Contents

WHAT IS AMAZON? .................................................................................................................................... 3

WHAT ARE THE WORK LEVELS TO START ON AMAZON? ........................................................................ 3
PRODUCT HUNTING: ................................................................................................................................... 3
Product Hunting Tools ............................................................................................................................ 3
Merchant Word: ................................................................................................................................. 3
Jungle Scout: ....................................................................................................................................... 3
Helium 10: ........................................................................................................................................... 4
Marketing Intelligence ............................................................................................................................ 5
Category Analysis .................................................................................................................................... 5
Keyword research: .................................................................................................................................. 6
Product criteria: ...................................................................................................................................... 6
Personal research for tips: ...................................................................................................................... 6
‘999’ trick: ............................................................................................................................................... 7
SOURCING AND LOGISTICS: ........................................................................................................................ 7
PATENT ................................................................................................................................................... 7
DUMMY LISTING ......................................................................................................................................... 7
ALIBABA SELLER .......................................................................................................................................... 7
How do we bargain with seller? .............................................................................................................. 8
LOGO .......................................................................................................................................................... 8
PACKAGING................................................................................................................................................. 8
ORDERING................................................................................................................................................... 8
FREIGHT FORWARDER ................................................................................................................................ 8
Checklist After Product Approval ................................................................................................................ 8
Important points to Monitor on Competitor Listing- .............................................................................. 9
LAUNCHING AND RANKING ........................................................................................................................ 9
Preparation for Ranking .......................................................................................................................... 9
Requirements ......................................................................................................................................... 9
Ranking Strategies ................................................................................................................................ 10
HYPERLAUNCH PHASE 1 ........................................................................................................................ 10
HYPERLAUNCH PHASE 2 ........................................................................................................................ 10
HYPERLAUNCH 2.0 ................................................................................................................................ 10
 Bamboo Launch .................................................................................................................................... 10
Triangle Review ..................................................................................................................................... 10
What to do after Keyword is Ranked .................................................................................................... 10
STRATEGIES WE USE: ............................................................................................................................ 10
For Products Under 20$: ................................................................................................................... 10
For Products under 40$: ................................................................................................................... 11
For Products More than 40$: ............................................................................................................ 11
WHAT ARE VVRO, POEP, ACOEAC? ........................................................................................................... 11
HOW MANY GIVEAWAYS DO WE DO IN A DAY? ....................................................................................... 11
HOW TO WRITE CLICKABLE AMAZON PRODUCT TITLE ............................................................................. 11
Format for writing a catchy Product Title ............................................................................................. 12
HERE ARE DO’S AND DON'TS ................................................................................................................ 12
WHAT IS AMAZON?
Amazon is a marketplace just like daraz.pk in Pakistan where we can purchase anything online.

WHAT ARE THE WORK LEVELS TO START ON AMAZON?

I distribute it in to 5 types/levels:

• Product Hunting
• Sourcing and Logistics
• Launching and Ranking
• Account Management
• PPC

Now let’s discuss each of them:

PRODUCT HUNTING:
In Amazon business we don't just go with the product which has good gut feeling for us, we hunt a
viable product using the stats provided by tools

Product Hunting Tools

There are 5 tools that are useful for us:

• Helium 10
• Merchant words
• Jungle scout
• Keepa
• Viral launch

Merchant Word:
• Used for product hunting and keyword research.
• It is used for checking the monthly search volume of products and related keywords with search
volume.

Jungle Scout:
• used to check the sales data of top competitors for daily sales, monthly sale, rating, avg price, avg
sales, avg monthly sales, etc.
• Change your delivery address so you can see all the products.
• Use jungle scout extension.
• Opportunity score = >5, best is 7 or 8, high demand with medium/low competition
• With score < 4, budget will be high.
• *Revenue is not profit.
• The stars given come together to become the rating.
• Brand dominancy: if the 4 or more top products are of brands and not amazon, then the product
is brand dominants.
• Amazon dominancy: if the 4 or more top products are of amazon and not a brand, then the
product is amazon dominant.
 • Helps with setting price, checking if the product is amazon dominant.

Helium 10:
• Most important.
• Has many different functions:
• Black box:
➢ Used for Product Research
➢ For getting the product approved by ec: give score of jungle scout, helium score, and all the
information in an advanced sheet.
➢ For getting product approved by other ppl: use Blackbox for the niche given (select category),
put the max n min monthly revenue, put max n min price, put max n min review count, put
max n min rating, all given by the client and then give the person 3 or 4 selected products.

• Magnet:
➢ For keyword research
➢ Magnet is like merchant word. Magnet provides more accurate data related to amazon.
➢ Change the marketplace firsthand, and then search for the keywords.
➢ It will give you the keyword search volume.
➢ It also gives you the number of giveaways you should give in 8 days.
➢ Use the product with the highest search volume.

