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610 SFC TT Sales Pitch Bs6

The document summarizes the key features and benefits of the Tata 610 SFC TT BS6 truck. It highlights 6 main areas of power: 1) business profit, 2) vehicle performance, 3) driving comfort, 4) convenience and connectivity, 5) value, and 6) safety and security. The truck offers improvements like more power and torque, improved fuel efficiency, longer service intervals, and enhanced safety features.

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Ankur Mestry
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0% found this document useful (0 votes)
788 views20 pages

610 SFC TT Sales Pitch Bs6

The document summarizes the key features and benefits of the Tata 610 SFC TT BS6 truck. It highlights 6 main areas of power: 1) business profit, 2) vehicle performance, 3) driving comfort, 4) convenience and connectivity, 5) value, and 6) safety and security. The truck offers improvements like more power and torque, improved fuel efficiency, longer service intervals, and enhanced safety features.

Uploaded by

Ankur Mestry
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRESENTATING

TATA 610 SFC TT BS6- Stable performance on Unstable Roads


 Same Tata Assurance of Reliability & Quality of BS4
 Better Drivability with more Power & Torque
 Better Gradeability

Top 6 Features

Power Steering & Bigger Gearbox for


Bigger Tyre Size for
H2LS Brakes with better load carrying
better stability
Brake Boosters capacity
SFC 407 HT Range is now
Highest gradeability Flat Torque Curve for Parabolic Leaf Springs 610 SFC TT in REFRESH LOOK
of min 40% lesser gear shifts at Front
TATA 610 SFC TT BS6– Power of 6 in BS6
1. Power of Business Profit
• Better Deck lengths- Now available in Internal 10 Ft
• Better Payload - GVW node of 6 T with stronger aggregates
• Improved TCO/Fuel Efficiency- 5% better Fuel Efficiency over BS4/
minimum 3.2% improvement in TCO, better profitability
• Increased Service Interval
• Service Intervals upgraded: 40,000 KMs for 4SPCR Engines 2. Power of Vehicle Performance
• Hub greasing, coolant Service interval now at 1,20,000Kms • Higher Power & Torque-
• Faster Turnaround means 1 – 3 More round Trips per month easily • 4SPCR Engine: Max power improvement from 85 PS to 100 PS (18%
• power increased by 18%, max Torque increased by 20% , low end more), Max Torque improvement from 250 Nm to 300 Nm (20%
torque increased by 26% more)
• better drivability with cabin feature improvements • Variable Geometry Turbocharger for better power management
• Optimised Payload with better capabilities due to Banjo Rear axle and • Improved Low End Torque-
new 5mm thick HSS 800 chassis • Low End torque Increased to 290 Nm (40 % increase)
• Engine response is now immediate in start stop conditions
• Better Drivability with flatter torque over wider rpm band
• Improved Flat Torque Range leads to Better Mileage & lesser gear
shifting and easy overtaking
• Gradeability increased to 40%+ with Best in class restart-ability
• Improved Braking Performance with H2LS Brakes with Brake Boosters
• Robust Performance:
• Strongest chassis with HSS 800 Steel with high tensile strength,
bolted design for increased modularity. Long member thickness is
increased to 5mm from 4mm
• Banjo Type Rear Axle - More Load carrying capacity, lesser prone to
leakage.
• Serrated Coupling flange at propeller shaft for better Reliability and
Maintenance.
TATA 610 SFC TT BS6– Power of 6 in BS6
3. Power of Driving Comfort
• New Seats with better design -Melba Fabric for Seats for better comfort in both
summer and winter, Seat Adjustment in XZ Direction,
• Improved pedal positions & Effort
• Improved Ergonomic pedal positions to reduce fatigue
• Low Hysteresis clutch along with clutch booster to Lower Pedal Effort by 40%
