Republic of the Philippines

Laguna State Polytechnic University

Province of Laguna

LSPU Self-paced Learning Module (SLM)

ISO 9001:2015 Certified

Level I Institutionally Accredited

Learning Outcomes

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Online A. Online Discussion via Google Meet

Activities You will
ISO 9001:2015 be directed to attend in a Three-Hour class discussion on the
Certified

nature and types of educational technologies. To have access to the Online

(Synchronous Level I Institutionally Accredited
Discussion, refer to this link: Google class code.
/
Asynchronous The online discussion will happen on starting September 7, 2020, from
) 7:00-1:00PM until the semester end on February 2021

(For further instructions, refer to your Google Classroom and see the
schedule of activities for this module)

B. Learning Guide Questions:

1. What are the main factors to create business?
2. What are the types of business plan?
3. What are the opportunities in starting a business?
4. What are the benefits of business plan in the company?
5. How the business plan lower the risks in different environment in start-up a
business?

Offline
Activities Lecture Guide
(e-
Learning/Self-  MODULE 6: BUSINESS PLAN
Paced)
 A good business plan guides you through each stage of starting and
managing your business.
 Business plan as a roadmap for how to structure, run, and grow your new
business.
 Business plans can help you get funding or bring on new business
partners.
 Your business plan is the tool you’ll use to convince people that working
with you or investing in your company is a smart choice.


Two Common Categories of Business Plan

1. Traditional - Traditional business plans are more common, use a
standard structure, and encourage you to go into detail in each section.
They tend to require more work upfront and can be dozens of pages
long.

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

2. Lean startup - Lean startup business plans are less common but still use
a standard structure. They focus on summarizing only the most important
ISO 9001:2015 Certified
points of the key elements of your plan. They can take as little as one
Level hour to make
I Institutionally and are typically only one page.
Accredited

TRADITIONAL BUSINESS PLAN FORMAT

 Executive Summary
 Company Description
 Market Analysis
 Organization and Management
 Service or Product Line
 Marketing and Sales
 Funding Request
 Financial Projections
 Appendix

LEAN START UP BUSINESS PLAN FORMAT

 Key partnerships
 Key activities
 Key resources
 Value proposition
 Customer relationships
 Customer segments
 Channels
 Cost structure
 Revenue streams

EXAMPLE OF TRADITIONAL BUSINESS PLAN

We Can Do It Consulting
Business Plan

Rebecca Champ, Owner

Created on December 29, 2016

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Executive Summary
Product
ISO 9001:2015 Certified

We Can Do It Consulting provide consultation services to small- and medium-sized

companies. Our services include office management and business process
Level I Institutionally Accredited

reengineering to improve efficiency and reduce administrative costs.

Customers
The target audience for We Can Do It Consulting is business owners, human
resources directors, program managers, presidents, or CEOs with 5 to 500
employees who want to increase productivity and reduce overhead costs.
Specifically, we specialize in consulting white collar executives on office processes
such as job tracking, production, getting the most out of meetings, leadership,
financial or hiring best practices, and other needs relevant to potential customers
who serve in a management role within small or large organizations that may be
bogged down by processes, bureaucracy, or technical experts with little leadership
experience.

Future of the Company

Consulting is a fast-paced, evolving industry. In response to this climate, We Can
Do It Consulting will offer other services, including facilitation and requirements
analysis in the future.

Company Description

Mission Statement
To provide quality services to our clients that will help their companies prosper and
grow.

Principal Members
Rebecca Champ — owner, primary consultant
Guy Champ — business manager/sales
Sophie Roberts — account manager

Legal Structure
We Can Do It Consulting is an S Corporation, incorporated in Greenville, South
Carolina.

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Market Research
ISO 9001:2015 Certified

Industry
Level I Institutionally Accredited
We Can Do It Consulting will join the office management and business
process improvement consulting industry. Generally, larger consulting firms, such
as KEG Consulting, work with international corporations while smaller consulting
firms work with both large corporations and smaller organizations, usually closer to
home. Consulting firms structured like ours also have a history of working with local,
state, and federal government agencies. The consulting industry is still recovering
from the economic recession. It was hit hardest in 2009 when the industry shrank by
9.1%. However, as the economy recovers, the industry is showing signs of growth.
A recent study stated that operations management consulting is projected to grow
by 5.1% per year for the next several years.

