WEEK 1
NARRATIVE REPORT
On the first day that our group had a meeting, we determined what is a business plan, what
are the parts and how it should be done. We did some researches on how to accomplish a
business plan. We have learned that a good Business Plan serves as guide through each stage of
starting and managing a particular business. It is a roadmap for how to structure, run, and grow a
new business. It’s a way to think through the key elements of the business. Business plans can
help to get fundings or bring on new business partners or investors. Business plan is a tool to be
used to convince people that working or investing in the company is a smart choice. On the 2 nd
day, we did some brainstorming on what kind of product is good to invest into. We had different
suggestions and we have laid down different ideas, but in the end, we all agreed to open up a
clothing business, since all of us have passion in clothing. We all know that starting a clothing
business requires a passion for clothing design and fashion. But in order to create a successful
fashion line that lasts, we need to choose what kind of clothing line and for whom. Since there
are already a lot of businesses that sell clothes for adults and teens, may it be on department
stores, tiangge or even online, we have chosen the age bracket that were not given much of
attention. This age bracket includes infants and toddlers, we have noticed that only a few
company caters to them. We spent the rest of the week in researching for different kinds of
clothes that we are going to produce and where we can find the raw materials with high quality
but will cost less.
WEEK 2
NARRATIVE REPORT
In the previous week, we all agreed to put up a clothing line business, we also have decided
for whom we are making these clothes. After determining our target market, we then developed
our brand name. Next, we have decided to operate in a physical store but at the same time we
plan also to sell our products online. Now, we are ready to make an Executive Summary. An
executive summary should appear first in the business plan. It should summarize the expectations
on what the business should accomplish. A good executive summary is compelling. It reveals the
company’s mission statement, along with a short description of its products and services.
We named our brand Lullabuy. Lullabuy is a Filipino brand name of children's apparel.
Lullabuy was derived from the word "lullaby" which means a soothing song or a music that is
usually sung or played to make children fall asleep. Lullabuy was coined to convey to people
that the company produces clothing for babies, infants, and toddlers ages 3 months old to 5 years
old. The company sells pants, shirts, shorts, sweaters, tank tops and overalls.
The target market of the company are the parents. The products were intended to let parents,
especially moms, to dress their kids like models or celebrities without compromising safety and
comfort. The company absolutely make sure that the materials used in creating each apparel is
100% high quality. We have chosen locally produced materials instead of importing, to lessen
the cost of production and make the products affordable.
In spite of the pandemic, the company will strive to make the products popular by using
different social media platforms. And to ensure safety, the buyers can have the option to
purchase the products online.
WEEK 3
NARRATIVE REPORT
During this week, we discussed about Management and Organization. We made an outline
of our organization set up. We have chosen to operate in partnership structure. The business
name Lullabuy was derived from the word Lullaby, which means a soothing song or a music that
is usually sung or played to make children fall asleep. We have decided to use the word Lullabuy
to make our brand more appealing and at the same time, could easily convey that our products
are specifically designed for babies. This business aims to help all mothers who are passionate in
dressing up their kids like a model. We also intend to offer fashionable clothes with a very high
quality that will make their kids feel comfortable. Our Mission at Lullabuy Clothing is to provide
our valued customers with the latest and high-quality pieces of clothing and also unique and
fresh design for both male and female kids, and pleasant yet inexpensive or affordable price
ranges. We are committed in giving our customers the freedom to show their personalities
through our outfits. Our Vision is to create long term relationships with the customers and make
our business sustainable with outstanding services. Employees would be needed to keep the
company running smoothly. The required staff and their qualifications are listed below. They
will be tested and interviewed to see who is the best candidate for the positions.
The Manager should be a graduate of any 4 years business related course, have at least 3 years
working experience, have Strong leadership qualities, it could be male or female with age
ranging from 27-40 years old. His/her duties and responsibilities are hiring employees,
overseeing daily operation of a store, creating business strategy, responsible for receiving
merchandise for the store and analyzing accounting and financial data.
The Dressmaker should have an excellent sewing skills, have an ability to create many different
design, a female with age ranging from 20-30 years old. Her duties are to create fashionable
clothes and to maintain the machine in good condition.
The Cashier must be a college graduate, have good mathematical and computer skills, with at
least 1 year work experience, male or female with age ranging from 20-28 years old. His/her
duties are to receive payment, issue receipts and compute the total sales at the end of the day.
The Sales person must be at least a senior high school graduate, have good communication skills,
must have a pleasing personality, male or female with age ranging from 20-28 years old. His/her
duties are to assist the customers, replenish the display, arrange the display properly, respond to
customer’s request or question.
The General maintenance should be at least high school graduate, male, 20 years old or above.
His duties are to perform routine maintenance on the store, perform general cleaning and minor
maintenance and provide assistance to the staff, visitors, and other employees as necessary.
