PURPOSIVE COMMUNICATION
(Week 2)
AGENDA:
Overview of the course
Nature of Communication
Elements of Communication
Principles and Characteristics of Communication
Verbal and Non-Verbal Language
OVERVIEW OF THE COURSE
It is a three-unit course that develops students’
communicative competence and enhances
their cultural and intercultural awareness
through multimodal tasks that provide them
Purposive opportunities for communicating effectively and
Communication appropriately to multicultural audiences in a
local or global context.
It equips students with tools for critical
evaluation of a variety of texts and focuses
CMO 20 s 2013
on the power of language and the impact of
images to emphasize the importance of
conveying messages responsibly.
Nature of Communication
WHAT IS
COMMUNICATION?
WHAT IS
COMMUNICATION? A process of sharing and
conveying messages or
information from one person to
another within and across
channels, contexts, media, and
cultures (McCornack, 2014)
Elements of Communication
NOISE
FEEDBACK
C C
O O
N N
T Message T
E E
CHANNEL
X X
T T
SPEAKER/SENDER/ LISTENER/RECEIVER/
ENCODER DECODER
Principles and Characteristics of
Communication
SCHEMATA DRIVEN
SCHEMATA DRIVEN
Schema pertains to an individual’s
background knowledge.
Transmitted messages become
understandable or meaningful because of
your old knowledge.
AN INTERPRETATIVE ACT
AN INTERPRETATIVE ACT
The receiver’s main role is to interpret the
message.
Does not guarantee direct or
automatic link between two
minds
Does not guarantee direct or
automatic link between two
minds
Knowledge only becomes meaningful
when you initiate to communicate them to
others.
ACTIVE, POWERFUL,
FORCEFUL
ACTIVE, POWERFUL,
FORCEFUL
Active
Engages both the speaker and the listener
Powerful and Forceful
Elicits different meanings and reactions
SYMBOLIC
SYMBOLIC
Signs, marks, letters, words, sentences,
images; all of which contain messages
Nonverbal communication represents
symbolic communication as well.
Always results into
something
Always results into
something
It refers to two or more persons
participating in any communicative act.
The first, expresses or sends a
message; the second, responds or
reacts to the message.
IRREVERSIBLE
CONTEXTUAL
CONTEXTUAL
Setting (like time, place, topic, occasion,
manner, and purpose) affects
communication.
Developmental or
Progressive
Developmental or
Progressive
Achieving communicative competence is
not a one-time learning experience.
PROCESS
PROCESS
Communication takes place in several
stages.
ETHICAL
ETHICAL
A communication event is governed by
rules, morals, values, and beliefs agreed
upon by the society.
Influenced by media
and technology
Verbal and Non-verbal Language
Verbal Communication
consists of symbols such as letters, words,
and other marks that you need to subject
to language or grammar rules
Non-verbal Communication
Culture bound; some are universally known
Consists of actions, tone or way of
speaking, appearance etc.
Different Non-verbal Language
Symbols
Body Movements
Also called as kinesics
Includes gestures, facial
expression, posture, eye
movement
Paralanguage
Extra sounds that go with
your spoken words (pitch,
volume, duration,
intonation, quality)
Time/Chronemics
Chronemics is the term that
refers to your act of studying
the impact or effect of time
on your behavior.
Distance/Proxemics
A space or distance
symbolizes or
represents your
thoughts or feelings
about your world.
Physical Appearance and
Object Language
Meanings in this kind of non-
verbal language, are
symbolized or represented by
dressing styles, body types,
body appearance like size or
shape, architectural designs
or structures, art objects
graphic materials, lightning
effects…
Tha nk Yo u !
L l a m a d o , L P T
r i c A .
James Eu U n i v e r s i t y
ad y o f F a t i m a
O u r L e n c e s
f A r t s a n d S c i
College o
fa t i ma . e du . p h
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