• Cerebro: for reverse ASIN

➢ ASIN code is used for listing.
➢ ASIN code is the unique identification code given to each product on amazon.
➢ Can find it in the URL too.
➢ Use the ASIN code in cerebro to find the product’s competitors.
➢ After selecting the competitor’s products, get the keywords of the competitors.
➢ Sort keywords by search volume low to high
➢ Search volume should be high
➢ Giveaways should be less in 8 days
➢ Competing products should be less too
➢ Use 2 or three trail keywords for e.g. iPhone charger, car iPhone charger.
➢ To refine the key words go to Frankenstein.

• Frankenstein: used for keyword processing

➢ Go to export on cerebro, magnet or Blackbox.
➢ There will be CSV, Excel, Frankenstein and copy to clipboard.
➢ Wherever you press, the keywords will be copies to that platform.
➢ Press Frankenstein.
➢ Filter according to your needs.

• Keyword Tracker:
➢ Use for keyword tracking.
➢ Link your seller central account with your keyword tracker:
1. Go to your helium account.
 2. Go to helium 10 connectors.
3. Add token.
➢ Add a keyword. For e.g. dog bowl
➢ Keyword tracker will tell give information on the dog bowl every day.
➢ Organic sales: sales without an ad campaign.
➢ Sponsored sales: sales with an ad campaign.
➢ Organic rank: original position of the product without ad campaign.
➢ Sponsored rank: position of the product with an ad campaign.
• Trendster: used to check amazon trends
• Alerts: If hijackers attack, then gives you an alert.

HOW TO SELECT WHICH KEYWORD IS GOOD?

➢ Search volume should be high.
➢ Competing products should be less.
➢ Giveaways should be as less as possible.

Marketing Intelligence
➢ Use the extension viral launch – marketing intelligence.
➢ Used more of US market.
➢ Checks the product, its score, its seasonality, and market prediction.
➢ Search a product.
➢ Use the extension.
➢ Go on market trends:
1. This will provide you with predictions of which time the sales will be best, the average price
over 20 days, rate of review increase (per month) and annual sales trend.

➢ Then you have viral launch:

1. This will tell you whether the product is good or whether to keep looking.
2. It will also tell you the reviews needed to sell well, possible monthly sales and pattern analysis
which tells whether its seasonal or typical.
3. Gives you warnings and alerts too.
Cost calculator:

• Gives you the profit per product, referral fee, amazon fee and landed unit cost.

Other alternate tools – keywordtool.io, Egrow.io.

Category Analysis
Gated categories: some niches whose products need a lot of certifications to be approved by amazon.

How to ungate category?

Send a request to amazon by making a case about the quality, certifications and specifics about the
products and they might approve your product depending on the criteria for the product set by amazon.
➢ Targeted categories: categories that are normally used are arts and crafts, home and kitchen, dining,
sports, etc.

Keyword research:
• Primary keyword: Relevant word for your product. For e.g. Car charger
• Secondary keyword: non-relevant word for your product. For e.g. iPhone 11
• Short trail keyword: 2- or 3-words product.
• Long trail keyword: 4 or more worded product.

Product criteria:
• Price $15 and above.
• MW search volume – 50k+ for UK and 100k+ for USA.
• Min average monthly sales – 150+ for UK, 100k+ for USA
• Not breakable.
• Variations of the product
• Gated only if you can get the category ungated.
• Constant monthly sales especially in top 5 lists.
• Review in top 5 seller- 2 sellers should have less than 150 reviews.

Personal research for tips:

In order to check margins and have a reasonable idea for your price, check the FBA calculator by clicking
here.

Product should be less than 1-pound weight.

Although no one except Amazon truly knows exactly how the seller’s rank is calculated but based on
experience, we can define it as a number that denotes the popularity of a product within its category.
Highest the BSR of the product, higher the sales volume(not talk about competition).

Products to stay away from for beginners:

• Reviews >1,000
• Amazon, Fulfilled by Merchant (FBM), Brands
➢ You might have noticed AMZ or FBM written on JS Extension results. Ideally speaking, consider
their absence from a product category as a blessing but if they are present and you really feel
optimistic about the product then they should not be in a dominating position within the
niche.
• Fragile, Glass, Ceramics Products
• Products with Multi Parts, Chess, Letter Board
• Gated Items
➢ Some categories require prior approval from Amazon like Health & Beauty Products & Grocery
items. Beginners should begin with unrestricted categories or known as ungated categories
to avoid any unwanted speed breakers.
• Electronics & Battery Items
➢ We advise you to stay away from electronics and items that are battery operated especially
in the beginning. Since you have an acute margin for acceptable error allowed by Amazon,
you do not want a teeny tiny transistor ruining your Amazon selling experience. We need to
 leave the electronics category to the factory or wholesale suppliers that will remain
unaffected as they are working on humongous volumes and returns won’t inflict much harm
to them.
• Patents & Legal Issues
➢ Search on the internet or higher a specialist’s services on Fiverr to dig up any legal limitations
that you might have to face unknowingly after your product has reached the warehouse.