Detailed Description of Customers

The target customers for We Can Do It Consulting are business owners,
human resources directors, program managers, presidents or CEOs with 5 to 500
employees who want to increase productivity and reduce overhead costs.
Specifically, we specialize in consulting white collar executives on office processes
such as job tracking, production, getting the most out of meetings, leadership,
financial or hiring best practices, and other needs relevant to potential customers
who serve in a management role within small or large organizations that may be
bogged down by processes, bureaucracy, or technical experts with little leadership
experience. To capitalize on opportunities that are geographically close as we start
and grow our business, We Can Do It Consulting will specifically target executives
within companies in the manufacturing, automotive, healthcare, and defense
industries. This will allow us to take advantage of the company’s close proximity to
hospitals (one of the largest employers in the region), automobile and vehicle parts
factories, and government contractors supporting the nearby former Air Force base,
now an aviation technology center.

Company Advantages

Because We Can Do It Consulting provides services, as opposed to a product, our

advantages are only as strong as our consultants. Aside from ensuring our team is
flexible, fast, can provide expert advice and can work on short deadlines, we will
take the following steps to support consulting services:
 Maintain only PMP-certified project managers
 Ensure account team members use our proprietary planning and reporting

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

process to stay in touch with customers and keep them updated on projects
ISO 9001:2015
Provide public speaking training for all consultants
Certified

 Develop close relationships with subcontractors who can support us in areas

Level I Institutionally Accredited
such as graphic design, to ensure materials and presentations are always
clear and maintain a consistent brand
 All our staff members have at least a four-year degree, with 20% having an
advanced degree

We are a virtual company without a lot of overhead costs or strict corporate rules,
which saves time, money and creates a flexible workplace for getting things done

Regulations
We Can Do It Consulting must meet all Federal and state regulations concerning
business consulting. Specifically, Code of Federal Regulations in Title 64, Parts
8753 and 4689.62, 65, and 74 and Title 86.7 of the Code of South Carolina.

Service Line
Product/Service
Services Include:
 Business Process Reengineering Analysis
 Office Management Analysis
 On-Site Office Management Services
 Business Process Reengineering Facilitation
 Analytics
 Change Management
 Customer Relationship Management
 Financial Performance
 Operations Improvement
 Risk Management

Pricing Structure

We Can Do It Consulting will offer its services at an hourly rate using the following

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

labor categories and rates:

ISO 9001:2015
Principal, $150
Certified

 Account Executive, $140

Level I Institutionally Accredited
 Project Manager, $135
 Project Coordinator, $100
 Business Analyst, $90
 Process Analyst, $90
 Financial Analyst, $85
 Technologist, $75

Product Lifecycle
All services are ready to be offered to clients, pending approval of contracts.

Intellectual Property Rights

We Can Do It Consulting is a trademarked name in the state of South Carolina, and
we have filed for protection of our proprietary processes and other intellectual
property, such as our logo. We have also registered our domain name and parked
relevant social media accounts for future use and to prevent the likelihood of
someone impersonating one of our consultants.

Research and Development

The company is planning to conduct the following research and development:
 Create a custom technology solution for manufacturers of vehicles such as
automobiles or airplanes that helps better track each manufactured piece
and its status in the assembly process
 Determine the need for additional consulting services within our market
related to tying improved processes to opportunities for increased sales and
promotion to potential customers
 Find trends in software solutions that may provide potentially competitive
automated services in order to ensure We Can Do It Consulting continues to
carefully carve its niche in the marketplace.

Marketing & Sales

Growth Strategy

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

To grow the company, We Can Do It Consulting will do the following:

ISO 9001:2015
Network at manufacturing, automobile industry, and healthcare conferences
Certified

 Establish a company website that contains engaging multimedia content

Level I Institutionally Accredited
about our services
 As the business grows, advertise in publications that reach our target
industries

Communicate with the Customer

We Can Do It Consulting will communicate with its customers by:

 Meeting with local managers within targeted companies

 Using social media such as Twitter, YouTube, Facebook, and LinkedIn
 Providing contact information on the company website

How to Sell
Currently, the only person in charge of sales for We Can Do It Consulting is the
business manager, Guy Champ. As profits increase, We Can Do It will look to add
an employee to assist with account management/coordination. This individual will
also provide company social media and online marketing support. The company will
increase awareness to our targeted customers through online advertising, proactive
public relations campaigns, and attending tradeshows.

