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09 - The Script1

The document outlines a script for a discovery meeting between a consultant and a client. It includes questions about the client's current business, digital marketing strategy, customer acquisition process, revenue, and goals. The consultant explains they can help the client make changes to reach their revenue goals.

Uploaded by

Ujjwal Upadhyay
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We take content rights seriously. If you suspect this is your content, claim it here.
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Download as TXT, PDF, TXT or read online on Scribd
117 views1 page

09 - The Script1

The document outlines a script for a discovery meeting between a consultant and a client. It includes questions about the client's current business, digital marketing strategy, customer acquisition process, revenue, and goals. The consultant explains they can help the client make changes to reach their revenue goals.

Uploaded by

Ujjwal Upadhyay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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The Script:

So this is how my discovery meetings usually go. I don�t want to waste either of
our time so I�ll start by asking you some questions about your business and if I
think you�re a good fit - Then I�ll explain what I have to offer and then at the
end you can make a decision whether you want to be apart of it or not. Sounds good?

So Lucy {Client Name}, you obviously took the time out of your day to have this
meeting for a reason. What�s that reason?

{Expect Bullshit Answer}

Okay, so could you show me what your current digital marketing strategy looks like?
Just to give me some context

What�s the sales process from stranger to you?

Are you happy with your current system of customer acquisition

Look, from audit that I did prior to this meeting - It appears as though you�re
leaving a lot of money on the table, but I�m not here to waste either of our time
so I think it�s best of we get to the real number. Would you agree?

How much revenue did your business do last month?

Are you happy with that amount? Were would you like that to be in 12 months?

Great, so you�re at �x� per month and you want to get to �x� per month - So that
space in between is a change that need to be made in your business. Without that
change, you�re going to stay exactly where you are.

Lucy - Now, before we continue - What�s the motivation behind getting to �x�?

How would things be different for your business if you got to �x�?

How would getting to �x� effect your employees or your family?

So Lucy, you really have two options at this point. You can either continue to do
what you�re doing and stay at �x� or you can make a change and get to �x�. I think
you�re a good fit for what I do, so would you like to hear about how I could help
you?

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