Senior High School

NOT

Media and Information

Literacy
Quarter 4 - Module 13, Week 13
Assessing the Production, Organization, and
Dissemination of Different Dimensions
Introduction to Media and Information Literacy Alternative Delivery Mode
Quarter 4 - Module 13, Week 13: Assessing the Production, Organization,
and Dissemination of Different Dimensions
First Edition, 2020

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 Media and Information
Literacy
Quarter 4 - Module 13, Week 13
Assessing the Production, Organization, and
Dissemination of Different Dimensions

This instructional material was collaboratively developed and

reviewed by educators from public and private schools, colleges, and
or/universities. We encourage teachers and other education stakeholders
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We value your feedback and recommendations.

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for educational purposes only. Borrowed materials (i.e., songs, stories, poems,
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owned by their respective copyright holders. The publisher and authors do not
represent nor claim ownership over them. Sincerest appreciation to those who
made significant contributions to these modules.
 Table of Contents

What This Module is About………………………………………………………………………………… i

What I Need to Know………………………………………………………………………………………... ii
How to Learn from this Module………………………………………………………………………......... ii
Icons of this Module………………………………………………………………………………………......iii

What I Know…………………………………………………………………………………………………....iii

Lesson 10: Assessing the Production, Organization, and

Dissemination of Different Dimensions ………..…… 1
What I Need to Know……………………………………………………………….1
What I Know…………………………………………………………………………1
What’s In……………………………………………………………………………..2
What Is It…………..……………….…………………………………………..……2
What’s More…………...…………………………...…………………………….....4
Activity 1 …………………………………………………………………… 4
Activity 2……………………………………………………………………..5
What I Have Learned……………………………………………………………....5
What I Can Do …………………………………………………………………..….5

Summary…………………………………………………………………………………………..… 6
Assessment: (Post-Test)…………………………………………………………………………... 7
Key to Answers……………………………………………………………………………………... 8
References………………………………………………………………………………………...... 9
What This Module is About

Media and information literacy refers to “the essential competencies

(knowledge, skills, attitudes) that allow learners to engage with media and other
information providers effectively. It helps learners develop their critical thinking and
life-long learning skills for socializing and becoming active citizens in the country.

This module assesses the following:

1. Production
2. Organization
3. Dissemination of the different dimensions: Text, Audio, Motion, and
Multimedia

What I Need to Know

At the end of this module, you should be able to:

1. Analyze how the different dimensions are formally and informally produced,
organized, and disseminated.

i
How to Learn from this Module
To achieve the preceding objective, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.

Icons of this Module

What I Need to This part contains learning objectives that

Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

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 What I Know
Pre-test

Multiple Choice. Select the letter of the best answer from the given choices.
1. Which of the following is an example of an informal type of text dissemination?
A. text message B. Radio news broadcast
C. TV news broadcast D. None of the Above

2. Which of the following is an example of a formal type of audio organization?

A. News of a fire reported through a local radio station
B. Weather report broadcasted by PAG-ASA through a local radio station
C. Pandemic guidelines hosted by DOH over a P.A. system
D. All of the Above

3. It is one of the factors that determine if a text media is structured correctly.

A. grammar B. information specifics
C. sources/citations D. All of the Above

4. It is one of the factors that determine if a text media has covered the
information well
A. grammar B. information specifics
C. sources/citations D. All of the Above

5. It is one of the factors that determine if a text media has reliable sources.
A. grammar B. information specifics
C. sources/citations D. All of the Above

6. Which of the following is an example of an informal type of image

dissemination?
A. Official health guidelines posted on designated areas.
B. Flyers for a concert with a cause thrown in doorsteps.
C. Infographics given in schools.
D. Local newspapers delivered in coffee shops.

7. What type of dimension is the video about science from National Geographic?
A. informal multimedia B. formal multimedia
C. informal text D. formal text

8. What type of dimension is an educational vlog about science from a YouTube

influencer?
A. informal multimedia B. formal multimedia
C. informal text D. formal text

9. What type of dimension is a podcast about mental health?

A. informal multimedia B. formal multimedia
C. informal audio D. formal audio

10. What type of dimension is an official infographic about the hiring process of
police officers posted in college institutions?
A. informal multimedia B. formal multimedia
C. informal text D. formal text
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 Lesson Assessing the Production,
Organization, and Dissemination
14 of Different Dimensions
Grade 12, Second Semester, Q4- Wk. 13

What I Need to Know

At the end of this lesson, you should be able to:

1. understand how different dimensions are formally and informally produced;
and
2. compare formal from informal dissemination.