EXAMPLE OF LEAN BUSINESS PLAN

Wooden Grain Toy Company

Identity Problem
Wooden Grain Toys Parents and grandparents are looking for high-
manufactures high- quality, durable toys that will entertain kids and
quality hardwood toys foster creativity.
for children aged 3-10.

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Our solution Target market

OurISOhandcrafted
9001:2015 Certified toys The target audience is adults, specifically parents
areLevel
made from solid
I Institutionally Accredited
and grandparents who wish to give toys to their
hardwoods, and are children or grandchildren.
designed with sufficient
moving parts to engage
young children without
limiting imagination.

The competition Revenue streams

Wooden toys are part of Wooden Grain Toys will sell directly to customers at
a niche market with craft fairs and online.
companies of all sizes.
Large companies
include Plastique Toys
and Metal Happy Toys,
which sell
internationally. Smaller
companies sell locally in
shops, craft fairs, or
online.

Marketing activities Expenses

Wooden Grain Toys will  Materials for toys including wood, steel, and
communicate with rubber
customers with an email  Craft fair fees and travel costs
newsletter, targeted  Inventory space for products
Google and Facebook
ads, social media, and in
person at craft fairs.

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Team and key roles Milestones

Currently,
ISO 9001:2015the only team
Certified As business grows, Wooden Grain Toys will
member is the owner,
Level I Institutionally Accredited
advertise in target markets especially in advance of
Andrew Robertson. As the holiday season.
profits increase,
Wooden Grain Toys will
look to add an employee
to assist with social
media and online
marketing.

Engaging activities

MODULE 6 SELF ASSESSMENT: BUSINESS PLAN

BUSINESS PLAN PRESENTATION WITH PRODUCT PROPOSAL

EXAMPLE OF TRADITIONAL BUSINESS PLAN

We Can Do It Consulting
Business Plan

Rebecca Champ, Owner

Created on December 29, 2016

Executive Summary

Product

We Can Do It Consulting provide consultation services to small- and medium-sized

companies. Our services include office management and business process reengineering to
improve efficiency and reduce administrative costs.

Customers

The target audience for We Can Do It Consulting is business owners, human resources
directors, program managers, presidents, or CEOs with 5 to 500 employees who want to
increase productivity and reduce overhead costs. Specifically, we specialize in consulting white
collar executives on office processes such as job tracking, production, getting the most out of
meetings, leadership, financial or hiring best practices, and other needs relevant to potential
customers who serve in a management role within small or large organizations that may be
bogged down by processes, bureaucracy, or technical experts with little leadership experience.

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Future of the Company

Consulting
ISO 9001:2015 Certifiedis a fast-paced, evolving industry. In response to this climate, We Can Do It

Consulting will offer other services, including facilitation and requirements analysis in the
Level I Institutionally Accredited
future.

Company Description

Mission Statement

To provide quality services to our clients that will help their companies prosper and grow.

Principal Members

Rebecca Champ — owner, primary consultant

Guy Champ — business manager/sales
Sophie Roberts — account manager

Legal Structure

We Can Do It Consulting is an S Corporation, incorporated in Greenville, South Carolina.

Market Research

Industry

We Can Do It Consulting will join the office management and business process
improvement consulting industry. Generally, larger consulting firms, such as KEG Consulting,
work with international corporations while smaller consulting firms work with both large
corporations and smaller organizations, usually closer to home. Consulting firms structured like
ours also have a history of working with local, state, and federal government agencies. The
consulting industry is still recovering from the economic recession. It was hit hardest in 2009
when the industry shrank by 9.1%. However, as the economy recovers, the industry is showing
signs of growth. A recent study stated that operations management consulting is projected to
grow by 5.1% per year for the next several years.