• Improved Gear shift Ergonomics and Quality
• Lower Gear Shift with optimized Gear Shift travel
• Effort reduced by 30% over BS4
• Better Suspension- Front Parabolic suspension with rubber Bush
• Power Steering as standard- New Steering Wheel with Power Steering with
reduced effort as a standard fitment
• Better overall Ergonomics -Lower NVH with improved engine mount Combined
with Parabolic suspension 4. Power of Convenience & Connectivity
• Instrument Cluster- New Multi-Function Ergonomic Instrument
Cluster with inbuilt Gear Shift Advisor (GSA), Tell Tale Symbol
• Connectivity enabled Truck as standard
• new improved telematics system (Fleet Managers Mobile
App, Fleet Owner App, Driver App)
• Gradeability increased to 40%+ with Best in class restart-ability
• Infotainment- High Quality Music System with Blaupunkt
Speakers and High Speed USB Mobile Charger
• Illuminated Facia Switches for ease of detection:
• Illuminated key hole helpful for night operations
• Illuminated dashboards help to alert and draw attention
• Reverse Parking assistance- helps the driver sense when objects
are in the vehicle's "blind spot
• Best in class Cabin Storage- More space inside the cabin
TATA 610 SFC TT BS6– Power of 6 in BS6
5. Power of Value
• Superior Service Network- 1 Service Station for every 50 Kms, 24 hours Support,
1500 Channel Partners, 29 State Service office, 250+ On Site Engineers, 262 Mobile
Workshops, 531 Container Workshops
• 3x3 warranty (3 Years 300000Km) – 3 Saal, Aapka Khayal
• Diagnostics to ensure higher uptime- On Board Diagnostic system helps provide 6. Power of Safety & Security
proactive system alerts • Safest Cabin & vehicle with Robust Frame & Aggregates-
• TATA Motors Genuine Oil- Lowest MRP Oil available in the market to reduce • SAFETY ENHANCED ALL Steel Cabins with more solid built
customers operating cost quality, Banjo Type Rear Axle for better Load carrying
• Reliable Proven Engines -The DNA of BS4 Engine is carried to the BS6 Engine so that capacity, Serrated Coupling flange propeller shaft for better
the same reliability and Mileage Superiority is achieved Reliability and Maintenance
• Higher Resale Value for TML Trucks-1.5 lakh BS4 ILCV vehicles on road- will • Strongest chassis with HSS 800 steel
definitely increase resale in coming years, Better Aggregates make longer life of • Best in Class Braking Performance with H2LS Brakes
parts, Tata OK and Tata Prolife support • Power Steering & Reverse Parking as a standard fitment
• Tata Samrath-
• Swasthya (Wellness program),
• Sampatti (Finance program)
• Siksha (Education program)
• Surakshit (driver on wheel insurance)
• Tata Sampoorna Seva 2.0-
Tata Alert Tata Motors Insurance
Tata Delight Tata Prolife
TATA Kavach Tata Genuine Parts
Tata Zippy Tata OK
TATA Suraksha Tata Connectivity
610 SFC TT – Technical Specifications
POWER TRAIN SUSPENSION AND TYRES Power steering
Engine Type 4SPCR Front Parabolic leaf spring, Hydraulic Double
Displacement 2956cc Suspension acting Shock Absorbers H2LS brake for
Max Power (in kW) 100 PS @2800 r/min Rear Semi elliptical leaf spring, Hydraulic more effective
Max Torque (in Nm) 300 Nm @ 1200 -2200 RPM
Suspension Double acting Shock Absorbers braking
No of tyres Front 2,Rear 2 , Spare 1
Clutch Single plate dry friction type- 280 mm dia
Front 7.50-16 16PR
G550, 5 Speed, Manual Synchromesh (5F, 1R) Largest high deck
Transmission
PTO Provision in CAB Rear 7.50-16 16PR load body in the
segment
FUEL SYSTEM BRAKES

Fuel Injection system M/s Delphi (suitable upto 2000 bar) Service Brake
Vacuum assisted; Hydraulic two leading Lowest
slide shoe; Auto Slack Adjuster
Maintenance cost &
Fuel tank capacity (in litres) 60L Parking Brake Transmission mounted parking drum easy spare
availability
ELECTRICALS STEERING AND FRAMES

