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Great Print Design

The document provides 5 principles of effective print design: use of white space, content hierarchy and organization, balance and alignment, effective use of color, and readability of text. For each principle, it lists dos and don'ts such as including white space to focus attention, using font size and color to show importance, anchoring elements for visual relationships, limiting colors to avoid clutter, and ensuring good contrast between text and background. Following these principles lays an excellent foundation for print design projects.

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55 views3 pages

Great Print Design

The document provides 5 principles of effective print design: use of white space, content hierarchy and organization, balance and alignment, effective use of color, and readability of text. For each principle, it lists dos and don'ts such as including white space to focus attention, using font size and color to show importance, anchoring elements for visual relationships, limiting colors to avoid clutter, and ensuring good contrast between text and background. Following these principles lays an excellent foundation for print design projects.

Uploaded by

api-552057062
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Do's and Don'ts of Great Print Design

Explore 5 Principles of Design that will guarantee effective communication


for your next print design project.

There are endless ways to approach print design.


Here are just a few fundamental ideas to help you avoid common pitfalls and
create the most effective pieces.

1. White space
Including blank or “white space” in your design focuses the viewer’s attention on your
message, which can increase its impact.
• Don’t assume that more is more. Visual clutter is often distracting and confusing to the user.
• Do include enough distance between design elements for the viewer to visually distinguish
different sections. Columns and guides in InDesign are helpful here.
• Don’t think of white space as “empty.” This space, also known as negative space, creates a focal
point, showing the user which information or visual to focus on.

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2. Content hierarchy and organization
Understanding the hierarchy of your content can help you to create more compelling
designs.
• Do create a focal point. On an event flyer, for example, you want to draw people’s attention to
essential information like date, location, and time.
• Do repeat key design elements to create a visual language.
• Do use InDesign features like Adobe Fonts, font size, and colour to visually convey the relative
importance of different components in your design.
• Don’t forget to use master pages — they’re like templates — for consistent elements such as page
numbers, headers, and more.

3. Balance and alignment


By properly balancing and aligning design content, you’ll create layouts that are easier to
navigate and more visually appealing.
• Do use margins, columns, and guides in InDesign to structure your design.
• Do anchor design elements to each other or to a grid or guides to create visual relationships.
• Don’t ignore alignment. The information you’re presenting has a natural balance, and your design
should embody it to avoid visual tension.

4. Use colour effectively


Colour evokes emotion. It can make the difference between your design getting noticed or
not.
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• Do use colour and contrast to highlight important content.
• Do save your colours as swatches in InDesign to maximize consistency and efficiency.
• Do use colour to create contrast or “pop.”
• Don’t use too many colours. Limit your colour palette to keep the viewer’s attention focused on
what matters and avoid creating a visually busy design.
• Don’t forget to incorporate brand colours to reinforce brand recognition.

5. Ensure readability
For the best user experience, make the text in your design as easy to read as possible.
• Do limit the total number of fonts in a design and select fonts that pair well together.
• Do use kerning, tracking, and alignment in InDesign to make your text more readable.
• Do ensure there is enough contrast between the text and the background.
• Don’t make your lines of text too long.
• Don’t forget to spell-check your text, and proofread it to catch errors that spell-check misses.

Understanding the essential do’s and don’ts of print design lays an excellent
foundation for your print design projects.
However, these guidelines are not set in stone.
With them in mind, you can judge when a project calls for a different approach.

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