Detailed Description of Customers

The target customers for We Can Do It Consulting are business owners, human
resources directors, program managers, presidents or CEOs with 5 to 500 employees who want
to increase productivity and reduce overhead costs. Specifically, we specialize in consulting
white collar executives on office processes such as job tracking, production, getting the most
out of meetings, leadership, financial or hiring best practices, and other needs relevant to
potential customers who serve in a management role within small or large organizations that
may be bogged down by processes, bureaucracy, or technical experts with little leadership
experience. To capitalize on opportunities that are geographically close as we start and grow

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

our business, We Can Do It Consulting will specifically target executives within companies in
the manufacturing, automotive, healthcare, and defense industries. This will allow us to take
advantage of the
ISO 9001:2015 company’s close proximity to hospitals (one of the largest employers in the
Certified

region), automobile and vehicle parts factories, and government contractors supporting the
Level I Institutionally Accredited
nearby former Air Force base, now an aviation technology center.

Company Advantages

Because We Can Do It Consulting provides services, as opposed to a product, our

advantages are only as strong as our consultants. Aside from ensuring our team is flexible, fast,
can provide expert advice and can work on short deadlines, we will take the following steps to
support consulting services:
 Maintain only PMP-certified project managers
 Ensure account team members use our proprietary planning and reporting process to
stay in touch with customers and keep them updated on projects
 Provide public speaking training for all consultants
 Develop close relationships with subcontractors who can support us in areas such as
graphic design, to ensure materials and presentations are always clear and maintain a
consistent brand
 All our staff members have at least a four-year degree, with 20% having an advanced
degree

We are a virtual company without a lot of overhead costs or strict corporate rules, which
saves time, money and creates a flexible workplace for getting things done

Regulations

We Can Do It Consulting must meet all Federal and state regulations concerning
business consulting. Specifically, Code of Federal Regulations in Title 64, Parts 8753 and
4689.62, 65, and 74 and Title 86.7 of the Code of South Carolina.

Service Line

Product/Service
Services Include:
 Business Process Reengineering Analysis
 Office Management Analysis
 On-Site Office Management Services
 Business Process Reengineering Facilitation
 Analytics
 Change Management
 Customer Relationship Management
 Financial Performance
 Operations Improvement
 Risk Management

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Pricing Structure

We ISO
Can Do ItCertified
9001:2015 Consulting will offer its services at an hourly rate using the following labor
categories and rates:
Level Principal,
I Institutionally Accredited
$150
 Account Executive, $140
 Project Manager, $135
 Project Coordinator, $100
 Business Analyst, $90
 Process Analyst, $90
 Financial Analyst, $85
 Technologist, $75

Product Lifecycle

All services are ready to be offered to clients, pending approval of contracts.

Intellectual Property Rights

We Can Do It Consulting is a trademarked name in the state of South Carolina, and we

have filed for protection of our proprietary processes and other intellectual property, such as
our logo. We have also registered our domain name and parked relevant social media accounts
for future use and to prevent the likelihood of someone impersonating one of our consultants.

Research and Development

The company is planning to conduct the following research and development:

 Create a custom technology solution for manufacturers of vehicles such as automobiles
or airplanes that helps better track each manufactured piece and its status in the
assembly process
 Determine the need for additional consulting services within our market related to
tying improved processes to opportunities for increased sales and promotion to
potential customers
 Find trends in software solutions that may provide potentially competitive automated
services in order to ensure We Can Do It Consulting continues to carefully carve its
niche in the marketplace.

Marketing & Sales

Growth Strategy

To grow the company, We Can Do It Consulting will do the following:

 Network at manufacturing, automobile industry, and healthcare conferences
 Establish a company website that contains engaging multimedia content about our
services
 As the business grows, advertise in publications that reach our target industries

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Communicate with the Customer

ISO 9001:2015 Certified

We Can Do It Consulting will communicate with its customers by:

Level I Institutionally Accredited

 Meeting with local managers within targeted companies

 Using social media such as Twitter, YouTube, Facebook, and LinkedIn
 Providing contact information on the company website

How to Sell

Currently, the only person in charge of sales for We Can Do It Consulting is the business
manager, Guy Champ. As profits increase, We Can Do It will look to add an employee to assist
with account management/coordination. This individual will also provide company social
media and online marketing support. The company will increase awareness to our targeted
customers through online advertising, proactive public relations campaigns, and attending
tradeshows.