Battery 12V, 100 Ah capacity


Steering
Power Steering with new Steering wheel Highest
System
Gradeability and
Alternator 75 Amps Frame
Ladder type frame with riveted/bolted best in class torque
cross members.
MAX GRADEABILITY: 40%+ ( on 1st Gear)
610 SFC TT – Technical Specifications
Product 610 SFC TT
Gross vehicle weight (in kg) 6250 (6.25 Ton)
Tyre 7.50-16 16PR (6 Tyres)
Variant CAB CLB HD
Wheel base (in mm) 3305 3305 3305
Overall Length (in mm) 5330 5340 5340
Overall Height (in mm) 2300 2300 2880
Overall Width (in mm) 2075 2100 2100 Engine
Maintenance Activity
4SPCR
Load body Length (in mm ) NA 3070 (10.07 Ft) 3070 (10.07 Ft)
Engine oil 40,000
Load body Width (in mm ) NA 2000 (6.56 Ft) 1965 (6.44 Ft) T/M oil 120,000
Load body Height (in mm ) NA 450 (1.47 Ft) 1835(6.02 Ft) Differential oil 120,000
Service
Minimum Ground Clearance Power steering oil 120,000
214 Interval
(in mm ) Coolant 180,000
(Km)
Seating Capacity Driver + 2 Clutch oil 120,000
Hub grease Front 120,000
Warranty 3 years or 300000 km, Whichever is earlier*
120,000
Hub grease Rear
The 4 SP BS-6 Engine
Engine Comparisons: 4SP BS-4 v/s 4SP BS-6
Parameter 4SP BS-4 4SP BS-6 Advantage
Bore x Stroke 97 x 100 97 x 100 Square Pattern – More efficient
(mm) Engine with higher output and better
Mileage Max Power
Max Power 85 PS @ 100 PS @ Max Power increased by 18% Increased by 18%
2800 rpm 2800 rpm Better Turnaround

Max Torque 250 Nm @ 300 Nm @ Max Torque Increased by 20%


1400 – 2400 rpm 1200 – 2200 rpm More Pulling Power

Low End 235 Nm @ 290 Nm @ Low End torque Increased by 26%


Torque 1000 rpm 1000 rpm Better Pick up at signals, gradients

Optimal Power and Longer flat torque leads to


better restart 5% better fuel economy Max Torque Increased
Torque leading to
over BS4 by 20%
better drivability and ability, Gradeability and
load carrying capacity Fuel economy​

Enhanced service interval


(20000 KM to 40000 KM)
The 4 SP BS-6 Engine
19
86 BS1 Only Engine in India
that has seen the evolution of CV
Industry growing through various
phases of Emission Regulations
and successfully Migrating to
BS2 each phase

• Makes it highly adaptable to


any environment
• Easy Spares availability
• Easy on Maintenance
BS3 • Makes it Most Fuel Efficient

2020 BS6
You are here.
And so is your
BS4 favourite
engine
Improved Product Package
BS4 BS6
H2LS , Hydraulic 2 Leading shoes Duo Servo brake

Both brake shoes are Leading always Primary and secondary shoes with single
(two double acting wheel cylinders). cylinder and duo servo arrangement.
The DNA of BS4 Engine is carried to the BS6 Engine so that
Separate Transmission parking brake Parking brake arrangement at rear the same reliability and Mileage Superiority is achieved
arrangement. brakes.

Brake Sensitivity is better compared to Duo- Servo brake; resulting in reduction in


brake torque variation, hence improving upon issues of vehicle pulling & stability.

lt has Progressive feel.

Better life of adjuster than in the current arrangement due to better Adjustment
mechanism in H2LS brakes (as it is integrated inside the Wheel cylinder).

Improved Drivability because of improved Low end torque


Brake adjustment procedure is easier than existing arrangement. and Flat Torque Range-Better Mileage
Improved Product Package

Banjo Type Rear Axle Long member thickness is


More Load carrying capacity, lesser maintained at 5mm as standard Light Weight Loadbody with Gradebility
prone to leakage Single piece frame for Engine increased strength Improvement ( ~40%+)
mountings updated inline with BS 6

SAFETY ENHANCED with more Serrated Coupling flange propeller shaft for Urea Tank- 18 Lt Transmission / Steering oil
solid built quality on SFC Cabin better Reliability, Maintenance & to increase change / Hub Greesing
Power Transmission interval is improved from
80k kms to 120000 kms
Improved Drivers’ Package

Brakes Lower Pedal Effort on Clutch Lower Gear Shift Effort with Power Steering with reduced effort
H2LS Brakes Across the Low Hysteresis clutch along optimized Gear Shift travel New Steering Wheel and
Hydraulic Brake Range with high size clutch booster Effort reduced by 30% over BS4 combination Switch
with Brake Boosters Reduced effort by 40% over BS4

