Senior High School

NOT

Media and Information

Literacy
Quarter 1 - Module 4 Week 4
Media Literacy, Information Literacy and
Technology Literacy

Department of Education ● Republic of the Philippines

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Office Address: Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: (08822)855-0048
E-mail Address: [email protected]

Senior High School Senior High School

Media and
Information Literacy
Quarter 1 - Module 4
Media Literacy, Information Literacy and Technology Literacy

This instructional material was collaboratively developed and reviewed

by educators from public and private schools, colleges, and or/universities. We
encourage teachers and other education stakeholders to email their feedback,
comments, and recommendations to the Department of Education at action@
deped.gov.ph.

We value your feedback and recommendations.

Department of Education ● Republic of the Philippines

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 Ln 4 Evolution of Media from
Traditional to New Media
Grade 11, Second Semester, Q1- Wk. 4

What’s In

Photo by https://www.sutori.com/story/evolution-of-traditional-media-to-new-media--
1cxSw21yefow7hiCo3gLs3kV

As shown in the picture, everything undergoes a process called Evolution—

implying that nothing is permanent except change. This transformation allows every
learner to embrace improvement on the current situation or undertaking. Learners in
the 21st century era are now exposed to the new development of media and
information literacy.

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 What I Need to Know

At the end of the lesson, the learners will be able to:

• Examine the technology or resources available during the prehistoric age, the
industrial age, the electronic age, and the new or digital age.
• Identify the devices used by people to communicate with each other, store
information, and broadcast information across the different ages .

Learning Competencies
• Identify traditional media and new media, and their relationships.
MIL11/12EMIL-IIIb-5
• Editorialize the roles and functions of media in democratic society.
MIL11/12EMIL-IIIb-6

Activity 1. Examine and analyze carefully the process involved in informing the England
people on the news regarding the sinking of Titanic at the Atlantic Ocean. In what
format did the England people receive the news about the incident?
RMS (Royal Mail Ship) Titanic. Sank on April 14, 1912)

SOMETHING TO THINK ABOUT!

“What’s interesting about the shift from an industrial age to a technological

age is that we keep inventing new media; movies, records, radio, television, the
Internet and now Ebooks-and one of the things that is interesting about the invention
of a new medium is watching it reinvent itself as it penetrates the culture.”
- David Gerrold

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 What Is It
Evolution of Media
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze, copper and iron.

Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books
through the printing press).

Examples:
• Printing press for mass production (19 th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication became more
efficient.

Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)

Information Age (1900s-2000s) - The Internet paved the way for faster communication and
the creation of the social network. People advanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology. Moreover,
voice, image, sound and data are digitalized. We are now living in the information age.

Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)

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• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data

What’s More

Activity 2. Fill out the missing information found in the table below.

Activity 3. Fill out the table with significant information on your Media Favorites

My Media Favorites

How did you discover

Media Product Local Examples Foreign Examples Why do you like them?
them?

PRINT

FILM

TV

RADIO/MUSIC

ONLINE

Roles and functions of media in a democratic society

• Channel - provides opportunities for people to communicate, share ideas, speculate, tell
stories and give information

• Watchdog - exposes corrupt practices of the government and the private sector. Creating
a space wherein governance is challenged or scrutinized by the governed. It also
guarantees free and fair elections

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• Resource center - acts as a gateway of information for the society’s consumption. Also, it
becomes a keeper of memories of the community, preserver of heritage and source of
academic knowledge.

• Advocate - through its diverse sources or formats, it bridges the gap of digital divide.

Activity 4. Analyze the messages reflected in the Cartoon below.

Source: https://amt.caltech.edu/resources/cartoons

Activity 5. Classify the Kind of Media shown in the following items as Traditional or
New Media
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability

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 Traditional vs. New Media

What I Have Learned

The lesson afforded us the information that the media is now characterized by blocking
the lines of boundaries, especially with the passing of information and the revision of
communication processes through the so-called information highway. The transaction of
information exchange has dramatically changed the way media producers create media
products. As a result, learners have changed the way they consume media.

What I Can Do
Activity 6. Discuss how people used the telegraph and telegrams for faster means of
communication during the sinking of Titanic at the Atlantic Ocean.

RMS (Royal Mail Ship) Titanic. Sank on April 14, 1912

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 References
Olivia Linsangan Cantor, Media Information Literacy ISBN 978-971-07-3715-4, Vibal Group,
Inc., 2016
Nick Daniel Mahilum, https://doobidoobidapdap.wordpress.com/2017/09/06/the-power-of-
media-and-information-literacy-and-the-responsibility-of-the-user-2/

https://www.mtg.com/sv/ansvarsfull-media/

UNESCO, MIL Curriculum for Teachers, 2011

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For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: [email protected]