EXAMPLE OF LEAN BUSINESS PLAN

Wooden Grain Toy Company

Identity Problem
Wooden Grain Toys manufactures high-quality Parents and grandparents are
hardwood toys for children aged 3-10. looking for high-quality, durable
toys that will entertain kids and
foster creativity.

Our solution Target market

Our handcrafted toys are made from solid The target audience is adults,
hardwoods, and are designed with sufficient specifically parents and
moving parts to engage young children grandparents who wish to give
without limiting imagination. toys to their children or
grandchildren.

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

Wooden Grain Toy Company

ISO 9001:2015 Certified
The competition Revenue streams
Level I Institutionally Accredited
Wooden toys are part of a niche market with Wooden Grain Toys will sell
companies of all sizes. Large companies directly to customers at craft
include Plastique Toys and Metal Happy Toys, fairs and online.
which sell internationally. Smaller companies
sell locally in shops, craft fairs, or online.

Marketing activities Expenses

Wooden Grain Toys will communicate with  Materials for toys
customers with an email newsletter, targeted including wood, steel, and
Google and Facebook ads, social media, and in rubber
person at craft fairs.  Craft fair fees and travel
costs
 Inventory space for
products

Team and key roles Milestones

Currently, the only team member is the owner, As business grows, Wooden
Andrew Robertson. As profits increase, Grain Toys will advertise in
Wooden Grain Toys will look to add an target markets especially in
employee to assist with social media and advance of the holiday season.
online marketing.

https://articles.bplans.com/a-standard-business-plan-outline/

Performance Tasks

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

PT 1

Directions: From the problems

ISO 9001:2015being
Certified identified by the class, list down at least two (2) BUSINESS

PLAN/PITCHING PRESENTATION that can be discuss. Present it with sample product and rationale.
Level I Institutionally Accredited

1. Healthy Vegan Chocolate Truffles

2. Hot Chocolate Bombs

PT 2

Directions: From the formulated PRODUCT, choose ONE (1) and identify the main focus of your study
by giving business plan proposal that has an overview of the study, significance of the study, scope and
limitation of the study and the marketing mix of the study.

Title 1: Hot Chocolate Bombs

PT 3

Directions: Show the results of your colloquium to your professor upon presenting your research titles
to the panel of evaluators. You cannot move to the next modules without the approval of any of the
titles presented. Please coordinate with your Thesis A Adviser and to the College Research
Implementing Unit Head for the Scheduling and other details.

Understanding Directed Assess

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

RUBRICS
Accumulated
CRITERIA Max. Points
ISO 9001:2015 Certified Points
Simplicity 20
Level I Institutionally Accredited
Clarity 20  
Impact 20  
Completeness 20  
Relevance 20  
TOTAL 100  

Rubric for Designing Lesson Plan (PT 2 & PT3)

Adopted from: https://www.coursehero.com/file/41388589/EDRD-430-COOPER-Lesson-Plan-Rubricdocx/

Learning Resources

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA
 Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna

References:
ISO 9001:2015 Certified

http://en.wikipedia.org/wiki/ECRM
Level I Institutionally Accredited
http://www.crminfoline.com/crm-articles/crm-customer-retention.htm
http://www.haas.berkeley.edu/Courses/Spring2000/BA269D/HaublTrifts00.pdf
https://www.econjournals.com/index.php/irmm/article/view/8151
https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation
https://www.brandwatch.com/blog/how-understand-influence-consumer-behavior/
https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
https://articles.bplans.com/a-standard-business-plan-outline/
https://www.classmarker.com/
https://edtechnonprojectedmedia.wordpress.com/2015/07/16/non-projected-media/
https://prezi.com/kbt1rwdhgyph/real-object-as-your-instructional-materials/
https://openlibrary.org/works/OL4968439W/Real_objects_and_models
https://en.wikipedia.org/wiki/Still_photography

Mohammed Peeru H,Sagadevn A ,Customer  Relationship Management-A step by step

approach,Vikas Publishing House Pvt Ltd.

Mohannad A. M. Abu Daqar, Ahmad K. A. Smoudy

Singca J. START UP A BUSINESS Workbook 1st edtion. How to start up a business for new
entrepreneurs

LSPU SELF-PACED LEARNING MODULE: INNOVATION MANAGEMENT

Prepared by: JONATHAN T. SINGCA