Improved New
ABC Pedals Seat Fabric Seat Adjustment Combination switch
Improved Ergonomic Lower NVH with improved Melba Fabric for Seats Seat Adjustment in with better
pedal positions to reduce engine mount and Parabolic for better comfort both XZ Direction reliability
fatigue suspension with rubber Bush in summer and winter
Improved Connectivity

Internal Connectivity – High Quality


Music System with Blaupunkt Speakers New Multi-Function Ergonomic Instrument Cluster External Connectivity – to Drivers and
and High Speed USB Mobile Charger Fleet App

Tell Tale
Parameter Colour
Symbol
Urea low level
Amber
indicator

SCR system Fault Amber

DPF
Amber
regeneration Req

Tell Tale Symbol on Gear Shift Advisor in


instrument cluster Instrument Cluster
Features of Instrument
Features of cluster Cluster

Tell-Tale Description : Most Critical Tell-Tale Description

Turn Left Turn Right


Neutral Check Engine
Front & Rear Fog Lamp HEST (High Engine Exhaust Temp)
Low oil Pressure
Gear Up Shift
Stop Engine ( Critical to Engine)
Gear Down Shift
MIL (Malfunction Indication lamp)
(Emission) Parking Brake
Tilt Cab lock- Not activated for ILCV Seat Belt
Battery Charging High Beam
Check Engine Lamp Power take off
Features of Instrument Cluster
Features of cluster

Tell-Tale Description

ABS Malfunction
Water in fuel
Air Filter Clogged
DPF Regeneration Required
SCR System Fault
Low DEF Level Indicator
Exhaust Brake

Check Transmission *
ESC (Electronic Stability Control)*
Brake Pad Indicator *
Retarder *
Glow Plug *
: Most Critical Note : * Not activated for ILCV
Regeneration / other switches Position on Dashboard

New DASHBOARD CONSOLE with


 MUSIC SYSTEM with high quality Blaupunkt Speakers
 High Speed USB CHARGER Manual Regeneration On & OFF Switch
 Manual Regeneration Switch
 Driving Modes Switches don't work
TATA 610 SFC TT BS6– Improved Product Package
BS4
Banjo/Salisbu Conventional
GB27 5-Speed Load bodies
Diesel-4SP- ry Type Rear
Gear Box with no proper
85 PS @ 2800 rpm
Bolted Plain
Axle
250NM @1400– Hydraulic deck lengths Service
2400 rpm Coupling Flange Interval 20000
LET- 235 Nm @ propeller shaft Brakes
Km multiples
1000 rpm

BS6 G550
Banjo Type
NG Load
Body-internal
Diesel-4SP- 5-Speed NG
Rear Axle deck lengths- Service
100PS @ 2800 rpm Gear Box Serrated and
300 Nm @ Bolted Coupling 10 Ft Interval –
1200 – 2200 rpm Flange propeller H2LS Brakes Diesel-40000
LET- 290 Nm @ shaft
1000 rpm Gear Shift VECU – Vehicle
New Improved
Km multiples
Controller- smart
Advisor Trucks Driver Package
Connectivity – Cab Chassis Remote
Standard with PTOP – Diagnostic
telematics Fitted Standard

