Table of Contents

PAGE
Title page
Approval Sheet ἱ
Table of Content ἱἱ
Profile v
Acknowledgments vἱ
Dedication vἱἱ

Chapter 1 Introduction 1

Chapter 3 Project Summary

A. Name of the Project 3
B. Location of the Project 3
C. Brief Description of the Project 4
D. Objective of the Project 4
E. Highlights of the Project 5
1. History 5
2. Project Time Table and Status 6
3. Nature of the Business 6
F. Source of Financing 7
G. Major Assumptions and Summary of the Findings 7
1. Market Feasibility 7
2 Technical Study 7
3. Financial Feasibility 8
4. Management Feasibility 8
5. Socio Economic Feasibility 9

CHAPTER 3 Market Study

A. Market Environment 10
1. Demography 10
2. Economic Factors 11
3. Social and Cultural Factors 12
4. Political and Legal Factors 12
5. Technology 13
6. Competition 13
B. Marketing M ix 14
1. Target Market 14
2. Product 14
3. Pricing 14
4. Advertising and Promotions 15
5. Channel of Distribution 15
C. Market Analysis 16
1. Demand 16
1.1. Market Survey 16
1.2. Findings of the Market Survey
1.2.1. Age 17
1.2.2. Home Address 17
1.2.3. Gender 18
 2. Supply 23
3. Forecasted Number of Customer and Sales 24
3.1. Food and Beverage 24
3.1.1. Food Sales 25
3.2.2. Beverage Sales 26
3.2. Annual Sales 26

CHAPTER 4 Management Study

A. Organizational Chart 27
B. Type of Operation 27
C. Job Analysis 28
1. Job Description 28
2. Job Specification 30
D. Operating Policies and Practices 32
E. Work Schedule 34
F. Employee’s Schedule of Rest-Day 35
G. Salaries and Wages 35
1. Employee’s Basic Salaries 35
2. Employee’s 13th Month Pay 36
3. Employee’s and Employer’s SSS Contribution 36
4. Employee’s and Employer’s PhilHealth Contribution 37
5. Employee’s SSS/PhilHealth Contribution 37
6. Employer’s SSS/PhilHealth Contribution 38
7. Employee’s Meal 38

CHAPTER 5 Technical Study

A. Product Description 40
B. Service 40
C. Menu 40
D. Facilities and Equipment 45
E. Labor Requirements 45
F. Utilities 46
G. Waste Disposal 46
H. Building Location and Layout 46
1. Picture of the location 47
2. Floor plan 48
3. Front View 49
4. Right side view 50
5. Left side view 51
6. Rear view 52
7. Electrical Layout 53
8. Plumbing system layout 54
9. Water system layout 55
10. Site Development Plan 56
11. Location Map 57
12. Business Logo 58
13. Perspective 59

CHAPTER 6 Financial Study

A. Facilities and Equipment 60
1. Office Equipment 60
 2. Office Supplies 61
3. Kitchen Equipment 62
4. Kitchen Utensils 63
5. Dining Utensils 64
6. Furniture and Fixtures 64
7. General Supplies 65
8. Other Necessities 66
B. Schedule of Depreciation and Estimated Life’s Span 66
1. Office Equipment 66
2. Kitchen Equipment 67
3. Kitchen Utensils 68
4. Dining Utensils 69
5. Furniture and Fixtures 69
6. Other Necessities 70
C. Major Assumptions 71
D. Estimated Project Cost 72
1. Building Construction Estimate 73
2. Fixed and Other Assets 74
E. Financial Statement
1. Schedule of Operating Expense 74
2. Income Statement 75
3. Cash Flow 76
4. Capital Statement 77
5. Balance Sheet 77
F. Financial Analysis
1. Test of Profitability 78
2. Test of Capital Investment 79

CHAPTER 7 Socio-economic Study

A. Employment and Income 80
B. Taxes 80
C. Supply of Commodities 81
D. Demand of Materials 82

Bibliography

Appendices

Letter to the Respondents

Questionnaire
Philippine Health Insurance Contribution
SSS Contribution Schedule
Letter Head
LGU Brief Profile