What I Know

Before you go further, let us check your idea about this lesson by answering
the following questions:

1. When getting updates about COVID -19 from DOH, can we consider this as formal
or informal source? Explain briefly your answer.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________.

2. How do you know that the information you get is coming from a formal source?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________.

3. What is the risk of getting information from informal sources?

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________.

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 What’s In

In the previous module, you learned the different ways of obtaining information
and different media used to influence a target audience. However, in this module you
will be exposed to the various processes on the formal and informal ways of
organizing, producing and disseminating information across different media.

What’s New

Important Definitions

Dissemination - is the spreading of information to reach a wider audience.

Informal - is a nonprofessional or semi-professional method in obtaining information.
Formal - is a professional method in obtaining information.

What Is It

Media come in different dimensions: text, visual, audio, motion, and

multimedia among others. This lesson will cover the various ways in different
dimensions that can be produced, organized, and disseminated either formally or
informally.

Formal vs. Informal Production and Organization

One way of assessing whether the information is formal or informal is through

its production and organizing of its content. Read the following passages:

1. “A captain sailing from the Asia-Pacific on a public barge has been found guilty
on illegal possession of prohibited drugs upon a docking inspection on a
Philippine coast according to a local fisherman near the incident.”

How do you find the organization of the contents? Is it formal or informal?

2. “Captain Jon Doe of the public maritime vessel RRS Marina, sailing from the
Asia-Pacific has been apprehended by the Philippine government upon docking
2
 on the Manila South Harbor on May 6, 2017.The captain was found guilty for
illegal possession of prohibited drugs upon inspection.
– Source: PHN Local Newspaper”

On the surface, both passages could be considered formal but an in-depth

assessment will reveal passage 2 as the formal and passage 1 as the informal.

Below is a table which reflects the characteristics of a formal and informal

production and organization of dimensions—in the form of text:

Characteristics FORMAL (Passage 2) INFORMAL (Passage 1)

Information The information included The information wasn’t
specific details(e.g name of specific and was rushed to
the ship, date and place of a summary.
the incident, name of people
involved).
Grammar The grammar was The grammar was off, with
proofread, possibly by an the whole passage
editor depending on the crammed into a single
source. This means that sentence.
before the news was
shared, it underwent
thorough revisions.
Sources/Citations The passage included the The passage only
source of the news (an depended on the word of a
example, not an actual local local witness without any
newspaper, should be confirmation from
considered trustworthy). trustworthy sources.

Formal vs. Informal Dissemination

Media will not be effective if it doesn’t do what it is intended to do: to be widely

spread, read, seen, or heard of. For this to happen, it has to be disseminated. To give
you a context on the difference between formal and informal dissemination and how
to assess them, let’s examine the following examples:

• Consider a major event happening in a local community (a breakthrough in

science; a cured, terminally-ill patient; a devastating hurricane). The first wave
of news came in the form of social media videos and stories, shared and
disseminated online as opposed to the later news disseminated through a local
news network or a local news social media channel.

• Which do you think is the formal and which is the informal?

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 As reference, let’s look at the table below:
FORMAL INFORMAL
DISSEMINATION DISSEMINATION
Information Should have thorough Claims without evidences,
evidences that are not in photos/videos are
any way manipulated, cut, edited/manipulated.
or stretched.
Grammar Legit information will have The stories/media are
gone through a series of structured as click baits.
proofreading and editing
and authentication.
Sources/Citations Sources are cited and Sources are informally
referenced. referenced through
mentions or simple,
unorganized citations.

What’s More

Activity 1: Assessing a Letter. Read the following passages and decide whether
they are formal or informal. After, explain what makes them formal
and/or informal.