• Better TCO, Drivability, Comfort-Convenience, Durability & Connectivity


610 SFC TT – Applications

Blue metal,
Construction Food Grains Sand Laterite LPG Cylinder
material

Cement Small Stones Vegetables Bricks Poultry


Just 3 Extra trips will ensure better than BS4 TCO
Parameter SFC 407/31 HT CLB BS4 610 SFC TT CLB BS6 610 SFC TT CLB BS6 610 SFC TT CLB BS6 610 SFC TT CLB BS6 610 SFC TT CLB BS6 610 SFC TT CLB BS6
Application Sand Sand Cement Brick Stones Timber Soil
Truck Ownership Cost as % of total spend.
No of Trips per Month 22 25 25 25 25 25 25
KMs Per Trip 100 100 100 100 100 100 100
No of Years in operation 4 4 4 4 4 4 4
Kms in 4 Years 105600 120000 120000 120000 120000 120000 120000
Finance
Cost of Asset 1198516 1348516 1348516 1348516 1348516 1348516 1348516
Finance 7% 335584 377584 377584 377584 377584 377584 377584
Insurance 119852 134852 134852 134852 134852 134852 134852
Total Finance 1653952 1860952 1860952 1860952 1860952 1860952 1860952
Financing Cost Per Km 15.66 15.51 15.51 15.51 15.51 15.51 15.51
Fuel Efficiency 8.0 8.4 8.4 8.4 8.4 8.4 8.4
Fuel Consumed in (Lts) 13200.0 14285.7 14285.7 14285.7 14285.7 14285.7 14285.7
Fuel Cost / KM 8.75 8.33 8.33 8.33 8.33 8.33 8.33
Payload 3.6 3.6 3.6 3.6 3.6 3.6 3.6
Maintenance Cost 0.5 0.5 0.5 0.5 0.5 0.5 0.5
Driver Cost for 4 Years 720000 720000 720000 720000 720000 720000 720000
Driver Cost /KM 6.82 6.00 6.00 6.00 6.00 6.00 6.00
Admin Costs 96000 96000 96000 96000 96000 96000 96000
Admin Costs /KM 0.91 0.80 0.80 0.80 0.80 0.80 0.80
Toll Cost /Km 1.50 1.50 1.50 1.50 1.50 1.50 1.50
Residual Value 399505.3333 449505.3333 449505.3333 449505.3333 449505.3333 449505.3333 449505.3333
Residual Value / Km 3.8 3.7 3.7 3.7 3.7 3.7 3.7
Tyres Cost- Front 18500 18500 18500 18500 18500 18500 18500
Front Tyres Kms 60000 60000 60000 60000 60000 60000 60000
No of times replaced 1.8 2.0 2.0 2.0 2.0 2.0 2.0
Total Cost over Kms 32560 37000 37000 37000 37000 37000 37000
Front Tyres / KM 0.31 0.31 0.31 0.31 0.31 0.31 0.31
Rear Tyres Kms 55000 55000 55000 55000 55000 55000 55000
Tyres Cost- Rear 37000 37000 37000 37000 37000 37000 37000
No of times replaced 1.92 2.18 2.18 2.18 2.18 2.18 2.18
Cost 71040 80727 80727 80727 80727 80727 80727
Rear Tyres / KM 0.67 0.67 0.67 0.67 0.67 0.67 0.67
Total Tyre Cost 0.98 0.98 0.98 0.98 0.98 0.98 0.98
Total Cost Per Km 31.3 29.9 29.9 29.9 29.9 29.9 29.9
Cost per ton KM (without DEF) 8.70 8.30 8.30 8.30 8.30 8.30 8.30
DEF Consumption (4% of Diesel) per KM 0.0 0.12 0.12 0.12 0.12 0.12 0.12
TOTAL Cost per Ton Km (with DEF) 8.70 8.42 8.42 8.42 8.42 8.42 8.42
VALUE ADDED SERVICES

• Delivery in 24 hours TATA MOTORS LOYALTY PROGRAM BENEFITS


• Hassle-free maintenance
• All National and State highways • Earn Tata Points against your spends at Tata
• Coverage or parts/aggregates
Failure risk • More vehicle models Motors
• Vehicle-linked unnamed driver's accidental death
• Cashless transaction
cum hospitalization cover
• EMI facility
• Bonus of 250 Tata Points on new vehicle
• Widest support network registration
• Genuine spares and high quality service • Best in quality • Scholarship for your children
• Wide range of products • Chance to win Tata Nano every quarter
• Helping you manage your transport • Reduces operating cost
business better by offering • Unmatched warranty • Benefit for customer:
• Enhanced productivity • Reliable and higher life 100% commitment for repair of new vehicles
• Enhanced economy within 48 hours. If not, redeemable TGP coupons
• Enhanced safety and security • Strict quality control per day of delay would be payable
• Available everywhere • Eligibility:
• Benefit for customer: • Higher savings Repair of vehicles within 12 months from date of
Assured repair within 15 days. If not, • Increased vehicle life sale or 14 months from date of production
redeemable TCP coupons per day of • Higher vehicle resale value • Scope:
delay would be payable Pan-India service except North East region
• Eligibility: and J&K
Vehicles insured by Tata Motors
Insurance • Great deals on used Tata vehicles
• Scope: • Single window service to get better value for
used vehicles
Services offered by only select and
certified channel partners except North
East region and J&K

For more information, contact: Tata Motors Limited, 4th Floor, CVBU, Ahura Centre, Mahakali Caves Road, Shanti Nagar, Andheri (E),
Mumbai - 400093. Call: 1800 209 7979 (Toll free). Visit: www.tatamotors.com
Thank you

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