‘999’ trick:
• 999 units is the maximum you can order on Amazon.
• When placing more units in your shopping cart than the seller has in FBA inventory, Amazon will
tell you exactly how much units that seller has. So you can get an inventory count on a product
today. Then do the exact same thing 1 week later and you will get an idea of how many units
this product is seller per week.

There are a couple of times this method doesn’t work:

• Seller has more than 999 units.
• Seller has a max order limit per customer.

SOURCING AND LOGISTICS:

After hunting a viable product, we source it from Alibaba but before that we check for patent

PATENT
• We check it by our self from google(dot)patent(dot)com
• We hire a professional from freelancing sites

Note: we don't spend more than 100$ on patent check

DUMMY LISTING
We make a dummy listing to check if the product is gated or not, for this purpose after making a dummy
listing we open cases with Amazon 3 times in a day (morning, afternoon, night) so it can completely get
confirmed

ALIBABA SELLER
Just like product hunting criteria there is a criterion for Alibaba seller as well that is:

• 3 gems
• Trade assurance
• 80% response rate
• We contact 20+ sellers and then select 2 or 3 sellers according to their communication and call
samples from them and we select the one which matches our competitor's product
• We also ask the improvements in product
• How do we know what to improve?
• We read competitors negative reviews.
How do we bargain with seller?
• First, we ask for discount
• Then we again force them by saying its not matching our targeted price
• We increase MOQ
• We ask them to make thank you card/instructions/customized packaging for free
• If they still doesn't decrease the price, disappear for a day or 2 they will have to decrease then

LOGO
Logo should be 2 color themes

PACKAGING
When we call for our sellers’ samples, we also purchase our competitor product to compare so we
always follow our competitor packaging as well

ORDERING
After selecting the best seller, we order from him/her and giving shipping barcodes we start working on
our listing and its content writing

FREIGHT FORWARDER
We use the same criteria as of Alibaba seller for freight forwarder

SOME MORE THING

we pay 100% upfront to freight forwarder and 30% upfront to Alibaba seller and 70% after production

Anything below 1.5 pound is an air ship product

Air shipping = 5$ per kg

Ocean = 2$ per kg

Checklist After Product Approval

1. Competitors Monitoring- Monitoring of your competitors listing is important, Keep a close check
on JS, H10 & Keepa stats.
2. Patent Check- Patent check is one of the most important aspects of your launch. Detail & in-
depth Patent Check from at least 2 professionals and also check yourself.
3. Dummy Listing Creation- The main purpose of DLC is to check if any certification is required,
open 2 cases with Amazon to cross-check, and to be 100% sure with written proof.
4. Supplier Negotiations- We all should learn how to negotiate, yet keep reliable suppliers, logistics
& inspection companies.
5. Supplier Interaction- Regular interaction with a selected supplier is a must to keep them in
communication.
 6. Competitor Sampling- It is highly recommended to order your competitor samples so that you
can check the quality and packaging.
7. Supplier/Freight Forwarder/Inspection Company Finalization- When finalizing the supplier try to
get DDP rates so that u don't have to deal with FF price increase trap and inspection is a must to
verify quality check.
8. Content Writing- It is recommended to hire professional content writers so that you can give
professional look to your listing.
9. Images Creation- We all know images are the backbone of any listing. Do not hesitate to invest
good money on images creation. Copy & Paste doesn't work.
10. Sample Testing- Once you receive supplier & competitors sample test it, abuse it, and see if
there is any shortcomings talk to your supplier and get it fixed.
11. EC Group up to date- Keep your 222 or 111 WhatsApp group updated and make sure, your
relevant point of contact understands what you are saying.
12. MoQ Approval From EC- Always take EC's approval before placing an order to supplier.
13. Trade Assurance/Paypal- Highly recommended to avail Alibaba trade assurance or use PayPal
service.

Important points to Monitor on Competitor Listing-

a) Check reviews of main competitor
b) Check reviews of relevant competitor
c) Check reviews of few top sellers
d) Competitor Images analysis
e) If any, EBC Content analysis
f) Product dimensions & weight
g) Package Designing
h) Check if any color or size variations

Note: You are about to board a flight where you will surely face some turbulence so be ready for it and
remember It's your money, nobody cares about it more than you.

