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TOW ANALYSIS (Notfinal)

This document analyzes a business using the TOWS matrix. It identifies internal strengths like offering a unique product and weaknesses such as limited funds. Externally, it sees opportunities such as a competitor closing down and threats such as increasing operating costs. Strategies are proposed that leverage the strengths to take advantage of opportunities or defend against threats, and address weaknesses by minimizing threats or capitalizing on opportunities.

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Benj Mendoza
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68 views1 page

TOW ANALYSIS (Notfinal)

This document analyzes a business using the TOWS matrix. It identifies internal strengths like offering a unique product and weaknesses such as limited funds. Externally, it sees opportunities such as a competitor closing down and threats such as increasing operating costs. Strategies are proposed that leverage the strengths to take advantage of opportunities or defend against threats, and address weaknesses by minimizing threats or capitalizing on opportunities.

Uploaded by

Benj Mendoza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOWS ANALYSIS

INTERNAL FACTORS
STRENGTH (S) WEAKNESSES (W)
• You offer a product no other • You have limited
business offers. funds available.

E
X
T
E
R
N
A OPPURTUNITIES (O) STRENGTH/OPPURTUNITIES (SO) WEAKNESSES/OPPURTUN
L • A main competitor ITES (WO)
has closed down. Since the demand for product will
increase, we must increase the cost Since funds are limited,
F of our products. offering low-cost products
A and advertising the
restaurant will help in
C
taking advantage in our
T
competitor’s closing down
O of its business.
R
S

THREATS (T) STRENGTH/THREATS (ST) WEAKNESSES/THREATS


 Your operating costs (WT)
are set to increase We must offer cost efficient
soon. products to the customers in order Decreasing the cost of
to shoulder the increase in products and having a
operating cost in the future. joint venture with a
company.

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