Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
42 views1 page

CRM Assignment: Assignment A Typology of Exchange Relationships Customers As... Strangers Acquaintances Friends Partners

The document discusses a typology of exchange relationships between customers and companies from strangers to partners. It provides examples of different customer relationships with brands like country bean coffee, Vaseline moisturiser, Nandini cow milk, Parachute hair oil based on factors like product offering, brand image, reviews, quality, experience, trust, loyalty and word of mouth.

Uploaded by

Mandar Kandale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
42 views1 page

CRM Assignment: Assignment A Typology of Exchange Relationships Customers As... Strangers Acquaintances Friends Partners

The document discusses a typology of exchange relationships between customers and companies from strangers to partners. It provides examples of different customer relationships with brands like country bean coffee, Vaseline moisturiser, Nandini cow milk, Parachute hair oil based on factors like product offering, brand image, reviews, quality, experience, trust, loyalty and word of mouth.

Uploaded by

Mandar Kandale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

CRM Assignment

Assignment A Typology of Exchange Relationships


Customers As... Strangers Acquaintances Friends Partners
Product Offering Country bean coffee
brand image,,
Quantity and pricing
Vaseline moisturiser reviews and
feedbacks from
Product seems nice
friends but still
and because of its
I would prefer
market image
nivea.
Nandini cow milk quality of the Trust and quality of the
product service/product matter.
matters. even high price.
We needed a there is a
alternative difference of
prices
Parachute hair oil. provide a better I have good experience My family has been loyal to this
quality and and oiling my hair and I brand because I like the results
creating trust
great customer have also seen some and the experience I am loyal to
through marketing
service, leading results. this brand too.
and advertising.
them

Secondly, word of
mouth and most of
my family uses this
product from many
years

Assignment by Savee Ghuge


TYBMS-B
Roll no. 64

You might also like