NATIONAL FINANCIAL LITERACY PROGRAM FOR YOUTH

(A PROJECT OF THE STATE BANK OF PAKISTAN)

STUDENT
BRAND
AMBASSADOR.
(HANDBOOK)

VIRTUAL INTERNSHIP PROGRAM

ht ps:/ w w.facebo k.com/NFLPYPK/ htps:/w w.instagr m.com/nflpy k/ https://twitter.com/nflpypk

https://nflpy.pk/ambassador/
https://www.youtube.com/channel/UCkXEt-pmlRqlmhuO0S1kKvQ
www.linkedin.com/company/nflpypk
                          
                        
   
We’re pleased to welcome you as Student Brand Ambassador of National Financial Literacy
Program for Youth (NFLP-Y). NFLP-Y is doing really exciting work, and we are confident that
your inclusion in the team will prove to be valuable for us.

 

  


State Bank of Pakistan (SBP) in collaboration with the National Institute of Banking & Finance (NIBAF)
has launched the National Financial Literacy Program for Youth (NFLP-Y).
The basic aim of the program is to impart essential financial education to Pakistani youth and school going
children for a strengthening of their money management skills and understanding of financial matters. The
target of the project is to train 1.6 million children, adolescents, and youth through face-to-face classroom
training and its e-learning financial literacy game i.e. PomPak — Learn to Earn.

—
On 25th March, 2020, State bank of Pakistan launched ‘PomPak — Learn to Earn’, Pakistan’s first e-learn-
ing financial literacy game to impart free of cost financial education to Pakistani children, adolescents and
youth.
PomPak delivers its lessons in English and Urdu language through a story-based game format designed to
help understand and apply principles of financial literacy. Users follow the story of two entrepreneurial
families as they tackle personal, financial, and business decisions. As the player of this game, the aim is to
help the families create a successful business. In just a couple of hours, users can master the essentials of
saving, budgeting, borrowing, and banking, among many other topics.
When users complete all the modules in the game, they'll get a prestigious certificate of financial literacy,
jointly issued by the National Institute of Banking and Finance (NIBAF), a subsidiary of the SBP; and the
National Financial Literacy Program for Youth (NFLP-Y), a project of the State Bank of Pakistan. To know
more about PomPak, please visit: www.nflpy.pk/PomPak
Information Video (English): https://www.youtube.com/watch?v=ZQCAF9iQ5ZM
Informational Video (Urdu): https://www.youtube.com/watch?v=kmGqk2X4fOs&t=8s

Please Note: To better understand your role, it is important that you complete the game yourself
first. PomPak — Learn to Earn is available for online use and can be accessed at the following:
Google Play Store: https://bit.ly/35n2csH
Apple App Store: https://apple.co/2zUDG6N
To play the game on Laptop/PC, please visit: https://bit.ly/2VTwGzn

National Financial Literacy Program for Youth (NFLP-Y) 

   
Act as a liaison between NFLP-Y and your educational institute.
Build brand awareness and actively promote ‘PomPak – Learn to Earn’ to your social networks.
Connect to a like-minded community of students to promote financial literacy.
Build partnerships with various student clubs and organizations on campus.
Participate in social media converstions using Facebook, Twitter, YouTube, Instagram etc.
Champion a social cause and be a part of our journey towards building a more financially inclusive society
in Pakistan.

  


Get at least 500 youth financial literate through PomPak – Learn to Earn.
Create a Facebook group to promote PomPak in your community. Actively manage this group, re-share all
the official social media posts on this page.
The name of the group could be:
‘PomPak + Name of your educational institute/area/community/club’.
Get at least 6 students to give video testimonials about PomPak or NFLP-Y.
Get at least 40 students to post their PomPak Financial Literacy Certificate on their
social media profiles. They should tag the official page of NFLP-Y and use the hashtags: #NFLPY #PomPak
#PomPakBySBP

Please Note:It’s a Performance-Based Internship. Maximum time to achieve the target is four months
from the starting date of your internship.

 
If you meet the target of getting a minimum of 500 users to become financial literate through
PomPak – Learn to Earn, you’ll receive a Platinum certificate and a stipend of Rs. 20,000/-.
If you meet the target of getting a minimum of 300 users to become financial literate through
PomPak – Learn to Earn, you’ll receive a Gold certificate and a stipend of Rs. 10,000/-.
If you meet the target of getting a minimum of 150 users to become financial literate through
PomPak – Learn to Earn, you’ll receive a Silver certificate and a stipend of Rs. 5,000/-.

Please Note: If you achieve the target anytime within the given time period of 4 Months, you will be
eligible for the certificate and stipend. However, if you fail to meet the target of getting a minimum of
150 users to become financial literate through PomPak within the prescribed time (4 months), you will
not receive any certificate or stipend.
*You’ll receive the certificate and stipend only once against the target mentioned above.*

National Financial Literacy Program for Youth (NFLP-Y) 

  
Get experience while working with the professional team of the National Financial Literacy Program for
Youth.
Be featured on the NFLPY’s website, social media, and newsletters.
Get to network and build relationships with Student Ambassadors from other educational institutes and
disciplines.
Get a chance to participate in NFLP-Y’s events, training and to be considered for local internships.
Get recognized in the “Student Brand Ambassador Of The Month” series promoted on NFLP-Y’s social
media.

To track your progress, an ‘Institute Code’ is generated against your name and is shared with you via email.
All the users, whom you bring to play PomPak, need to add your institute code in the ‘Institute’ field while
signing up.