Passage 1:

“118 Huxley Road

Foxtrot Highway
Craigh Stones Academy

Mr. Burwaghon:

I am writing this letter as a response to your invitation for me to serve as a guest

speaker for the annual Craigh Stones Academy’s Celebration of Scholars. I am very
much delighted to be given the honour and would like to inform you of my acceptance,
having been one of your early scholars from the class 2015.

Best regards,

Anthony Van Houten

Answer:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4
Passage 2:

Dear Mr. Burwaghon,

I’ve received your letter and would like to do the honour. I will be there asap.

Sincerely,
Anthony Van Houten

Answer:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

Activity 2: What’s Best to Read. Research on the recent COVID-19 pandemic

and do the following:

1. List at least 3 formal ways of dissemination about the news of pandemic (in any
dimension: text, visual, audio, motion, multimedia, manipulative); and
2. List at least 3 informal ways of dissemination about the news of the pandemic (in
any dimension: text, visual, audio, motion, multimedia, manipulative)
3. Make sure to cite your sources and prepare to defend your work.

What I Have Learned

We have discussed about how to assess the different dimensions in terms of

their production, organization, and dissemination—formal or informal. There are three
main points to easily assess the formality: information, grammar, and
sources/citations.

What I can Do

As a citizen, it is your responsibility whether to believe or not all the information

you received. What you have learned in this lesson will hopefully aid you in assessing
the different dimensions which you digest every day. The next time you hear news in
either your phone or television, review the table which reflects the characteristics of a
formal and informal production and organization of dimensions we have discussed to
decide whether for fun or for application and whether the news is formal or informal.

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Summary

The word “media” comes in different dimensions, such as: text, visual, audio,
motion, and multimedia among others. The various dimensions can be produced,
organized, and disseminated either formally or informally.

Moreover, there are differences between formal and informal passages in terms
of their presentation of information, grammar and sources.

6
Assessment: (Post-Test)
Multiple Choice. Select the letter of the best answer from the given choices.

1. Which of the following is an example of an informal type of text dissemination?

A. text message B. Radio news broadcast
C. TV news broadcast D. None of the Above

2. Which of the following is an example of a formal type of audio organization?

A. News of a fire reported through a local radio station
B. Weather report broadcasted by PAG-ASA through a local radio station
C. Pandemic guidelines hosted by DOH over a P.A. system
D. All of the Above

3. It is one of the factors that determine if a text media is structured correctly.

A. grammar B. information specifics
C. sources/citations D. All of the Above

4. It is one of the factors that determine if a text media has covered the
information well
A. grammar B. information specifics
C. sources/citations D. All of the Above

5. It is one of the factors that determine if a text media has reliable sources.
A. grammar B. information specifics
C. sources/citations D. All of the Above

6. Which of the following is an example of an informal type of image

dissemination?
A. Official health guidelines posted on designated areas.
B. Flyers for a concert with a cause thrown in doorsteps.
C. Infographics given in schools.
D. Local newspapers delivered in coffee shops.

7. What type of dimension is the video about science from National Geographic?
A. informal multimedia B. formal multimedia
C. informal text D. formal text

8. What type of dimension is an educational vlog about science from a YouTube

influencer?
A. informal multimedia B. formal multimedia
C. informal text D. formal text

9. What type of dimension is a podcast about mental health?

A. informal multimedia B. formal multimedia
C. informal audio D. formal audio

10. What type of dimension is an official infographic about the hiring process of
police officers posted in college institutions?
A. informal multimedia B. formal multimedia
C. informal text D. formal text
7
vii
 Answer Keys

Pretest
Post-Test

8
References
Books

Briggs, Mark. Journalism 2.0: how to Survive and Thrive – A Digital Literacy Guide for
the Information Ag. 2007. Creative Commons.

Ping, Arnel. Media and Information Sources. St. Stephen’s High School, Manila,
Philippines

Zhang, Huang, et. al. Information Dissemination Analysis of Different Media towards
the Application for Disaster Pre-Warning. (NCBI)

Lloyd and Talja. Practising Information Literacy. Centre for Information Studies.

Website

Dhang and Dolly. MIL Intensive Teacher Training. Miltrainingdollydhang,weebly.com.

Lamidi, Gana, Alafiatayo. Use of Social Media in Information Dissemination.

researchgate.net

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 For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: [email protected]

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