by the organization is proof enough that the organization invests the vast
majority of its energy planning how to think of the best plans for space investigation.

Vision Statement

SpaceX’s vision statement, although not official, is “to advance the future.”

Advancements
Concocting progressed and cutting-edge space plans is fundamentally all that SpaceX
does. As an exclusive space innovative organization, it rivals other state-possessed
companies around there. Indeed, SpaceX has offered to ascend to exceptional
developments making it a loved organization in the contemporary time due to the
expectation it has encouraged in mankind.

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 Propelling what’s to come
SpaceX fulfills this segment in its inferred vision articulation by centering every one of its
systems towards discovering approaches to empower individuals to live on different
planets.

International Company: 3 Apple

Mission Statement
Apple’s corporate mission is “to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons and consumers in over
140 countries around the world.” This mission statement considers the changing business
landscape that influences the possibilities of what Apple Inc. can do. For instance, the company
recognizes trends and changes in the consumer electronics market and the industry environment.
Apple’s press releases and official statements point to this corporate mission as a way of
addressing current concerns in the global market.

Vision Statement

Apple Inc.’s corporate vision is “to make the best products on earth, and to leave the world
better than we found it.” Similarly, the company’s Vice President for Environment, Policy and
Social Initiatives, Lisa Jackson, stated, “We aim to create not just the best products in the world,
but the best products for the world.” Thus, the corporate vision statement aligns with Apple’s
corporate social responsibility strategy, and puts emphasis on sustainability, environmental
conservation, and overall improvement of the ecological impact of the business.

International Company: 4 Tesla

Mission Statement
Tesla’s mission statement was “to accelerate the world’s transition to sustainable transport.”
However, in mid-2016, under Elon Musk’s leadership, the company changed the corporate
mission to “to accelerate the world’s transition to sustainable energy.” This new statement
indicates a slight but significant shift in the company’s business, to address market opportunities
for renewable energy. In a way, the new corporate mission recognizes the relevance of the firm’s
batteries and related energy storage products in markets in addition to the electric vehicle market.
Tesla Inc.’s mission statement has the following notable components:

1. To accelerate
2. The world’s transition
3. To sustainable energy

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 Vision Statement

Tesla’s vision statement is “to create the most compelling car company of the 21st century by
driving the world’s transition to electric vehicles.” This corporate vision emphasizes the
company’s focus on renewable energy. Specifically, the corporation addresses the electric
vehicle market as a major avenue for facilitating growth of the global renewable energy market.
The following components are significant in Tesla Inc.’s vision statement:

1. Most compelling
2. Car company
3. 21st Century
4. The world’s transition to electric vehicles

International Company: 5 Nestle

Mission Statement
Nestlé is the world's leading nutrition, health and wellness company. Our mission of "Good
Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide
range of food and beverage categories and eating occasions, from morning to night.

Vision Statement

To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved

shareholder value by being a preferred corporate citizen, preferred employer, preferred
supplier selling preferred products.

Local Company: 1 Pakistan State Oil (PSO)

Mission Statement
We enrich lives around the world just as we do in our country

Vision Statement

To leverage our strengths in order to grow, diversify, and build value

Local Company: Pakistan Cables

Mission Statement
To operate ethically, while maximizing profits and satisfying customers' needs and stakeholders'
interests.

To strengthen industry leadership in the manufacturing and marketing of wire and cables, and to
have a strong presence in the engineering products market while retaining options to participate
in other profitable businesses.

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 To assist in the socio-economic development of Pakistan, by being good corporate citizens.

Vision Statement

To be the company of first choice  for, customers and partners, for wires & cables
and other engineering products.

Local Company: 3 ENGRO

Mission Statement
To be the preferred integral partner of innovative and Sustainable material solutions.
EnGro is globally-oriented green materials solution provider, with distinctive expertise
and insights relating to product innovation. EnGro strives for positive influence and
impact through our strategic partnerships, own technological research and Green
Initiatives.

“Building Sustainability” reflects our commitment to play a key part in building new
urban lifestyle with the interest of future generations in mind, advocating the
preservation of the Earth’s precious resources by promoting greater use of eco-friendly
products via innovative solutions.

Vision Statement

To provide and integrated material solutions that are value-adding, sustainable and cost-

effective.
To be a leader in the promotion of Green, with a “knowledge-based and continuous
learning” culture and a spirit of innovation, EnGro work constantly with our partners to
drive industry adoption of new environmentally-friendly products, thus discovering
new possibilities.

Being market driven and technology focused, EnGro will invest in in-house research
and development capability and form technology partnerships to venture into new
frontiers of green applications that provides long term value for our shareholders and
ultimately benefits customers and communities for future sustainability.

Local Company: 4 Nishat Mills

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 Mission Statement

To provide quality products to customers and explore new markets to promote/expand sales of
the Company through good governance and foster a sound and dynamic team, so as to achieve
optimum prices of products of the Company for sustainable and equitable growth and prosperity
of the Company.

Vision Statement

To transform the Company into a modern and dynamic yarn, cloth and processed cloth and
finished product manufacturing Company that is fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan. To transform the Company into a modern and
dynamic power generating Company that is fully equipped to play a meaningful role on
sustainable basis in the economy of Pakistan.

Local Company: 5 MCB (Muslim Commercial Bank)

Mission Statement
We are a team of committed professionals, providing innovative and efficient financial solutions
to create and nurture long-term relationships with our customers. In doing so, we ensure that our
shareholders can invest with confidence in us.

Vision Statement

To be the leading financial services provider, partnering with our customers for a more
prosperous and secure future.

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