Please Note: If the students don’t include your ‘Institute Code’ in the ‘Institute’ field while signing up,
then we won’t be able to track their progress and their number will not be added in your target. Therefore,
kindly communicate this point very clearly to the users.
A short tutorial video is created for you to show you how an account is created on PomPak and where the
institute code is added.
The link to the tutorial video is: https://youtu.be/zOu-5_VONYk

  

Ideally as a Student Brand Ambassador your target should be to encourage the users to complete the entire
game (PomPak — Learn To Earn) and earn their certificate of financial literacy, but at the very least they
should complete the first six modules of the game within their respective level/ age bracket to be considered
as Financially Literate.
If they don’t complete the first six modules of the game then their number will not be added in your target.


  

National Financial Literacy Program for Youth has developed a system for our Student Brand Ambassadors
through which you’ll be able to track all the progress against your institute code yourself.
Please follow the steps mentioned below to generate your institute code progress report:
On your Laptop/PC internet browser, go to this URL:
https://nflpy.knowledgeplatform.com//NibafAccount/ExportGameCompletionReport
Type in this password (Validate Code): pompak@sbp
After authentication, the system will open another page.
Provide your Institute Code and download the excel report.
For you as a Student Brand Ambassador, the most important column of the excel report is Column H ‘Total
FL Users’. The total sum of this column will give you the ‘Total Number of users that became financially
literate through PomPak using your Institute Code’.

National Financial Literacy Program for Youth (NFLP-Y) 

 Please Note: The report reflects data available on the system as of 12 AM the previous day. Sometimes
due to excessive load on the system when you try to generate your institute code progress report, the
downloaded excel report may show you the data of ‘ALL’ institute progress summary. Such instances are
rare, but if it happens you should wait for 10-15 minutes and then try to generate your institute code
progress report again.

A short tutorial video is also created for you to show you the step-by-step process of generating the institute
code progress report through the web portal of the State Bank of Pakistan's financial literacy game, PomPak –
Learn to Earn. You must watch the complete video to understand the excel progress report. The link to the
tutorial video is: https://youtu.be/SKgCRvoO5nE

Please note that this feature is developed for your convenience, now we expect that you will use it
with extreme care. We advise you to:
Don’t share the link or validate code with anyone.
Don’t generate multiple reports at once.
Only generate the institute code progress report once in a single day.
To keep a track of your progress, just generate the institute code progress report 2 or 3 times a week.
Any misuse of the system will result in the cancellation of your internship offer.



You’re required to submit a detailed progress report to us at [email protected] on monthly basis since
the date of initiation of your internship. Your internship is started from the day you recieve the first email
from us.
Your first report is due after 30 days, the second report after 60 days, the third report after 90 days and the
fourth report after 120 days. If you achieve the maximum target any time before the completion of 4
Months, your internship will be considered finished, and you will become eligible for the certificate and
stipend.
The reporting template can be downloaded from www.nflpy.pk/arc. For your monthly progress report, just
copy the tables from the word file, fill it with the updated information, copy and paste this information in
an email and send it to [email protected]
You’ll not receive any reminder emails from us. We expect timely submission of the monthly progress
report from your side.

Please Note: Videos/ large files can be shared with us through a WeTransfer (www.wetransfer.com) link.

National Financial Literacy Program for Youth (NFLP-Y) 

 
Will I get a certificate or stipend if don’t reach the minimum target of making 150 people financially
literate through PomPak?
No stipend or certificate will be given to the Student Ambassador if they fail to meet the target of getting a
minimum of 150 users to become financial literate through PomPak.
I already played PomPak, now that I’m selected as a Student Ambassador how can I change my institute
code?
It is not allowed to change the institute code of already created / old PomPak accounts. If you have
completed PomPak – Learn to Earn in the past, then there is no need for you to play the game again using
the institute code assigned to you.
What is a video testimonial? How long should video testimonials be?
A video testimonial is a video of a user/student/youth in which he/she is talking about ‘PomPak – Learn to
Earn’ or National Financial Literacy Program for Youth. As a Student Brand Ambassador, we expect you to
be creative with these videos. Shortlisted videos will be published on all our digital media platforms. While
recording the video, you should be careful about the background noise and lighting. Also the video should
be shot horizontally.
There's no set requirement for the length of the video. It could be 10 minutes long or it could be a quick
1-minute video clip.
Can two or more ambassadors use the same Facebook group?
We’ve given individual targets to every Student Ambassador. It is recommended that every Student Ambas-
sador creates his/her own separate Facebook group and builds and engages their community.
Is my Institute Code only limited to my educational institute?
No. Your institute code is not limited to your educational institute. Any Pakistani youth aged between 9-29
years can use your code to register on PomPak and become financially literate.
If any institute or organization wants to verify my identity, what should I do?
You can show them the internship confirmation email which you received from us. Still, if they want to
verify your identity, you can tell them to email us at [email protected]
Will I get a monthly stipend or is it a one-time stipend?
You’ll receive one-time stipend, based on your performance. Stipend amount of Rs. 5000, Rs. 10,000 and
Rs. 20,000 will be given to silver, gold and platinum certificate holders respectively.
Should I use the institute code with commas or apostrophes?
The institute code should be used without commas or apostrophes.
What happens if I achieve my target before the completion of four months?
If you achieve the maximum target any time before the completion of 4 Months, your internship will be
considered finished, and you will become eligible for the certificate and stipend. However, the process to
take the approval from higher management, dispatch the certificate to your postal address, and transfer
the stipend amount to your bank account will take at least a month.
Children don’t have email addresses or phone numbers, can they use the email addresses and phone
numbers of their siblings or parents while registering for PomPak?
Yes, they can use the email addresses and phone numbers of their siblings and parents.

National Financial Literacy Program for Youth (NFLP-Y)