LAUNCHING AND RANKING

Preparation for Ranking
• Listing should be optimized (title, bullet points, description, backend optimization).
• Images should be optimized (3D images)
• EBC/A+ Content (enhanced brand content)

Requirements
• ASIN of the listing
• Top 10 keywords
• Landing cost
• Inventory available
• Budget per Keyword (it depends on competition; more competition means more bleeding)
Ranking Strategies
• Launch pads (Viral Launch, Zone Jump etc. Amazon doesn't give much value to purchase
through coupons)
• Chats Bots (Manychat, It’s the fastest and most important for initial phase)
• VVROS (starts when product is on 2-3 page)
• PPC (slow but important as we come to know about our keywords from which conversion is
coming)
• Add to Cart

HYPERLAUNCH PHASE 1
In this phase we use pixelfy Super URL, this phase is used in initial phases mostly Honey Moon period
because through this our product comes to 4-5 page. We run Fb ads in this process linked with
manychat to do Giveaways. This method is recommended for products less than $20.

HYPERLAUNCH PHASE 2
In this phase we don’t use any link we use Keyword. We use same method of Manychat but this time the
Customer will find our product through our keyword then confirmation our Chat Bot will ask him/her
what our price is if he/she guess right we procced further. For products ranging between $20-$40.

HYPERLAUNCH 2.0
This is basically add to cart method.We generate different coupons of upto 90%.The customer is
attracted to this as he/she thinks they will get 90% off , in this way they will add to cart the product and
then apply coupon which is our main strategy This is applied in the listing’s honeymoon period. We do
this for 72 hours. After this we switch to HL phase 1.

Bamboo Launch
Bamboo Launch is the launch in which we multiply the cps giveaways with 1.5. If the CPR is 200 we will
do 300.When our listing reaches 4th or 5th page we start our VVRO’s. This is the best method in this
launch the budget is higher but ranking occurs overnight in this phase.

Triangle Review
• This is another method used for ranking of expensive products eg $300 product.
• In this process our friend/mamu/chachu buys our product from amazon (FBM listing of ours).
We ship somethings else instead of that and provide tracking Id.We also pay some commission
to our friend/mamu/chachu.

What to do after Keyword is Ranked

This is the most important part as if we stop giveaways directly after our keyword is ranked our product
will not sustain the positions what we do is that we gradually decrease our Giveaways with increase in
Organic orders’ if our giveaways were 20 and we are now getting 10 Organic orders per day we will
decrease our giveaways from 20 to 15.

STRATEGIES WE USE:
For Products Under 20$:
Hyperlaunch phase 1 until product reaches page 2/3
Hyper launch phase 2 and VVRO till top 5

Slowly taking over by organicc sales

For Products under 40$:

Hyperlaunch 2.0 for 72 hours

HL phase 1 till page 2/3

HL phase 2 and VVRO till top 5

Takeover by organic rank

For Products More than 40$:

HL 2.0-aggresive

PPC-aggresive and triangle reviews

WHAT ARE VVRO, POEP, ACOEAC?

VVRO means we make the buyer purchase just like they usually purchase meaning reading other seller's
listing content than later adding our product to cart/asking a question and after sometime buying the
product

POEP means asking our previous buyer to purchase again the same product

ACOEAC means adding our competitor and our product to cart and then removing his product and
buying our product (we can ask buyer to purchase as well but later returning competitor's product)

HOW MANY GIVEAWAYS DO WE DO IN A DAY?

We use CPR giveaway which is available in helium it tells us how many to giveaway

HOW TO WRITE CLICKABLE AMAZON PRODUCT TITLE

"Product Title" is the first one thing which customers read on your listing and it should be catchy and
clickable.

EXAMPLE:

Which one of them you like most

“Dog Supplement which will increase dog Immune & Digestive, Skin + Coat Support, Vitamins, Minerals,
Omega 3, Enzymes, Probiotics. Reduces Shedding, Dry Skin, Itching, Stinking, Goopy Ears, Bald Spots,
Seasonal Issues”

OR

“Cosequin Maximum Strength Joint Supplement Plus MSM - With Glucosamine and Chondroitin - For
Dogs of All Sizes”
Obviously, all of you will go for the second choice & mine too. Why you choose the second one rather
first one is more explaining about product. Answer is that you used BRAND NAME, MAIN KEYWORD,
BENEFITS & QUANTITY of your products.

Format for writing a catchy Product Title

BRAND NAME + MAIN KEYWORD PHRASE + FEATURE & BENEFITS OF PRODUCT FROM YOUR KEYWORDS
+ QUANTITY

HERE ARE DO’S AND DON'TS

Do’s

• Title should include Brand Name

• Title should include your main keywords
• Key feature and benefits of products
• Quantity

Don’t

• Avoid All CAPS

• Don’t offer any guarantees and promotions.
• Title should not be more than 200 words including spaces
• No Coupons and special characters
• Avoid repetition of phrases and keywords